Region VII: Web Presence Presentation

245
-1

Published on

Beyond the school web site - create a comprehensive web presence to reach international students. Presented at the 2013 Region VII NAFSA Regional

Published in: Marketing, Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
245
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Region VII: Web Presence Presentation

  1. 1. Beyond the school web site – create a comprehensive web presence to reach international students Don Sears & Dr. Lokesh Shivakumaraiah Tuesday, October 29, 2013
  2. 2. About Us Lokesh – Associate Director of International Institute, Mississippi State University & • Originally from Bangalore, India • Ph.D. in Computer Engineering from Mississippi State University • Over 7 years experience in International Education Don - Director of Sales, Envisage International • • • • Over 15 years experience in internet marketing and advertising Sales in media, advertising, lead gen and social media marketing Responsible for digital marketing and lead generation efforts Bachelors degree in Meteorology
  3. 3. About Us • Mississippi State University • Land Grant Institution: Est. 1878 • Location: Starkville, MS • Enrollment: 20,400 • 800 international students - 75 countries • Carnegie - Very High Research Institution • StudyMississippi Consortium • 17 institutions, Est. 2011 • Recruit Int’l Students & Promote Study Abroad • Pool resources to market MS Higher Education • Extensive Web-presence, Branding, Build Partnerships, etc.
  4. 4. About Us Our goal is to empower and encourage students to pursue an international education, and provide them with the tools they need to educate themselves and experience the world. • • • • Neptune Beach, Florida Started in 1998 Own the largest international student facing network • InternationalStudent.com • InternationalScholarships.com • InternationalStudentInsurance.com • ELSdirectory.com • Reach - over 6 million students each year Business Units • Insurance • Loans • Leads and advertising
  5. 5. Agenda • Internal web presence • Your website, social media, how students find you • Mississippi State & Study Mississippi • Web presence strategy • Best Practices – What works, what does not work • Benefits of the Consortium • External web presence • Third party websites • Social media and • Search engines • Q & A & Discussion
  6. 6. Gauge the audience • Third Party Online Marketing? • Enlist Student help? • Know about SEO? • Virtual College Fairs? • Lead Gen? • Content • Videos • Virtual Campus tours • Customized Brochures
  7. 7. What is a Web Presence? “The appearance of a person or organization on the World Wide Web." How is it Measured? By the amount of sites an organization or individual has, including • The website • Social Media profiles • Search engine rankings • Amount of search engine real estate
  8. 8. Why is a Web Presence Important? Ability to reach millions of international students Cost effective ROI Compliments your travel and traditional recruiting efforts Reach students when they are in the decision making process (top sections of the funnel) Brand awareness Additional ways to touch students you have that are already prospects (bottom of the funnel) It is how you are found when students are searching for you or the programs you offer
  9. 9. Why is a Web Presence Important? On-Campus Visits? Over 50% of high school juniors and seniors say that the web played at least a significant role in the evaluation of an institution 55% of students could not find the information they were looking for on a schools website 49% say independent websites are the best way to learn about an institution’s academic programs o 31% read blogs o 38% Social media o 52% Search o 18% of students turn to independent websites to learn about cost and financial aid
  10. 10. Why is a Web Presence important?
  11. 11. Your School’s Website • • • • • • • • • • • • • Super important Super expensive Brand awareness Communicate with: • Current students • Prospective students • Alumni • Faculty Presidents message Mission of the school Admissions info Academics Programs and degrees offered Maps, directories, employment opportunities Athletics, events Parent resources, student government And that is the first page! Oh my!
  12. 12. Your School’s Website • • • • • Confusing Hard to navigate One site created for all Not completely relevant Hard to find
  13. 13. How is Your School’s Website Found?
  14. 14. Mississippi State University & StudyMississippi E-Marketing and Recruiting • Strategic Partnership with U.S. Higher Ed Online Marketing Firms • Maximum reach & Branding • Identify partners & recruiting regions • Actively work with them & support their efforts • Envisage International, Zinch, HotCourses • Engage your Prospects & Partners • Social Media Campaign – Facebook, Twitter, etc • Webinars, Chats & E-College Fairs • CollegeWeekLive • SMS Text Messages • Newsletters • Overseas Media Release • Overseas in-home receptions & Education Fairs
  15. 15. StudyMississippi Web Landing Pages • Strategically placed landing pages – – – – – – Envisage Internationals Zinch ThinkeducationUSA.com StudyUSA.com USAEducationGuides.com HotCourses • Increases visibility to member institutions • Leads shared with member institutions
  16. 16. StudyMississippi Partnership with LearnHub Website vs Web Presence
  17. 17. Social Media Marketing Engaging Prospects, Current Students, International Student Organizations and Alumni
  18. 18. Leads: Creative Inquiry Form
  19. 19. E-Recruiting Fairs & Events • On-campus International Recruiting fairs? • Use E-recruiting fairs to reach out to worldwide student pool – Webinars – Google Hangout – Skype Group Video Call • Develop theme based webinar events – – – – Admissions, Scholarships, Student Life Intro to Local Community, Int’l Student Organizations, etc American Culture & Tradition (Ex: Tailgating, Learning To Speak Southern, etc) Topic: Padai (Studies), Masthi (Fun) and Cricket @ MSU • Commercial E-College Fairs: CollegeWeekLive E-College Fairs • Technology requirement for targeted students – Internet access – Desktop or Laptop Computer: Internet Café or Personal Computers
  20. 20. Engaging Prospects Skype Google Hangout Webinars
  21. 21. E-marketing and Erecruiting: Taking US 02/15/08 institutions to the doorsteps
  22. 22. SMS Text Messages • Reminders for important deadlines – Scholarship – Online chats/Webinars • Send greetings on national festivities & important days – Chinese Moon Festival – Colombian Independence Day – Happy Diwali • Mississippi State University wishes you & your family a Happy Diwali • Overseas In-home Reception/Faculty visit reminders – Meet our Faculty or International Student Ambassador in Hanoi
  23. 23. Mississippi State University &StudyMississippi StudyMississippi - Zinch
  24. 24. Envisage International Overview Content
  25. 25. Working with Third Party Online Marketing Companies
  26. 26. Working with Third Party Online Marketing Companies • Typically portal sites • Established SEO • Sticky • Some do microsites • Stand Alone • ?? – How do they get traffic • • • • Good way to expand your reach Promote your social networks Good way to expand brand awareness Vehicle to distribute your content
  27. 27. Email Marketing
  28. 28. How to Grow your Web Presence • Hire Envisage International! • Zinch or HotCourses… • Have them promote the tools you have invested in • Ask questions • How will you be found • What methods do you use (SEO, PPC, Affiliates) • What are the benefits of social media • What blogs and content will you distribute • Know what your goals are (likes, leads, communications, brand) • Ask for help
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×