The Geo-Location Technology Lanscape || Shoaib Burq & Kashif Rasul

Geo-Location Technology Landscape Shoaib Burq and Kashif Rasul http://spacialdb.comHi all, thanks for joining us. We are from a startup called SpacialDB. you can read more aboutit on the Startup V-Check competition website. We were short-listed in the top 10 Startups.

About usKashif Rasul (CTO http://spacialdb.com) Doctorate in Maths. from FU Berlin Background HPC and Scientiﬁc Viz. http://hpc.nomad-labs.com twitter: krasul

About us Shoaib Burq (CEO http://spacialdb.com) Geomatics and Computer sciences Australian Government http://geospatial.nomad-labs.com twitter: sabmanShoaib BurqKashif Rasul

who here remembers using the old mapquest interface? you know the old non-ajax one. Eachtime you wanted to go right you had to click and the map would have to reload... and do anyof you remember the ﬁrst time ajax became mainstream on the web... In my opinion it waswhen google maps was released...

This ajax interface was revolutionary and its essence has not changed from its initialfunctionality. This not only started the whole ajax buzz but also put location based tech. inthe forefront of peoples mind and caused a huge interest in the area. It tapped into thenatural explorer and geogropher in all of us. Surely you remember zoom into your home andthen to your neighbours home and then their backyard and so on ... This notion ofdiscovering information via its spatial context comes very naturally to all of us and so theevolution of the Web and IT has also progressed in this direction to create what we now knowas the GeoWeb

GeoWebGeoWeb has meant that mass collaboration over the internet to create detailed geospatialcontent is now possible. OpenStreetMap is a classic example of this. Here we see themapping of Haiti that was completed within a few days of the 2009 Earthquake. This isleading to more and more detailed and free geospatial content on the internet. The blue dotsare the make shift camps that are appearing.

Tech. stack that enables this • Hardware • Software • Web2.0What is enabling this technology is a mixture of innovation in hardware, software and theidea of data creation and sharing over the Web (Web 2.0)And there are quite a few market sectors that use LB technology. The most popular onewould be the mobile LBS sector and I will talk about that.Having said that I should emphesise that LBS is only one category of applications that requireposition information. Position information is critical in many applications some have existedfor decades and opportunities are opening up to innovate in some traditional sectors besidesLBS too - such as transportation and logistics. My colleague will speak a bit about them in thesecond half of this presentation.

This talkIn the rest of this presentation I will* Define the software stack for developers that wish to take advantage of the growing LBSmarket* Define attributes of positioning technology* Sectors that make use of positioning technology within their value chain* For the LBS Sectors: * define the value chain * positioning technology in the value chain * discuss technical attributes of the positioning technology * maturity * shortfalls * expected innovation

This talk • Software stack for developersIn the rest of this presentation I will* Define the software stack for developers that wish to take advantage of the growing LBSmarket* Define attributes of positioning technology* Sectors that make use of positioning technology within their value chain* For the LBS Sectors: * define the value chain * positioning technology in the value chain * discuss technical attributes of the positioning technology * maturity * shortfalls * expected innovation

This talk • Software stack for developers • Attributes of Hardware positioning tech.In the rest of this presentation I will* Define the software stack for developers that wish to take advantage of the growing LBSmarket* Define attributes of positioning technology* Sectors that make use of positioning technology within their value chain* For the LBS Sectors: * define the value chain * positioning technology in the value chain * discuss technical attributes of the positioning technology * maturity * shortfalls * expected innovation

This talk • Software stack for developers • Attributes of Hardware positioning tech. • Define market sectorsIn the rest of this presentation I will* Define the software stack for developers that wish to take advantage of the growing LBSmarket* Define attributes of positioning technology* Sectors that make use of positioning technology within their value chain* For the LBS Sectors: * define the value chain * positioning technology in the value chain * discuss technical attributes of the positioning technology * maturity * shortfalls * expected innovation

This talk • Software stack for developers • Attributes of Hardware positioning tech. • Define market sectors • Define LBS value chainIn the rest of this presentation I will* Define the software stack for developers that wish to take advantage of the growing LBSmarket* Define attributes of positioning technology* Sectors that make use of positioning technology within their value chain* For the LBS Sectors: * define the value chain * positioning technology in the value chain * discuss technical attributes of the positioning technology * maturity * shortfalls * expected innovation

This talk • Software stack for developers • Attributes of Hardware positioning tech. • Define market sectors • Define LBS value chain • Discuss positioning tech. in this value chainIn the rest of this presentation I will* Define the software stack for developers that wish to take advantage of the growing LBSmarket* Define attributes of positioning technology* Sectors that make use of positioning technology within their value chain* For the LBS Sectors: * define the value chain * positioning technology in the value chain * discuss technical attributes of the positioning technology * maturity * shortfalls * expected innovation

This talk • Software stack for developers • Attributes of Hardware positioning tech. • Define market sectors • Define LBS value chain • Discuss positioning tech. in this value chain • Talk about future trends & innovationsIn the rest of this presentation I will* Define the software stack for developers that wish to take advantage of the growing LBSmarket* Define attributes of positioning technology* Sectors that make use of positioning technology within their value chain* For the LBS Sectors: * define the value chain * positioning technology in the value chain * discuss technical attributes of the positioning technology * maturity * shortfalls * expected innovation

Software: GeoStackThe software stack is what the LB technologies can be built from. and I want to give u aoverview of this so that you know how to enable these innovations from a developer/technologist point of view.

Software: GeoStack Core • OS layer: prefer real time OS • Low level libs: networking/routing protocols • SDK for deviceEmbedded OS’s:For the hardware designer, it is imperative to choose low-power hardware components andarrange them to minimize current leakage and to provide a power-efficient sleep mode. Thesoftware designer must be able to use the hardware to make the most out of the limitedresources. The software must switch off unused components and put the hardware into sleepmode as often as possible. To aid the software developer, smart objects run operatingsystems that provide mechanisms for low-power operation. e.g TinyOS, Embedded Linux, Real-Time OS, Android, isense, contiki - tinyos: built on neC a subset of C - contiki built in CLow level Libraries: network layer software - smart routing protocols e.g. pheromone routing protocols for packets - working in increasing noisy network environmentsSDKs for interfacing with hardware devices (e.g. GPS, gyro, compass)

GeoStack: Base LibsBase GeoLibraries:In order to read: DAL/OGR is a raster/vector lib to translate geospatial data and features Gformats GEOS is a lib that implements all the simple feature SQL spatial predicate funcs andoperators Proj4: is a cartographic projection lib. to convert data between the various projectionsviz. layer: Rendering: Mapnik, Mapserver

GeoStack: Base Libs • Reading geo data: GDALBase GeoLibraries:In order to read: DAL/OGR is a raster/vector lib to translate geospatial data and features Gformats GEOS is a lib that implements all the simple feature SQL spatial predicate funcs andoperators Proj4: is a cartographic projection lib. to convert data between the various projectionsviz. layer: Rendering: Mapnik, Mapserver

GeoStack: Base Libs • Reading geo data: GDAL • Spatial queries: GEOSBase GeoLibraries:In order to read: DAL/OGR is a raster/vector lib to translate geospatial data and features Gformats GEOS is a lib that implements all the simple feature SQL spatial predicate funcs andoperators Proj4: is a cartographic projection lib. to convert data between the various projectionsviz. layer: Rendering: Mapnik, Mapserver

GeoStack: Base Libs • Reading geo data: GDAL • Spatial queries: GEOS • Map projections: Proj4Base GeoLibraries:In order to read: DAL/OGR is a raster/vector lib to translate geospatial data and features Gformats GEOS is a lib that implements all the simple feature SQL spatial predicate funcs andoperators Proj4: is a cartographic projection lib. to convert data between the various projectionsviz. layer: Rendering: Mapnik, Mapserver

GeoStack: Base Libs • Reading geo data: GDAL • Spatial queries: GEOS • Map projections: Proj4 • Rendering: MapnikBase GeoLibraries:In order to read: DAL/OGR is a raster/vector lib to translate geospatial data and features Gformats GEOS is a lib that implements all the simple feature SQL spatial predicate funcs andoperators Proj4: is a cartographic projection lib. to convert data between the various projectionsviz. layer: Rendering: Mapnik, Mapserver

GeoStack: DBSQL Databases: Oracle Spatial, PostgreSQL+PostGIS, Spatialite, MySQL Spatial, ESRI ArcSDE, ESRIGeoDatabaseNoSQL: MongoDB, geo-couchdbHosted: spacialdb

GeoStack: DB • SQL: from Oracle, Postgis, MySQL, etc.SQL Databases: Oracle Spatial, PostgreSQL+PostGIS, Spatialite, MySQL Spatial, ESRI ArcSDE, ESRIGeoDatabaseNoSQL: MongoDB, geo-couchdbHosted: spacialdb

GeoStack: DB • SQL: from Oracle, Postgis, MySQL, etc. • NoSQL DB: MongoDB and geo-couchdbSQL Databases: Oracle Spatial, PostgreSQL+PostGIS, Spatialite, MySQL Spatial, ESRI ArcSDE, ESRIGeoDatabaseNoSQL: MongoDB, geo-couchdbHosted: spacialdb

GeoStack: DB • SQL: from Oracle, Postgis, MySQL, etc. • NoSQL DB: MongoDB and geo-couchdb • Hosted: SpacialDBSQL Databases: Oracle Spatial, PostgreSQL+PostGIS, Spatialite, MySQL Spatial, ESRI ArcSDE, ESRIGeoDatabaseNoSQL: MongoDB, geo-couchdbHosted: spacialdb

GeoStack: ServerWeb Application: Rails: SpatialAdapter, GeoRuby (georuby.com) Python: GeoDjango Java: GeoServer Node.js: geonode (geos node.js bindings)Analysis Layer: ESRI ArcEngine,GeoAnalysis Suits: R-Stats, GRASS, QGIS ?GRASS, QGIS? Has someone started porting to web

GeoStack: Server • Web frameworks: Georuby, GeoDjango,...Web Application: Rails: SpatialAdapter, GeoRuby (georuby.com) Python: GeoDjango Java: GeoServer Node.js: geonode (geos node.js bindings)Analysis Layer: ESRI ArcEngine,GeoAnalysis Suits: R-Stats, GRASS, QGIS ?GRASS, QGIS? Has someone started porting to web

GeoStack: Server • Web frameworks: Georuby, GeoDjango,... • Desktop apps: QGIS, GRASS,...Web Application: Rails: SpatialAdapter, GeoRuby (georuby.com) Python: GeoDjango Java: GeoServer Node.js: geonode (geos node.js bindings)Analysis Layer: ESRI ArcEngine,GeoAnalysis Suits: R-Stats, GRASS, QGIS ?GRASS, QGIS? Has someone started porting to web

GeoStack: Server • Web frameworks: Georuby, GeoDjango,... • Desktop apps: QGIS, GRASS,... • Analysis frameworks: R-Stats, ESRI ArcEngineWeb Application: Rails: SpatialAdapter, GeoRuby (georuby.com) Python: GeoDjango Java: GeoServer Node.js: geonode (geos node.js bindings)Analysis Layer: ESRI ArcEngine,GeoAnalysis Suits: R-Stats, GRASS, QGIS ?GRASS, QGIS? Has someone started porting to web

GeoStack: Server • Web frameworks: Georuby, GeoDjango,... • Desktop apps: QGIS, GRASS,... • Analysis frameworks: R-Stats, ESRI ArcEngine • Application Servers: Geoserver, MapserverWeb Application: Rails: SpatialAdapter, GeoRuby (georuby.com) Python: GeoDjango Java: GeoServer Node.js: geonode (geos node.js bindings)Analysis Layer: ESRI ArcEngine,GeoAnalysis Suits: R-Stats, GRASS, QGIS ?GRASS, QGIS? Has someone started porting to web

Attributes of Location TechnologiesNow that we have an idea of the core software stack we can use it as a building block tocreate location based services... but ﬁrst we need some deﬁnition on the attributes of thistechnology

CoverageCoverage is the availability of location information where you need it. An example of poorcoverage would be a large building without any maps or exit signs to show you where you arerelative to the outside. An example of a situation where coverage is critical may be when aﬁreﬁghter is trying to rescue a person from a building.

AccuracyAccuracy is how closely your position matches the reality. Are you within centimetres ormeters of the actual target position. Importance of this is obvious in defence and rescue.

SpeedSpeed is how quickly you obtain the position of the device or target. Speed varies with thetype of technology and environmental conditions. For example positioning using IEEE802.15.4-2006 (which is the communications standard used by devices in a Wireless SensorNetwork or Mesh Network) in an environment polluted with WiFi noise will take longer to ﬁnda position than in a low noise environment.

ReliabilityReliability / integrity: the percentage of time that location data is available, correct anddelivered per location request. Applications that require reliability are mission-criticalservices such as aviation, emergency calls, routing of emergency services and militaryapplications. Network assistance is a means to improve reliability for mobile safety services.For aviation and maritime applications, augmentation systems such as EGNOS also provideadditional reliability

PowerPower consumption: is the battery life relative to the typical use case for the technology. Ifthe battery life is short but the use is infrequent the overall consumption will be low - a goodthing!

CostCost: not a dollar amount but relative to the value derived by the use

Privacy http://www.ﬂickr.com/photos/dalantech/2349477313/Privacy of location information especially when connected to real-time social networks comeswith risks. As the LBS become main stream the users of these services will need to be betteraware of the implications of making their location public. From the technology perspectivethe approach has been to give use control over the sharing of their location. However usersaren’t always in the best position to judge the implications of sharing location information.For example some information that is already meant to be public is becoming moreaccessible thanks to the GeoWeb and improved local search. In this presentation, we willtouch on the privacy issues without getting too caught up in it, as it is still a complexsomewhat theoretical still.

Market SectorsWe have divided the location based market into these 5 distinct sectors, which we havechosen based on our own experience in working in them. I am sure there are more, and wewould encourage the audience to think of further sectors and think of possible avenues ofinnovation in them.One of the most exciting and expanding sectors is that of Consumer mobile and LBS largelydriven by applications running on smart phones.A huge and innovative sector is that of Telematics which shoaib will talk about.Another sector is that of outdoor activities and personal navigation devices which is seeingsome growth coming from devices which are now more networked.Governments have been at the forefront of GIS and GPS technologies, as they are responsiblefor national geographic information infrastructures, and continue to be heavy users ofgeospatial information for their day to day work. Finally more and more NGO’s are ﬁndinglocation an invaluable part of their workﬂow, so we have a sector for them as well.

Market Sectors • Consumer mobile and LBSWe have divided the location based market into these 5 distinct sectors, which we havechosen based on our own experience in working in them. I am sure there are more, and wewould encourage the audience to think of further sectors and think of possible avenues ofinnovation in them.One of the most exciting and expanding sectors is that of Consumer mobile and LBS largelydriven by applications running on smart phones.A huge and innovative sector is that of Telematics which shoaib will talk about.Another sector is that of outdoor activities and personal navigation devices which is seeingsome growth coming from devices which are now more networked.Governments have been at the forefront of GIS and GPS technologies, as they are responsiblefor national geographic information infrastructures, and continue to be heavy users ofgeospatial information for their day to day work. Finally more and more NGO’s are ﬁndinglocation an invaluable part of their workﬂow, so we have a sector for them as well.

Market Sectors • Consumer mobile and LBS • TelematicsWe have divided the location based market into these 5 distinct sectors, which we havechosen based on our own experience in working in them. I am sure there are more, and wewould encourage the audience to think of further sectors and think of possible avenues ofinnovation in them.One of the most exciting and expanding sectors is that of Consumer mobile and LBS largelydriven by applications running on smart phones.A huge and innovative sector is that of Telematics which shoaib will talk about.Another sector is that of outdoor activities and personal navigation devices which is seeingsome growth coming from devices which are now more networked.Governments have been at the forefront of GIS and GPS technologies, as they are responsiblefor national geographic information infrastructures, and continue to be heavy users ofgeospatial information for their day to day work. Finally more and more NGO’s are ﬁndinglocation an invaluable part of their workﬂow, so we have a sector for them as well.

Market Sectors • Consumer mobile and LBS • Telematics • Outdoor activitiesWe have divided the location based market into these 5 distinct sectors, which we havechosen based on our own experience in working in them. I am sure there are more, and wewould encourage the audience to think of further sectors and think of possible avenues ofinnovation in them.One of the most exciting and expanding sectors is that of Consumer mobile and LBS largelydriven by applications running on smart phones.A huge and innovative sector is that of Telematics which shoaib will talk about.Another sector is that of outdoor activities and personal navigation devices which is seeingsome growth coming from devices which are now more networked.Governments have been at the forefront of GIS and GPS technologies, as they are responsiblefor national geographic information infrastructures, and continue to be heavy users ofgeospatial information for their day to day work. Finally more and more NGO’s are ﬁndinglocation an invaluable part of their workﬂow, so we have a sector for them as well.

Market Sectors • Consumer mobile and LBS • Telematics • Outdoor activities • Government and NGOsWe have divided the location based market into these 5 distinct sectors, which we havechosen based on our own experience in working in them. I am sure there are more, and wewould encourage the audience to think of further sectors and think of possible avenues ofinnovation in them.One of the most exciting and expanding sectors is that of Consumer mobile and LBS largelydriven by applications running on smart phones.A huge and innovative sector is that of Telematics which shoaib will talk about.Another sector is that of outdoor activities and personal navigation devices which is seeingsome growth coming from devices which are now more networked.Governments have been at the forefront of GIS and GPS technologies, as they are responsiblefor national geographic information infrastructures, and continue to be heavy users ofgeospatial information for their day to day work. Finally more and more NGO’s are ﬁndinglocation an invaluable part of their workﬂow, so we have a sector for them as well.

Ptolemus Consulting GroupPositioning Sensors on the iPhone started with just WiFi location and today we have 6 locationsensors on board the iphone. This trend is reﬂected across other smartphones and devices.So lets have a look at some numbers...

