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Social Media Strategies For Beginners


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Learn about the strategies for social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales for your business. Social media can be a …

Learn about the strategies for social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales for your business. Social media can be a powerful channel to attract website visitors and leads while building thought leadership for your company

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  • 1. Social Media STRATEGIES for beginners Brenda Horton Social Media Evangelist @Hware Twitter: @BrendaHorton Facebook: Fan Page: blog:
  • 2. Welcome If you are just entering the Webinar, we invite you to introduce yourself and tell us where you are from in chat.
  • 3. Heads-up! • If you can’t hear, un-mute speakers, make sure your speakers are on and the volume is turned up. • Still cannot hear? Let us know via chat and we will check into it. • Brenda will do her best to answer most of the questions at the end of the webinar. • When posing a question use two question marks symbols ?? to begin your question.
  • 4. If you like what you are hearing, feel free to tweet it or Facebook it!
  • 5. What is social media? You could ask the same question to 10 different social media experts and you will get ten different answers.
  • 6. WHY? While social media has gone mainstream, it is still in its infancy. Therefore, you are going to hear a wide variety of opinions on how and why it should and could be used.
  • 7. However • There are some best practices that most social media Power Users agree on. • For the purpose of our webinar, I will be discussing these best practices as they pertain specifically to small businesses.
  • 8. Agenda • How social media is REVOLUTIONIZING our relationships. • How RELATIONSHIPS are the foundation of your social media empire. • The different social media platforms.
  • 9. AGENDA • Why blogging is the HUB of your online presence. • How social media fits into your business model. • Think BIG. Start SMALL. Take ACTION. • Upcoming Webinars.
  • 10. About Hware • Our Passion and Purpose is empowering small business organizations. • Small business owners • Entrepreneurs • Start-ups • Non-profits
  • 11. About Hware We are a software company. We design easy-to-use online business planning software and internet based productivity tools.
  • 12. About Hware Now, I know that sounds like a bunch of goobly-gook and techie talk so here is another way to put it...
  • 13. About Hware As a small business owner, (you being the small biz owner) we understand your challenges and problems and we know how to solve them with our services and systems.
  • 14. About Hware We share our knowledge and expertise by teaching, coaching, and mentoring via webinars, videos, public speaking engagements, and social media platforms.
  • 15. About Hware • Was Founded in 1998 • Co-owned by Brenda and Chuck Horton. Chuck has been a business consultant and technology expert for over 28 years. He is a serial and social entrepreneur.
  • 16. About Brenda Graduated from the University of Texas at Austin in the college of Communications. Top Graduate and instructor of The Dale Carnegie Institute in San Francisco California.
  • 17. About Brenda Has won numerous awards in customer service, sales and marketing over the last two decades.
  • 18. About Brenda • Owned 3 small businesses. • One of which was a successful internet business which was later sold in the late 90’s.
  • 19. About Brenda Organized and fundraised over $350,000 for children in the foster care system in Northern California while working FULL- TIME as a Top-Producing Real Estate Agent.
  • 20. About Brenda The success I have experienced in the business world ( as well as my personal life) is directly correlated to my ability to build, nurture, and cultivate long-term RELATIONSHIPS.
  • 21. Why am I telling you this?
  • 22. Because.... Relationships are the FOUNDATION of your business and Social Media is all about RELATIONSHIPS.
  • 23. My entire life, I have been fascinated, intrigued, curious, and passionate about how people, cultures, and societies communicate with one another, but....
  • 24. ...nothing has captured my imagination, inspiration, and ENTREPRENEURIAL spirit more than the current SOCIAL MEDIA REVOLUTION!
  • 25. Social media is... Revolutionizing our relationships and it is changing the way we communicate with one another.
  • 26. Relationships Whether it is your customers, FANS, partners, FOLLOWERS, vendors, FRIENDS, employees, or competitors, your online relationships must be GENUINE, REAL, and AUTHENTIC.
  • 27. We are living in REVOLUTIONARY times!
  • 28. Revolutionary Times We are currently in the midst of a RADICAL shift in many areas of humanity....
  • 29. Revolutionary Times • Politically • Consciously • Economically • Institutionally • Culturally
  • 30. Revolutionary Times Of all these, I believe none have a greater influence on humanity than TECHNOLOGY.
