0
Top 10 Lessons from 2010:What we’ve learned about SEO in the past 12 months.            Rand Fishkin, CEO & Co-founder, SE...
#1: Social Sharing Influences Search
Direct from the Source:Danny Sullivan: If an article is retweeted or referenced much inTwitter, do you count that as a sig...
What Might Be in a Tweet Algo?• Number of Unique Tweeting Sources (Diversity)• “Author Authority” of the Tweeting Sources•...
#2: Data Suggests Some Other Influences on Rankings, Too
Social Sources, Mentions + More
#3: Google’s Betting Heavily on Local, but     Rankings are Less of a Mystery
Increased Prominence of “Places”  searchengineland.com/google-local-business-center-becomes-google-places-40307
Algo Heavy on Listing Quantity + Consistency    www.seomoz.org/blog/google-places-seo-lessons-learned-from-rank-correlatio...
#4: 2010 Still Wasn’t the “Year of Mobile” + Mobile SEO is Becoming Less “Unique”
Mobile SEO Very Similar to Web SEO
#5: Link Spam Still Works  (But for How Long?)
How Can We Stop Buying Links When It Works?!     searchengineland.com/key-takeaways-from-googles-matt-cutts-talk-at-pubcon...
#6: Topic Modeling Likely Has aSubstantive Impact on Rankings
Simplistic LDA Models Offer Higher Ranking Correlation than Any Other On-Page Metric   www.seomoz.org/blog/content-optimiz...
#7: No One’s Taking Market Share        from Google (Yet)
Search Volume Growth Over Time
#8: Google + Bing Have Similar     Ranking Influences
Google vs. Bing Ranking Correlations   www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements
#9: Video, News, Blogs, Images, Social     are All Providing Opportunity        (and adding complexity)
So Much Opportunity!
#10: Organic Marketing is All        Connected
SEO in 2006:  www.seomoz.org/dp/pro-webinar-dec-2010-organic-marketing
SEO in 2011:
Q+ARand Fishkin, CEO & Co-Founder, SEOmoz      • Twitter: @randfish      • Blog: www.seomoz.org/blog      • Email: rand@se...
Upcoming SlideShare
Loading in...5
×

Seo Training Things

517

Published on

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
517
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Seo Training Things"

  1. 1. Top 10 Lessons from 2010:What we’ve learned about SEO in the past 12 months. Rand Fishkin, CEO & Co-founder, SEOmoz Dcemeber 2010
  2. 2. #1: Social Sharing Influences Search
  3. 3. Direct from the Source:Danny Sullivan: If an article is retweeted or referenced much inTwitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?Google: Yes, we do use it as a signal. It is used as a signal in ourorganic and news rankings. We also use it to enhance our newsuniversal by marking how many people shared an article searchengineland.com/what-social-signals-do-google-bing-really-count-55389
  4. 4. What Might Be in a Tweet Algo?• Number of Unique Tweeting Sources (Diversity)• “Author Authority” of the Tweeting Sources• Time of Tweet (QDF)• Connection Between Tweeter and Source Domain• Quantity + Quality of Retweets• Quantity of Clicks www.seomoz.org/blog/google-bing-confirm-twitter-facebook-influence-seo
  5. 5. #2: Data Suggests Some Other Influences on Rankings, Too
  6. 6. Social Sources, Mentions + More
  7. 7. #3: Google’s Betting Heavily on Local, but Rankings are Less of a Mystery
  8. 8. Increased Prominence of “Places” searchengineland.com/google-local-business-center-becomes-google-places-40307
  9. 9. Algo Heavy on Listing Quantity + Consistency www.seomoz.org/blog/google-places-seo-lessons-learned-from-rank-correlation-data
  10. 10. #4: 2010 Still Wasn’t the “Year of Mobile” + Mobile SEO is Becoming Less “Unique”
  11. 11. Mobile SEO Very Similar to Web SEO
  12. 12. #5: Link Spam Still Works (But for How Long?)
  13. 13. How Can We Stop Buying Links When It Works?! searchengineland.com/key-takeaways-from-googles-matt-cutts-talk-at-pubcon-55457
  14. 14. #6: Topic Modeling Likely Has aSubstantive Impact on Rankings
  15. 15. Simplistic LDA Models Offer Higher Ranking Correlation than Any Other On-Page Metric www.seomoz.org/blog/content-optimization-revisiting-topic-modeling-lda-our-labs-tool
  16. 16. #7: No One’s Taking Market Share from Google (Yet)
  17. 17. Search Volume Growth Over Time
  18. 18. #8: Google + Bing Have Similar Ranking Influences
  19. 19. Google vs. Bing Ranking Correlations www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements
  20. 20. #9: Video, News, Blogs, Images, Social are All Providing Opportunity (and adding complexity)
  21. 21. So Much Opportunity!
  22. 22. #10: Organic Marketing is All Connected
  23. 23. SEO in 2006: www.seomoz.org/dp/pro-webinar-dec-2010-organic-marketing
  24. 24. SEO in 2011:
  25. 25. Q+ARand Fishkin, CEO & Co-Founder, SEOmoz • Twitter: @randfish • Blog: www.seomoz.org/blog • Email: rand@seomoz.org
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×