Enterprise Optimization with Synthesis
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Enterprise Optimization with Synthesis

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Presented to the Entessa Synthesis User Conference, 2009.

Presented to the Entessa Synthesis User Conference, 2009.

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Enterprise Optimization with Synthesis Enterprise Optimization with Synthesis Presentation Transcript

  • Entessa UCON 2009Business TrackEnterprise Optimization: Marine, Pipeline, and Terminal Scheduling in SynthesisTodd JustDate: May 19, 2009
  • Page 2
    Agenda
    The Vision of Enterprise Optimization
    Supporting the Vision
    Extending the Vision
  • Page 3
    The Vision of Enterprise Optimization
    What do we mean by “Enterprise Optimization”?
  • Page 4
    The Vision of Enterprise Optimization
    What do we mean by “Enterprise Optimization”?
  • Page 5
    The Vision of Enterprise Optimization
    What do we mean by “Enterprise Optimization”?
    en-ter-prise `ent-ə(r)-prīz n (15c) : a unit of economic organization or activity; esp : a business organization
    op-ti-mi-za-tion `äp-tə-mə-`zā-shən n (1857) : an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible; specif : the mathematical procedures (as finding the maximum of a function) involved in this
  • Page 6
    The Vision of Enterprise Optimization
    What do we mean by “Enterprise Optimization”?
    Leveraging the standardized and consolidated automation of business processes in order to maximize efficiencies that increase revenue and customer satisfaction while minimizing inefficiencies in order to decrease costs.
  • Page 7
    The Vision of Enterprise Optimization
    What do we mean by “Enterprise Optimization”?
    Leveraging thestandardizedandconsolidatedautomation of business processes in order tomaximize efficienciesthatincrease revenueandcustomer satisfactionwhileminimizing inefficienciesin order todecrease costs.
  • Page 8
    The Vision of Enterprise Optimization
    What does “Enterprise Optimization” mean to you?
    What additional functionality does Synthesis need to achieve YOUR vision of “Enterprise Optimization”?
  • Page 9
    The Vision of Enterprise Optimization
    What do we need to achieve “Enterprise Optimization”?
    Standardized and consolidated data
    Historical reference and context
    Integration with third-party systems
    Integrated scheduling and forecasting for distinct operational entities
  • Page 10
    The Vision of Enterprise Optimization
    Why should we have this vision of “Enterprise Optimization” as an organizational objective?
    Maximize revenue-generating efficiencies
    Minimize inefficiencies that result in higher costs
    Reduce the risks and costs associated with having the wrong volume of the wrong product at the wrong location at the wrong time (i.e. run-downs or overflows).
    Increase customer satisfaction through self-service portals and a single-source operational data store.
    Improve integration and partnering with customers through the “Partner B2B Integration” capabilities and through the Synthesis API and SDK.
  • Page 11
    Supporting the Vision
    How does Synthesis support this vision?
  • Page 12
    Supporting the Vision
    Recap:
    Capture of operational data as it happens, either through direct manual input or integration with existing systems (SCADA, OMNI, TopTech, etc.), and storing the data in a centralized database provides a single source of truth.
    Historical data grows within Synthesis as time goes on. Synthesis can support any type of average-based forecasting.
    Synthesis supports third-party integration through adapters and APIs.
    The implementation and vision of integrated forecasting and scheduling within Synthesis provides visibility and interaction between different operational entities.
  • Page 13
    Supporting the Vision
  • Page 14
    Extending the Vision
    What does “Enterprise Optimization” mean to you?
    What additional functionality does Synthesis need to achieve YOUR vision of “Enterprise Optimization”?
    What other questions or suggestions do you have?
  • Page 15
    12/17/2009
    Private & Confidential.
    Q&A Comments
    Thank You!
    Enterprise Software for Energy Logistics
    Todd Just
    (832) 200-6124
    tjust@entessa.com
    www.entessa.com
    Page 15
    (The End)