Social Media Strategies For Beginners


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Learn about the strategies for social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales for your business. Social media can be a powerful channel to attract website visitors and leads while building thought leadership for your company

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Social Media Strategies For Beginners

  1. 1. Social Media STRATEGIES for beginners Brenda Horton Social Media Evangelist @Hware Twitter: @BrendaHorton Facebook: Fan Page: blog:
  2. 2. Welcome If you are just entering the Webinar, we invite you to introduce yourself and tell us where you are from in chat.
  3. 3. Heads-up! • If you can’t hear, un-mute speakers, make sure your speakers are on and the volume is turned up. • Still cannot hear? Let us know via chat and we will check into it. • Brenda will do her best to answer most of the questions at the end of the webinar. • When posing a question use two question marks symbols ?? to begin your question.
  4. 4. If you like what you are hearing, feel free to tweet it or Facebook it!
  5. 5. What is social media? You could ask the same question to 10 different social media experts and you will get ten different answers.
  6. 6. WHY? While social media has gone mainstream, it is still in its infancy. Therefore, you are going to hear a wide variety of opinions on how and why it should and could be used.
  7. 7. However • There are some best practices that most social media Power Users agree on. • For the purpose of our webinar, I will be discussing these best practices as they pertain specifically to small businesses.
  8. 8. Agenda • How social media is REVOLUTIONIZING our relationships. • How RELATIONSHIPS are the foundation of your social media empire. • The different social media platforms.
  9. 9. AGENDA • Why blogging is the HUB of your online presence. • How social media fits into your business model. • Think BIG. Start SMALL. Take ACTION. • Upcoming Webinars.
  10. 10. About Hware • Our Passion and Purpose is empowering small business organizations. • Small business owners • Entrepreneurs • Start-ups • Non-profits
  11. 11. About Hware We are a software company. We design easy-to-use online business planning software and internet based productivity tools.
  12. 12. About Hware Now, I know that sounds like a bunch of goobly-gook and techie talk so here is another way to put it...
  13. 13. About Hware As a small business owner, (you being the small biz owner) we understand your challenges and problems and we know how to solve them with our services and systems.
  14. 14. About Hware We share our knowledge and expertise by teaching, coaching, and mentoring via webinars, videos, public speaking engagements, and social media platforms.
  15. 15. About Hware • Was Founded in 1998 • Co-owned by Brenda and Chuck Horton. Chuck has been a business consultant and technology expert for over 28 years. He is a serial and social entrepreneur.
  16. 16. About Brenda Graduated from the University of Texas at Austin in the college of Communications. Top Graduate and instructor of The Dale Carnegie Institute in San Francisco California.
  17. 17. About Brenda Has won numerous awards in customer service, sales and marketing over the last two decades.
  18. 18. About Brenda • Owned 3 small businesses. • One of which was a successful internet business which was later sold in the late 90’s.
  19. 19. About Brenda Organized and fundraised over $350,000 for children in the foster care system in Northern California while working FULL- TIME as a Top-Producing Real Estate Agent.
  20. 20. About Brenda The success I have experienced in the business world ( as well as my personal life) is directly correlated to my ability to build, nurture, and cultivate long-term RELATIONSHIPS.
  21. 21. Why am I telling you this?
  22. 22. Because.... Relationships are the FOUNDATION of your business and Social Media is all about RELATIONSHIPS.
  23. 23. My entire life, I have been fascinated, intrigued, curious, and passionate about how people, cultures, and societies communicate with one another, but....
  24. 24. ...nothing has captured my imagination, inspiration, and ENTREPRENEURIAL spirit more than the current SOCIAL MEDIA REVOLUTION!
  25. 25. Social media is... Revolutionizing our relationships and it is changing the way we communicate with one another.
  26. 26. Relationships Whether it is your customers, FANS, partners, FOLLOWERS, vendors, FRIENDS, employees, or competitors, your online relationships must be GENUINE, REAL, and AUTHENTIC.
  27. 27. We are living in REVOLUTIONARY times!
  28. 28. Revolutionary Times We are currently in the midst of a RADICAL shift in many areas of humanity....
  29. 29. Revolutionary Times • Politically • Consciously • Economically • Institutionally • Culturally
  30. 30. Revolutionary Times Of all these, I believe none have a greater influence on humanity than TECHNOLOGY.
