Social Media Marketing: The new 10 commandments || Bastian Koch (keksbox [ *])

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Bastian Koch (keksbox [ *]): Social Media Marketing - the new 10 commandments

Bastian Koch (keksbox [ *]): Social Media Marketing - the new 10 commandments

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  • 1. Social Media for Startups The New 10 Commandments.Bastian Koch@bastiankbx #scb11@keksbox ^bk
  • 2. Social Media for Startups IntroBastian Koch@bastiankbx #scb11@keksbox ^bk
  • 3. Social Media for Startups‣ > 50.000.000 User in Germany ‣ 90% use Search Engines and Katalogues ‣ 80% read Online Newspaper ‣ 60% appreciate eCommerce ‣ 50% are connected via social Networks ‣ 50% watch Films, listen to Online Radio
  • 4. Social Media Chancen und Startups Social Media for Risiken ‣ Clouds ‣ Local ‣ Deals ‣ Social ‣ Mobile ‣ InteractiveBastian Koch@bastiankbx@keksbox ^bk
  • 5. Social Media Chancen und Startups Social Media for Risiken‣ Cloud Computing (dropbox, box.net)‣ Software as a Service (mailchimp)‣ CRM & Projekt Manangement (Basecamp, Yammer, Mite)‣ Apps Bastian Koch @bastiankbx @keksbox ^bk
  • 6. Social Media Chancen und Startups Social Media for Risiken‣ How does it work? ‣ Discount / Affiliate‣ Why does it work? ‣ Discount / Play instinct Bastian Koch @bastiankbx @keksbox ^bk
  • 7. Social Media Chancen und Startups Social Media for Risiken‣ Augmented Reality‣ Mobile Marketing (SMS, MMS)‣ Mobile Media (TV, Radio)‣ Mobile Services (Tickets, Travel, Banking)‣ Location Based Services Bastian Koch @bastiankbx @keksbox ^bk
  • 8. Social Media Chancen und Startups Social Media for Risiken‣ Best resuslts for local Search‣ Direct Communication Bastian Koch @bastiankbx @keksbox ^bk
  • 9. Social Media Chancen und Startups Social Media for Risiken‣ Dialogue‣ Word-of-Mouth‣ Crowdsourcing‣ Social Games, Apps Bastian Koch @bastiankbx @keksbox ^bk
  • 10. Social Media Chancen und Startups Social Media for Risiken‣ Aggregation‣ Monitoring & Evaluation‣ Branded Content‣ People & Content related Marketing Bastian Koch @bastiankbx @keksbox ^bk
  • 11. Social Media for Startups‣ Branding, Reputation, Loyalty‣ Word-of-Mouth influence‣ Search Engine Optimisation‣ Research, Product Development‣ PR, HR, Sales‣ …
  • 12. Social Media for StartupsSocial Media Marketing for Startups
  • 13. Social Media for Startups
  • 14. Social Media for Startups
  • 15. Social Media for Startups
  • 16. Social Media for Startups
  • 17. Social Media for Startups
  • 18. Social Media for Startups
  • 19. Social Media for Startups
  • 20. Social Media for Startups
  • 21. Social Media for Startups
  • 22. Social Media for Startups
  • 23. Social Media for Startups‣Define strategic objectives.‣Choose and brand profiles.‣Listen and learn.‣Connect and interact.‣Convince with information and emotion‣Communicate.
  • 24. Social Media for Startups
  • 25. Social Media for Startups Bastian Koch Geschäftsführung [ *] keksbox Simon-Dach-Straße 21 10245 Berlin Fon: 030 / 501 73 - 582 Mail: bastian at keksbox dot com Web: www.keksbox.comBastian Koch@bastiankbx #scb11@keksbox ^bk