  • 31. Throughout history, technology has changed the very way we live and communicate.
  • 32. Revolutionary Technology Telephone Gutenberg Press Radio
  • 33. Revolutionary Technology Television 13 years to reach 50 million viewers
  • 34. Revolutionary Technology Personal computer About 12 years to reach 50 million users
  • 35. Revolutionary Technology Internet 4 years to reach 50 million users
  • 36. Revolutionary Technology Facebook added 100 million users in less than 9 months
  • 37. Revolutionary Technology 1 Billion Is the amount of content shared each week on Facebook, i.e., web links, blog posts, notes, photos, videos, etc.
  • 38. Revolutionary Technology Today, Social Media is the REVOLUTIONARY technological communication tool that is changing the way human beings interact on a massive scale.
  • 39. Now let’s put things into perspective.
  • 40. Perspective Social Media has actually been around for a for a few decades. It was just called something else, like....
  • 41. Perspective • BBS - Bulletin Board Systems AOL • Chat • Forums • File Sharing • Chat Rooms • Internet Groups
  • 42. Perspective The reason why it is now EXPLODING is because computer technology has made it easily accessible and simple for the masses to use.
  • 43. A phenomenal shift is happening
  • 44. People Power The media elite, editors, and publishers are no longer in’s us! We now have a voice.
  • 45. “It will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” ~ Seth Godin - Author
  • 46. What are these platforms?
  • 47. The Big Players • Facebook - Social networking site • Twitter - Micro-blogging site • LinkedIn - Professional networking site • YouTube - Videos sharing site • WordPress - Blogging software and blogging site
  • 48. Social Networking Sites
  • 49. Facebook • 250 Million Users • Founded in 2004 • Fastest Growing Demographic is 55+ • 54.6 % are female
  • 50. LinkedIn • 40 million users • Founded in 2003 • Professional and business contacts • 80% of companies use LinkedIn as a primary tool to find employees.
  • 51. Micro-blogging Sites
  • 52. Twitter • 32 million users • Grew 782% in 2008
  • 53. Twitter The average number of Tweets per day on Twitter...3,000,000 (3 MILLION) 21 Million a week 90 Million a month 1,095,000,000 a year and growing
  • 54. Social News Websites
  • 55. Social News Websites • Digg - allows users to share info • Huffington Post - aggregated blog • Mashable - Internet news blog • Small Business Trends - Online small business news
  • 56. Social Bookmarking Websites
  • 57. Social Bookmarking Websites • Delicious - 5 million users and founded in 2005. • StumbleUpon - 8.2 million users and founded in 2001
  • 58. Video and Photo Sharing Communities
  • 59. Video and Photo sharing communities The #2 largest search engine in the world is YouTube and has over 100,000,000 videos and growing. host more than 3.6 billion images, owned by Yahoo! a photo-sharing web application from Google
  • 60. All these platforms facilitate communication between users.
  • 61. Who are on these platforms?
  • 62. Who are on these platforms? • Small Businesses • Politicians • Non-profits • Corporations • The elderly • Teenagers, College Students
  • 63. Who are on these platforms? • Stay-at-home moms • Artists, musicians • Entrepreneurs • Government Agencies • Basically, almost everyone and anyone.
  • 64. Everyone has a voice now and that voice can make or break your business, your career, your LIFE!
  • 65. You think I am kidding?
  • 66. Who was this guy? • 5 million supporters across 15 social networks • 14.2 million views on YouTube of the “Yes we can” video • 6.5 million - the amount of money raised from 3 million online donors for his ‘08 campaign
  • 67. Kogi Bbq • A Korean BBQ Truck in Los Angeles • Over 41,000 Followers on Twitter
  • 68. You know what the best part is? Most of it is FREE!
  • 69. The expensive way to Reach Your Audience • Television/Radio • Print Media- Newspapers, Magazines • Direct Mail • Telemarketing
  • 70. The cheap way to Reach Your Audience Social Media
  • 71. 2/3 of you came here via Twitter and Facebook and I spent zero dollars on marketing to you.
  • 72. However, there’s speculation that some of these sites may start charging for premium services. fact some are charging like: LinkedIn (job posting)
  • 73. More Statistics that will BLOW your mind.