  31. 31. Throughout history, technology has changed the very way we live and communicate.
  32. 32. Revolutionary Technology Telephone Gutenberg Press Radio
  33. 33. Revolutionary Technology Television 13 years to reach 50 million viewers
  34. 34. Revolutionary Technology Personal computer About 12 years to reach 50 million users
  35. 35. Revolutionary Technology Internet 4 years to reach 50 million users
  36. 36. Revolutionary Technology Facebook added 100 million users in less than 9 months
  37. 37. Revolutionary Technology 1 Billion Is the amount of content shared each week on Facebook, i.e., web links, blog posts, notes, photos, videos, etc.
  38. 38. Revolutionary Technology Today, Social Media is the REVOLUTIONARY technological communication tool that is changing the way human beings interact on a massive scale.
  39. 39. Now let’s put things into perspective.
  40. 40. Perspective Social Media has actually been around for a for a few decades. It was just called something else, like....
  41. 41. Perspective • BBS - Bulletin Board Systems AOL • Chat • Forums • File Sharing • Chat Rooms • Internet Groups
  42. 42. Perspective The reason why it is now EXPLODING is because computer technology has made it easily accessible and simple for the masses to use.
  43. 43. A phenomenal shift is happening
  44. 44. People Power The media elite, editors, and publishers are no longer in’s us! We now have a voice.
  45. 45. “It will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” ~ Seth Godin - Author
  46. 46. What are these platforms?
  47. 47. The Big Players • Facebook - Social networking site • Twitter - Micro-blogging site • LinkedIn - Professional networking site • YouTube - Videos sharing site • WordPress - Blogging software and blogging site
  48. 48. Social Networking Sites
  49. 49. Facebook • 250 Million Users • Founded in 2004 • Fastest Growing Demographic is 55+ • 54.6 % are female
  50. 50. LinkedIn • 40 million users • Founded in 2003 • Professional and business contacts • 80% of companies use LinkedIn as a primary tool to find employees.
  51. 51. Micro-blogging Sites
  52. 52. Twitter • 32 million users • Grew 782% in 2008
  53. 53. Twitter The average number of Tweets per day on Twitter...3,000,000 (3 MILLION) 21 Million a week 90 Million a month 1,095,000,000 a year and growing
  54. 54. Social News Websites
  55. 55. Social News Websites • Digg - allows users to share info • Huffington Post - aggregated blog • Mashable - Internet news blog • Small Business Trends - Online small business news
  56. 56. Social Bookmarking Websites
  57. 57. Social Bookmarking Websites • Delicious - 5 million users and founded in 2005. • StumbleUpon - 8.2 million users and founded in 2001
  58. 58. Video and Photo Sharing Communities
  59. 59. Video and Photo sharing communities The #2 largest search engine in the world is YouTube and has over 100,000,000 videos and growing. host more than 3.6 billion images, owned by Yahoo! a photo-sharing web application from Google
  60. 60. All these platforms facilitate communication between users.
  61. 61. Who are on these platforms?
  62. 62. Who are on these platforms? • Small Businesses • Politicians • Non-profits • Corporations • The elderly • Teenagers, College Students
  63. 63. Who are on these platforms? • Stay-at-home moms • Artists, musicians • Entrepreneurs • Government Agencies • Basically, almost everyone and anyone.
  64. 64. Everyone has a voice now and that voice can make or break your business, your career, your LIFE!
  65. 65. You think I am kidding?
  66. 66. Who was this guy? • 5 million supporters across 15 social networks • 14.2 million views on YouTube of the “Yes we can” video • 6.5 million - the amount of money raised from 3 million online donors for his ‘08 campaign
  67. 67. Kogi Bbq • A Korean BBQ Truck in Los Angeles • Over 41,000 Followers on Twitter
  68. 68. You know what the best part is? Most of it is FREE!
  69. 69. The expensive way to Reach Your Audience • Television/Radio • Print Media- Newspapers, Magazines • Direct Mail • Telemarketing
  70. 70. The cheap way to Reach Your Audience Social Media
  71. 71. 2/3 of you came here via Twitter and Facebook and I spent zero dollars on marketing to you.
  72. 72. However, there’s speculation that some of these sites may start charging for premium services. fact some are charging like: LinkedIn (job posting)
  73. 73. More Statistics that will BLOW your mind.
