Service Concepts ® Steve Thrash Indianapolis, IN 46214 Toll free 1-877-738-6824 www.serviceconcepts.coop

EPRI Video

The EPRI Prism Efficiency Renewables Nuclear Carbon Capture & Storage Plug-In Hybrid Electric Vehicles, Distributed Energy Resources Advanced Coal 2007 2015 2020 2025 2030

Markets: * 886 Rural Electric Utilities, 17+ million * 2011 Municipals, 20+ million * Community Organizations

Ownership (Shareholders in green) 28 Indiana Rural Electric Cooperatives Plus: 2 Generation and Transmission Co’s. Indiana Statewide Association

Co-op Markets Served

Energy Efficiency Measurement, verification and cost Advanced metering, sensors, communications G&T/distribution system efficiencies Consumer awareness, motivation Education, marketing, energy audits Rates, incentives

Measurement, verification and cost

Advanced metering, sensors, communications

G&T/distribution system efficiencies

Consumer awareness, motivation

Education, marketing, energy audits

Rates, incentives

Calif Lawmaker Proposes Ban On Incandescent Light Bulbs DOW JONES NEWSWIRES January 31, 2007 2:16 p.m. SACRAMENTO, Calif. (AP)--How many people does it take to change a light bulb? In California, the answer could be a majority of the Legislature. The electricity-wasting incandescent bulb would be banned - replaced by energy efficient compact fluorescents - under a bill that Assemblyman Lloyd Levine plans to introduce. He says the spiral light sources are so efficient that consumers should be forced to use them. The compact bulbs use one-fourth the electricity spent in an equivalent incandescent. "Incandescent light bulbs were first developed almost 125 years ago, and since that time they have undergone no major modifications," said Levine, a Democrat from Los Angeles, said in a news release Tuesday. "It's time to take a step forward." The bulb bill wasn't yet on the legislative calendar. Last year, the Legislature passed a Levine bill that requires large supermarkets to recycle plastic bags. Gov. Arnold Schwarzenegger signed that bill but has not taken a position on the light bulb proposal. Assemblyman Jared Huffman, who represents San Rafael, is working on a similar bill. Critics say people should be allowed to make their own choices about which bulbs they buy, but Levine, who heads the Assembly's Utilities and Commerce Committee, points out that electric utilities give them away.

Calif Lawmaker Proposes Ban On Incandescent Light Bulbs

DOW JONES NEWSWIRES January 31, 2007 2:16 p.m.

SACRAMENTO, Calif. (AP)--How many people does it take to change a light bulb? In California, the answer could be a majority of the Legislature.

The electricity-wasting incandescent bulb would be banned - replaced by energy efficient compact fluorescents - under a bill that Assemblyman Lloyd Levine plans to introduce.

He says the spiral light sources are so efficient that consumers should be forced to use them. The compact bulbs use one-fourth the electricity spent in an equivalent incandescent.

"Incandescent light bulbs were first developed almost 125 years ago, and since that time they have undergone no major modifications," said Levine, a Democrat from Los Angeles, said in a news release Tuesday. "It's time to take a step forward."

The bulb bill wasn't yet on the legislative calendar. Last year, the Legislature passed a Levine bill that requires large supermarkets to recycle plastic bags. Gov. Arnold Schwarzenegger signed that bill but has not taken a position on the light bulb proposal.

Assemblyman Jared Huffman, who represents San Rafael, is working on a similar bill.

Critics say people should be allowed to make their own choices about which bulbs they buy, but Levine, who heads the Assembly's Utilities and Commerce Committee, points out that electric utilities give them away.

Current Approach 92% offer efficiency education 77% offer residential energy audits 72% upgrade distribution lines for efficiency 49% offer financial incentives for efficiency 41% offer weatherization/conservation services

92% offer efficiency education

77% offer residential energy audits

72% upgrade distribution lines for efficiency

49% offer financial incentives for efficiency

41% offer weatherization/conservation services

Best Practices (?) New Homes Program Air- and Ground-Source Heat Pumps Commercial Motors Electric Thermal Storage Energy Star Compact Fluorescent Light Bulbs Air Conditioners Refrigerators Clothes Dryers

New Homes Program

Air- and Ground-Source Heat Pumps

Commercial Motors

Electric Thermal Storage

Energy Star

Compact Fluorescent Light Bulbs

Air Conditioners

Refrigerators

Clothes Dryers

Generations Collide NEXT? 58+ Years Traditionalists Loyalty Cost/Price Value being a “ member” Appreciate low cost reliable electricity “ I belong” Born pre 1945 Boomers 78 Million Drive’s economy Work hard-get stuff –” Comfort” focus Born 1945-1960 GenX 45 Million Already have stuff – “Convenience” focus “ Customer” rather than member – “Serve me” Low cost reliable electricity expected minimum +++ Born 1961 + GenY 68 Million Convenience taken to a new level Technology Environment 1-Convenience 2-Quality 3-Price

NEXT?

Storage and Transport: Hydrogen on Demand HYDROGEN GENERATION

Broadband Wireless – unlicensed and licensed Fiber BPL

Wireless – unlicensed and licensed

Fiber

BPL

SCI BPL Project

Service Concepts ® Steve Thrash Toll free 1-877-738-6824 www.serviceconcepts.coop