Kinderfee_Daan Löning

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10 techniques to get market liquidity on a limited budget.

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Kinderfee_Daan Löning

  1. 1. @daan_kinderfee 10 techniques to get to market liquidity on a limited marketing budget
  2. 2. @daan_kinderfee 2010
  3. 3. @daan_kinderfee
  4. 4. @daan_kinderfee
  5. 5. @daan_kinderfee
  6. 6. @daan_kinderfee
  7. 7. @daan_kinderfee
  8. 8. @daan_kinderfee
  9. 9. @daan_kinderfee
  10. 10. @daan_kinderfee
  11. 11. @daan_kinderfee Leading German babysitting service
  12. 12. @daan_kinderfee Leading German babysitting service 25,000 experienced and verified babysitters and nannies
  13. 13. @daan_kinderfee Leading German babysitting service 25,000 experienced and verified babysitters and nannies 15 German cities
  14. 14. @daan_kinderfee 25€ welcome voucher @daan_kinderfee @kinderfeede #ineedababysitter #scb14
  15. 15. @daan_kinderfee „Liquidity isn’t the most important thing. It’s the only thing. “ Simon Rothmann – Greylock Partners
  16. 16. @daan_kinderfee Technique 1 – Control N!
  17. 17. @daan_kinderfee Liquidity disected Supply Demand No match
  18. 18. @daan_kinderfee Liquidity disected Supply Demand No match
  19. 19. @daan_kinderfee Liquidity disected Supply Demand No match
  20. 20. @daan_kinderfee Liquidity disected Supply Demand No match
  21. 21. @daan_kinderfee Liquidity disected Supply Demand No match
  22. 22. @daan_kinderfee Liquidity disected Supply Demand No match
  23. 23. @daan_kinderfee Liquidity disected Supply Demand Match!
  24. 24. @daan_kinderfee Liquidity disected Supply Demand
  25. 25. @daan_kinderfee Liquidity disected Supply Demand
  26. 26. @daan_kinderfee Liquidity disected Supply Demand
  27. 27. @daan_kinderfee Liquidity disected Supply Demand
  28. 28. @daan_kinderfee Liquidity disected Supply Demand
  29. 29. @daan_kinderfee Liquidity disected Supply Demand
  30. 30. @daan_kinderfee Liquidity disected Supply Demand
  31. 31. @daan_kinderfee Magic formula for estimating your market liquidity N = total number of potential needs A = number of different demand offers B = number of different supply offers (A * B)/ N2
  32. 32. @daan_kinderfee Focus! Control N
  33. 33. @daan_kinderfee You both want the last can of beans? So who was here first? Technique 2 – chicken / egg
  34. 34. @daan_kinderfee Technique 2 – Focus on the side that takes longer to delete their account -> this is often the supply or content creating side
  35. 35. @daan_kinderfee Technique 3 – Design your site to create an appearance of activity
  36. 36. @daan_kinderfee Technique 4 – Happy hour approach
  37. 37. @daan_kinderfee Technique 5 – Find aggregators for supply or demand Think adjacent
  38. 38. @daan_kinderfee Technique 6 – Think BIG, but START small! Hustle! – in exponential growth every seed customer counts
  39. 39. @daan_kinderfee Technique 7 – Make your community work for you
  40. 40. @daan_kinderfee Technique 8 – Curate curate curate “Force“ matches manually – even if it won‘t scale Guide users until they match
  41. 41. @daan_kinderfee Technique 9 – Iterate around your customer
  42. 42. @daan_kinderfee Technique 10– Hang in there!!!
  43. 43. @daan_kinderfee Thank you!

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