Market Penetration Total mobile device sales 2010 by Gartner Feature Phones Smartphones 19% 81%The market penetration of smartphone verses the feature phones in 2010 was still only 19%

US Smartphone Penetration & Projections 90% 72% 54% 36% 18% The Nielsen Company 0% 2008 Q2 2008 Q3 2009 Q1 2009 Q3 2010 Q1 2010 Q3 2011 Q1 2011 Q3 Feature Phone Smart PhoneBut in one year it has grown by 72%. By the end of 2011 US smartphone market share isprojected to overtake the feature phone’s share

This describe the entire chain of technologies that turn raw position data into useful businessinformation, such as driving directions or task efficiency.The value chain can be divided into 4 basic groups:1. Physical location data: this part of the chain answers the most fundamental question:where is the user or the device... geo-data is created by the users, and comes in via thecomputer network or device like GPS. It could also be created by crowd sourced services likeOSM for example or be generated by governments or private companies like google or digitalglobe2. Location enabling serviceswithout some other information like social graphs or temperature data for example the rawgeo-spatial data is useless. One needs to add meaning to the geo data then expose it bysome API services. Such services are rarely enough to provide any business value bythemselves. Geocoding of street addresses and spatial queries is an example of such aservice.3. Location application service. Then there are services or applications that use these low-level api’s to create business logicfor users to interact with: example Facebook places, foursquare, etc. The business logic usesthe low-level api’s together with the interactions to provide a compelling user-experience.Other examples are mapping and routing services.http://spacialdb.com our startup provides low level spatial API as location enabling serviceas well as location application services in the form of spatial alerts or triggers.4. Application serviceFinally we have the end user application that use this business logic implementation towards

Sub SectorsLet me get into the subsectors now... starting with:

ShoppingShopping/retail sub-sector:A lot of time is spent by people in this sector, and the industry is based on providing locationservices for navigation and security. The main technology being used for indoor navigation isCell-ID, WiFi and A-GPS.Also note that airports are also following the retail mall model, even though its a secondaryobjective, and so the same applies to them as well.The most important use cases here are to ﬁnd for speciﬁc goods in malls or friends inairports or destinations for exits or rescue in emergencies.Coverage and accuracy is the biggest issue here which is not currently addressed. Beingindoors does not help either.Speed is not much of an issue and is good enough when there is good coverage.Reliability is not that much of a concern as the number of users are limited, but it will onlyincrease in time.Power consumption will increase on the mobile device, depending on the type of tech. beingused, and is an area of possible innovation. But currently with WiFi or A-GPS integration itsnot too bad.

Shopping • Coverage :-(Shopping/retail sub-sector:A lot of time is spent by people in this sector, and the industry is based on providing locationservices for navigation and security. The main technology being used for indoor navigation isCell-ID, WiFi and A-GPS.Also note that airports are also following the retail mall model, even though its a secondaryobjective, and so the same applies to them as well.The most important use cases here are to ﬁnd for speciﬁc goods in malls or friends inairports or destinations for exits or rescue in emergencies.Coverage and accuracy is the biggest issue here which is not currently addressed. Beingindoors does not help either.Speed is not much of an issue and is good enough when there is good coverage.Reliability is not that much of a concern as the number of users are limited, but it will onlyincrease in time.Power consumption will increase on the mobile device, depending on the type of tech. beingused, and is an area of possible innovation. But currently with WiFi or A-GPS integration itsnot too bad.

Shopping • Coverage :-( • Accuracy :-(Shopping/retail sub-sector:A lot of time is spent by people in this sector, and the industry is based on providing locationservices for navigation and security. The main technology being used for indoor navigation isCell-ID, WiFi and A-GPS.Also note that airports are also following the retail mall model, even though its a secondaryobjective, and so the same applies to them as well.The most important use cases here are to ﬁnd for speciﬁc goods in malls or friends inairports or destinations for exits or rescue in emergencies.Coverage and accuracy is the biggest issue here which is not currently addressed. Beingindoors does not help either.Speed is not much of an issue and is good enough when there is good coverage.Reliability is not that much of a concern as the number of users are limited, but it will onlyincrease in time.Power consumption will increase on the mobile device, depending on the type of tech. beingused, and is an area of possible innovation. But currently with WiFi or A-GPS integration itsnot too bad.

Shopping • Coverage :-( • Accuracy :-( • Speed :-|Shopping/retail sub-sector:A lot of time is spent by people in this sector, and the industry is based on providing locationservices for navigation and security. The main technology being used for indoor navigation isCell-ID, WiFi and A-GPS.Also note that airports are also following the retail mall model, even though its a secondaryobjective, and so the same applies to them as well.The most important use cases here are to ﬁnd for speciﬁc goods in malls or friends inairports or destinations for exits or rescue in emergencies.Coverage and accuracy is the biggest issue here which is not currently addressed. Beingindoors does not help either.Speed is not much of an issue and is good enough when there is good coverage.Reliability is not that much of a concern as the number of users are limited, but it will onlyincrease in time.Power consumption will increase on the mobile device, depending on the type of tech. beingused, and is an area of possible innovation. But currently with WiFi or A-GPS integration itsnot too bad.

Shopping • Coverage :-( • Accuracy :-( • Speed :-| • Reliability :-|Shopping/retail sub-sector:A lot of time is spent by people in this sector, and the industry is based on providing locationservices for navigation and security. The main technology being used for indoor navigation isCell-ID, WiFi and A-GPS.Also note that airports are also following the retail mall model, even though its a secondaryobjective, and so the same applies to them as well.The most important use cases here are to ﬁnd for speciﬁc goods in malls or friends inairports or destinations for exits or rescue in emergencies.Coverage and accuracy is the biggest issue here which is not currently addressed. Beingindoors does not help either.Speed is not much of an issue and is good enough when there is good coverage.Reliability is not that much of a concern as the number of users are limited, but it will onlyincrease in time.Power consumption will increase on the mobile device, depending on the type of tech. beingused, and is an area of possible innovation. But currently with WiFi or A-GPS integration itsnot too bad.

Shopping • Coverage :-( • Accuracy :-( • Speed :-| • Reliability :-| • Power :-)Shopping/retail sub-sector:A lot of time is spent by people in this sector, and the industry is based on providing locationservices for navigation and security. The main technology being used for indoor navigation isCell-ID, WiFi and A-GPS.Also note that airports are also following the retail mall model, even though its a secondaryobjective, and so the same applies to them as well.The most important use cases here are to ﬁnd for speciﬁc goods in malls or friends inairports or destinations for exits or rescue in emergencies.Coverage and accuracy is the biggest issue here which is not currently addressed. Beingindoors does not help either.Speed is not much of an issue and is good enough when there is good coverage.Reliability is not that much of a concern as the number of users are limited, but it will onlyincrease in time.Power consumption will increase on the mobile device, depending on the type of tech. beingused, and is an area of possible innovation. But currently with WiFi or A-GPS integration itsnot too bad.

Social networks and gamingWe Infer what we do based on who we are with. knowing our friends’ preference can provideadvice on where to buy something, or where to go for entertainment, etc.Use cases of location based social networking are checkins services like foursquares and alsogames that make you go out to do something rather than sitting in front of the computer.Coverage is quite good, but privacy remains the biggest unavailable need especially itsmanagement for non technical or young users.Adding realtime notiﬁcations to social events is going to be a big area of innovation,especially in dealing with the vast amount of computation required as social graphs grow.

Social networks and gaming • Coverage :-)We Infer what we do based on who we are with. knowing our friends’ preference can provideadvice on where to buy something, or where to go for entertainment, etc.Use cases of location based social networking are checkins services like foursquares and alsogames that make you go out to do something rather than sitting in front of the computer.Coverage is quite good, but privacy remains the biggest unavailable need especially itsmanagement for non technical or young users.Adding realtime notiﬁcations to social events is going to be a big area of innovation,especially in dealing with the vast amount of computation required as social graphs grow.

Social networks and gaming • Coverage :-) • Privacy :-(We Infer what we do based on who we are with. knowing our friends’ preference can provideadvice on where to buy something, or where to go for entertainment, etc.Use cases of location based social networking are checkins services like foursquares and alsogames that make you go out to do something rather than sitting in front of the computer.Coverage is quite good, but privacy remains the biggest unavailable need especially itsmanagement for non technical or young users.Adding realtime notiﬁcations to social events is going to be a big area of innovation,especially in dealing with the vast amount of computation required as social graphs grow.

AdvertisementThis industry is expected to grow and not the least from iAd and location is clearly a way tomake ads relevant and a source of further revenue.The issues here is of coverage, in that the percent of smartphone users is quite low, so thecampaign is not worth running for these niche users.Accuracy, with checkins and couponing is available, but how to extract ad value from accurateposition is an open area... think AR with virtual billboards as u swing around...LBMarketing is the creation of an app sponsored by a brand, which can use location betterthan the ads coming through disruptive banners inside apps which provide little metric foractual advertising.

Advertisement • Coverage :-(This industry is expected to grow and not the least from iAd and location is clearly a way tomake ads relevant and a source of further revenue.The issues here is of coverage, in that the percent of smartphone users is quite low, so thecampaign is not worth running for these niche users.Accuracy, with checkins and couponing is available, but how to extract ad value from accurateposition is an open area... think AR with virtual billboards as u swing around...LBMarketing is the creation of an app sponsored by a brand, which can use location betterthan the ads coming through disruptive banners inside apps which provide little metric foractual advertising.