  • 74. Social Media Statistics By 2010 Generation Y will outnumber Baby Boomers...96% of them have joined a social networking platform.
  • 75. Social Media Statistics Generation Y and Z consider e-mail passe’....In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen.
  • 76. Social Media Statistics • 1 in 6 higher education students are enrolled in online curriculum. • 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction.
  • 77. Social Media Statistics • Social Media has overtaken porn as the #1 activity on the web. • 1 out of 8 couples married in the U.S. last year met via social media. • 80% of Twitter usage is on mobile devices...people update anywhere, anytime...imagine what that means for bad customer service or a drunk person.
  • 78. Social Media Statistics What happens in VEGAS stays on YouTube, Flickr, Twitter, Facebook...
  • 79. Social Media Statistics The WORD of mouth becomes WORLD of mouth.
  • 80. Blogging Let’s talk about how blogging fits into social media.
  • 81. Blogging is the HUB of your Social Media Empire.
  • 82. Blogging It is the RAINMAKER of your BUSINESS.
  • 83. Blog is the Hub StumbleUpon delicious Email Marketing RSS Subscribers FeedBlitz
  • 84. Blogging • Blogging is fresh content and Google thrives on FRESH like a bee on honey. • The search engines feed off of it. • You can provide items of value to your readers and prospective customers and they can easily share it with others. • Build your online credibility. • Build a loyal following around your brand / message / products/ services.
  • 85. Blogging • Effective communication by engaging your readers. • Gives you direct feedback from your customers. • Allows you to respond in a timely manner.
  • 86. Blogging • - Internet search engine for searching blogs • - Website software for blogging • Blogger - A person who blogs • BlogHer - An annual conference for female bloggers
  • 87. Bloggers • Dooce - Mommy blogger, has over 1.1 million Twitter followers. • Bill Marriott - Chairman and CEO of Marriott International • Brenda Horton - Software Biz Owner
  • 88. Let’s talk about why a social media PLAN is important to your business Model.
  • 89. Social Media Strategy Social Media without a PLAN is like encountering a Raging River.
  • 90. Social Media Strategy The information is overwhelming and you can drown in it.
  • 91. Social Media Strategy You don’t want the raging river to turn into a flood. Because getting caught in a flood would equate to losing a lot of TIME and MONEY.
  • 92. Social Media Strategy • How do we cut through all the choices and voices in social media? • How do we drown out all the noise? • How do we prevent from drowning?
  • 93. Social Media Strategy KISS - Keep it Simple Sunny
  • 94. Social Media Strategy Think BIG. Start SMALL.
  • 95. Social Media Strategy As a small business owner, you want to understand how to use Social Media to increase profits or make more money.
  • 96. Social Media Strategy But first, you need to UNDERSTAND who your TARGET AUDIENCE is...
  • 97. Social Media Strategy • Oprah’s target audience is stay-at-home moms • Realtors - Home buyers and sellers • John Lennon - music lovers, progressive thinkers, Free-Spirits. • Obama - The younger generation of America and Democrats
  • 98. Social Media Strategy 1. You need to be very CLEAR on how you can solve their problems. 2. You need to understand how to package your products/services to them. 3. How to get them to buy what you are offering.
  • 99. Social Media Strategy • Barack Obama was selling HOPE • Tony Robbins sells EMPOWERMENT • Oprah sells SELF-ESTEEM • Deepak Chopra sells INSPIRATION • Donald Trump sells WEALTH • KVMR (local radio station) sells COMMUNITY
  • 100. Social Media Strategy • Jon Stewart sells LAUGHTER • Realtors sell DREAMS • John Lennon sold IMAGINATION • Hware sells simple, easy-to-understand and convenience.
  • 101. Social Media Strategy • Next, you need to understand where your target audience hangs out online. • Where is your industry engaging online? • Where are your competitors online?
  • 102. Social Media Strategy If you don’t know. Do some market research.
  • 103. Get Started with Twitter Action Plan
  • 104. Click here to download Twitter Action Plan pdf
  • 105. Twitter Best Practices Tips If you want to be taken seriously, get a real photo of yourself.