  74. 74. Social Media Statistics By 2010 Generation Y will outnumber Baby Boomers...96% of them have joined a social networking platform.
  75. 75. Social Media Statistics Generation Y and Z consider e-mail passe’....In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen.
  76. 76. Social Media Statistics • 1 in 6 higher education students are enrolled in online curriculum. • 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction.
  77. 77. Social Media Statistics • Social Media has overtaken porn as the #1 activity on the web. • 1 out of 8 couples married in the U.S. last year met via social media. • 80% of Twitter usage is on mobile devices...people update anywhere, anytime...imagine what that means for bad customer service or a drunk person.
  78. 78. Social Media Statistics What happens in VEGAS stays on YouTube, Flickr, Twitter, Facebook...
  79. 79. Social Media Statistics The WORD of mouth becomes WORLD of mouth.
  80. 80. Blogging Let’s talk about how blogging fits into social media.
  81. 81. Blogging is the HUB of your Social Media Empire.
  82. 82. Blogging It is the RAINMAKER of your BUSINESS.
  83. 83. Blog is the Hub StumbleUpon delicious Email Marketing RSS Subscribers FeedBlitz
  84. 84. Blogging • Blogging is fresh content and Google thrives on FRESH like a bee on honey. • The search engines feed off of it. • You can provide items of value to your readers and prospective customers and they can easily share it with others. • Build your online credibility. • Build a loyal following around your brand / message / products/ services.
  85. 85. Blogging • Effective communication by engaging your readers. • Gives you direct feedback from your customers. • Allows you to respond in a timely manner.
  86. 86. Blogging • - Internet search engine for searching blogs • - Website software for blogging • Blogger - A person who blogs • BlogHer - An annual conference for female bloggers
  87. 87. Bloggers • Dooce - Mommy blogger, has over 1.1 million Twitter followers. • Bill Marriott - Chairman and CEO of Marriott International • Brenda Horton - Software Biz Owner
  88. 88. Let’s talk about why a social media PLAN is important to your business Model.
  89. 89. Social Media Strategy Social Media without a PLAN is like encountering a Raging River.
  90. 90. Social Media Strategy The information is overwhelming and you can drown in it.
  91. 91. Social Media Strategy You don’t want the raging river to turn into a flood. Because getting caught in a flood would equate to losing a lot of TIME and MONEY.
  92. 92. Social Media Strategy • How do we cut through all the choices and voices in social media? • How do we drown out all the noise? • How do we prevent from drowning?
  93. 93. Social Media Strategy KISS - Keep it Simple Sunny
  94. 94. Social Media Strategy Think BIG. Start SMALL.
  95. 95. Social Media Strategy As a small business owner, you want to understand how to use Social Media to increase profits or make more money.
  96. 96. Social Media Strategy But first, you need to UNDERSTAND who your TARGET AUDIENCE is...
  97. 97. Social Media Strategy • Oprah’s target audience is stay-at-home moms • Realtors - Home buyers and sellers • John Lennon - music lovers, progressive thinkers, Free-Spirits. • Obama - The younger generation of America and Democrats
  98. 98. Social Media Strategy 1. You need to be very CLEAR on how you can solve their problems. 2. You need to understand how to package your products/services to them. 3. How to get them to buy what you are offering.
  99. 99. Social Media Strategy • Barack Obama was selling HOPE • Tony Robbins sells EMPOWERMENT • Oprah sells SELF-ESTEEM • Deepak Chopra sells INSPIRATION • Donald Trump sells WEALTH • KVMR (local radio station) sells COMMUNITY
  100. 100. Social Media Strategy • Jon Stewart sells LAUGHTER • Realtors sell DREAMS • John Lennon sold IMAGINATION • Hware sells simple, easy-to-understand and convenience.
  101. 101. Social Media Strategy • Next, you need to understand where your target audience hangs out online. • Where is your industry engaging online? • Where are your competitors online?
  102. 102. Social Media Strategy If you don’t know. Do some market research.
  103. 103. Get Started with Twitter Action Plan
  104. 104. Click here to download Twitter Action Plan pdf
  105. 105. Twitter Best Practices Tips If you want to be taken seriously, get a real photo of yourself.
