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how to builda Successfulblogbusiness    niches               3/3
Although personal blogs often wander through avariety of themes and topics, for a serious blog projectyou will want to foc...
Although personal blogs often wander through avariety of themes and topics, for a serious blog projectyou will want to foc...
It’s Easier to Build a Memorable BrandThe strongest, most memorable brands arethe ones most quickly and easily understoodb...
By contrast, a focused blog is easily simplifiedinto a memorable idea. So for example it’smuch easier to think “Stock Marke...
Your Readers Know What to ExpectA focused topic attracts and retains astrong audience because readers quicklylearn what th...
It’s Easier to Attract AdvertisingIt’s much easier to attract advertisers to afocused blog because the topic of your sited...
It’s Easier to Attract AdvertisingIt’s much easier to attract advertisers to afocused blog because the topic of your sited...
Sub-niches
For any topic, you will always have the optionof either taking a broad view of the topic orfocusing on specific parts, or s...
Broad Niche   Focused Sub-niche Blogging     Professional BloggingInvestment        Tech StocksWeight Loss    Low-Carb Die...
It is possible to break topics down further andfurther. For example, “Travel in China” wouldbe a sub-niche of “Travel in A...
Broad Niches        Pro                       Cons                         Might be a bit TOO much toLarge depth of conten...
Focused Niches           Pro                            ConsLess competition makes them           Smaller potential     ea...
In essence, the choice to focus is really aboutwhether you aim to be a little fish in a big pond,or a big fish in a little p...
Should You Cover Multiple Topics?As a general rule, the smaller your topic areais, the smaller your potential audience wil...
Another broad option would be to have postson luxury goods such as cars and accessories,the sorts of things that high inco...
Your Interest LevelIt can be very difficult to blog on a topic in whichyou have little or no personal interest. There isno s...
• If you do end up writing yourself, blogging is more enjoyable and feels a lot less like work.• You are likely to already...
• Your passion will show through in how you interact with the community, your staff, and in your writing.• You know how to ...
Given the profusion of available topics, unlessyou have seen an incredible opportunity that’stoo good to pass up, it’s pro...
In essence, the choice to focus is really aboutwhether you aim to be a little fish in a big pond,or a big fish in a little p...
Can You Create Value?A key question in selecting a niche to blog in is toask yourself whether you can create value for you...
For a blog to be successful it must create realvalue for its readers. It must be a worthwhileaddition to their reading sch...
Creating value is the difference betweenoffering something that is already availableand providing something new, different, o...
If you are unsure whether your blog can create valuein a certain niche, try asking yourself these questions:1. Can you gen...
Inside the book:Blogging as a Business        Staff                           Generating Traffic              Long Term Strat...
Thanks!about the author:
Thanks!about the author:Collis has authored three books, written dozensof the most popular tutorials on the web and isan a...
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How to Build a Successful Blog Business - Niches

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Part 3 of 3 about building a successful blog business, taken from Collis Ta'eed's ebook published through RockablePress.

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Transcript of "How to Build a Successful Blog Business - Niches"

  1. 1. how to builda Successfulblogbusiness niches 3/3
  2. 2. Although personal blogs often wander through avariety of themes and topics, for a serious blog projectyou will want to focus on a limited range of topics.
  3. 3. Although personal blogs often wander through avariety of themes and topics, for a serious blog projectyou will want to focus on a limited range of topics.Defining a single main area or niche for your blogtopic has three main benefits:
  4. 4. It’s Easier to Build a Memorable BrandThe strongest, most memorable brands arethe ones most quickly and easily understoodby consumers. Building a brand for a blog thatchanges topics regularly is much harder as theblog becomes harder to mentally categorize.
  5. 5. By contrast, a focused blog is easily simplifiedinto a memorable idea. So for example it’smuch easier to think “Stock Market Tips” than“Covers topics like the Stock Market, Television,and Cars.” You can in fact still build a greatbrand around a bizarre set of topics; it’s just alot harder! A good example of a blog that isn’teasily defined is BoingBoing, which covers manythings, including technology, sci-fi, gadgets,politics, and Disney.
  6. 6. Your Readers Know What to ExpectA focused topic attracts and retains astrong audience because readers quicklylearn what the blog is about, and if they likeit, then they stick around.They are also more likely to recommendthe blog to other people interested in thesame topics. If you move between avariety of unrelated topics, you are likelyto lose readers who aren’t interested insome parts of the blog, or who simply can’tbe bothered to wait for the next post onthe topic they are interested in.
  7. 7. It’s Easier to Attract AdvertisingIt’s much easier to attract advertisers to afocused blog because the topic of your sitedefines your audience.For example, businesses selling financialadvice are likely to see a blog about stockmarket tips as an attractive place to advertisegiven the clear overlap in audience, whereasthey may be more hesitant if the audiencematch wasn’t so clear because the stockmarket tips were mixed with posts aboutother topics.
  8. 8. It’s Easier to Attract AdvertisingIt’s much easier to attract advertisers to afocused blog because the topic of your sitedefines your audience.For example, businesses selling financialadvice are likely to see a blog about stockmarket tips as an attractive place to advertisegiven the clear overlap in audience, whereasthey may be more hesitant if the audiencematch wasn’t so clear because the stockmarket tips were mixed with posts aboutother topics.
  9. 9. Sub-niches
  10. 10. For any topic, you will always have the optionof either taking a broad view of the topic orfocusing on specific parts, or sub-niches.Here are some examples of niches and morefocused sub-niches:
  11. 11. Broad Niche Focused Sub-niche Blogging Professional BloggingInvestment Tech StocksWeight Loss Low-Carb Dieting Travel Travel in Asia
  12. 12. It is possible to break topics down further andfurther. For example, “Travel in China” wouldbe a sub-niche of “Travel in Asia,” and evenmore specifically “Travel in Hong Kong.” Bothbroad and focused blogs have theiradvantages and disadvantages.These are summed up in the next tables.
  13. 13. Broad Niches Pro Cons Might be a bit TOO much toLarge depth of content write about if you have limited resources Larger potential More competition and often more organized competition
  14. 14. Focused Niches Pro ConsLess competition makes them Smaller potential easier to dominate Can act as a foothold into Not as much depth of content the larger nicheCan be better for branding to have a strong “angle” on the Can get boring! broad topic
  15. 15. In essence, the choice to focus is really aboutwhether you aim to be a little fish in a big pond,or a big fish in a little pond.If you have limited blogging experience, it’susually better to go for the smaller niche anddominate there before trying to shoot for thebroader niche. Not only will you then have afoothold to use to broaden your site, but you’llalso have a much easier time doing well on atopic with fewer competitors.
  16. 16. Should You Cover Multiple Topics?As a general rule, the smaller your topic areais, the smaller your potential audience will be.To broaden your subject matter you couldchoose to add multiple topics to a blog. If youdo this, it’s always best to make them relatedsubjects.For example, an Investment blog about stocksmight benefit from articles about other types ofstock market investments like derivatives,options, and so on. On a broader scale still, itwould also work to have articles aboutreal estate investment since investors oftenmove between stocks and real estate dependingon how the markets are faring.
  17. 17. Another broad option would be to have postson luxury goods such as cars and accessories,the sorts of things that high income investorsmight like to buy.On the other hand, mixing in articles aboutblogging would be a much tougher sell as thereare no natural overlaps between the twosubjects. As stated previously, diluting yourtopic area presents more drawbacks than gains.
  18. 18. Your Interest LevelIt can be very difficult to blog on a topic in whichyou have little or no personal interest. There isno simpler way to make blogging a chore thanto force yourself to write, read, and learnabout a subject you don’t actually care about.As an entrepreneur approaching blogging, youwill most likely be hiring writers to write on thesubject so you have a bit more leniency in thisthan a hobby blogger.Nonetheless, a personal interest in the subjectmatter of your blog has numerous benefits:
  19. 19. • If you do end up writing yourself, blogging is more enjoyable and feels a lot less like work.• You are likely to already know a good deal about the subject matter.• You are likely to be reading/learning about the subject anyway.
  20. 20. • Your passion will show through in how you interact with the community, your staff, and in your writing.• You know how to solve the problems your readers face, or at least you know what those problems are.• You are probably already involved in some networking groups, forums, communities in this area. If you aren’t, it won’t be a problem to get involved.