  • 106. Get Started with Facebook Action Plan
  • 107. Click here to download Facebook Action Plan pdf
  • 108. Facebook Best Practices Tips Your Profile Page should have your picture.
  • 109. Facebook Best Practices Tips A Fan Page is for brand, product or company.
  • 110. Facebook Best Practices Tips A Group Page is for special interests.
  • 111. General Best Practices
  • 112. Best Practices Tips Do not blast your online FOLLOWERS, FANS, and FRIENDS with constant sales pitches.
  • 113. Best Practices Tips • Relationships first, business second. • Contribute to the conversation. Engage. • Be helpful, sincere, and authentic. • Tasteful humor is always a plus. • It’s okay to disagree, but don’t be rude or disrespectful.
  • 114. Best Practices Tips • Be open to feedback and constructive dialog from your online community. • Allow your fans, followers, and friends to be your teacher. • Track your progress. Measure your results.
  • 115. Best Practices Tips Be flexible and adaptable to making changes.
  • 116. How To Expand Your REACH and CREDIBILITY with Social Media Webinar An in-depth BEGINNER’S GUIDE to Twitter, Facebook, and Blogging. 3 week series starting This is a September 16th at 11:00 am to 12:00 pm PST. This LIVE webinar will be every Wednesday in September. This complete step-by-step tutorial will help you grow your online presence. Click here to learn more: How To Expand Your Reach and Credibility with Social Media Webinar
  • 117. How To Expand Your REACH and CREDIBILITY with Social Media Webinar September 16th - TWITTER Tactics and Techniques that will take your business to the next level • How to get Tweeps to endorse you and your business. • How to get Tweeps to retweet your links. • How to create an AWESOME BIO that gets retweeted over and over. • How to identify your specific target audience and get them to follow you. • How to start a conversation and engage. • Key automation tools that will help systematize your time on Twitter. • How to invite your Twitter followers to subscribe to your BLOG and become your FANS on Facebook. • Why initiating the follow is critical to your growth on Twitter. • The biggest mistakes that people make on Twitter that results in people UN-FOLLOWING them FAST. • An ACTION plan for the next step. • ….and much much more. There will also be time for questions and answers. Click here to learn more: How To Expand Your Reach and Credibility with Social Media Webinar
  • 118. How To Expand Your REACH and CREDIBILITY with Social Media Webinar September 23th - FACEBOOK How to grow your Friend and Fan base • How to find your specific target audience and invite them to Friend/Fan you. • How to integrate Facebook and Twitter for effective communication. • How not to annoy your Facebook friends with Twitter updates. (This is a serious problem.) • Posting updates to your Friends and Fans and getting them to make comments. • Real examples and stories of people who are using Facebook to gain massive exposure for their business. • Learn how to maximize your Facebook presence with your FAN page, Groups, and PROFILE. • Why you should have a FAN page for your business. How to set one up if you don’t already have one. • What type of topics to post on Facebook that get the most comments. • How to upload videos, photos, and links to Facebook. • Where to find great content to upload on Facebook. • An ACTION plan for the next step. • …and much much more. There will also be time for questions and answers. Click here to learn more: How To Expand Your Reach and Credibility with Social Media Webinar
  • 119. How To Expand Your REACH and CREDIBILITY with Social Media Webinar September 30th - BLOGGING An in-depth understanding of why blogging is the HUB of your Social Media activities • A comprehensive overview of blogging. • A series of questions to ask yourself before you start blogging. • How to choose the right blogging software for your website. • Best practices in blogging that get your blog noticed. • Why you should integrate vlogging (videos blogs) into your blogs. • How and why to link your blog to Twitter and Facebook. • Why links and keywords are critical to writing a successful blog. • Why the 4 C’s of blogging; content, comments, controversy, and consistentency matter in the blogosphere. • Examples of successful small businesses who are using blogging to grow their business. • How to get subscribers/readers to your blog. • An ACTION plan for getting started in blogging. • ….and much much more. There will also be time for questions and answers. Click here to learn more: How To Expand Your Reach and Credibility with Social Media Webinar
  • 120. Thank You! Our Next Webinar: How to Expand Your Reach And Build Credibility with Social Media Brenda Horton Social Media Evangelist @Hware Twitter: @BrendaHorton Facebook: Fan Page: blog: