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Reach Out and Touch:Reach Out and Touch:
Innovation to Connect with Nontraditional
Library Users at Community Colleges
Central Piedmont Community College
June 3, 2009
CPCC At a Glance…CPCC At a Glance…
Largest of 58 NC Community Colleges-
Curriculum: 15,539, Basic skills:6,605
Headcount by Age:
◦ <21 years ….10,334
◦ 21-30 years….20,875*
◦ 31-40 years….13,735
◦ 41-50 years…..9,938
◦ >51 years…….6,85
●6 Campuses/7 libraries
●33 staff; 15 professional
What is Outreach?What is Outreach?
out·reach n. (out-r ch')ē
The act or process of reaching out.
Extent or length of reach: the vast outreach of technology; the outreach of a
forest fire from mountains to suburbs.
A systematic attempt to provide services beyond conventional limits, as to
particular segments of a community: an educational outreach to illiterate
outreach. (n.d.). The American Heritage® Dictionary of the English Language, Fourth Edition. Retrieved May 26, 2009, from Dictionary.com
Why Outreach is NecessaryWhy Outreach is Necessary
Gives library a visible presence & value
Connect with users/supporters
Can help fulfill and identify unmet needs
Survival! Staying relevant!
Innovation at work….
Implementation- venturing where no librarian has
gone before… Bojangles’!
“Librarians on the Go”“Librarians on the Go”
Reference Outreach ProjectReference Outreach Project
Venturing where no librarian has gone before”…
We’ll come to you: reaching out to meet needs of
students in non-traditional (& traditional programs)
Taking advantage of wireless technology
Extension of reference
Target AudienceTarget Audience
Continuing Education, Re-entry
26 years and older
Works full time
Reach out and connect with students who
are uncomfortable coming to the library
Nontraditional and nonthreatening
Innovation Grant Proposal
The Process of Getting Approved
Where’s the $$$
Expected OutcomesExpected Outcomes
Increased visibility & value of library
services and resources.
Increased traffic to actual library.
Immediate information needs are met
Heighten awareness of wireless access
Perceptions of library and librarians
How Did We Market?How Did We Market?
Librarians at Central CampusLibrarians at Central Campus
are reaching out!are reaching out!
Have you heard? Something different is happening at Bojangles’ on
Central Campus! On Tuesdays, Wednesdays, and Thursdays of each
week from 11:00 a.m.–1:00 p.m., librarians armed with their laptops can
be found at Bojangles’ answering questions and assisting students with
This outreach initiative is aimed toward connecting with students, staff
and faculty who are not typical library users. In addition, this expansion
in service will help increase awareness of library services and to
encourage library use.
Take a break and check us out! Please let your students know about this
additional service aswell. More outreach activities are underway, so stay
The Communicator November 8, 2007 (weekly employee e-publication)
Other Initiatives…Other Initiatives…
Drop in workshops
Your Charge…Your Charge…
“Whatever your situation, it's important to remember to reach out.
It's one thing to just sit in your information center and wait for people
to come and ask questions. But it's quite another to go out and offer
information to those who have not asked for it. That's the heart of
being proactive. That's the trick of serving people who didn't even
know how much they needed you. And it can be the key to staying in
business in this everything's-on-the-Internet-and-I-can-find-it-myself
So what are you waiting for? Don't just sit there—reach out and
Miller, Kathy. At Arm’s Length. Retrieved May 26, 2009 from
““Librarians on the Go” TeamLibrarians on the Go” Team
Questions & AnswersQuestions & Answers
Thank you for attendingThank you for attending
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