Your SlideShare is downloading. ×
Seo Training Things
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Seo Training Things

503
views

Published on

Published in: Technology, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
503
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Top 10 Lessons from 2010:What we’ve learned about SEO in the past 12 months. Rand Fishkin, CEO & Co-founder, SEOmoz Dcemeber 2010
  • 2. #1: Social Sharing Influences Search
  • 3. Direct from the Source:Danny Sullivan: If an article is retweeted or referenced much inTwitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?Google: Yes, we do use it as a signal. It is used as a signal in ourorganic and news rankings. We also use it to enhance our newsuniversal by marking how many people shared an article searchengineland.com/what-social-signals-do-google-bing-really-count-55389
  • 4. What Might Be in a Tweet Algo?• Number of Unique Tweeting Sources (Diversity)• “Author Authority” of the Tweeting Sources• Time of Tweet (QDF)• Connection Between Tweeter and Source Domain• Quantity + Quality of Retweets• Quantity of Clicks www.seomoz.org/blog/google-bing-confirm-twitter-facebook-influence-seo
  • 5. #2: Data Suggests Some Other Influences on Rankings, Too
  • 6. Social Sources, Mentions + More
  • 7. #3: Google’s Betting Heavily on Local, but Rankings are Less of a Mystery
  • 8. Increased Prominence of “Places” searchengineland.com/google-local-business-center-becomes-google-places-40307
  • 9. Algo Heavy on Listing Quantity + Consistency www.seomoz.org/blog/google-places-seo-lessons-learned-from-rank-correlation-data
  • 10. #4: 2010 Still Wasn’t the “Year of Mobile” + Mobile SEO is Becoming Less “Unique”
  • 11. Mobile SEO Very Similar to Web SEO
  • 12. #5: Link Spam Still Works (But for How Long?)
  • 13. How Can We Stop Buying Links When It Works?! searchengineland.com/key-takeaways-from-googles-matt-cutts-talk-at-pubcon-55457
  • 14. #6: Topic Modeling Likely Has aSubstantive Impact on Rankings
  • 15. Simplistic LDA Models Offer Higher Ranking Correlation than Any Other On-Page Metric www.seomoz.org/blog/content-optimization-revisiting-topic-modeling-lda-our-labs-tool
  • 16. #7: No One’s Taking Market Share from Google (Yet)
  • 17. Search Volume Growth Over Time
  • 18. #8: Google + Bing Have Similar Ranking Influences
  • 19. Google vs. Bing Ranking Correlations www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements
  • 20. #9: Video, News, Blogs, Images, Social are All Providing Opportunity (and adding complexity)
  • 21. So Much Opportunity!
  • 22. #10: Organic Marketing is All Connected
  • 23. SEO in 2006: www.seomoz.org/dp/pro-webinar-dec-2010-organic-marketing
  • 24. SEO in 2011:
  • 25. Q+ARand Fishkin, CEO & Co-Founder, SEOmoz • Twitter: @randfish • Blog: www.seomoz.org/blog • Email: rand@seomoz.org

×