Social Media for Startups               The New 10 Commandments.Bastian Koch@bastiankbx                               #scb...
Social Media for Startups               IntroBastian Koch@bastiankbx            #scb11@keksbox ^bk
Social Media for Startups‣ > 50.000.000 User in Germany  ‣ 90% use Search Engines and Katalogues  ‣ 80% read Online Newspa...
Social Media Chancen und Startups                            Social Media for Risiken   ‣ Clouds    ‣ Local   ‣ Deals     ...
Social Media Chancen und Startups                                                Social Media for Risiken‣ Cloud Computing...
Social Media Chancen und Startups                                        Social Media for Risiken‣ How does it work?  ‣ Di...
Social Media Chancen und Startups                                                        Social Media for Risiken‣ Augment...
Social Media Chancen und Startups                                            Social Media for Risiken‣ Best resuslts for l...
Social Media Chancen und Startups                                Social Media for Risiken‣ Dialogue‣ Word-of-Mouth‣ Crowds...
Social Media Chancen und Startups                                      Social Media for Risiken‣ Aggregation‣ Monitoring &...
Social Media for Startups‣ Branding, Reputation, Loyalty‣ Word-of-Mouth influence‣ Search Engine Optimisation‣ Research, P...
Social Media for StartupsSocial Media Marketing for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups‣Define strategic objectives.‣Choose and brand profiles.‣Listen and learn.‣Connect and interact.‣...
Social Media for Startups
Social Media for Startups               Bastian Koch               Geschäftsführung               [ *] keksbox            ...
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Social Media Marketing: The new 10 commandments || Bastian Koch (keksbox [ *])

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Bastian Koch (keksbox [ *]): Social Media Marketing - the new 10 commandments

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Social Media Marketing: The new 10 commandments || Bastian Koch (keksbox [ *])

  1. 1. Social Media for Startups The New 10 Commandments.Bastian Koch@bastiankbx #scb11@keksbox ^bk
  2. 2. Social Media for Startups IntroBastian Koch@bastiankbx #scb11@keksbox ^bk
  3. 3. Social Media for Startups‣ > 50.000.000 User in Germany ‣ 90% use Search Engines and Katalogues ‣ 80% read Online Newspaper ‣ 60% appreciate eCommerce ‣ 50% are connected via social Networks ‣ 50% watch Films, listen to Online Radio
  4. 4. Social Media Chancen und Startups Social Media for Risiken ‣ Clouds ‣ Local ‣ Deals ‣ Social ‣ Mobile ‣ InteractiveBastian Koch@bastiankbx@keksbox ^bk
  5. 5. Social Media Chancen und Startups Social Media for Risiken‣ Cloud Computing (dropbox, box.net)‣ Software as a Service (mailchimp)‣ CRM & Projekt Manangement (Basecamp, Yammer, Mite)‣ Apps Bastian Koch @bastiankbx @keksbox ^bk
  6. 6. Social Media Chancen und Startups Social Media for Risiken‣ How does it work? ‣ Discount / Affiliate‣ Why does it work? ‣ Discount / Play instinct Bastian Koch @bastiankbx @keksbox ^bk
  7. 7. Social Media Chancen und Startups Social Media for Risiken‣ Augmented Reality‣ Mobile Marketing (SMS, MMS)‣ Mobile Media (TV, Radio)‣ Mobile Services (Tickets, Travel, Banking)‣ Location Based Services Bastian Koch @bastiankbx @keksbox ^bk
  8. 8. Social Media Chancen und Startups Social Media for Risiken‣ Best resuslts for local Search‣ Direct Communication Bastian Koch @bastiankbx @keksbox ^bk
  9. 9. Social Media Chancen und Startups Social Media for Risiken‣ Dialogue‣ Word-of-Mouth‣ Crowdsourcing‣ Social Games, Apps Bastian Koch @bastiankbx @keksbox ^bk
  10. 10. Social Media Chancen und Startups Social Media for Risiken‣ Aggregation‣ Monitoring & Evaluation‣ Branded Content‣ People & Content related Marketing Bastian Koch @bastiankbx @keksbox ^bk
  11. 11. Social Media for Startups‣ Branding, Reputation, Loyalty‣ Word-of-Mouth influence‣ Search Engine Optimisation‣ Research, Product Development‣ PR, HR, Sales‣ …
  12. 12. Social Media for StartupsSocial Media Marketing for Startups
  13. 13. Social Media for Startups
  14. 14. Social Media for Startups
  15. 15. Social Media for Startups
  16. 16. Social Media for Startups
  17. 17. Social Media for Startups
  18. 18. Social Media for Startups
  19. 19. Social Media for Startups
  20. 20. Social Media for Startups
  21. 21. Social Media for Startups
  22. 22. Social Media for Startups
  23. 23. Social Media for Startups‣Define strategic objectives.‣Choose and brand profiles.‣Listen and learn.‣Connect and interact.‣Convince with information and emotion‣Communicate.
  24. 24. Social Media for Startups
  25. 25. Social Media for Startups Bastian Koch Geschäftsführung [ *] keksbox Simon-Dach-Straße 21 10245 Berlin Fon: 030 / 501 73 - 582 Mail: bastian at keksbox dot com Web: www.keksbox.comBastian Koch@bastiankbx #scb11@keksbox ^bk

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