  106. 106. Get Started with Facebook Action Plan
  107. 107. Click here to download Facebook Action Plan pdf
  108. 108. Facebook Best Practices Tips Your Profile Page should have your picture.
  109. 109. Facebook Best Practices Tips A Fan Page is for brand, product or company.
  110. 110. Facebook Best Practices Tips A Group Page is for special interests.
  111. 111. General Best Practices
  112. 112. Best Practices Tips Do not blast your online FOLLOWERS, FANS, and FRIENDS with constant sales pitches.
  113. 113. Best Practices Tips • Relationships first, business second. • Contribute to the conversation. Engage. • Be helpful, sincere, and authentic. • Tasteful humor is always a plus. • It’s okay to disagree, but don’t be rude or disrespectful.
  114. 114. Best Practices Tips • Be open to feedback and constructive dialog from your online community. • Allow your fans, followers, and friends to be your teacher. • Track your progress. Measure your results.
  115. 115. Best Practices Tips Be flexible and adaptable to making changes.
  116. 116. How To Expand Your REACH and CREDIBILITY with Social Media Webinar An in-depth BEGINNER’S GUIDE to Twitter, Facebook, and Blogging. 3 week series starting This is a September 16th at 11:00 am to 12:00 pm PST. This LIVE webinar will be every Wednesday in September. This complete step-by-step tutorial will help you grow your online presence. Click here to learn more: How To Expand Your Reach and Credibility with Social Media Webinar
  117. 117. How To Expand Your REACH and CREDIBILITY with Social Media Webinar September 16th - TWITTER Tactics and Techniques that will take your business to the next level • How to get Tweeps to endorse you and your business. • How to get Tweeps to retweet your links. • How to create an AWESOME BIO that gets retweeted over and over. • How to identify your specific target audience and get them to follow you. • How to start a conversation and engage. • Key automation tools that will help systematize your time on Twitter. • How to invite your Twitter followers to subscribe to your BLOG and become your FANS on Facebook. • Why initiating the follow is critical to your growth on Twitter. • The biggest mistakes that people make on Twitter that results in people UN-FOLLOWING them FAST. • An ACTION plan for the next step. • ….and much much more. There will also be time for questions and answers. Click here to learn more: How To Expand Your Reach and Credibility with Social Media Webinar
  118. 118. How To Expand Your REACH and CREDIBILITY with Social Media Webinar September 23th - FACEBOOK How to grow your Friend and Fan base • How to find your specific target audience and invite them to Friend/Fan you. • How to integrate Facebook and Twitter for effective communication. • How not to annoy your Facebook friends with Twitter updates. (This is a serious problem.) • Posting updates to your Friends and Fans and getting them to make comments. • Real examples and stories of people who are using Facebook to gain massive exposure for their business. • Learn how to maximize your Facebook presence with your FAN page, Groups, and PROFILE. • Why you should have a FAN page for your business. How to set one up if you don’t already have one. • What type of topics to post on Facebook that get the most comments. • How to upload videos, photos, and links to Facebook. • Where to find great content to upload on Facebook. • An ACTION plan for the next step. • …and much much more. There will also be time for questions and answers. Click here to learn more: How To Expand Your Reach and Credibility with Social Media Webinar
  119. 119. How To Expand Your REACH and CREDIBILITY with Social Media Webinar September 30th - BLOGGING An in-depth understanding of why blogging is the HUB of your Social Media activities • A comprehensive overview of blogging. • A series of questions to ask yourself before you start blogging. • How to choose the right blogging software for your website. • Best practices in blogging that get your blog noticed. • Why you should integrate vlogging (videos blogs) into your blogs. • How and why to link your blog to Twitter and Facebook. • Why links and keywords are critical to writing a successful blog. • Why the 4 C’s of blogging; content, comments, controversy, and consistentency matter in the blogosphere. • Examples of successful small businesses who are using blogging to grow their business. • How to get subscribers/readers to your blog. • An ACTION plan for getting started in blogging. • ….and much much more. There will also be time for questions and answers. Click here to learn more: How To Expand Your Reach and Credibility with Social Media Webinar
  120. 120. Thank You! Our Next Webinar: How to Expand Your Reach And Build Credibility with Social Media Brenda Horton Social Media Evangelist @Hware Twitter: @BrendaHorton Facebook: Fan Page: blog: