Seo Training Things
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Seo Training Things






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Seo Training Things Seo Training Things Presentation Transcript

  • Top 10 Lessons from 2010:What we’ve learned about SEO in the past 12 months. Rand Fishkin, CEO & Co-founder, SEOmoz Dcemeber 2010
  • #1: Social Sharing Influences Search
  • Direct from the Source:Danny Sullivan: If an article is retweeted or referenced much inTwitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?Google: Yes, we do use it as a signal. It is used as a signal in ourorganic and news rankings. We also use it to enhance our newsuniversal by marking how many people shared an article
  • What Might Be in a Tweet Algo?• Number of Unique Tweeting Sources (Diversity)• “Author Authority” of the Tweeting Sources• Time of Tweet (QDF)• Connection Between Tweeter and Source Domain• Quantity + Quality of Retweets• Quantity of Clicks
  • #2: Data Suggests Some Other Influences on Rankings, Too
  • Social Sources, Mentions + More
  • #3: Google’s Betting Heavily on Local, but Rankings are Less of a Mystery
  • Increased Prominence of “Places”
  • Algo Heavy on Listing Quantity + Consistency
  • #4: 2010 Still Wasn’t the “Year of Mobile” + Mobile SEO is Becoming Less “Unique”
  • Mobile SEO Very Similar to Web SEO
  • #5: Link Spam Still Works (But for How Long?)
  • How Can We Stop Buying Links When It Works?!
  • #6: Topic Modeling Likely Has aSubstantive Impact on Rankings
  • Simplistic LDA Models Offer Higher Ranking Correlation than Any Other On-Page Metric
  • #7: No One’s Taking Market Share from Google (Yet)
  • Search Volume Growth Over Time
  • #8: Google + Bing Have Similar Ranking Influences
  • Google vs. Bing Ranking Correlations
  • #9: Video, News, Blogs, Images, Social are All Providing Opportunity (and adding complexity)
  • So Much Opportunity!
  • #10: Organic Marketing is All Connected
  • SEO in 2006:
  • SEO in 2011:
  • Q+ARand Fishkin, CEO & Co-Founder, SEOmoz • Twitter: @randfish • Blog: • Email: