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Geo-Location           Technology Landscape                           Shoaib Burq and Kashif Rasul                        ...
About usKashif Rasul (CTO http://spacialdb.com)     Doctorate in Maths. from FU Berlin     Background HPC and Scientific Vi...
About us               Shoaib Burq (CEO http://spacialdb.com)                    Geomatics and Computer sciences          ...
who here remembers using the old mapquest interface? you know the old non-ajax one. Eachtime you wanted to go right you ha...
This ajax interface was revolutionary and its essence has not changed from its initialfunctionality. This not only started...
GeoWebGeoWeb has meant that mass collaboration over the internet to create detailed geospatialcontent is now possible. Ope...
Tech. stack that enables                   this           • Hardware           • Software           • Web2.0What is enabli...
This talkIn the rest of this presentation I will* Define the software stack for developers that wish to take advantage of t...
This talk          • Software stack for developersIn the rest of this presentation I will* Define the software stack for de...
This talk          • Software stack for developers          • Attributes of Hardware positioning tech.In the rest of this ...
This talk          • Software stack for developers          • Attributes of Hardware positioning tech.          • Define ma...
This talk          • Software stack for developers          • Attributes of Hardware positioning tech.          • Define ma...
This talk          • Software stack for developers          • Attributes of Hardware positioning tech.          • Define ma...
This talk          • Software stack for developers          • Attributes of Hardware positioning tech.          • Define ma...
Software: GeoStackThe software stack is what the LB technologies can be built from. and I want to give u aoverview of this...
Software: GeoStack                     Core           • OS layer: prefer real time OS           • Low level libs: networki...
GeoStack: Base LibsBase GeoLibraries:In order to read: DAL/OGR is a raster/vector lib to translate geospatial data and fea...
GeoStack: Base Libs           • Reading geo data: GDALBase GeoLibraries:In order to read: DAL/OGR is a raster/vector lib t...
GeoStack: Base Libs           • Reading geo data: GDAL           • Spatial queries: GEOSBase GeoLibraries:In order to read...
GeoStack: Base Libs           • Reading geo data: GDAL           • Spatial queries: GEOS           • Map projections: Proj...
GeoStack: Base Libs           • Reading geo data: GDAL           • Spatial queries: GEOS           • Map projections: Proj...
GeoStack: DBSQL Databases:  Oracle Spatial, PostgreSQL+PostGIS, Spatialite, MySQL Spatial, ESRI ArcSDE, ESRIGeoDatabaseNoS...
GeoStack: DB           • SQL: from Oracle, Postgis, MySQL, etc.SQL Databases:  Oracle Spatial, PostgreSQL+PostGIS, Spatial...
GeoStack: DB           • SQL: from Oracle, Postgis, MySQL, etc.           • NoSQL DB: MongoDB and geo-couchdbSQL Databases...
GeoStack: DB           • SQL: from Oracle, Postgis, MySQL, etc.           • NoSQL DB: MongoDB and geo-couchdb           • ...
GeoStack: ServerWeb Application:  Rails: SpatialAdapter, GeoRuby (georuby.com)  Python: GeoDjango  Java: GeoServer  Node.j...
GeoStack: Server          • Web frameworks: Georuby, GeoDjango,...Web Application:  Rails: SpatialAdapter, GeoRuby (georub...
GeoStack: Server          • Web frameworks: Georuby, GeoDjango,...          • Desktop apps: QGIS, GRASS,...Web Application...
GeoStack: Server          • Web frameworks: Georuby, GeoDjango,...          • Desktop apps: QGIS, GRASS,...          • Ana...
GeoStack: Server          • Web frameworks: Georuby, GeoDjango,...          • Desktop apps: QGIS, GRASS,...          • Ana...
Attributes of Location                TechnologiesNow that we have an idea of the core software stack we can use it as a b...
CoverageCoverage is the availability of location information where you need it. An example of poorcoverage would be a larg...
AccuracyAccuracy is how closely your position matches the reality. Are you within centimetres ormeters of the actual targe...
SpeedSpeed is how quickly you obtain the position of the device or target. Speed varies with thetype of technology and env...
ReliabilityReliability / integrity: the percentage of time that location data is available, correct anddelivered per locat...
PowerPower consumption: is the battery life relative to the typical use case for the technology. Ifthe battery life is sho...
CostCost: not a dollar amount but relative to the value derived by the use
Privacy                                      http://www.flickr.com/photos/dalantech/2349477313/Privacy of location informat...
Market SectorsWe have divided the location based market into these 5 distinct sectors, which we havechosen based on our ow...
Market Sectors           • Consumer mobile and LBSWe have divided the location based market into these 5 distinct sectors,...
Market Sectors           • Consumer mobile and LBS           • TelematicsWe have divided the location based market into th...
Market Sectors           • Consumer mobile and LBS           • Telematics           • Outdoor activitiesWe have divided th...
Market Sectors           • Consumer mobile and LBS           • Telematics           • Outdoor activities           • Gover...
Ptolemus Consulting GroupPositioning Sensors on the iPhone started with just WiFi location and today we have 6 locationsen...
Market Penetration            Total mobile device sales 2010 by Gartner                         Feature Phones            ...
US Smartphone Penetration & Projections       90%       72%       54%       36%       18%                                 ...
This describe the entire chain of technologies that turn raw position data into useful businessinformation, such as drivin...
Sub SectorsLet me get into the subsectors now... starting with:
ShoppingShopping/retail sub-sector:A lot of time is spent by people in this sector, and the industry is based on providing...
Shopping           • Coverage :-(Shopping/retail sub-sector:A lot of time is spent by people in this sector, and the indus...
Shopping           • Coverage :-(           • Accuracy :-(Shopping/retail sub-sector:A lot of time is spent by people in t...
Shopping           • Coverage :-(           • Accuracy :-(           • Speed :-|Shopping/retail sub-sector:A lot of time i...
Shopping           • Coverage :-(           • Accuracy :-(           • Speed :-|           • Reliability :-|Shopping/retai...
Shopping           • Coverage :-(           • Accuracy :-(           • Speed :-|           • Reliability :-|           • P...
Social networks and                      gamingWe Infer what we do based on who we are with. knowing our friends’ preferen...
Social networks and                      gaming           • Coverage :-)We Infer what we do based on who we are with. know...
Social networks and                      gaming           • Coverage :-)           • Privacy :-(We Infer what we do based ...
AdvertisementThis industry is expected to grow and not the least from iAd and location is clearly a way tomake ads relevan...
Advertisement           • Coverage :-(This industry is expected to grow and not the least from iAd and location is clearly...
Advertisement           • Coverage :-(           • Accuracy :-|This industry is expected to grow and not the least from iA...
Advertisement           • Coverage :-(           • Accuracy :-|           • Privacy :-(This industry is expected to grow a...
IndoorWe spend most of our times indoors from the office to the mall and then home :-( but nosystem or service has been gi...
Indoor           • Coverage :-(We spend most of our times indoors from the office to the mall and then home :-( but nosyst...
Indoor           • Coverage :-(           • Accuracy :-(We spend most of our times indoors from the office to the mall and...
Indoor           • Coverage :-(           • Accuracy :-(           • Speed :-)We spend most of our times indoors from the ...
Indoor           • Coverage :-(           • Accuracy :-(           • Speed :-)           • Reliability :-(We spend most of...
Indoor           • Coverage :-(           • Accuracy :-(           • Speed :-)           • Reliability :-(           • Pow...
Indoor           • Coverage :-(           • Accuracy :-(           • Speed :-)           • Reliability :-(           • Pow...
Summary of LBSApps which work indoors like inside shopping/retail centers require coverage which is notsolved yet.For mobi...
Summary of LBS           • Coverage: is still wanting due to the indoor                nature of mobile device application...
Summary of LBS           • Coverage: is still wanting due to the indoor                nature of mobile device application...
Summary of LBS           • Coverage: is still wanting due to the indoor                nature of mobile device application...
Summary of LBS           • Coverage: is still wanting due to the indoor                nature of mobile device application...
Summary of LBS           • Coverage: is still wanting due to the indoor                nature of mobile device application...
Telematics IndustryTelematics industry includes application of ICT to the movement of goods and people usingexisting trans...
Rest of this talkWe will broadly define the Value Chain in the Telematics Sector. List the Technology Stack.Then list sub-s...
Rest of this talk          •   Telematics value chain/propositionWe will broadly define the Value Chain in the Telematics S...
Rest of this talk          •   Telematics value chain/proposition          •   Technology StackWe will broadly define the V...
Rest of this talk          •   Telematics value chain/proposition          •   Technology Stack          •   List Telemati...
Rest of this talk          •   Telematics value chain/proposition          •   Technology Stack          •   List Telemati...
Rest of this talk          •   Telematics value chain/proposition          •   Technology Stack          •   List Telemati...
Rest of this talk          •   Telematics value chain/proposition          •   Technology Stack          •   List Telemati...
Rest of this talk          •   Telematics value chain/proposition          •   Technology Stack          •   List Telemati...
Technology StackI will go into the core stack in a bit of detail in the next slide but its the silicon, chipsets andbase-d...
Technology Stack           • CoreI will go into the core stack in a bit of detail in the next slide but its the silicon, c...
Technology Stack           • Core           • Device/OEMI will go into the core stack in a bit of detail in the next slide...
Technology Stack           • Core           • Device/OEM           • CommunicationI will go into the core stack in a bit o...
Technology Stack           • Core           • Device/OEM           • Communication           • Service provisionI will go ...
Technology Stack           • Core           • Device/OEM           • Communication           • Service provision          ...
Technology Stack           • Core           • Device/OEM           • Communication           • Service provision          ...
Telematics Technology                      StackCore: Let me elaborate on the core technologies a bit. The biggest change ...
Telematics Technology                      Stack             • CoreCore: Let me elaborate on the core technologies a bit. ...
Telematics Technology                      Stack             • Core              • Location EnablersCore: Let me elaborate...
Telematics Technology                      Stack             • Core              • Location Enablers              • Operat...
Telematics Technology                      Stack             • Core              • Location Enablers              • Operat...
Telematics Value ChainThe telematics service forms a value chain linking contents providers (CP), telematicsservice provid...
Telematics Value Chain Content Providers   (CP)The telematics service forms a value chain linking contents providers (CP),...
Telematics Value Chain                   Telematics Content                     Service Providers                    Provi...
Telematics Value Chain                   Telematics Content                                  Comm.                     Ser...
Telematics Value Chain                   Telematics Content                                  Comm.                     Ser...
Telematics Value Chain                   Telematics Content                                  Comm.                     Ser...
Value PropositionTo consumersSafety & securityTime savings (navigation)Increased productivity (in vehicle)
Value Proposition           • ConsumersTo consumersSafety & securityTime savings (navigation)Increased productivity (in ve...
Value Proposition           • Consumers            - Safety & Security,To consumersSafety & securityTime savings (navigati...
Value Proposition           • Consumers            - Safety & Security,            - Time SavingsTo consumersSafety & secu...
Value Proposition           • Consumers            - Safety & Security,            - Time Savings            - Increased P...
Value Proposition           • Consumers            - Safety & Security,            - Time Savings            - Increased P...
Value Proposition          • Fleet provider           - Optimisation of assetsTo fleet providerOptimisation of assets (asse...
Value PropositionTo businessAdditional data from vehicles (warranty, usage)Increased vehicle sales especially in the highl...
Value Proposition           • Car makersTo businessAdditional data from vehicles (warranty, usage)Increased vehicle sales ...
Value Proposition           • Car makers            - Additional data from vehiclesTo businessAdditional data from vehicle...
Value Proposition           • Car makers            - Additional data from vehicles            - Increased vehicle salesTo...
Value PropositionTo governmentImproved infrastructure management (traffic, tolls)
Value Proposition           • GovernmentTo governmentImproved infrastructure management (traffic, tolls)
Value Proposition           • Government            - Infrastructure planning & managementTo governmentImproved infrastruc...
Value Proposition           • Government            - Infrastructure planning & management            - RevenueTo governme...
GeoData ProvidersI won’t be able to go into every core data provided in the telematics industry but I’d like tomention one...
Floating Vehicle DataServices based on Floating Vehicle Data us data from mobile sensors (e.g. mobile phones) to determine...
Data Source                     Analysis                  Distribution                               Algorithms for:      ...
Data Source                     Analysis                  Distribution                               Algorithms for:      ...
Data Source                     Analysis                  Distribution                               Algorithms for:      ...
Data Source                     Analysis                  Distribution                               Algorithms for:      ...
Telematics Sub-Sectors           • In-car Infotainment           • Intelligent Vehicle Safety           • Commercial Vehic...
In-Car Infotainment
In-Car InfotainmentIn-Car InfotainmentDefinition: Applications that deliver and transmit digital content to drivers andpass...
In-Car Infotainment         • TVIn-Car InfotainmentDefinition: Applications that deliver and transmit digital content to dr...
In-Car Infotainment         • TV         • RadioIn-Car InfotainmentDefinition: Applications that deliver and transmit digit...
In-Car Infotainment         • TV         • Radio         • InternetIn-Car InfotainmentDefinition: Applications that deliver...
In-Car Infotainment         •   TV         •   Radio         •   Internet         •   LBSIn-Car InfotainmentDefinition: App...
In-Car Infotainment         •   TV         •   Radio         •   Internet         •   LBS         •   NavigationIn-Car Inf...
In-Car Infotainment         •   TV         •   Radio         •   Internet         •   LBS         •   Navigation         •...
The Connected Car          • BMW connected drive          • Mini connected          • Ford’s Sync API for developersBMW Co...
Expected TrendDue to the lack of a single device specially geared towards driving where safety is paramountand use of devi...
Expected Trend           • Single device e.g. Android, iOSDue to the lack of a single device specially geared towards driv...
Expected Trend           • Single device e.g. Android, iOS           • Opening of API to developersDue to the lack of a si...
Expected Trend           • Single device e.g. Android, iOS           • Opening of API to developers           • Network co...
Expected Trend           • Single device e.g. Android, iOS           • Opening of API to developers           • Network co...
Expected Trend ...
Expected Trend ...• 3G & 4G coverage on rise
Expected Trend ...• 3G & 4G coverage on rise• Integration with home/back-office systems
Expected Trend ...• 3G & 4G coverage on rise• Integration with home/back-office systems• Information products mixing UGC, s...
Expected Trend         • Richer geospatial data           • 3D data           • Photogrammetry                            ...
Intelligent Vehicle              Safety (IVS)Intelligent vehicle safety applications are those that prevent vehicle accide...
Expected Trend            • Automatic emergency notification            • Reporting accident location            • E112 loc...
Commercial Vehicle       Telematics (CVT)CVT is the technology enabling real-time fleet management systems. It works bytran...
Expected TrendExpected to see integration of multiple sensors for greater data coverage for applicationssuch as cargo thef...
Expected Trend           • Integration of sensors (smart containers)Expected to see integration of multiple sensors for gr...
The Geo-Location Technology Lanscape || Shoaib Burq & Kashif Rasul
The Geo-Location Technology Lanscape || Shoaib Burq & Kashif Rasul
The Geo-Location Technology Lanscape || Shoaib Burq & Kashif Rasul
The Geo-Location Technology Lanscape || Shoaib Burq & Kashif Rasul
The Geo-Location Technology Lanscape || Shoaib Burq & Kashif Rasul
The Geo-Location Technology Lanscape || Shoaib Burq & Kashif Rasul
The Geo-Location Technology Lanscape || Shoaib Burq & Kashif Rasul
The Geo-Location Technology Lanscape || Shoaib Burq & Kashif Rasul
The Geo-Location Technology Lanscape || Shoaib Burq & Kashif Rasul
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The Geo-Location Technology Lanscape || Shoaib Burq & Kashif Rasul

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Transcript of "The Geo-Location Technology Lanscape || Shoaib Burq & Kashif Rasul"

  1. 1. Geo-Location Technology Landscape Shoaib Burq and Kashif Rasul http://spacialdb.comHi all, thanks for joining us. We are from a startup called SpacialDB. you can read more aboutit on the Startup V-Check competition website. We were short-listed in the top 10 Startups.
  2. 2. About usKashif Rasul (CTO http://spacialdb.com) Doctorate in Maths. from FU Berlin Background HPC and Scientific Viz. http://hpc.nomad-labs.com twitter: krasul
  3. 3. About us Shoaib Burq (CEO http://spacialdb.com) Geomatics and Computer sciences Australian Government http://geospatial.nomad-labs.com twitter: sabmanShoaib BurqKashif Rasul
  4. 4. who here remembers using the old mapquest interface? you know the old non-ajax one. Eachtime you wanted to go right you had to click and the map would have to reload... and do anyof you remember the first time ajax became mainstream on the web... In my opinion it waswhen google maps was released...
  5. 5. This ajax interface was revolutionary and its essence has not changed from its initialfunctionality. This not only started the whole ajax buzz but also put location based tech. inthe forefront of peoples mind and caused a huge interest in the area. It tapped into thenatural explorer and geogropher in all of us. Surely you remember zoom into your home andthen to your neighbours home and then their backyard and so on ... This notion ofdiscovering information via its spatial context comes very naturally to all of us and so theevolution of the Web and IT has also progressed in this direction to create what we now knowas the GeoWeb
  6. 6. GeoWebGeoWeb has meant that mass collaboration over the internet to create detailed geospatialcontent is now possible. OpenStreetMap is a classic example of this. Here we see themapping of Haiti that was completed within a few days of the 2009 Earthquake. This isleading to more and more detailed and free geospatial content on the internet. The blue dotsare the make shift camps that are appearing.
  7. 7. Tech. stack that enables this • Hardware • Software • Web2.0What is enabling this technology is a mixture of innovation in hardware, software and theidea of data creation and sharing over the Web (Web 2.0)And there are quite a few market sectors that use LB technology. The most popular onewould be the mobile LBS sector and I will talk about that.Having said that I should emphesise that LBS is only one category of applications that requireposition information. Position information is critical in many applications some have existedfor decades and opportunities are opening up to innovate in some traditional sectors besidesLBS too - such as transportation and logistics. My colleague will speak a bit about them in thesecond half of this presentation.
  8. 8. This talkIn the rest of this presentation I will* Define the software stack for developers that wish to take advantage of the growing LBSmarket* Define attributes of positioning technology* Sectors that make use of positioning technology within their value chain* For the LBS Sectors: * define the value chain * positioning technology in the value chain * discuss technical attributes of the positioning technology * maturity * shortfalls * expected innovation
  9. 9. This talk • Software stack for developersIn the rest of this presentation I will* Define the software stack for developers that wish to take advantage of the growing LBSmarket* Define attributes of positioning technology* Sectors that make use of positioning technology within their value chain* For the LBS Sectors: * define the value chain * positioning technology in the value chain * discuss technical attributes of the positioning technology * maturity * shortfalls * expected innovation
  10. 10. This talk • Software stack for developers • Attributes of Hardware positioning tech.In the rest of this presentation I will* Define the software stack for developers that wish to take advantage of the growing LBSmarket* Define attributes of positioning technology* Sectors that make use of positioning technology within their value chain* For the LBS Sectors: * define the value chain * positioning technology in the value chain * discuss technical attributes of the positioning technology * maturity * shortfalls * expected innovation
  11. 11. This talk • Software stack for developers • Attributes of Hardware positioning tech. • Define market sectorsIn the rest of this presentation I will* Define the software stack for developers that wish to take advantage of the growing LBSmarket* Define attributes of positioning technology* Sectors that make use of positioning technology within their value chain* For the LBS Sectors: * define the value chain * positioning technology in the value chain * discuss technical attributes of the positioning technology * maturity * shortfalls * expected innovation
  12. 12. This talk • Software stack for developers • Attributes of Hardware positioning tech. • Define market sectors • Define LBS value chainIn the rest of this presentation I will* Define the software stack for developers that wish to take advantage of the growing LBSmarket* Define attributes of positioning technology* Sectors that make use of positioning technology within their value chain* For the LBS Sectors: * define the value chain * positioning technology in the value chain * discuss technical attributes of the positioning technology * maturity * shortfalls * expected innovation
  13. 13. This talk • Software stack for developers • Attributes of Hardware positioning tech. • Define market sectors • Define LBS value chain • Discuss positioning tech. in this value chainIn the rest of this presentation I will* Define the software stack for developers that wish to take advantage of the growing LBSmarket* Define attributes of positioning technology* Sectors that make use of positioning technology within their value chain* For the LBS Sectors: * define the value chain * positioning technology in the value chain * discuss technical attributes of the positioning technology * maturity * shortfalls * expected innovation
  14. 14. This talk • Software stack for developers • Attributes of Hardware positioning tech. • Define market sectors • Define LBS value chain • Discuss positioning tech. in this value chain • Talk about future trends & innovationsIn the rest of this presentation I will* Define the software stack for developers that wish to take advantage of the growing LBSmarket* Define attributes of positioning technology* Sectors that make use of positioning technology within their value chain* For the LBS Sectors: * define the value chain * positioning technology in the value chain * discuss technical attributes of the positioning technology * maturity * shortfalls * expected innovation
  15. 15. Software: GeoStackThe software stack is what the LB technologies can be built from. and I want to give u aoverview of this so that you know how to enable these innovations from a developer/technologist point of view.
  16. 16. Software: GeoStack Core • OS layer: prefer real time OS • Low level libs: networking/routing protocols • SDK for deviceEmbedded OS’s:For the hardware designer, it is imperative to choose low-power hardware components andarrange them to minimize current leakage and to pro- vide a power-efficient sleep mode. Thesoftware designer must be able to use the hardware to make the most out of the limitedresources. The software must switch off unused components and put the hardware into sleepmode as often as possible. To aid the software developer, smart objects run operatingsystems that provide mechanisms for low-power operation. e.g TinyOS, Embedded Linux, Real-Time OS, Android, isense, contiki - tinyos: built on neC a subset of C - contiki built in CLow level Libraries: network layer software - smart routing protocols e.g. pheromone routing protocols for packets - working in increasing noisy network environmentsSDKs for interfacing with hardware devices (e.g. GPS, gyro, compass)
  17. 17. GeoStack: Base LibsBase GeoLibraries:In order to read: DAL/OGR is a raster/vector lib to translate geospatial data and features Gformats GEOS is a lib that implements all the simple feature SQL spatial predicate funcs andoperators Proj4: is a cartographic projection lib. to convert data between the various projectionsviz. layer: Rendering: Mapnik, Mapserver
  18. 18. GeoStack: Base Libs • Reading geo data: GDALBase GeoLibraries:In order to read: DAL/OGR is a raster/vector lib to translate geospatial data and features Gformats GEOS is a lib that implements all the simple feature SQL spatial predicate funcs andoperators Proj4: is a cartographic projection lib. to convert data between the various projectionsviz. layer: Rendering: Mapnik, Mapserver
  19. 19. GeoStack: Base Libs • Reading geo data: GDAL • Spatial queries: GEOSBase GeoLibraries:In order to read: DAL/OGR is a raster/vector lib to translate geospatial data and features Gformats GEOS is a lib that implements all the simple feature SQL spatial predicate funcs andoperators Proj4: is a cartographic projection lib. to convert data between the various projectionsviz. layer: Rendering: Mapnik, Mapserver
  20. 20. GeoStack: Base Libs • Reading geo data: GDAL • Spatial queries: GEOS • Map projections: Proj4Base GeoLibraries:In order to read: DAL/OGR is a raster/vector lib to translate geospatial data and features Gformats GEOS is a lib that implements all the simple feature SQL spatial predicate funcs andoperators Proj4: is a cartographic projection lib. to convert data between the various projectionsviz. layer: Rendering: Mapnik, Mapserver
  21. 21. GeoStack: Base Libs • Reading geo data: GDAL • Spatial queries: GEOS • Map projections: Proj4 • Rendering: MapnikBase GeoLibraries:In order to read: DAL/OGR is a raster/vector lib to translate geospatial data and features Gformats GEOS is a lib that implements all the simple feature SQL spatial predicate funcs andoperators Proj4: is a cartographic projection lib. to convert data between the various projectionsviz. layer: Rendering: Mapnik, Mapserver
  22. 22. GeoStack: DBSQL Databases: Oracle Spatial, PostgreSQL+PostGIS, Spatialite, MySQL Spatial, ESRI ArcSDE, ESRIGeoDatabaseNoSQL: MongoDB, geo-couchdbHosted: spacialdb
  23. 23. GeoStack: DB • SQL: from Oracle, Postgis, MySQL, etc.SQL Databases: Oracle Spatial, PostgreSQL+PostGIS, Spatialite, MySQL Spatial, ESRI ArcSDE, ESRIGeoDatabaseNoSQL: MongoDB, geo-couchdbHosted: spacialdb
  24. 24. GeoStack: DB • SQL: from Oracle, Postgis, MySQL, etc. • NoSQL DB: MongoDB and geo-couchdbSQL Databases: Oracle Spatial, PostgreSQL+PostGIS, Spatialite, MySQL Spatial, ESRI ArcSDE, ESRIGeoDatabaseNoSQL: MongoDB, geo-couchdbHosted: spacialdb
  25. 25. GeoStack: DB • SQL: from Oracle, Postgis, MySQL, etc. • NoSQL DB: MongoDB and geo-couchdb • Hosted: SpacialDBSQL Databases: Oracle Spatial, PostgreSQL+PostGIS, Spatialite, MySQL Spatial, ESRI ArcSDE, ESRIGeoDatabaseNoSQL: MongoDB, geo-couchdbHosted: spacialdb
  26. 26. GeoStack: ServerWeb Application: Rails: SpatialAdapter, GeoRuby (georuby.com) Python: GeoDjango Java: GeoServer Node.js: geonode (geos node.js bindings)Analysis Layer: ESRI ArcEngine,GeoAnalysis Suits: R-Stats, GRASS, QGIS ?GRASS, QGIS? Has someone started porting to web
  27. 27. GeoStack: Server • Web frameworks: Georuby, GeoDjango,...Web Application: Rails: SpatialAdapter, GeoRuby (georuby.com) Python: GeoDjango Java: GeoServer Node.js: geonode (geos node.js bindings)Analysis Layer: ESRI ArcEngine,GeoAnalysis Suits: R-Stats, GRASS, QGIS ?GRASS, QGIS? Has someone started porting to web
  28. 28. GeoStack: Server • Web frameworks: Georuby, GeoDjango,... • Desktop apps: QGIS, GRASS,...Web Application: Rails: SpatialAdapter, GeoRuby (georuby.com) Python: GeoDjango Java: GeoServer Node.js: geonode (geos node.js bindings)Analysis Layer: ESRI ArcEngine,GeoAnalysis Suits: R-Stats, GRASS, QGIS ?GRASS, QGIS? Has someone started porting to web
  29. 29. GeoStack: Server • Web frameworks: Georuby, GeoDjango,... • Desktop apps: QGIS, GRASS,... • Analysis frameworks: R-Stats, ESRI ArcEngineWeb Application: Rails: SpatialAdapter, GeoRuby (georuby.com) Python: GeoDjango Java: GeoServer Node.js: geonode (geos node.js bindings)Analysis Layer: ESRI ArcEngine,GeoAnalysis Suits: R-Stats, GRASS, QGIS ?GRASS, QGIS? Has someone started porting to web
  30. 30. GeoStack: Server • Web frameworks: Georuby, GeoDjango,... • Desktop apps: QGIS, GRASS,... • Analysis frameworks: R-Stats, ESRI ArcEngine • Application Servers: Geoserver, MapserverWeb Application: Rails: SpatialAdapter, GeoRuby (georuby.com) Python: GeoDjango Java: GeoServer Node.js: geonode (geos node.js bindings)Analysis Layer: ESRI ArcEngine,GeoAnalysis Suits: R-Stats, GRASS, QGIS ?GRASS, QGIS? Has someone started porting to web
  31. 31. Attributes of Location TechnologiesNow that we have an idea of the core software stack we can use it as a building block tocreate location based services... but first we need some definition on the attributes of thistechnology
  32. 32. CoverageCoverage is the availability of location information where you need it. An example of poorcoverage would be a large building without any maps or exit signs to show you where you arerelative to the outside. An example of a situation where coverage is critical may be when afirefighter is trying to rescue a person from a building.
  33. 33. AccuracyAccuracy is how closely your position matches the reality. Are you within centimetres ormeters of the actual target position. Importance of this is obvious in defence and rescue.
  34. 34. SpeedSpeed is how quickly you obtain the position of the device or target. Speed varies with thetype of technology and environmental conditions. For example positioning using IEEE802.15.4-2006 (which is the communications standard used by devices in a Wireless SensorNetwork or Mesh Network) in an environment polluted with WiFi noise will take longer to finda position than in a low noise environment.
  35. 35. ReliabilityReliability / integrity: the percentage of time that location data is available, correct anddelivered per location request. Applications that require reliability are mission-criticalservices such as aviation, emergency calls, routing of emergency services and militaryapplications. Network assistance is a means to improve reliability for mobile safety services.For aviation and maritime applications, augmentation systems such as EGNOS also provideadditional reliability
  36. 36. PowerPower consumption: is the battery life relative to the typical use case for the technology. Ifthe battery life is short but the use is infrequent the overall consumption will be low - a goodthing!
  37. 37. CostCost: not a dollar amount but relative to the value derived by the use
  38. 38. Privacy http://www.flickr.com/photos/dalantech/2349477313/Privacy of location information especially when connected to real-time social networks comeswith risks. As the LBS become main stream the users of these services will need to be betteraware of the implications of making their location public. From the technology perspectivethe approach has been to give use control over the sharing of their location. However usersaren’t always in the best position to judge the implications of sharing location information.For example some information that is already meant to be public is becoming moreaccessible thanks to the GeoWeb and improved local search. In this presentation, we willtouch on the privacy issues without getting too caught up in it, as it is still a complexsomewhat theoretical still.
  39. 39. Market SectorsWe have divided the location based market into these 5 distinct sectors, which we havechosen based on our own experience in working in them. I am sure there are more, and wewould encourage the audience to think of further sectors and think of possible avenues ofinnovation in them.One of the most exciting and expanding sectors is that of Consumer mobile and LBS largelydriven by applications running on smart phones.A huge and innovative sector is that of Telematics which shoaib will talk about.Another sector is that of outdoor activities and personal navigation devices which is seeingsome growth coming from devices which are now more networked.Governments have been at the forefront of GIS and GPS technologies, as they are responsiblefor national geographic information infrastructures, and continue to be heavy users ofgeospatial information for their day to day work. Finally more and more NGO’s are findinglocation an invaluable part of their workflow, so we have a sector for them as well.
  40. 40. Market Sectors • Consumer mobile and LBSWe have divided the location based market into these 5 distinct sectors, which we havechosen based on our own experience in working in them. I am sure there are more, and wewould encourage the audience to think of further sectors and think of possible avenues ofinnovation in them.One of the most exciting and expanding sectors is that of Consumer mobile and LBS largelydriven by applications running on smart phones.A huge and innovative sector is that of Telematics which shoaib will talk about.Another sector is that of outdoor activities and personal navigation devices which is seeingsome growth coming from devices which are now more networked.Governments have been at the forefront of GIS and GPS technologies, as they are responsiblefor national geographic information infrastructures, and continue to be heavy users ofgeospatial information for their day to day work. Finally more and more NGO’s are findinglocation an invaluable part of their workflow, so we have a sector for them as well.
  41. 41. Market Sectors • Consumer mobile and LBS • TelematicsWe have divided the location based market into these 5 distinct sectors, which we havechosen based on our own experience in working in them. I am sure there are more, and wewould encourage the audience to think of further sectors and think of possible avenues ofinnovation in them.One of the most exciting and expanding sectors is that of Consumer mobile and LBS largelydriven by applications running on smart phones.A huge and innovative sector is that of Telematics which shoaib will talk about.Another sector is that of outdoor activities and personal navigation devices which is seeingsome growth coming from devices which are now more networked.Governments have been at the forefront of GIS and GPS technologies, as they are responsiblefor national geographic information infrastructures, and continue to be heavy users ofgeospatial information for their day to day work. Finally more and more NGO’s are findinglocation an invaluable part of their workflow, so we have a sector for them as well.
  42. 42. Market Sectors • Consumer mobile and LBS • Telematics • Outdoor activitiesWe have divided the location based market into these 5 distinct sectors, which we havechosen based on our own experience in working in them. I am sure there are more, and wewould encourage the audience to think of further sectors and think of possible avenues ofinnovation in them.One of the most exciting and expanding sectors is that of Consumer mobile and LBS largelydriven by applications running on smart phones.A huge and innovative sector is that of Telematics which shoaib will talk about.Another sector is that of outdoor activities and personal navigation devices which is seeingsome growth coming from devices which are now more networked.Governments have been at the forefront of GIS and GPS technologies, as they are responsiblefor national geographic information infrastructures, and continue to be heavy users ofgeospatial information for their day to day work. Finally more and more NGO’s are findinglocation an invaluable part of their workflow, so we have a sector for them as well.
  43. 43. Market Sectors • Consumer mobile and LBS • Telematics • Outdoor activities • Government and NGOsWe have divided the location based market into these 5 distinct sectors, which we havechosen based on our own experience in working in them. I am sure there are more, and wewould encourage the audience to think of further sectors and think of possible avenues ofinnovation in them.One of the most exciting and expanding sectors is that of Consumer mobile and LBS largelydriven by applications running on smart phones.A huge and innovative sector is that of Telematics which shoaib will talk about.Another sector is that of outdoor activities and personal navigation devices which is seeingsome growth coming from devices which are now more networked.Governments have been at the forefront of GIS and GPS technologies, as they are responsiblefor national geographic information infrastructures, and continue to be heavy users ofgeospatial information for their day to day work. Finally more and more NGO’s are findinglocation an invaluable part of their workflow, so we have a sector for them as well.
  44. 44. Ptolemus Consulting GroupPositioning Sensors on the iPhone started with just WiFi location and today we have 6 locationsensors on board the iphone. This trend is reflected across other smartphones and devices.So lets have a look at some numbers...
  45. 45. Market Penetration Total mobile device sales 2010 by Gartner Feature Phones Smartphones 19% 81%The market penetration of smartphone verses the feature phones in 2010 was still only 19%
  46. 46. US Smartphone Penetration & Projections 90% 72% 54% 36% 18% The Nielsen Company 0% 2008 Q2 2008 Q3 2009 Q1 2009 Q3 2010 Q1 2010 Q3 2011 Q1 2011 Q3 Feature Phone Smart PhoneBut in one year it has grown by 72%. By the end of 2011 US smartphone market share isprojected to overtake the feature phone’s share
  47. 47. This describe the entire chain of technologies that turn raw position data into useful businessinformation, such as driving directions or task efficiency.The value chain can be divided into 4 basic groups:1. Physical location data: this part of the chain answers the most fundamental question:where is the user or the device... geo-data is created by the users, and comes in via thecomputer network or device like GPS. It could also be created by crowd sourced services likeOSM for example or be generated by governments or private companies like google or digitalglobe2. Location enabling serviceswithout some other information like social graphs or temperature data for example the rawgeo-spatial data is useless. One needs to add meaning to the geo data then expose it bysome API services. Such services are rarely enough to provide any business value bythemselves. Geocoding of street addresses and spatial queries is an example of such aservice.3. Location application service. Then there are services or applications that use these low-level api’s to create business logicfor users to interact with: example Facebook places, foursquare, etc. The business logic usesthe low-level api’s together with the interactions to provide a compelling user-experience.Other examples are mapping and routing services.http://spacialdb.com our startup provides low level spatial API as location enabling serviceas well as location application services in the form of spatial alerts or triggers.4. Application serviceFinally we have the end user application that use this business logic implementation towards
  48. 48. Sub SectorsLet me get into the subsectors now... starting with:
  49. 49. ShoppingShopping/retail sub-sector:A lot of time is spent by people in this sector, and the industry is based on providing locationservices for navigation and security. The main technology being used for indoor navigation isCell-ID, WiFi and A-GPS.Also note that airports are also following the retail mall model, even though its a secondaryobjective, and so the same applies to them as well.The most important use cases here are to find for specific goods in malls or friends inairports or destinations for exits or rescue in emergencies.Coverage and accuracy is the biggest issue here which is not currently addressed. Beingindoors does not help either.Speed is not much of an issue and is good enough when there is good coverage.Reliability is not that much of a concern as the number of users are limited, but it will onlyincrease in time.Power consumption will increase on the mobile device, depending on the type of tech. beingused, and is an area of possible innovation. But currently with WiFi or A-GPS integration itsnot too bad.
  50. 50. Shopping • Coverage :-(Shopping/retail sub-sector:A lot of time is spent by people in this sector, and the industry is based on providing locationservices for navigation and security. The main technology being used for indoor navigation isCell-ID, WiFi and A-GPS.Also note that airports are also following the retail mall model, even though its a secondaryobjective, and so the same applies to them as well.The most important use cases here are to find for specific goods in malls or friends inairports or destinations for exits or rescue in emergencies.Coverage and accuracy is the biggest issue here which is not currently addressed. Beingindoors does not help either.Speed is not much of an issue and is good enough when there is good coverage.Reliability is not that much of a concern as the number of users are limited, but it will onlyincrease in time.Power consumption will increase on the mobile device, depending on the type of tech. beingused, and is an area of possible innovation. But currently with WiFi or A-GPS integration itsnot too bad.
  51. 51. Shopping • Coverage :-( • Accuracy :-(Shopping/retail sub-sector:A lot of time is spent by people in this sector, and the industry is based on providing locationservices for navigation and security. The main technology being used for indoor navigation isCell-ID, WiFi and A-GPS.Also note that airports are also following the retail mall model, even though its a secondaryobjective, and so the same applies to them as well.The most important use cases here are to find for specific goods in malls or friends inairports or destinations for exits or rescue in emergencies.Coverage and accuracy is the biggest issue here which is not currently addressed. Beingindoors does not help either.Speed is not much of an issue and is good enough when there is good coverage.Reliability is not that much of a concern as the number of users are limited, but it will onlyincrease in time.Power consumption will increase on the mobile device, depending on the type of tech. beingused, and is an area of possible innovation. But currently with WiFi or A-GPS integration itsnot too bad.
  52. 52. Shopping • Coverage :-( • Accuracy :-( • Speed :-|Shopping/retail sub-sector:A lot of time is spent by people in this sector, and the industry is based on providing locationservices for navigation and security. The main technology being used for indoor navigation isCell-ID, WiFi and A-GPS.Also note that airports are also following the retail mall model, even though its a secondaryobjective, and so the same applies to them as well.The most important use cases here are to find for specific goods in malls or friends inairports or destinations for exits or rescue in emergencies.Coverage and accuracy is the biggest issue here which is not currently addressed. Beingindoors does not help either.Speed is not much of an issue and is good enough when there is good coverage.Reliability is not that much of a concern as the number of users are limited, but it will onlyincrease in time.Power consumption will increase on the mobile device, depending on the type of tech. beingused, and is an area of possible innovation. But currently with WiFi or A-GPS integration itsnot too bad.
  53. 53. Shopping • Coverage :-( • Accuracy :-( • Speed :-| • Reliability :-|Shopping/retail sub-sector:A lot of time is spent by people in this sector, and the industry is based on providing locationservices for navigation and security. The main technology being used for indoor navigation isCell-ID, WiFi and A-GPS.Also note that airports are also following the retail mall model, even though its a secondaryobjective, and so the same applies to them as well.The most important use cases here are to find for specific goods in malls or friends inairports or destinations for exits or rescue in emergencies.Coverage and accuracy is the biggest issue here which is not currently addressed. Beingindoors does not help either.Speed is not much of an issue and is good enough when there is good coverage.Reliability is not that much of a concern as the number of users are limited, but it will onlyincrease in time.Power consumption will increase on the mobile device, depending on the type of tech. beingused, and is an area of possible innovation. But currently with WiFi or A-GPS integration itsnot too bad.
  54. 54. Shopping • Coverage :-( • Accuracy :-( • Speed :-| • Reliability :-| • Power :-)Shopping/retail sub-sector:A lot of time is spent by people in this sector, and the industry is based on providing locationservices for navigation and security. The main technology being used for indoor navigation isCell-ID, WiFi and A-GPS.Also note that airports are also following the retail mall model, even though its a secondaryobjective, and so the same applies to them as well.The most important use cases here are to find for specific goods in malls or friends inairports or destinations for exits or rescue in emergencies.Coverage and accuracy is the biggest issue here which is not currently addressed. Beingindoors does not help either.Speed is not much of an issue and is good enough when there is good coverage.Reliability is not that much of a concern as the number of users are limited, but it will onlyincrease in time.Power consumption will increase on the mobile device, depending on the type of tech. beingused, and is an area of possible innovation. But currently with WiFi or A-GPS integration itsnot too bad.
  55. 55. Social networks and gamingWe Infer what we do based on who we are with. knowing our friends’ preference can provideadvice on where to buy something, or where to go for entertainment, etc.Use cases of location based social networking are checkins services like foursquares and alsogames that make you go out to do something rather than sitting in front of the computer.Coverage is quite good, but privacy remains the biggest unavailable need especially itsmanagement for non technical or young users.Adding realtime notifications to social events is going to be a big area of innovation,especially in dealing with the vast amount of computation required as social graphs grow.
  56. 56. Social networks and gaming • Coverage :-)We Infer what we do based on who we are with. knowing our friends’ preference can provideadvice on where to buy something, or where to go for entertainment, etc.Use cases of location based social networking are checkins services like foursquares and alsogames that make you go out to do something rather than sitting in front of the computer.Coverage is quite good, but privacy remains the biggest unavailable need especially itsmanagement for non technical or young users.Adding realtime notifications to social events is going to be a big area of innovation,especially in dealing with the vast amount of computation required as social graphs grow.
  57. 57. Social networks and gaming • Coverage :-) • Privacy :-(We Infer what we do based on who we are with. knowing our friends’ preference can provideadvice on where to buy something, or where to go for entertainment, etc.Use cases of location based social networking are checkins services like foursquares and alsogames that make you go out to do something rather than sitting in front of the computer.Coverage is quite good, but privacy remains the biggest unavailable need especially itsmanagement for non technical or young users.Adding realtime notifications to social events is going to be a big area of innovation,especially in dealing with the vast amount of computation required as social graphs grow.
  58. 58. AdvertisementThis industry is expected to grow and not the least from iAd and location is clearly a way tomake ads relevant and a source of further revenue.The issues here is of coverage, in that the percent of smartphone users is quite low, so thecampaign is not worth running for these niche users.Accuracy, with checkins and couponing is available, but how to extract ad value from accurateposition is an open area... think AR with virtual billboards as u swing around...LBMarketing is the creation of an app sponsored by a brand, which can use location betterthan the ads coming through disruptive banners inside apps which provide little metric foractual advertising.
  59. 59. Advertisement • Coverage :-(This industry is expected to grow and not the least from iAd and location is clearly a way tomake ads relevant and a source of further revenue.The issues here is of coverage, in that the percent of smartphone users is quite low, so thecampaign is not worth running for these niche users.Accuracy, with checkins and couponing is available, but how to extract ad value from accurateposition is an open area... think AR with virtual billboards as u swing around...LBMarketing is the creation of an app sponsored by a brand, which can use location betterthan the ads coming through disruptive banners inside apps which provide little metric foractual advertising.
  60. 60. Advertisement • Coverage :-( • Accuracy :-|This industry is expected to grow and not the least from iAd and location is clearly a way tomake ads relevant and a source of further revenue.The issues here is of coverage, in that the percent of smartphone users is quite low, so thecampaign is not worth running for these niche users.Accuracy, with checkins and couponing is available, but how to extract ad value from accurateposition is an open area... think AR with virtual billboards as u swing around...LBMarketing is the creation of an app sponsored by a brand, which can use location betterthan the ads coming through disruptive banners inside apps which provide little metric foractual advertising.
  61. 61. Advertisement • Coverage :-( • Accuracy :-| • Privacy :-(This industry is expected to grow and not the least from iAd and location is clearly a way tomake ads relevant and a source of further revenue.The issues here is of coverage, in that the percent of smartphone users is quite low, so thecampaign is not worth running for these niche users.Accuracy, with checkins and couponing is available, but how to extract ad value from accurateposition is an open area... think AR with virtual billboards as u swing around...LBMarketing is the creation of an app sponsored by a brand, which can use location betterthan the ads coming through disruptive banners inside apps which provide little metric foractual advertising.
  62. 62. IndoorWe spend most of our times indoors from the office to the mall and then home :-( but nosystem or service has been given to properly address this opportunityLet me describe some potential use cases in the indoor sector:imagine knowing where your colleagues are in a big office, or which room is free for a quickmeeting...at airports indoor positioning can give travels information about the location of their gates,how long it will take to get there as well as sale notifications from shopsCheck-in apps no longer need manual input of indoor location, but can do so automatically,and can inform you if your friend is on the 2nd floor etc.Finally augmented reality apps could play a big role indoors as well as outdoors.However the coverage and accuracy remain the big issues here because of being indoors.They require additional hardware, and some solutions exists using wifi, but they lack accuracyand reliability.but new buildings that have had fore-though put into nav. but the market penetration is stillshallow in terms of costs as well.
  63. 63. Indoor • Coverage :-(We spend most of our times indoors from the office to the mall and then home :-( but nosystem or service has been given to properly address this opportunityLet me describe some potential use cases in the indoor sector:imagine knowing where your colleagues are in a big office, or which room is free for a quickmeeting...at airports indoor positioning can give travels information about the location of their gates,how long it will take to get there as well as sale notifications from shopsCheck-in apps no longer need manual input of indoor location, but can do so automatically,and can inform you if your friend is on the 2nd floor etc.Finally augmented reality apps could play a big role indoors as well as outdoors.However the coverage and accuracy remain the big issues here because of being indoors.They require additional hardware, and some solutions exists using wifi, but they lack accuracyand reliability.but new buildings that have had fore-though put into nav. but the market penetration is stillshallow in terms of costs as well.
  64. 64. Indoor • Coverage :-( • Accuracy :-(We spend most of our times indoors from the office to the mall and then home :-( but nosystem or service has been given to properly address this opportunityLet me describe some potential use cases in the indoor sector:imagine knowing where your colleagues are in a big office, or which room is free for a quickmeeting...at airports indoor positioning can give travels information about the location of their gates,how long it will take to get there as well as sale notifications from shopsCheck-in apps no longer need manual input of indoor location, but can do so automatically,and can inform you if your friend is on the 2nd floor etc.Finally augmented reality apps could play a big role indoors as well as outdoors.However the coverage and accuracy remain the big issues here because of being indoors.They require additional hardware, and some solutions exists using wifi, but they lack accuracyand reliability.but new buildings that have had fore-though put into nav. but the market penetration is stillshallow in terms of costs as well.
  65. 65. Indoor • Coverage :-( • Accuracy :-( • Speed :-)We spend most of our times indoors from the office to the mall and then home :-( but nosystem or service has been given to properly address this opportunityLet me describe some potential use cases in the indoor sector:imagine knowing where your colleagues are in a big office, or which room is free for a quickmeeting...at airports indoor positioning can give travels information about the location of their gates,how long it will take to get there as well as sale notifications from shopsCheck-in apps no longer need manual input of indoor location, but can do so automatically,and can inform you if your friend is on the 2nd floor etc.Finally augmented reality apps could play a big role indoors as well as outdoors.However the coverage and accuracy remain the big issues here because of being indoors.They require additional hardware, and some solutions exists using wifi, but they lack accuracyand reliability.but new buildings that have had fore-though put into nav. but the market penetration is stillshallow in terms of costs as well.
  66. 66. Indoor • Coverage :-( • Accuracy :-( • Speed :-) • Reliability :-(We spend most of our times indoors from the office to the mall and then home :-( but nosystem or service has been given to properly address this opportunityLet me describe some potential use cases in the indoor sector:imagine knowing where your colleagues are in a big office, or which room is free for a quickmeeting...at airports indoor positioning can give travels information about the location of their gates,how long it will take to get there as well as sale notifications from shopsCheck-in apps no longer need manual input of indoor location, but can do so automatically,and can inform you if your friend is on the 2nd floor etc.Finally augmented reality apps could play a big role indoors as well as outdoors.However the coverage and accuracy remain the big issues here because of being indoors.They require additional hardware, and some solutions exists using wifi, but they lack accuracyand reliability.but new buildings that have had fore-though put into nav. but the market penetration is stillshallow in terms of costs as well.
  67. 67. Indoor • Coverage :-( • Accuracy :-( • Speed :-) • Reliability :-( • Power :-(We spend most of our times indoors from the office to the mall and then home :-( but nosystem or service has been given to properly address this opportunityLet me describe some potential use cases in the indoor sector:imagine knowing where your colleagues are in a big office, or which room is free for a quickmeeting...at airports indoor positioning can give travels information about the location of their gates,how long it will take to get there as well as sale notifications from shopsCheck-in apps no longer need manual input of indoor location, but can do so automatically,and can inform you if your friend is on the 2nd floor etc.Finally augmented reality apps could play a big role indoors as well as outdoors.However the coverage and accuracy remain the big issues here because of being indoors.They require additional hardware, and some solutions exists using wifi, but they lack accuracyand reliability.but new buildings that have had fore-though put into nav. but the market penetration is stillshallow in terms of costs as well.
  68. 68. Indoor • Coverage :-( • Accuracy :-( • Speed :-) • Reliability :-( • Power :-( • Cost :-(We spend most of our times indoors from the office to the mall and then home :-( but nosystem or service has been given to properly address this opportunityLet me describe some potential use cases in the indoor sector:imagine knowing where your colleagues are in a big office, or which room is free for a quickmeeting...at airports indoor positioning can give travels information about the location of their gates,how long it will take to get there as well as sale notifications from shopsCheck-in apps no longer need manual input of indoor location, but can do so automatically,and can inform you if your friend is on the 2nd floor etc.Finally augmented reality apps could play a big role indoors as well as outdoors.However the coverage and accuracy remain the big issues here because of being indoors.They require additional hardware, and some solutions exists using wifi, but they lack accuracyand reliability.but new buildings that have had fore-though put into nav. but the market penetration is stillshallow in terms of costs as well.
  69. 69. Summary of LBSApps which work indoors like inside shopping/retail centers require coverage which is notsolved yet.For mobile apps like social gaming or tourism, its important to have high accuracy which isstill lacking.For instant gratification apps, speed is required, e.g. coupons/check-ins, where thetransactions need to be finished in seconds... but for outdoor apps like navigation, speed isnot that big an issue, but increasingly will become one.We as consumers are becoming reliant on location at an ever increasing pace, so nowreliability is especially for touristic applications and applications like check-ins for example isvery important.Battery life is still an issue and hinders some type of LBS, particularly those running on hand-held devices. nothing worse than being lost and not being able to call someone because thebattery had died, a situation someone here has been in I am sure.
  70. 70. Summary of LBS • Coverage: is still wanting due to the indoor nature of mobile device applications?Apps which work indoors like inside shopping/retail centers require coverage which is notsolved yet.For mobile apps like social gaming or tourism, its important to have high accuracy which isstill lacking.For instant gratification apps, speed is required, e.g. coupons/check-ins, where thetransactions need to be finished in seconds... but for outdoor apps like navigation, speed isnot that big an issue, but increasingly will become one.We as consumers are becoming reliant on location at an ever increasing pace, so nowreliability is especially for touristic applications and applications like check-ins for example isvery important.Battery life is still an issue and hinders some type of LBS, particularly those running on hand-held devices. nothing worse than being lost and not being able to call someone because thebattery had died, a situation someone here has been in I am sure.
  71. 71. Summary of LBS • Coverage: is still wanting due to the indoor nature of mobile device applications? • Accuracy is not perfect either...Apps which work indoors like inside shopping/retail centers require coverage which is notsolved yet.For mobile apps like social gaming or tourism, its important to have high accuracy which isstill lacking.For instant gratification apps, speed is required, e.g. coupons/check-ins, where thetransactions need to be finished in seconds... but for outdoor apps like navigation, speed isnot that big an issue, but increasingly will become one.We as consumers are becoming reliant on location at an ever increasing pace, so nowreliability is especially for touristic applications and applications like check-ins for example isvery important.Battery life is still an issue and hinders some type of LBS, particularly those running on hand-held devices. nothing worse than being lost and not being able to call someone because thebattery had died, a situation someone here has been in I am sure.
  72. 72. Summary of LBS • Coverage: is still wanting due to the indoor nature of mobile device applications? • Accuracy is not perfect either... • Speed similarly lacking for some subsectorsApps which work indoors like inside shopping/retail centers require coverage which is notsolved yet.For mobile apps like social gaming or tourism, its important to have high accuracy which isstill lacking.For instant gratification apps, speed is required, e.g. coupons/check-ins, where thetransactions need to be finished in seconds... but for outdoor apps like navigation, speed isnot that big an issue, but increasingly will become one.We as consumers are becoming reliant on location at an ever increasing pace, so nowreliability is especially for touristic applications and applications like check-ins for example isvery important.Battery life is still an issue and hinders some type of LBS, particularly those running on hand-held devices. nothing worse than being lost and not being able to call someone because thebattery had died, a situation someone here has been in I am sure.
  73. 73. Summary of LBS • Coverage: is still wanting due to the indoor nature of mobile device applications? • Accuracy is not perfect either... • Speed similarly lacking for some subsectors • Reliability: not being used enough for concern yet small % of marketsApps which work indoors like inside shopping/retail centers require coverage which is notsolved yet.For mobile apps like social gaming or tourism, its important to have high accuracy which isstill lacking.For instant gratification apps, speed is required, e.g. coupons/check-ins, where thetransactions need to be finished in seconds... but for outdoor apps like navigation, speed isnot that big an issue, but increasingly will become one.We as consumers are becoming reliant on location at an ever increasing pace, so nowreliability is especially for touristic applications and applications like check-ins for example isvery important.Battery life is still an issue and hinders some type of LBS, particularly those running on hand-held devices. nothing worse than being lost and not being able to call someone because thebattery had died, a situation someone here has been in I am sure.
  74. 74. Summary of LBS • Coverage: is still wanting due to the indoor nature of mobile device applications? • Accuracy is not perfect either... • Speed similarly lacking for some subsectors • Reliability: not being used enough for concern yet small % of markets • Power: Battery life still an issue, and needs further innovationsApps which work indoors like inside shopping/retail centers require coverage which is notsolved yet.For mobile apps like social gaming or tourism, its important to have high accuracy which isstill lacking.For instant gratification apps, speed is required, e.g. coupons/check-ins, where thetransactions need to be finished in seconds... but for outdoor apps like navigation, speed isnot that big an issue, but increasingly will become one.We as consumers are becoming reliant on location at an ever increasing pace, so nowreliability is especially for touristic applications and applications like check-ins for example isvery important.Battery life is still an issue and hinders some type of LBS, particularly those running on hand-held devices. nothing worse than being lost and not being able to call someone because thebattery had died, a situation someone here has been in I am sure.
  75. 75. Telematics IndustryTelematics industry includes application of ICT to the movement of goods and people usingexisting transportation networks such as road, air, rail or water.
  76. 76. Rest of this talkWe will broadly define the Value Chain in the Telematics Sector. List the Technology Stack.Then list sub-sectors and then define each sub-sector discussing its maturity, limitationsand future trends and potential innovations.
  77. 77. Rest of this talk • Telematics value chain/propositionWe will broadly define the Value Chain in the Telematics Sector. List the Technology Stack.Then list sub-sectors and then define each sub-sector discussing its maturity, limitationsand future trends and potential innovations.
  78. 78. Rest of this talk • Telematics value chain/proposition • Technology StackWe will broadly define the Value Chain in the Telematics Sector. List the Technology Stack.Then list sub-sectors and then define each sub-sector discussing its maturity, limitationsand future trends and potential innovations.
  79. 79. Rest of this talk • Telematics value chain/proposition • Technology Stack • List Telematics sub-sectorsWe will broadly define the Value Chain in the Telematics Sector. List the Technology Stack.Then list sub-sectors and then define each sub-sector discussing its maturity, limitationsand future trends and potential innovations.
  80. 80. Rest of this talk • Telematics value chain/proposition • Technology Stack • List Telematics sub-sectors • Maturity of sub-sectorWe will broadly define the Value Chain in the Telematics Sector. List the Technology Stack.Then list sub-sectors and then define each sub-sector discussing its maturity, limitationsand future trends and potential innovations.
  81. 81. Rest of this talk • Telematics value chain/proposition • Technology Stack • List Telematics sub-sectors • Maturity of sub-sector • Current limitationsWe will broadly define the Value Chain in the Telematics Sector. List the Technology Stack.Then list sub-sectors and then define each sub-sector discussing its maturity, limitationsand future trends and potential innovations.
  82. 82. Rest of this talk • Telematics value chain/proposition • Technology Stack • List Telematics sub-sectors • Maturity of sub-sector • Current limitations • Broader trendsWe will broadly define the Value Chain in the Telematics Sector. List the Technology Stack.Then list sub-sectors and then define each sub-sector discussing its maturity, limitationsand future trends and potential innovations.
  83. 83. Rest of this talk • Telematics value chain/proposition • Technology Stack • List Telematics sub-sectors • Maturity of sub-sector • Current limitations • Broader trends • Potential innovations re. positioningWe will broadly define the Value Chain in the Telematics Sector. List the Technology Stack.Then list sub-sectors and then define each sub-sector discussing its maturity, limitationsand future trends and potential innovations.
  84. 84. Technology StackI will go into the core stack in a bit of detail in the next slide but its the silicon, chipsets andbase-data upon which the sub-sector specific services are built.OEM Original Device manufactures sell telematics devices which are equipped with locationsensors.Communication infrastructure used by the telematics devices often includes the cellularphone networks - used to deliver content to and from the vehicles.Services are provided by Telematics Service Providers these can include real-time routing,reports on traffic conditions, estimated time of arrival, emergency notification.Software applications & Content: software systems with the business logic and storage,management, backup of data from telematics devices have to deal with greater quantities andcomplexities of inputs.Web: With the telematics devices including 3G capabilities and in-car devices able to runtraditional web applications.
  85. 85. Technology Stack • CoreI will go into the core stack in a bit of detail in the next slide but its the silicon, chipsets andbase-data upon which the sub-sector specific services are built.OEM Original Device manufactures sell telematics devices which are equipped with locationsensors.Communication infrastructure used by the telematics devices often includes the cellularphone networks - used to deliver content to and from the vehicles.Services are provided by Telematics Service Providers these can include real-time routing,reports on traffic conditions, estimated time of arrival, emergency notification.Software applications & Content: software systems with the business logic and storage,management, backup of data from telematics devices have to deal with greater quantities andcomplexities of inputs.Web: With the telematics devices including 3G capabilities and in-car devices able to runtraditional web applications.
  86. 86. Technology Stack • Core • Device/OEMI will go into the core stack in a bit of detail in the next slide but its the silicon, chipsets andbase-data upon which the sub-sector specific services are built.OEM Original Device manufactures sell telematics devices which are equipped with locationsensors.Communication infrastructure used by the telematics devices often includes the cellularphone networks - used to deliver content to and from the vehicles.Services are provided by Telematics Service Providers these can include real-time routing,reports on traffic conditions, estimated time of arrival, emergency notification.Software applications & Content: software systems with the business logic and storage,management, backup of data from telematics devices have to deal with greater quantities andcomplexities of inputs.Web: With the telematics devices including 3G capabilities and in-car devices able to runtraditional web applications.
  87. 87. Technology Stack • Core • Device/OEM • CommunicationI will go into the core stack in a bit of detail in the next slide but its the silicon, chipsets andbase-data upon which the sub-sector specific services are built.OEM Original Device manufactures sell telematics devices which are equipped with locationsensors.Communication infrastructure used by the telematics devices often includes the cellularphone networks - used to deliver content to and from the vehicles.Services are provided by Telematics Service Providers these can include real-time routing,reports on traffic conditions, estimated time of arrival, emergency notification.Software applications & Content: software systems with the business logic and storage,management, backup of data from telematics devices have to deal with greater quantities andcomplexities of inputs.Web: With the telematics devices including 3G capabilities and in-car devices able to runtraditional web applications.
  88. 88. Technology Stack • Core • Device/OEM • Communication • Service provisionI will go into the core stack in a bit of detail in the next slide but its the silicon, chipsets andbase-data upon which the sub-sector specific services are built.OEM Original Device manufactures sell telematics devices which are equipped with locationsensors.Communication infrastructure used by the telematics devices often includes the cellularphone networks - used to deliver content to and from the vehicles.Services are provided by Telematics Service Providers these can include real-time routing,reports on traffic conditions, estimated time of arrival, emergency notification.Software applications & Content: software systems with the business logic and storage,management, backup of data from telematics devices have to deal with greater quantities andcomplexities of inputs.Web: With the telematics devices including 3G capabilities and in-car devices able to runtraditional web applications.
  89. 89. Technology Stack • Core • Device/OEM • Communication • Service provision • Software Application & ContentI will go into the core stack in a bit of detail in the next slide but its the silicon, chipsets andbase-data upon which the sub-sector specific services are built.OEM Original Device manufactures sell telematics devices which are equipped with locationsensors.Communication infrastructure used by the telematics devices often includes the cellularphone networks - used to deliver content to and from the vehicles.Services are provided by Telematics Service Providers these can include real-time routing,reports on traffic conditions, estimated time of arrival, emergency notification.Software applications & Content: software systems with the business logic and storage,management, backup of data from telematics devices have to deal with greater quantities andcomplexities of inputs.Web: With the telematics devices including 3G capabilities and in-car devices able to runtraditional web applications.
  90. 90. Technology Stack • Core • Device/OEM • Communication • Service provision • Software Application & Content • WebI will go into the core stack in a bit of detail in the next slide but its the silicon, chipsets andbase-data upon which the sub-sector specific services are built.OEM Original Device manufactures sell telematics devices which are equipped with locationsensors.Communication infrastructure used by the telematics devices often includes the cellularphone networks - used to deliver content to and from the vehicles.Services are provided by Telematics Service Providers these can include real-time routing,reports on traffic conditions, estimated time of arrival, emergency notification.Software applications & Content: software systems with the business logic and storage,management, backup of data from telematics devices have to deal with greater quantities andcomplexities of inputs.Web: With the telematics devices including 3G capabilities and in-car devices able to runtraditional web applications.
  91. 91. Telematics Technology StackCore: Let me elaborate on the core technologies a bit. The biggest change here is the addition of networkconnectivity and a move towards multi-functional devices. Thus navigation is just one of many functionsperformed by the onboard networked devices. Networking opens up possibilities for a wide range of innovationsto occur.Sensors and Location enablers: Innovations to accuracy and coverage are quite common. Power is not aproblem as the devices can be kept powered by the car’s power. Innovation in vehicle safety systems requireschanges at the core technology stack. In particular location enablers, sensors and antennas. These are toimprove safety by detecting if a collision or an accident is imminent.Operating System: trends are to open up to third party developers letting them build value added services.GeoData content providers: are increasingly working in networked environments allowing services to be userscentric and real-time.
  92. 92. Telematics Technology Stack • CoreCore: Let me elaborate on the core technologies a bit. The biggest change here is the addition of networkconnectivity and a move towards multi-functional devices. Thus navigation is just one of many functionsperformed by the onboard networked devices. Networking opens up possibilities for a wide range of innovationsto occur.Sensors and Location enablers: Innovations to accuracy and coverage are quite common. Power is not aproblem as the devices can be kept powered by the car’s power. Innovation in vehicle safety systems requireschanges at the core technology stack. In particular location enablers, sensors and antennas. These are toimprove safety by detecting if a collision or an accident is imminent.Operating System: trends are to open up to third party developers letting them build value added services.GeoData content providers: are increasingly working in networked environments allowing services to be userscentric and real-time.
  93. 93. Telematics Technology Stack • Core • Location EnablersCore: Let me elaborate on the core technologies a bit. The biggest change here is the addition of networkconnectivity and a move towards multi-functional devices. Thus navigation is just one of many functionsperformed by the onboard networked devices. Networking opens up possibilities for a wide range of innovationsto occur.Sensors and Location enablers: Innovations to accuracy and coverage are quite common. Power is not aproblem as the devices can be kept powered by the car’s power. Innovation in vehicle safety systems requireschanges at the core technology stack. In particular location enablers, sensors and antennas. These are toimprove safety by detecting if a collision or an accident is imminent.Operating System: trends are to open up to third party developers letting them build value added services.GeoData content providers: are increasingly working in networked environments allowing services to be userscentric and real-time.
  94. 94. Telematics Technology Stack • Core • Location Enablers • Operating SystemsCore: Let me elaborate on the core technologies a bit. The biggest change here is the addition of networkconnectivity and a move towards multi-functional devices. Thus navigation is just one of many functionsperformed by the onboard networked devices. Networking opens up possibilities for a wide range of innovationsto occur.Sensors and Location enablers: Innovations to accuracy and coverage are quite common. Power is not aproblem as the devices can be kept powered by the car’s power. Innovation in vehicle safety systems requireschanges at the core technology stack. In particular location enablers, sensors and antennas. These are toimprove safety by detecting if a collision or an accident is imminent.Operating System: trends are to open up to third party developers letting them build value added services.GeoData content providers: are increasingly working in networked environments allowing services to be userscentric and real-time.
  95. 95. Telematics Technology Stack • Core • Location Enablers • Operating Systems • Geospatial content providersCore: Let me elaborate on the core technologies a bit. The biggest change here is the addition of networkconnectivity and a move towards multi-functional devices. Thus navigation is just one of many functionsperformed by the onboard networked devices. Networking opens up possibilities for a wide range of innovationsto occur.Sensors and Location enablers: Innovations to accuracy and coverage are quite common. Power is not aproblem as the devices can be kept powered by the car’s power. Innovation in vehicle safety systems requireschanges at the core technology stack. In particular location enablers, sensors and antennas. These are toimprove safety by detecting if a collision or an accident is imminent.Operating System: trends are to open up to third party developers letting them build value added services.GeoData content providers: are increasingly working in networked environments allowing services to be userscentric and real-time.
  96. 96. Telematics Value ChainThe telematics service forms a value chain linking contents providers (CP), telematicsservice providers (TSP), mobile communication providers (MCP), manufacturers ofcommunication terminals (M), makers of finished automobiles (Car Makers), andcustomers (Consumers).
  97. 97. Telematics Value Chain Content Providers (CP)The telematics service forms a value chain linking contents providers (CP), telematicsservice providers (TSP), mobile communication providers (MCP), manufacturers ofcommunication terminals (M), makers of finished automobiles (Car Makers), andcustomers (Consumers).
  98. 98. Telematics Value Chain Telematics Content Service Providers Providers (CP) (TSP)The telematics service forms a value chain linking contents providers (CP), telematicsservice providers (TSP), mobile communication providers (MCP), manufacturers ofcommunication terminals (M), makers of finished automobiles (Car Makers), andcustomers (Consumers).
  99. 99. Telematics Value Chain Telematics Content Comm. Service Providers Infrastructure Providers (CP) (TSP)The telematics service forms a value chain linking contents providers (CP), telematicsservice providers (TSP), mobile communication providers (MCP), manufacturers ofcommunication terminals (M), makers of finished automobiles (Car Makers), andcustomers (Consumers).
  100. 100. Telematics Value Chain Telematics Content Comm. Service Car Providers Infrastructure Providers Makers (CP) (TSP)The telematics service forms a value chain linking contents providers (CP), telematicsservice providers (TSP), mobile communication providers (MCP), manufacturers ofcommunication terminals (M), makers of finished automobiles (Car Makers), andcustomers (Consumers).
  101. 101. Telematics Value Chain Telematics Content Comm. Service Car Providers Infrastructure Consumer Providers Makers (CP) (TSP)The telematics service forms a value chain linking contents providers (CP), telematicsservice providers (TSP), mobile communication providers (MCP), manufacturers ofcommunication terminals (M), makers of finished automobiles (Car Makers), andcustomers (Consumers).
  102. 102. Value PropositionTo consumersSafety & securityTime savings (navigation)Increased productivity (in vehicle)
  103. 103. Value Proposition • ConsumersTo consumersSafety & securityTime savings (navigation)Increased productivity (in vehicle)
  104. 104. Value Proposition • Consumers - Safety & Security,To consumersSafety & securityTime savings (navigation)Increased productivity (in vehicle)
  105. 105. Value Proposition • Consumers - Safety & Security, - Time SavingsTo consumersSafety & securityTime savings (navigation)Increased productivity (in vehicle)
  106. 106. Value Proposition • Consumers - Safety & Security, - Time Savings - Increased ProductiveTo consumersSafety & securityTime savings (navigation)Increased productivity (in vehicle)
  107. 107. Value Proposition • Consumers - Safety & Security, - Time Savings - Increased Productive - EntertainmentTo consumersSafety & securityTime savings (navigation)Increased productivity (in vehicle)
  108. 108. Value Proposition • Fleet provider - Optimisation of assetsTo fleet providerOptimisation of assets (asset tracking, performance monitoring)
  109. 109. Value PropositionTo businessAdditional data from vehicles (warranty, usage)Increased vehicle sales especially in the highly competitive car industry where consumers canbuy based on additional features
  110. 110. Value Proposition • Car makersTo businessAdditional data from vehicles (warranty, usage)Increased vehicle sales especially in the highly competitive car industry where consumers canbuy based on additional features
  111. 111. Value Proposition • Car makers - Additional data from vehiclesTo businessAdditional data from vehicles (warranty, usage)Increased vehicle sales especially in the highly competitive car industry where consumers canbuy based on additional features
  112. 112. Value Proposition • Car makers - Additional data from vehicles - Increased vehicle salesTo businessAdditional data from vehicles (warranty, usage)Increased vehicle sales especially in the highly competitive car industry where consumers canbuy based on additional features
  113. 113. Value PropositionTo governmentImproved infrastructure management (traffic, tolls)
  114. 114. Value Proposition • GovernmentTo governmentImproved infrastructure management (traffic, tolls)
  115. 115. Value Proposition • Government - Infrastructure planning & managementTo governmentImproved infrastructure management (traffic, tolls)
  116. 116. Value Proposition • Government - Infrastructure planning & management - RevenueTo governmentImproved infrastructure management (traffic, tolls)
  117. 117. GeoData ProvidersI won’t be able to go into every core data provided in the telematics industry but I’d like tomention one in particular which is quite interesting as it uses telematics to collect data andresell analysed data to Telematics Service Providers. Namely Floating vehicle data
  118. 118. Floating Vehicle DataServices based on Floating Vehicle Data us data from mobile sensors (e.g. mobile phones) to determinetraffic conditions by collecting and analysing localisation data, speed, direction of travel and timeinformatio. These data are the essential source for traffic information and for most intelligenttransportation systems (ITS)
  119. 119. Data Source Analysis Distribution Algorithms for: Car companies SMSPositioning via: - Real-Time Traffic- GPS Mobile navigation Web- Cellular - Routing- Sensor/E-Tags - Logistics Support OEM 3G - Tracking Services Re-route to avoid congestionService providers in this sector1. Companies have access to mobile data via their own infrastructure or fleets. Data can besourced from other providers too such as: - Roadside e-tag readers, GPS, Cellular networks - There are also way to ping cell phone to obtain such data. This means thatevery vehicle with an active mobile phone acts as a sensor for the road network.2. Based on these data, traffic congestion can be identified, travel times can be calculated,and traffic reports can be rapidly generated and these are3. sold to network provider, car makers to integrate and differentiate their services
  120. 120. Data Source Analysis Distribution Algorithms for: Car companies SMSPositioning via: - Real-Time Traffic- GPS Mobile navigation Web- Cellular - Routing- Sensor/E-Tags - Logistics Support OEM 3G - Tracking Services Re-route to avoid congestionService providers in this sector1. Companies have access to mobile data via their own infrastructure or fleets. Data can besourced from other providers too such as: - Roadside e-tag readers, GPS, Cellular networks - There are also way to ping cell phone to obtain such data. This means thatevery vehicle with an active mobile phone acts as a sensor for the road network.2. Based on these data, traffic congestion can be identified, travel times can be calculated,and traffic reports can be rapidly generated and these are3. sold to network provider, car makers to integrate and differentiate their services
  121. 121. Data Source Analysis Distribution Algorithms for: Car companies SMSPositioning via: - Real-Time Traffic- GPS Mobile navigation Web- Cellular - Routing- Sensor/E-Tags - Logistics Support OEM 3G - Tracking Services Re-route to avoid congestionService providers in this sector1. Companies have access to mobile data via their own infrastructure or fleets. Data can besourced from other providers too such as: - Roadside e-tag readers, GPS, Cellular networks - There are also way to ping cell phone to obtain such data. This means thatevery vehicle with an active mobile phone acts as a sensor for the road network.2. Based on these data, traffic congestion can be identified, travel times can be calculated,and traffic reports can be rapidly generated and these are3. sold to network provider, car makers to integrate and differentiate their services
  122. 122. Data Source Analysis Distribution Algorithms for: Car companies SMSPositioning via: - Real-Time Traffic- GPS Mobile navigation Web- Cellular - Routing- Sensor/E-Tags - Logistics Support OEM 3G - Tracking Services Re-route to avoid congestionService providers in this sector1. Companies have access to mobile data via their own infrastructure or fleets. Data can besourced from other providers too such as: - Roadside e-tag readers, GPS, Cellular networks - There are also way to ping cell phone to obtain such data. This means thatevery vehicle with an active mobile phone acts as a sensor for the road network.2. Based on these data, traffic congestion can be identified, travel times can be calculated,and traffic reports can be rapidly generated and these are3. sold to network provider, car makers to integrate and differentiate their services
  123. 123. Telematics Sub-Sectors • In-car Infotainment • Intelligent Vehicle Safety • Commercial Vehicle Telematics • Risk ManagementNext I’ll go over the sub-sectors in the Telematics industry discussing the changes that arehappening and what opportunities for innovation exist.
  124. 124. In-Car Infotainment
  125. 125. In-Car InfotainmentIn-Car InfotainmentDefinition: Applications that deliver and transmit digital content to drivers andpassengers in the form of communications, TV, radio, internet, LBS, navigationand entertainment.Example of the Bamboo Car
  126. 126. In-Car Infotainment • TVIn-Car InfotainmentDefinition: Applications that deliver and transmit digital content to drivers andpassengers in the form of communications, TV, radio, internet, LBS, navigationand entertainment.Example of the Bamboo Car
  127. 127. In-Car Infotainment • TV • RadioIn-Car InfotainmentDefinition: Applications that deliver and transmit digital content to drivers andpassengers in the form of communications, TV, radio, internet, LBS, navigationand entertainment.Example of the Bamboo Car
  128. 128. In-Car Infotainment • TV • Radio • InternetIn-Car InfotainmentDefinition: Applications that deliver and transmit digital content to drivers andpassengers in the form of communications, TV, radio, internet, LBS, navigationand entertainment.Example of the Bamboo Car
  129. 129. In-Car Infotainment • TV • Radio • Internet • LBSIn-Car InfotainmentDefinition: Applications that deliver and transmit digital content to drivers andpassengers in the form of communications, TV, radio, internet, LBS, navigationand entertainment.Example of the Bamboo Car
  130. 130. In-Car Infotainment • TV • Radio • Internet • LBS • NavigationIn-Car InfotainmentDefinition: Applications that deliver and transmit digital content to drivers andpassengers in the form of communications, TV, radio, internet, LBS, navigationand entertainment.Example of the Bamboo Car
  131. 131. In-Car Infotainment • TV • Radio • Internet • LBS • Navigation • Social NetworkIn-Car InfotainmentDefinition: Applications that deliver and transmit digital content to drivers andpassengers in the form of communications, TV, radio, internet, LBS, navigationand entertainment.Example of the Bamboo Car
  132. 132. The Connected Car • BMW connected drive • Mini connected • Ford’s Sync API for developersBMW ConnectedDrive: BMW Assist, BMW Online, BMW Tracking, BMW TeleServices and in-vehicle internet access.These offer location-based services using GPS technology and the SIM card integrated in thecar telephone. Back office servers can know the vehicles current location and can providerelevant information along a route.Services such as weather at your destination, finding a nearby parking space, news itemsand stock market updates. Location based emergency services such as closes open doctor.
  133. 133. Expected TrendDue to the lack of a single device specially geared towards driving where safety is paramountand use of devices is influenced by law the expected trend is the convergence towards singleunits which can have multiple connectivity options and gracefully handle safely concerns.
  134. 134. Expected Trend • Single device e.g. Android, iOSDue to the lack of a single device specially geared towards driving where safety is paramountand use of devices is influenced by law the expected trend is the convergence towards singleunits which can have multiple connectivity options and gracefully handle safely concerns.
  135. 135. Expected Trend • Single device e.g. Android, iOS • Opening of API to developersDue to the lack of a single device specially geared towards driving where safety is paramountand use of devices is influenced by law the expected trend is the convergence towards singleunits which can have multiple connectivity options and gracefully handle safely concerns.
  136. 136. Expected Trend • Single device e.g. Android, iOS • Opening of API to developers • Network connectivity in increasingDue to the lack of a single device specially geared towards driving where safety is paramountand use of devices is influenced by law the expected trend is the convergence towards singleunits which can have multiple connectivity options and gracefully handle safely concerns.
  137. 137. Expected Trend • Single device e.g. Android, iOS • Opening of API to developers • Network connectivity in increasing • Real-TimeDue to the lack of a single device specially geared towards driving where safety is paramountand use of devices is influenced by law the expected trend is the convergence towards singleunits which can have multiple connectivity options and gracefully handle safely concerns.
  138. 138. Expected Trend ...
  139. 139. Expected Trend ...• 3G & 4G coverage on rise
  140. 140. Expected Trend ...• 3G & 4G coverage on rise• Integration with home/back-office systems
  141. 141. Expected Trend ...• 3G & 4G coverage on rise• Integration with home/back-office systems• Information products mixing UGC, social networking
  142. 142. Expected Trend • Richer geospatial data • 3D data • Photogrammetry IntermapWe are seeing Improvement in positioning and data bases of landmarks and streetvistas. Example StreetView based on real-time video and images. Technologies suchas photogrametry are creating content georeferenced to a 3D environment.Intermap Technologies recently announced 3D Roads, a dataset that provides highlyaccurate 3D models for every road, roads, throughout Western Europe.
  143. 143. Intelligent Vehicle Safety (IVS)Intelligent vehicle safety applications are those that prevent vehicle accidents/collisions orreduce the severity of damage and injury as a result. They do this by monitoring the local andsurrounding driving environment.Onboard sensors and cameras that communicate with onboard computing systems thatanalyses the data to determine if remedial action is required.Intelligent Vehicle Safety: Air Bag Deployment Notification Seat Belt Tension Notification Emergency Assistance Roadside AssistanceSecurity Automatic Theft Notification Theft Tracking GeoFencingVehicle Status Remote Diagnostics
  144. 144. Expected Trend • Automatic emergency notification • Reporting accident location • E112 location integrationIVS systems can detect if the driver is alert, if the vehicles wanders out of its lane for noapparent reason, if the vehicle gets too close to the vehicle in front or if a collision isimminent.* SOS and automatic ambulance and emergency notification and intgrat* reporting crash* E112 integration of position* Applications that monitor driver behaviour
  145. 145. Commercial Vehicle Telematics (CVT)CVT is the technology enabling real-time fleet management systems. It works bytransmitting data from vehicle back to the back-office management system and/or thirdparty such as third party logisticsAlso include Asset Management Monitoring of an asset such as cargo, vehicle,equipment or personnel from central office for the purposes of billing, maintenance,exception handling, directing, record-keeping, safety and injury prevention, legalrequirements, etc.
  146. 146. Expected TrendExpected to see integration of multiple sensors for greater data coverage for applicationssuch as cargo theft monitoring. Label of "Smart containers"•improvement to increase in-transit visibility and protection of physical and intellectualassets across multi-modal transportation and supply chains•solutions that combine next-gen container construction, temp monitoring, tracking, andcommunication capabilities to render containers truly ‘smart’•monitor smart containers. Assess the readiness of satellite, cellular, ad-hoc meshcommunications , GPS, environmental sensors and active RFIDExamples of integrated navigations systems such as Siemens VDO System allow GPS routingto take real-time traffic and environmental conditions into account when routing. This isleading to savings by reducing time spent stuck in traffic.Many efficient transport and distribution operations these days are totally dependent onreliable IT systems (for example, ‘just-in-time’ stocking principles hinge on rapid andefficient communications) for communication with customers, suppliers and contractors.Electronic Data Interchange (EDI): Within IT systems, one of the fastest-growing areas isthat of Electronic Data Interchange (EDI), whereby transport and distributor firms receiveorders, delivery documentation and invoices direct from their customers’ computersinto their own (compatible) systems via direct communications links, completely eliminatingthe delays, errors and other difficulties associated with the creating and movement of paperdocuments via postal and courier systems. EDI systems provide the benefits of rapid andaccurate order passing and processing (at less direct cost) and with the potential for reducingstock levels.United Nations has set a standard for EDI known as EDIFACT (an acronym for **ElectronicData Interchange for Administration, Commerce and Transport**), under which there are
  147. 147. Expected Trend • Integration of sensors (smart containers)Expected to see integration of multiple sensors for greater data coverage for applicationssuch as cargo theft monitoring. Label of "Smart containers"•improvement to increase in-transit visibility and protection of physical and intellectualassets across multi-modal transportation and supply chains•solutions that combine next-gen container construction, temp monitoring, tracking, andcommunication capabilities to render containers truly ‘smart’•monitor smart containers. Assess the readiness of satellite, cellular, ad-hoc meshcommunications , GPS, environmental sensors and active RFIDExamples of integrated navigations systems such as Siemens VDO System allow GPS routingto take real-time traffic and environmental conditions into account when routing. This isleading to savings by reducing time spent stuck in traffic.Many efficient transport and distribution operations these days are totally dependent onreliable IT systems (for example, ‘just-in-time’ stocking principles hinge on rapid andefficient communications) for communication with customers, suppliers and contractors.Electronic Data Interchange (EDI): Within IT systems, one of the fastest-growing areas isthat of Electronic Data Interchange (EDI), whereby transport and distributor firms receiveorders, delivery documentation and invoices direct from their customers’ computersinto their own (compatible) systems via direct communications links, completely eliminatingthe delays, errors and other difficulties associated with the creating and movement of paperdocuments via postal and courier systems. EDI systems provide the benefits of rapid andaccurate order passing and processing (at less direct cost) and with the potential for reducingstock levels.United Nations has set a standard for EDI known as EDIFACT (an acronym for **ElectronicData Interchange for Administration, Commerce and Transport**), under which there are

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