  21. 21. Given the profusion of available topics, unlessyou have seen an incredible opportunity that’stoo good to pass up, it’s probably best to stick tosomething you are interested in.If you’re worried that the topic is too narrow,then try opening that topic up to a broader viewof the same area.
  22. 22. In essence, the choice to focus is really aboutwhether you aim to be a little fish in a big pond,or a big fish in a little pond.If you have limited blogging experience, it’susually better to go for the smaller niche anddominate there before trying to shoot for thebroader niche.Not only will you then have a foothold to use tobroaden your site, but you’ll also have a mucheasier time doing well on a topic with fewercompetitors.
  23. 23. Can You Create Value?A key question in selecting a niche to blog in is toask yourself whether you can create value for yourreaders.At all costs you want to avoid simply launching a “metoo” blog that solely imitates (whether consciouslyor coincidentally) other blogs in the niche.
  24. 24. For a blog to be successful it must create realvalue for its readers. It must be a worthwhileaddition to their reading schedule.Creating value doesn’t mean you necessarilyneed to create a blog that is totally unique. Itmight simply mean that your blog explains ahard topic in a really simple way, or it mightmean your blog has a much more frequentposting schedule giving more up-to-the-minuteupdates, or it might mean your blog providesgreat entertainment (you can never have toomuch entertainment!).
  25. 25. Creating value is the difference betweenoffering something that is already availableand providing something new, different, orbetter.Without a solid point of differentiation it’s veryhard to catch up to competing blogs.After all, why should readers bother switching toyour new blog if it doesn’t provide anything newor better?
  26. 26. If you are unsure whether your blog can create valuein a certain niche, try asking yourself these questions:1. Can you generate a lot of content in this niche?2. Do you know or are you able to find out things that others want to know?3. Can you create content that isn’t currently available elsewhere?4. Do you have a different take or angle on existing subject matter?5. If someone else came out with the blog you are planning, would you read it?
  27. 27. Inside the book:Blogging as a Business Staff Generating Traffic Long Term StrategiesOpportunities in Blogging Freelance and Salaried Staff Google Analytics Building a Long Term BusinessRisk and Reward Freelancer Basics Basic Techniques for From One Blog to ManyA Sketch of a Blog Business Employee Basics Generating Traffic Using a Blog to Build OtherYour Role and Blogging Finding and Identifying Good Social Media Basics BusinessesExperience People Guest Posts Valuing and Selling a BlogSetting Up as a Business What to Pay Content AggregatorsCapital and Investment Working with Remote Staff Buying Traffic Case Study 1:Co-founders Setting Parameters and Keyword Research FreelanceSwitchYour Mission and Vision Focusing on Results Giving Away Free Stuff Hitting On a TopicBusiness Planning Other Staff Issues Leveraging Your Existing Capitalizing on a Good Idea Roles Network and Assets The Road to Profitability Role: Site Editor/Manager Consistency and Momentum TrafficPlanning and Researching Role: Writer Linking Out to Generate and Lessons LearnedNiches Role: Web Designer Keep TrafficResearching a Niche Role: Web Developer Search Traffic Case Study 2:Competitive Analysis Other Roles A Basic Guide to SEO Psdtuts+Understanding the NichePlanning Your Content Planning Content Monetization Tips Case Study 3:Your Overall Strategy Writing for the Web General Tips on Monetization AppStorm Making Content Valuable AdvertisingCreating a Brand Editing Affiliate Sales Appendix:What is a Brand? The Editing Process Premium Content A Blog Basics CrashNaming Considerations Quick Editing Tips Support CourseDomain Names Know What You’re Talking Selling ProductsVisual Branding About Ad ServicesWeb Design Lists and Popular Content Selling Your ExpertiseOther Elements of Branding Frequency Creating and Selling Web Apps Quality Evergreen Content Other Strategies News Content Blending, Iterating and Filler Posts Experimenting Images and Diagrams Headlines Headlines Galore! Style and Tone
  28. 28. Thanks!about the author:
  29. 29. Thanks!about the author:Collis has authored three books, written dozensof the most popular tutorials on the web and isan accomplished entrepreneur, designer andblogger. He is the creator and cofounderofEnvato and Tuts+, producing blogs and sitesthat serve over fifty million pageviews a month.
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