Business plan justdoit
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Business plan justdoit



slides for Business Plan writing seminar held at Birmingham Science Park

slides for Business Plan writing seminar held at Birmingham Science Park



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Business plan justdoit Business plan justdoit Presentation Transcript

  • Business Plan Just do it By Simon Jenner @simonjenner @entrepreneurs4f
  • Sponsored by Entrepreneurs for the Future &
  • Agenda
    • 9:00am – 9:30am Breakfast & networking
    • 9:30am – 9:45am Introductions
    • 9:45am – 9:50am Rules of engagement
    • 9:50am – 10:45am The Business Idea
    • 10:45am – 11:00am Coffee break
    • 11:00am – 12:30pm Business Plan Content
    • 12:30pm – 1:00pm Lunch
    • 1:00pm – 5:00pm Your Plan
  • Introductions
    • Simon Jenner
    Sold Failed Failed Current
  • Introductions
    • Tell us who you are
    • Tell us what your business idea is (briefly)
    • Tell us why you are here
  • Rules of Engagement
    • 1 st Rule of Business Plan club
  • Marketing strap line bingo
  • Live to Ride, Ride to Live
  • Business Plan Process Business Idea Research Analysis Write
  • Business Idea
    • Can you communicate your idea
    • Do you have an elevator pitch?
      • “ An "Elevator Pitch" is a concise, carefully planned, and well-practiced description about your company that your mother should be able to understand in the time it would take to ride up an elevator. “
  • Once you pop you can't stop
  • Elevator Pitch
    • What is your product or service?
      • Briefly describe what it is you sell. Do not go into excruciating detail.
    • Who is your market?
      • Briefly discuss who you are selling the product or service to. What industry is it? How large of a market do they represent?
    • What is your revenue model?
      • More simply, how do you expect to make money?
  • Elevator Pitch
    • Who is behind the company?
      • Tell them a little about you and your team's background and achievements.
    • Who is your competition?
      • Don't have any? Think again. Briefly discuss who they are and what they have accomplished. Successful competition is an advantage-they are proof your business model and/or concept work.
  • I'm Lovin' it
  • Elevator Pitch
    • What is your competitive advantage?
      • Simply being in an industry with successful competitors is not enough. You need to effectively communicate how your company is different and why you have an advantage over the competition. A better distribution channel? Key partners? Proprietary technology?
  • Elevator Pitch
    • In pairs – write your elevator pitch
      • 60 seconds
      • 150 – 200 words
  • Where do you want to go today?
  • What is a Business Plan
    • A business plan is:
      • A document for internal business planning
      • A document for raising finance
      • A document for finding partners
    • Think of it like a CV for your business
    • You will have multiple versions for each audience
  • Contents Lots of this
  • Refreshes the parts other beers cannot reach
  • Business Plan Contents
    • Cover Page & Contents
    • Executive Summary
    • Mission
    • Company Overview
    • Problem Solved
    • Revenue Model
    • Product/Service
    • The Market
    • Competition
    • Management Team
    • Profit & Loss
    • Cash Flow Forecast
  • Cover Page
    • Company Name
    • Your Name
    • Your Contact details (all of them)
  • Refreshing yet dry
  • Mission
    • Big Hairy Audacious Goal (BHAG)
  • BHAG “ Put the first man on the moon by the end of the decade, Kennedy 1961” “ A computer on every desk and in every home, running microsoft software, Bill Gates”
  • Just do it
  • Company Overview
    • Tell us about the company – what do you do
    • Tell us about the structure
  • Problem Solved Show me the pain
  • Gives you wings
  • Revenue Model How are you going to make money?
  • Product/Service Describe it How will it work USP's
  • The Market Target Market Addressable Size
  • Competition You have some SWOT Analysis
  • Never knowingly undersold
  • Management Team You, non exec, finance director, mentors
  • Financials – Startup Costs
  • Financials – Profit & Loss
  • Financials – Cash Flow Cash is king
  • Questions