How to Use LinkedIn

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  • Someone once told me that
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  • How to Use LinkedIn

    1. 1. Important for you and your business! Amanda Bacon-Burdick North Hampton Business Association May 4, 2011
    2. 2. Agenda <ul><li>LinkedIn </li></ul><ul><ul><li>How to Join </li></ul></ul><ul><ul><li>How to Use </li></ul></ul><ul><ul><li>You’ve Joined…Now What? </li></ul></ul><ul><ul><li>Special Features </li></ul></ul><ul><ul><li>Benefits to Your Business </li></ul></ul><ul><ul><li>Benefits to You </li></ul></ul><ul><ul><li>Do’s & Don’ts </li></ul></ul><ul><li>Your Strategic Approach for LinkedIn </li></ul>
    3. 3. How to Join www.linkedin.com
    4. 4. How to Join www.linkedin.com
    5. 5. How to Join www.linkedin.com
    6. 6. How to Use <ul><li>Profile </li></ul><ul><ul><li>Photo </li></ul></ul><ul><ul><li>Current job position and description </li></ul></ul><ul><ul><li>Past job positions and descriptions </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Connections </li></ul></ul><ul><ul><li>Website s </li></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Public profile (URL) </li></ul></ul><ul><ul><li>Groups and Associations </li></ul></ul>
    7. 7. You’ve Joined… Now What? <ul><li>Your Profile | Your Information </li></ul><ul><ul><li>Update Update Update! </li></ul></ul><ul><ul><li>Ask for Recommendations </li></ul></ul><ul><ul><ul><li>Give Recommendations </li></ul></ul></ul><ul><ul><ul><li>Import Connections </li></ul></ul></ul><ul><ul><ul><ul><li>Add Connections </li></ul></ul></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Groups and Associations </li></ul></ul>
    8. 8. Special Features <ul><li>Site Features </li></ul><ul><ul><li>- Profiles </li></ul></ul><ul><ul><li>- Jobs </li></ul></ul><ul><ul><li>- Groups </li></ul></ul><ul><ul><li>- Twitter </li></ul></ul><ul><ul><li>- Company Pages </li></ul></ul><ul><ul><li>- Mobile </li></ul></ul><ul><ul><li>- Settings/Personalization </li></ul></ul><ul><li>User Guides </li></ul><ul><ul><li>- Small Business </li></ul></ul><ul><ul><li>- Job Seekers </li></ul></ul><ul><ul><li>- Entrepreneurs </li></ul></ul><ul><ul><li>- Expert Advice </li></ul></ul><ul><ul><li>- Business Development </li></ul></ul><ul><ul><li>- Journalists </li></ul></ul><ul><ul><li>- Venture Capital </li></ul></ul>
    9. 9. Example <ul><ul><li>Exposure </li></ul></ul><ul><ul><li>& </li></ul></ul><ul><ul><li>Business Development </li></ul></ul>Benefits to Your Business <ul><ul><li>Additional Creditability </li></ul></ul><ul><ul><li>Networking Opportunities </li></ul></ul><ul><ul><li>New Customer </li></ul></ul><ul><ul><li>Acquisition </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><li>& Awareness </li></ul></ul><ul><ul><li>SlideShare </li></ul></ul><ul><ul><li>Keep stakeholders up-to-date and involved </li></ul></ul><ul><ul><li>Additional Creditability </li></ul></ul>Networking Opportunities <ul><ul><li>New Customer </li></ul></ul><ul><ul><li>Acquisition </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><li>& </li></ul></ul><ul><ul><li>Awareness </li></ul></ul>SlideShare <ul><ul><li>Keep stakeholders up-to-date and involved </li></ul></ul><ul><ul><li>Exposure </li></ul></ul><ul><ul><li>& </li></ul></ul><ul><ul><li>Business Development </li></ul></ul>
    10. 10. Benefits to You Amanda Bacon-Burdick Businesses Connections Groups and Associations
    11. 11. Do’s & Don’ts Do Don’t <ul><li>Have a professional photo </li></ul><ul><li>Spam </li></ul><ul><li>Express your personal brand </li></ul><ul><li>Have typos </li></ul><ul><li>Be honest </li></ul><ul><li>Treat it like your personal facebook page </li></ul><ul><li>Recommend colleagues and ask for recommendations </li></ul><ul><li>Make assumptions about our own irresistibility </li></ul><ul><li>Join the discussion </li></ul><ul><li>Confuse quantity for quality </li></ul><ul><li>Be up-to-date on your info </li></ul><ul><li>Disconnect from bad apples when you need to </li></ul><ul><li>Rely on LinkedIn to find your next job (it’s just one tool) </li></ul><ul><li>Don’t let this be overwhelming! </li></ul>
    12. 12. Your Strategic Approach for LinkedIn <ul><li>Maintaining Professional Networking </li></ul><ul><ul><li>Remember, LinkedIn alone cannot be your only source of networking </li></ul></ul><ul><ul><li>Keep you and your business information up-to-date </li></ul></ul><ul><ul><li>Continue to make connections </li></ul></ul><ul><ul><li>Use resources available to you – remember… it’s free! </li></ul></ul><ul><ul><li>Use your current contact list (i.e. Outlook) and upload into LinkedIn </li></ul></ul>
    13. 13. Amanda Bacon-Burdick amandabb@envellopcomm.com | www.envellopcommunications.com facebook.com/envellopcommunications | Twitter @envellop 603.498.6088 Questions/Comments Thank You!!

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