Advertisement • Coverage :-( • Accuracy :-|This industry is expected to grow and not the least from iAd and location is clearly a way tomake ads relevant and a source of further revenue.The issues here is of coverage, in that the percent of smartphone users is quite low, so thecampaign is not worth running for these niche users.Accuracy, with checkins and couponing is available, but how to extract ad value from accurateposition is an open area... think AR with virtual billboards as u swing around...LBMarketing is the creation of an app sponsored by a brand, which can use location betterthan the ads coming through disruptive banners inside apps which provide little metric foractual advertising.

Advertisement • Coverage :-( • Accuracy :-| • Privacy :-(This industry is expected to grow and not the least from iAd and location is clearly a way tomake ads relevant and a source of further revenue.The issues here is of coverage, in that the percent of smartphone users is quite low, so thecampaign is not worth running for these niche users.Accuracy, with checkins and couponing is available, but how to extract ad value from accurateposition is an open area... think AR with virtual billboards as u swing around...LBMarketing is the creation of an app sponsored by a brand, which can use location betterthan the ads coming through disruptive banners inside apps which provide little metric foractual advertising.

IndoorWe spend most of our times indoors from the office to the mall and then home :-( but nosystem or service has been given to properly address this opportunityLet me describe some potential use cases in the indoor sector:imagine knowing where your colleagues are in a big office, or which room is free for a quickmeeting...at airports indoor positioning can give travels information about the location of their gates,how long it will take to get there as well as sale notifications from shopsCheck-in apps no longer need manual input of indoor location, but can do so automatically,and can inform you if your friend is on the 2nd floor etc.Finally augmented reality apps could play a big role indoors as well as outdoors.However the coverage and accuracy remain the big issues here because of being indoors.They require additional hardware, and some solutions exists using wifi, but they lack accuracyand reliability.but new buildings that have had fore-though put into nav. but the market penetration is stillshallow in terms of costs as well.

Indoor • Coverage :-(We spend most of our times indoors from the office to the mall and then home :-( but nosystem or service has been given to properly address this opportunityLet me describe some potential use cases in the indoor sector:imagine knowing where your colleagues are in a big office, or which room is free for a quickmeeting...at airports indoor positioning can give travels information about the location of their gates,how long it will take to get there as well as sale notifications from shopsCheck-in apps no longer need manual input of indoor location, but can do so automatically,and can inform you if your friend is on the 2nd floor etc.Finally augmented reality apps could play a big role indoors as well as outdoors.However the coverage and accuracy remain the big issues here because of being indoors.They require additional hardware, and some solutions exists using wifi, but they lack accuracyand reliability.but new buildings that have had fore-though put into nav. but the market penetration is stillshallow in terms of costs as well.

Indoor • Coverage :-( • Accuracy :-(We spend most of our times indoors from the office to the mall and then home :-( but nosystem or service has been given to properly address this opportunityLet me describe some potential use cases in the indoor sector:imagine knowing where your colleagues are in a big office, or which room is free for a quickmeeting...at airports indoor positioning can give travels information about the location of their gates,how long it will take to get there as well as sale notifications from shopsCheck-in apps no longer need manual input of indoor location, but can do so automatically,and can inform you if your friend is on the 2nd floor etc.Finally augmented reality apps could play a big role indoors as well as outdoors.However the coverage and accuracy remain the big issues here because of being indoors.They require additional hardware, and some solutions exists using wifi, but they lack accuracyand reliability.but new buildings that have had fore-though put into nav. but the market penetration is stillshallow in terms of costs as well.

Indoor • Coverage :-( • Accuracy :-( • Speed :-)We spend most of our times indoors from the office to the mall and then home :-( but nosystem or service has been given to properly address this opportunityLet me describe some potential use cases in the indoor sector:imagine knowing where your colleagues are in a big office, or which room is free for a quickmeeting...at airports indoor positioning can give travels information about the location of their gates,how long it will take to get there as well as sale notifications from shopsCheck-in apps no longer need manual input of indoor location, but can do so automatically,and can inform you if your friend is on the 2nd floor etc.Finally augmented reality apps could play a big role indoors as well as outdoors.However the coverage and accuracy remain the big issues here because of being indoors.They require additional hardware, and some solutions exists using wifi, but they lack accuracyand reliability.but new buildings that have had fore-though put into nav. but the market penetration is stillshallow in terms of costs as well.

Indoor • Coverage :-( • Accuracy :-( • Speed :-) • Reliability :-(We spend most of our times indoors from the office to the mall and then home :-( but nosystem or service has been given to properly address this opportunityLet me describe some potential use cases in the indoor sector:imagine knowing where your colleagues are in a big office, or which room is free for a quickmeeting...at airports indoor positioning can give travels information about the location of their gates,how long it will take to get there as well as sale notifications from shopsCheck-in apps no longer need manual input of indoor location, but can do so automatically,and can inform you if your friend is on the 2nd floor etc.Finally augmented reality apps could play a big role indoors as well as outdoors.However the coverage and accuracy remain the big issues here because of being indoors.They require additional hardware, and some solutions exists using wifi, but they lack accuracyand reliability.but new buildings that have had fore-though put into nav. but the market penetration is stillshallow in terms of costs as well.

Indoor • Coverage :-( • Accuracy :-( • Speed :-) • Reliability :-( • Power :-(We spend most of our times indoors from the office to the mall and then home :-( but nosystem or service has been given to properly address this opportunityLet me describe some potential use cases in the indoor sector:imagine knowing where your colleagues are in a big office, or which room is free for a quickmeeting...at airports indoor positioning can give travels information about the location of their gates,how long it will take to get there as well as sale notifications from shopsCheck-in apps no longer need manual input of indoor location, but can do so automatically,and can inform you if your friend is on the 2nd floor etc.Finally augmented reality apps could play a big role indoors as well as outdoors.However the coverage and accuracy remain the big issues here because of being indoors.They require additional hardware, and some solutions exists using wifi, but they lack accuracyand reliability.but new buildings that have had fore-though put into nav. but the market penetration is stillshallow in terms of costs as well.

Indoor • Coverage :-( • Accuracy :-( • Speed :-) • Reliability :-( • Power :-( • Cost :-(We spend most of our times indoors from the office to the mall and then home :-( but nosystem or service has been given to properly address this opportunityLet me describe some potential use cases in the indoor sector:imagine knowing where your colleagues are in a big office, or which room is free for a quickmeeting...at airports indoor positioning can give travels information about the location of their gates,how long it will take to get there as well as sale notifications from shopsCheck-in apps no longer need manual input of indoor location, but can do so automatically,and can inform you if your friend is on the 2nd floor etc.Finally augmented reality apps could play a big role indoors as well as outdoors.However the coverage and accuracy remain the big issues here because of being indoors.They require additional hardware, and some solutions exists using wifi, but they lack accuracyand reliability.but new buildings that have had fore-though put into nav. but the market penetration is stillshallow in terms of costs as well.

Summary of LBSApps which work indoors like inside shopping/retail centers require coverage which is notsolved yet.For mobile apps like social gaming or tourism, its important to have high accuracy which isstill lacking.For instant gratiﬁcation apps, speed is required, e.g. coupons/check-ins, where thetransactions need to be ﬁnished in seconds... but for outdoor apps like navigation, speed isnot that big an issue, but increasingly will become one.We as consumers are becoming reliant on location at an ever increasing pace, so nowreliability is especially for touristic applications and applications like check-ins for example isvery important.Battery life is still an issue and hinders some type of LBS, particularly those running on hand-held devices. nothing worse than being lost and not being able to call someone because thebattery had died, a situation someone here has been in I am sure.

Summary of LBS • Coverage: is still wanting due to the indoor nature of mobile device applications?Apps which work indoors like inside shopping/retail centers require coverage which is notsolved yet.For mobile apps like social gaming or tourism, its important to have high accuracy which isstill lacking.For instant gratiﬁcation apps, speed is required, e.g. coupons/check-ins, where thetransactions need to be ﬁnished in seconds... but for outdoor apps like navigation, speed isnot that big an issue, but increasingly will become one.We as consumers are becoming reliant on location at an ever increasing pace, so nowreliability is especially for touristic applications and applications like check-ins for example isvery important.Battery life is still an issue and hinders some type of LBS, particularly those running on hand-held devices. nothing worse than being lost and not being able to call someone because thebattery had died, a situation someone here has been in I am sure.

Summary of LBS • Coverage: is still wanting due to the indoor nature of mobile device applications? • Accuracy is not perfect either...Apps which work indoors like inside shopping/retail centers require coverage which is notsolved yet.For mobile apps like social gaming or tourism, its important to have high accuracy which isstill lacking.For instant gratiﬁcation apps, speed is required, e.g. coupons/check-ins, where thetransactions need to be ﬁnished in seconds... but for outdoor apps like navigation, speed isnot that big an issue, but increasingly will become one.We as consumers are becoming reliant on location at an ever increasing pace, so nowreliability is especially for touristic applications and applications like check-ins for example isvery important.Battery life is still an issue and hinders some type of LBS, particularly those running on hand-held devices. nothing worse than being lost and not being able to call someone because thebattery had died, a situation someone here has been in I am sure.

Summary of LBS • Coverage: is still wanting due to the indoor nature of mobile device applications? • Accuracy is not perfect either... • Speed similarly lacking for some subsectorsApps which work indoors like inside shopping/retail centers require coverage which is notsolved yet.For mobile apps like social gaming or tourism, its important to have high accuracy which isstill lacking.For instant gratiﬁcation apps, speed is required, e.g. coupons/check-ins, where thetransactions need to be ﬁnished in seconds... but for outdoor apps like navigation, speed isnot that big an issue, but increasingly will become one.We as consumers are becoming reliant on location at an ever increasing pace, so nowreliability is especially for touristic applications and applications like check-ins for example isvery important.Battery life is still an issue and hinders some type of LBS, particularly those running on hand-held devices. nothing worse than being lost and not being able to call someone because thebattery had died, a situation someone here has been in I am sure.

Summary of LBS • Coverage: is still wanting due to the indoor nature of mobile device applications? • Accuracy is not perfect either... • Speed similarly lacking for some subsectors • Reliability: not being used enough for concern yet small % of marketsApps which work indoors like inside shopping/retail centers require coverage which is notsolved yet.For mobile apps like social gaming or tourism, its important to have high accuracy which isstill lacking.For instant gratiﬁcation apps, speed is required, e.g. coupons/check-ins, where thetransactions need to be ﬁnished in seconds... but for outdoor apps like navigation, speed isnot that big an issue, but increasingly will become one.We as consumers are becoming reliant on location at an ever increasing pace, so nowreliability is especially for touristic applications and applications like check-ins for example isvery important.Battery life is still an issue and hinders some type of LBS, particularly those running on hand-held devices. nothing worse than being lost and not being able to call someone because thebattery had died, a situation someone here has been in I am sure.

Summary of LBS • Coverage: is still wanting due to the indoor nature of mobile device applications? • Accuracy is not perfect either... • Speed similarly lacking for some subsectors • Reliability: not being used enough for concern yet small % of markets • Power: Battery life still an issue, and needs further innovationsApps which work indoors like inside shopping/retail centers require coverage which is notsolved yet.For mobile apps like social gaming or tourism, its important to have high accuracy which isstill lacking.For instant gratiﬁcation apps, speed is required, e.g. coupons/check-ins, where thetransactions need to be ﬁnished in seconds... but for outdoor apps like navigation, speed isnot that big an issue, but increasingly will become one.We as consumers are becoming reliant on location at an ever increasing pace, so nowreliability is especially for touristic applications and applications like check-ins for example isvery important.Battery life is still an issue and hinders some type of LBS, particularly those running on hand-held devices. nothing worse than being lost and not being able to call someone because thebattery had died, a situation someone here has been in I am sure.

Telematics IndustryTelematics industry includes application of ICT to the movement of goods and people usingexisting transportation networks such as road, air, rail or water.

Rest of this talkWe will broadly deﬁne the Value Chain in the Telematics Sector. List the Technology Stack.Then list sub-sectors and then deﬁne each sub-sector discussing its maturity, limitationsand future trends and potential innovations.

Rest of this talk • Telematics value chain/propositionWe will broadly deﬁne the Value Chain in the Telematics Sector. List the Technology Stack.Then list sub-sectors and then deﬁne each sub-sector discussing its maturity, limitationsand future trends and potential innovations.

Rest of this talk • Telematics value chain/proposition • Technology StackWe will broadly deﬁne the Value Chain in the Telematics Sector. List the Technology Stack.Then list sub-sectors and then deﬁne each sub-sector discussing its maturity, limitationsand future trends and potential innovations.

Rest of this talk • Telematics value chain/proposition • Technology Stack • List Telematics sub-sectorsWe will broadly deﬁne the Value Chain in the Telematics Sector. List the Technology Stack.Then list sub-sectors and then deﬁne each sub-sector discussing its maturity, limitationsand future trends and potential innovations.

Rest of this talk • Telematics value chain/proposition • Technology Stack • List Telematics sub-sectors • Maturity of sub-sectorWe will broadly deﬁne the Value Chain in the Telematics Sector. List the Technology Stack.Then list sub-sectors and then deﬁne each sub-sector discussing its maturity, limitationsand future trends and potential innovations.

Rest of this talk • Telematics value chain/proposition • Technology Stack • List Telematics sub-sectors • Maturity of sub-sector • Current limitationsWe will broadly deﬁne the Value Chain in the Telematics Sector. List the Technology Stack.Then list sub-sectors and then deﬁne each sub-sector discussing its maturity, limitationsand future trends and potential innovations.

Rest of this talk • Telematics value chain/proposition • Technology Stack • List Telematics sub-sectors • Maturity of sub-sector • Current limitations • Broader trendsWe will broadly deﬁne the Value Chain in the Telematics Sector. List the Technology Stack.Then list sub-sectors and then deﬁne each sub-sector discussing its maturity, limitationsand future trends and potential innovations.

Rest of this talk • Telematics value chain/proposition • Technology Stack • List Telematics sub-sectors • Maturity of sub-sector • Current limitations • Broader trends • Potential innovations re. positioningWe will broadly deﬁne the Value Chain in the Telematics Sector. List the Technology Stack.Then list sub-sectors and then deﬁne each sub-sector discussing its maturity, limitationsand future trends and potential innovations.

Technology StackI will go into the core stack in a bit of detail in the next slide but its the silicon, chipsets andbase-data upon which the sub-sector speciﬁc services are built.OEM Original Device manufactures sell telematics devices which are equipped with locationsensors.Communication infrastructure used by the telematics devices often includes the cellularphone networks - used to deliver content to and from the vehicles.Services are provided by Telematics Service Providers these can include real-time routing,reports on traffic conditions, estimated time of arrival, emergency notiﬁcation.Software applications & Content: software systems with the business logic and storage,management, backup of data from telematics devices have to deal with greater quantities andcomplexities of inputs.Web: With the telematics devices including 3G capabilities and in-car devices able to runtraditional web applications.

Technology Stack • CoreI will go into the core stack in a bit of detail in the next slide but its the silicon, chipsets andbase-data upon which the sub-sector speciﬁc services are built.OEM Original Device manufactures sell telematics devices which are equipped with locationsensors.Communication infrastructure used by the telematics devices often includes the cellularphone networks - used to deliver content to and from the vehicles.Services are provided by Telematics Service Providers these can include real-time routing,reports on traffic conditions, estimated time of arrival, emergency notiﬁcation.Software applications & Content: software systems with the business logic and storage,management, backup of data from telematics devices have to deal with greater quantities andcomplexities of inputs.Web: With the telematics devices including 3G capabilities and in-car devices able to runtraditional web applications.

Technology Stack • Core • Device/OEMI will go into the core stack in a bit of detail in the next slide but its the silicon, chipsets andbase-data upon which the sub-sector speciﬁc services are built.OEM Original Device manufactures sell telematics devices which are equipped with locationsensors.Communication infrastructure used by the telematics devices often includes the cellularphone networks - used to deliver content to and from the vehicles.Services are provided by Telematics Service Providers these can include real-time routing,reports on traffic conditions, estimated time of arrival, emergency notiﬁcation.Software applications & Content: software systems with the business logic and storage,management, backup of data from telematics devices have to deal with greater quantities andcomplexities of inputs.Web: With the telematics devices including 3G capabilities and in-car devices able to runtraditional web applications.

Technology Stack • Core • Device/OEM • CommunicationI will go into the core stack in a bit of detail in the next slide but its the silicon, chipsets andbase-data upon which the sub-sector speciﬁc services are built.OEM Original Device manufactures sell telematics devices which are equipped with locationsensors.Communication infrastructure used by the telematics devices often includes the cellularphone networks - used to deliver content to and from the vehicles.Services are provided by Telematics Service Providers these can include real-time routing,reports on traffic conditions, estimated time of arrival, emergency notiﬁcation.Software applications & Content: software systems with the business logic and storage,management, backup of data from telematics devices have to deal with greater quantities andcomplexities of inputs.Web: With the telematics devices including 3G capabilities and in-car devices able to runtraditional web applications.

Technology Stack • Core • Device/OEM • Communication • Service provisionI will go into the core stack in a bit of detail in the next slide but its the silicon, chipsets andbase-data upon which the sub-sector speciﬁc services are built.OEM Original Device manufactures sell telematics devices which are equipped with locationsensors.Communication infrastructure used by the telematics devices often includes the cellularphone networks - used to deliver content to and from the vehicles.Services are provided by Telematics Service Providers these can include real-time routing,reports on traffic conditions, estimated time of arrival, emergency notiﬁcation.Software applications & Content: software systems with the business logic and storage,management, backup of data from telematics devices have to deal with greater quantities andcomplexities of inputs.Web: With the telematics devices including 3G capabilities and in-car devices able to runtraditional web applications.

Technology Stack • Core • Device/OEM • Communication • Service provision • Software Application & ContentI will go into the core stack in a bit of detail in the next slide but its the silicon, chipsets andbase-data upon which the sub-sector speciﬁc services are built.OEM Original Device manufactures sell telematics devices which are equipped with locationsensors.Communication infrastructure used by the telematics devices often includes the cellularphone networks - used to deliver content to and from the vehicles.Services are provided by Telematics Service Providers these can include real-time routing,reports on traffic conditions, estimated time of arrival, emergency notiﬁcation.Software applications & Content: software systems with the business logic and storage,management, backup of data from telematics devices have to deal with greater quantities andcomplexities of inputs.Web: With the telematics devices including 3G capabilities and in-car devices able to runtraditional web applications.

Technology Stack • Core • Device/OEM • Communication • Service provision • Software Application & Content • WebI will go into the core stack in a bit of detail in the next slide but its the silicon, chipsets andbase-data upon which the sub-sector speciﬁc services are built.OEM Original Device manufactures sell telematics devices which are equipped with locationsensors.Communication infrastructure used by the telematics devices often includes the cellularphone networks - used to deliver content to and from the vehicles.Services are provided by Telematics Service Providers these can include real-time routing,reports on traffic conditions, estimated time of arrival, emergency notiﬁcation.Software applications & Content: software systems with the business logic and storage,management, backup of data from telematics devices have to deal with greater quantities andcomplexities of inputs.Web: With the telematics devices including 3G capabilities and in-car devices able to runtraditional web applications.

Telematics Technology StackCore: Let me elaborate on the core technologies a bit. The biggest change here is the addition of networkconnectivity and a move towards multi-functional devices. Thus navigation is just one of many functionsperformed by the onboard networked devices. Networking opens up possibilities for a wide range of innovationsto occur.Sensors and Location enablers: Innovations to accuracy and coverage are quite common. Power is not aproblem as the devices can be kept powered by the car’s power. Innovation in vehicle safety systems requireschanges at the core technology stack. In particular location enablers, sensors and antennas. These are toimprove safety by detecting if a collision or an accident is imminent.Operating System: trends are to open up to third party developers letting them build value added services.GeoData content providers: are increasingly working in networked environments allowing services to be userscentric and real-time.

Telematics Technology Stack • CoreCore: Let me elaborate on the core technologies a bit. The biggest change here is the addition of networkconnectivity and a move towards multi-functional devices. Thus navigation is just one of many functionsperformed by the onboard networked devices. Networking opens up possibilities for a wide range of innovationsto occur.Sensors and Location enablers: Innovations to accuracy and coverage are quite common. Power is not aproblem as the devices can be kept powered by the car’s power. Innovation in vehicle safety systems requireschanges at the core technology stack. In particular location enablers, sensors and antennas. These are toimprove safety by detecting if a collision or an accident is imminent.Operating System: trends are to open up to third party developers letting them build value added services.GeoData content providers: are increasingly working in networked environments allowing services to be userscentric and real-time.

Telematics Technology Stack • Core • Location EnablersCore: Let me elaborate on the core technologies a bit. The biggest change here is the addition of networkconnectivity and a move towards multi-functional devices. Thus navigation is just one of many functionsperformed by the onboard networked devices. Networking opens up possibilities for a wide range of innovationsto occur.Sensors and Location enablers: Innovations to accuracy and coverage are quite common. Power is not aproblem as the devices can be kept powered by the car’s power. Innovation in vehicle safety systems requireschanges at the core technology stack. In particular location enablers, sensors and antennas. These are toimprove safety by detecting if a collision or an accident is imminent.Operating System: trends are to open up to third party developers letting them build value added services.GeoData content providers: are increasingly working in networked environments allowing services to be userscentric and real-time.

Telematics Technology Stack • Core • Location Enablers • Operating SystemsCore: Let me elaborate on the core technologies a bit. The biggest change here is the addition of networkconnectivity and a move towards multi-functional devices. Thus navigation is just one of many functionsperformed by the onboard networked devices. Networking opens up possibilities for a wide range of innovationsto occur.Sensors and Location enablers: Innovations to accuracy and coverage are quite common. Power is not aproblem as the devices can be kept powered by the car’s power. Innovation in vehicle safety systems requireschanges at the core technology stack. In particular location enablers, sensors and antennas. These are toimprove safety by detecting if a collision or an accident is imminent.Operating System: trends are to open up to third party developers letting them build value added services.GeoData content providers: are increasingly working in networked environments allowing services to be userscentric and real-time.

Telematics Technology Stack • Core • Location Enablers • Operating Systems • Geospatial content providersCore: Let me elaborate on the core technologies a bit. The biggest change here is the addition of networkconnectivity and a move towards multi-functional devices. Thus navigation is just one of many functionsperformed by the onboard networked devices. Networking opens up possibilities for a wide range of innovationsto occur.Sensors and Location enablers: Innovations to accuracy and coverage are quite common. Power is not aproblem as the devices can be kept powered by the car’s power. Innovation in vehicle safety systems requireschanges at the core technology stack. In particular location enablers, sensors and antennas. These are toimprove safety by detecting if a collision or an accident is imminent.Operating System: trends are to open up to third party developers letting them build value added services.GeoData content providers: are increasingly working in networked environments allowing services to be userscentric and real-time.

Telematics Value ChainThe telematics service forms a value chain linking contents providers (CP), telematicsservice providers (TSP), mobile communication providers (MCP), manufacturers ofcommunication terminals (M), makers of ﬁnished automobiles (Car Makers), andcustomers (Consumers).

Telematics Value Chain Content Providers (CP)The telematics service forms a value chain linking contents providers (CP), telematicsservice providers (TSP), mobile communication providers (MCP), manufacturers ofcommunication terminals (M), makers of ﬁnished automobiles (Car Makers), andcustomers (Consumers).

Telematics Value Chain Telematics Content Service Providers Providers (CP) (TSP)The telematics service forms a value chain linking contents providers (CP), telematicsservice providers (TSP), mobile communication providers (MCP), manufacturers ofcommunication terminals (M), makers of ﬁnished automobiles (Car Makers), andcustomers (Consumers).

Telematics Value Chain Telematics Content Comm. Service Providers Infrastructure Providers (CP) (TSP)The telematics service forms a value chain linking contents providers (CP), telematicsservice providers (TSP), mobile communication providers (MCP), manufacturers ofcommunication terminals (M), makers of ﬁnished automobiles (Car Makers), andcustomers (Consumers).

Telematics Value Chain Telematics Content Comm. Service Car Providers Infrastructure Providers Makers (CP) (TSP)The telematics service forms a value chain linking contents providers (CP), telematicsservice providers (TSP), mobile communication providers (MCP), manufacturers ofcommunication terminals (M), makers of ﬁnished automobiles (Car Makers), andcustomers (Consumers).

Telematics Value Chain Telematics Content Comm. Service Car Providers Infrastructure Consumer Providers Makers (CP) (TSP)The telematics service forms a value chain linking contents providers (CP), telematicsservice providers (TSP), mobile communication providers (MCP), manufacturers ofcommunication terminals (M), makers of ﬁnished automobiles (Car Makers), andcustomers (Consumers).

Value PropositionTo consumersSafety & securityTime savings (navigation)Increased productivity (in vehicle)

Value Proposition • ConsumersTo consumersSafety & securityTime savings (navigation)Increased productivity (in vehicle)

Value Proposition • Consumers - Safety & Security,To consumersSafety & securityTime savings (navigation)Increased productivity (in vehicle)

Value Proposition • Consumers - Safety & Security, - Time SavingsTo consumersSafety & securityTime savings (navigation)Increased productivity (in vehicle)

Value Proposition • Consumers - Safety & Security, - Time Savings - Increased ProductiveTo consumersSafety & securityTime savings (navigation)Increased productivity (in vehicle)

Value Proposition • Consumers - Safety & Security, - Time Savings - Increased Productive - EntertainmentTo consumersSafety & securityTime savings (navigation)Increased productivity (in vehicle)

Value Proposition • Fleet provider - Optimisation of assetsTo ﬂeet providerOptimisation of assets (asset tracking, performance monitoring)

Value PropositionTo businessAdditional data from vehicles (warranty, usage)Increased vehicle sales especially in the highly competitive car industry where consumers canbuy based on additional features

Value Proposition • Car makersTo businessAdditional data from vehicles (warranty, usage)Increased vehicle sales especially in the highly competitive car industry where consumers canbuy based on additional features

Value Proposition • Car makers - Additional data from vehiclesTo businessAdditional data from vehicles (warranty, usage)Increased vehicle sales especially in the highly competitive car industry where consumers canbuy based on additional features

Value Proposition • Car makers - Additional data from vehicles - Increased vehicle salesTo businessAdditional data from vehicles (warranty, usage)Increased vehicle sales especially in the highly competitive car industry where consumers canbuy based on additional features

Value PropositionTo governmentImproved infrastructure management (traffic, tolls)

Value Proposition • GovernmentTo governmentImproved infrastructure management (traffic, tolls)

Value Proposition • Government - Infrastructure planning & managementTo governmentImproved infrastructure management (traffic, tolls)

Value Proposition • Government - Infrastructure planning & management - RevenueTo governmentImproved infrastructure management (traffic, tolls)

GeoData ProvidersI won’t be able to go into every core data provided in the telematics industry but I’d like tomention one in particular which is quite interesting as it uses telematics to collect data andresell analysed data to Telematics Service Providers. Namely Floating vehicle data

Floating Vehicle DataServices based on Floating Vehicle Data us data from mobile sensors (e.g. mobile phones) to determinetrafﬁc conditions by collecting and analysing localisation data, speed, direction of travel and timeinformatio. These data are the essential source for trafﬁc information and for most intelligenttransportation systems (ITS)

Data Source Analysis Distribution Algorithms for: Car companies SMSPositioning via: - Real-Time Traffic- GPS Mobile navigation Web- Cellular - Routing- Sensor/E-Tags - Logistics Support OEM 3G - Tracking Services Re-route to avoid congestionService providers in this sector1. Companies have access to mobile data via their own infrastructure or fleets. Data can besourced from other providers too such as: - Roadside e-tag readers, GPS, Cellular networks - There are also way to ping cell phone to obtain such data. This means thatevery vehicle with an active mobile phone acts as a sensor for the road network.2. Based on these data, traffic congestion can be identified, travel times can be calculated,and traffic reports can be rapidly generated and these are3. sold to network provider, car makers to integrate and differentiate their services

Telematics Sub-Sectors • In-car Infotainment • Intelligent Vehicle Safety • Commercial Vehicle Telematics • Risk ManagementNext I’ll go over the sub-sectors in the Telematics industry discussing the changes that arehappening and what opportunities for innovation exist.

In-Car Infotainment

In-Car InfotainmentIn-Car InfotainmentDeﬁnition: Applications that deliver and transmit digital content to drivers andpassengers in the form of communications, TV, radio, internet, LBS, navigationand entertainment.Example of the Bamboo Car

In-Car Infotainment • TVIn-Car InfotainmentDeﬁnition: Applications that deliver and transmit digital content to drivers andpassengers in the form of communications, TV, radio, internet, LBS, navigationand entertainment.Example of the Bamboo Car

In-Car Infotainment • TV • RadioIn-Car InfotainmentDeﬁnition: Applications that deliver and transmit digital content to drivers andpassengers in the form of communications, TV, radio, internet, LBS, navigationand entertainment.Example of the Bamboo Car

In-Car Infotainment • TV • Radio • InternetIn-Car InfotainmentDeﬁnition: Applications that deliver and transmit digital content to drivers andpassengers in the form of communications, TV, radio, internet, LBS, navigationand entertainment.Example of the Bamboo Car

In-Car Infotainment • TV • Radio • Internet • LBSIn-Car InfotainmentDeﬁnition: Applications that deliver and transmit digital content to drivers andpassengers in the form of communications, TV, radio, internet, LBS, navigationand entertainment.Example of the Bamboo Car

In-Car Infotainment • TV • Radio • Internet • LBS • NavigationIn-Car InfotainmentDeﬁnition: Applications that deliver and transmit digital content to drivers andpassengers in the form of communications, TV, radio, internet, LBS, navigationand entertainment.Example of the Bamboo Car

In-Car Infotainment • TV • Radio • Internet • LBS • Navigation • Social NetworkIn-Car InfotainmentDeﬁnition: Applications that deliver and transmit digital content to drivers andpassengers in the form of communications, TV, radio, internet, LBS, navigationand entertainment.Example of the Bamboo Car

The Connected Car • BMW connected drive • Mini connected • Ford’s Sync API for developersBMW ConnectedDrive: BMW Assist, BMW Online, BMW Tracking, BMW TeleServices and in-vehicle internet access.These offer location-based services using GPS technology and the SIM card integrated in thecar telephone. Back office servers can know the vehicles current location and can providerelevant information along a route.Services such as weather at your destination, ﬁnding a nearby parking space, news itemsand stock market updates. Location based emergency services such as closes open doctor.

Expected TrendDue to the lack of a single device specially geared towards driving where safety is paramountand use of devices is inﬂuenced by law the expected trend is the convergence towards singleunits which can have multiple connectivity options and gracefully handle safely concerns.

Expected Trend • Single device e.g. Android, iOSDue to the lack of a single device specially geared towards driving where safety is paramountand use of devices is inﬂuenced by law the expected trend is the convergence towards singleunits which can have multiple connectivity options and gracefully handle safely concerns.

Expected Trend • Single device e.g. Android, iOS • Opening of API to developersDue to the lack of a single device specially geared towards driving where safety is paramountand use of devices is inﬂuenced by law the expected trend is the convergence towards singleunits which can have multiple connectivity options and gracefully handle safely concerns.

Expected Trend • Single device e.g. Android, iOS • Opening of API to developers • Network connectivity in increasingDue to the lack of a single device specially geared towards driving where safety is paramountand use of devices is inﬂuenced by law the expected trend is the convergence towards singleunits which can have multiple connectivity options and gracefully handle safely concerns.

Expected Trend • Single device e.g. Android, iOS • Opening of API to developers • Network connectivity in increasing • Real-TimeDue to the lack of a single device specially geared towards driving where safety is paramountand use of devices is inﬂuenced by law the expected trend is the convergence towards singleunits which can have multiple connectivity options and gracefully handle safely concerns.

Expected Trend ...

Expected Trend ...• 3G & 4G coverage on rise

Expected Trend ...• 3G & 4G coverage on rise• Integration with home/back-ofﬁce systems

Expected Trend ...• 3G & 4G coverage on rise• Integration with home/back-ofﬁce systems• Information products mixing UGC, social networking

Expected Trend • Richer geospatial data • 3D data • Photogrammetry IntermapWe are seeing Improvement in positioning and data bases of landmarks and streetvistas. Example StreetView based on real-time video and images. Technologies suchas photogrametry are creating content georeferenced to a 3D environment.Intermap Technologies recently announced 3D Roads, a dataset that provides highlyaccurate 3D models for every road, roads, throughout Western Europe.

Intelligent Vehicle Safety (IVS)Intelligent vehicle safety applications are those that prevent vehicle accidents/collisions orreduce the severity of damage and injury as a result. They do this by monitoring the local andsurrounding driving environment.Onboard sensors and cameras that communicate with onboard computing systems thatanalyses the data to determine if remedial action is required.Intelligent Vehicle Safety: Air Bag Deployment Notification Seat Belt Tension Notification Emergency Assistance Roadside AssistanceSecurity Automatic Theft Notification Theft Tracking GeoFencingVehicle Status Remote Diagnostics

Expected Trend • Automatic emergency notiﬁcation • Reporting accident location • E112 location integrationIVS systems can detect if the driver is alert, if the vehicles wanders out of its lane for noapparent reason, if the vehicle gets too close to the vehicle in front or if a collision isimminent.* SOS and automatic ambulance and emergency notiﬁcation and intgrat* reporting crash* E112 integration of position* Applications that monitor driver behaviour

Commercial Vehicle Telematics (CVT)CVT is the technology enabling real-time fleet management systems. It works bytransmitting data from vehicle back to the back-office management system and/or thirdparty such as third party logisticsAlso include Asset Management Monitoring of an asset such as cargo, vehicle,equipment or personnel from central office for the purposes of billing, maintenance,exception handling, directing, record-keeping, safety and injury prevention, legalrequirements, etc.

Expected TrendExpected to see integration of multiple sensors for greater data coverage for applicationssuch as cargo theft monitoring. Label of "Smart containers"•improvement to increase in-transit visibility and protection of physical and intellectualassets across multi-modal transportation and supply chains•solutions that combine next-gen container construction, temp monitoring, tracking, andcommunication capabilities to render containers truly ‘smart’•monitor smart containers. Assess the readiness of satellite, cellular, ad-hoc meshcommunications , GPS, environmental sensors and active RFIDExamples of integrated navigations systems such as Siemens VDO System allow GPS routingto take real-time traffic and environmental conditions into account when routing. This isleading to savings by reducing time spent stuck in traffic.Many efficient transport and distribution operations these days are totally dependent onreliable IT systems (for example, ‘just-in-time’ stocking principles hinge on rapid andefficient communications) for communication with customers, suppliers and contractors.Electronic Data Interchange (EDI): Within IT systems, one of the fastest-growing areas isthat of Electronic Data Interchange (EDI), whereby transport and distributor ﬁrms receiveorders, delivery documentation and invoices direct from their customers’ computersinto their own (compatible) systems via direct communications links, completely eliminatingthe delays, errors and other difficulties associated with the creating and movement of paperdocuments via postal and courier systems. EDI systems provide the beneﬁts of rapid andaccurate order passing and processing (at less direct cost) and with the potential for reducingstock levels.United Nations has set a standard for EDI known as EDIFACT (an acronym for **ElectronicData Interchange for Administration, Commerce and Transport**), under which there are

Expected Trend • Integration of sensors (smart containers)Expected to see integration of multiple sensors for greater data coverage for applicationssuch as cargo theft monitoring. Label of "Smart containers"•improvement to increase in-transit visibility and protection of physical and intellectualassets across multi-modal transportation and supply chains•solutions that combine next-gen container construction, temp monitoring, tracking, andcommunication capabilities to render containers truly ‘smart’•monitor smart containers. Assess the readiness of satellite, cellular, ad-hoc meshcommunications , GPS, environmental sensors and active RFIDExamples of integrated navigations systems such as Siemens VDO System allow GPS routingto take real-time traffic and environmental conditions into account when routing. This isleading to savings by reducing time spent stuck in traffic.Many efficient transport and distribution operations these days are totally dependent onreliable IT systems (for example, ‘just-in-time’ stocking principles hinge on rapid andefficient communications) for communication with customers, suppliers and contractors.Electronic Data Interchange (EDI): Within IT systems, one of the fastest-growing areas isthat of Electronic Data Interchange (EDI), whereby transport and distributor ﬁrms receiveorders, delivery documentation and invoices direct from their customers’ computersinto their own (compatible) systems via direct communications links, completely eliminatingthe delays, errors and other difficulties associated with the creating and movement of paperdocuments via postal and courier systems. EDI systems provide the beneﬁts of rapid andaccurate order passing and processing (at less direct cost) and with the potential for reducingstock levels.United Nations has set a standard for EDI known as EDIFACT (an acronym for **ElectronicData Interchange for Administration, Commerce and Transport**), under which there are

Expected Trend • Integration of sensors (smart containers) • Improve in-transit visibly esp. multi-modalExpected to see integration of multiple sensors for greater data coverage for applicationssuch as cargo theft monitoring. Label of "Smart containers"•improvement to increase in-transit visibility and protection of physical and intellectualassets across multi-modal transportation and supply chains•solutions that combine next-gen container construction, temp monitoring, tracking, andcommunication capabilities to render containers truly ‘smart’•monitor smart containers. Assess the readiness of satellite, cellular, ad-hoc meshcommunications , GPS, environmental sensors and active RFIDExamples of integrated navigations systems such as Siemens VDO System allow GPS routingto take real-time traffic and environmental conditions into account when routing. This isleading to savings by reducing time spent stuck in traffic.Many efficient transport and distribution operations these days are totally dependent onreliable IT systems (for example, ‘just-in-time’ stocking principles hinge on rapid andefficient communications) for communication with customers, suppliers and contractors.Electronic Data Interchange (EDI): Within IT systems, one of the fastest-growing areas isthat of Electronic Data Interchange (EDI), whereby transport and distributor ﬁrms receiveorders, delivery documentation and invoices direct from their customers’ computersinto their own (compatible) systems via direct communications links, completely eliminatingthe delays, errors and other difficulties associated with the creating and movement of paperdocuments via postal and courier systems. EDI systems provide the beneﬁts of rapid andaccurate order passing and processing (at less direct cost) and with the potential for reducingstock levels.United Nations has set a standard for EDI known as EDIFACT (an acronym for **ElectronicData Interchange for Administration, Commerce and Transport**), under which there are

Expected Trend • Integration of sensors (smart containers) • Improve in-transit visibly esp. multi-modal • Solutions for high value cargo (environmental sensors, RFIDs)Expected to see integration of multiple sensors for greater data coverage for applicationssuch as cargo theft monitoring. Label of "Smart containers"•improvement to increase in-transit visibility and protection of physical and intellectualassets across multi-modal transportation and supply chains•solutions that combine next-gen container construction, temp monitoring, tracking, andcommunication capabilities to render containers truly ‘smart’•monitor smart containers. Assess the readiness of satellite, cellular, ad-hoc meshcommunications , GPS, environmental sensors and active RFIDExamples of integrated navigations systems such as Siemens VDO System allow GPS routingto take real-time traffic and environmental conditions into account when routing. This isleading to savings by reducing time spent stuck in traffic.Many efficient transport and distribution operations these days are totally dependent onreliable IT systems (for example, ‘just-in-time’ stocking principles hinge on rapid andefficient communications) for communication with customers, suppliers and contractors.Electronic Data Interchange (EDI): Within IT systems, one of the fastest-growing areas isthat of Electronic Data Interchange (EDI), whereby transport and distributor ﬁrms receiveorders, delivery documentation and invoices direct from their customers’ computersinto their own (compatible) systems via direct communications links, completely eliminatingthe delays, errors and other difficulties associated with the creating and movement of paperdocuments via postal and courier systems. EDI systems provide the beneﬁts of rapid andaccurate order passing and processing (at less direct cost) and with the potential for reducingstock levels.United Nations has set a standard for EDI known as EDIFACT (an acronym for **ElectronicData Interchange for Administration, Commerce and Transport**), under which there are

Expected Trend • Integration of sensors (smart containers) • Improve in-transit visibly esp. multi-modal • Solutions for high value cargo (environmental sensors, RFIDs) • Real-Time routing of cargoExpected to see integration of multiple sensors for greater data coverage for applicationssuch as cargo theft monitoring. Label of "Smart containers"•improvement to increase in-transit visibility and protection of physical and intellectualassets across multi-modal transportation and supply chains•solutions that combine next-gen container construction, temp monitoring, tracking, andcommunication capabilities to render containers truly ‘smart’•monitor smart containers. Assess the readiness of satellite, cellular, ad-hoc meshcommunications , GPS, environmental sensors and active RFIDExamples of integrated navigations systems such as Siemens VDO System allow GPS routingto take real-time traffic and environmental conditions into account when routing. This isleading to savings by reducing time spent stuck in traffic.Many efficient transport and distribution operations these days are totally dependent onreliable IT systems (for example, ‘just-in-time’ stocking principles hinge on rapid andefficient communications) for communication with customers, suppliers and contractors.Electronic Data Interchange (EDI): Within IT systems, one of the fastest-growing areas isthat of Electronic Data Interchange (EDI), whereby transport and distributor ﬁrms receiveorders, delivery documentation and invoices direct from their customers’ computersinto their own (compatible) systems via direct communications links, completely eliminatingthe delays, errors and other difficulties associated with the creating and movement of paperdocuments via postal and courier systems. EDI systems provide the beneﬁts of rapid andaccurate order passing and processing (at less direct cost) and with the potential for reducingstock levels.United Nations has set a standard for EDI known as EDIFACT (an acronym for **ElectronicData Interchange for Administration, Commerce and Transport**), under which there are

Expected Trend • Integration of sensors (smart containers) • Improve in-transit visibly esp. multi-modal • Solutions for high value cargo (environmental sensors, RFIDs) • Real-Time routing of cargo • Electronic Data InterchangeExpected to see integration of multiple sensors for greater data coverage for applicationssuch as cargo theft monitoring. Label of "Smart containers"•improvement to increase in-transit visibility and protection of physical and intellectualassets across multi-modal transportation and supply chains•solutions that combine next-gen container construction, temp monitoring, tracking, andcommunication capabilities to render containers truly ‘smart’•monitor smart containers. Assess the readiness of satellite, cellular, ad-hoc meshcommunications , GPS, environmental sensors and active RFIDExamples of integrated navigations systems such as Siemens VDO System allow GPS routingto take real-time traffic and environmental conditions into account when routing. This isleading to savings by reducing time spent stuck in traffic.Many efficient transport and distribution operations these days are totally dependent onreliable IT systems (for example, ‘just-in-time’ stocking principles hinge on rapid andefficient communications) for communication with customers, suppliers and contractors.Electronic Data Interchange (EDI): Within IT systems, one of the fastest-growing areas isthat of Electronic Data Interchange (EDI), whereby transport and distributor ﬁrms receiveorders, delivery documentation and invoices direct from their customers’ computersinto their own (compatible) systems via direct communications links, completely eliminatingthe delays, errors and other difficulties associated with the creating and movement of paperdocuments via postal and courier systems. EDI systems provide the beneﬁts of rapid andaccurate order passing and processing (at less direct cost) and with the potential for reducingstock levels.United Nations has set a standard for EDI known as EDIFACT (an acronym for **ElectronicData Interchange for Administration, Commerce and Transport**), under which there are

Risk ManagementThis is a class of that are geared towards reducing claims costs and fraud for insurancecompanies. The products exist for both commercial and private vehicles such as pay as youdrive. Insurance Telematics RVD (Remote Vehicle Diagnostics) and Eco Driving fall into thisarea. They are sold as allowing drivers to reduce their premiums

Expected Trend • Usage based insurance • Pay as you drive (PAYD) • Real-Time driver dataThe product is packaged as an insurance with a black-box telematics unit or a telematics unitwith an insurance product.* Usage Based Insurance* Pay As You Drive: type of automobile insurance whereby the costs of motor insurance aredependent upon type of vehicle used, measured against Time, Distance and Place. It is sold asa product that can reduce the premiums for safe drivers.

Overall Future TrendsSome over all trends affecting the industry

Enabling Technologies • Next Generation Telematics Pattern (NGTP) Standardisation • 4G mobile broad band network • Open API for telematics sensorsNext Generation Telematics Pattern aims to open up the telematics industry allowinggreater integration across applications. The NGTP tries to create a technology neutralinterface and protocol for telematics services. The aim is to make it easy to integratetelematics services across the whole value chain involving: vehicle manufacturers, telematicsservice providers and content providers and drivers“The new pattern will also allow service providers and content providers to sell the samebasic services like session management or a voice/data matching to multiple vehiclemanufacturers. Moreover, the NGTP architecture enables an easy integration of legacysystems, allowing older and newer vehicles alike to access new telematics offerings.” NGTPwebsite

Thank you checkout our workshop too http://georuby.comDr Kashif Rasul kashif@nomad-labs.com t: krasul Shoaib Burq shoaib@nomad-labs.com t: sabman

The Geo-Location Technology Lanscape || Shoaib Burq & Kashif Rasul

by Entrepreneurs Club Berlin e.V.

Accessibility

Upload Details

Usage Rights

1 Embed 13

Statistics

The Geo-Location Technology Lanscape || Shoaib Burq & Kashif Rasul Document Transcript