Enterprise Optimization with Synthesis

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Presented to the Entessa Synthesis User Conference, 2009.

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Enterprise Optimization with Synthesis

  1. 1. Entessa UCON 2009Business TrackEnterprise Optimization: Marine, Pipeline, and Terminal Scheduling in SynthesisTodd JustDate: May 19, 2009 <br />
  2. 2. Page 2<br />Agenda<br />The Vision of Enterprise Optimization<br />Supporting the Vision<br />Extending the Vision<br />
  3. 3. Page 3<br />The Vision of Enterprise Optimization<br />What do we mean by “Enterprise Optimization”?<br />
  4. 4. Page 4<br />The Vision of Enterprise Optimization<br />What do we mean by “Enterprise Optimization”?<br />
  5. 5. Page 5<br />The Vision of Enterprise Optimization<br />What do we mean by “Enterprise Optimization”?<br />en-ter-prise `ent-ə(r)-prīz n (15c) : a unit of economic organization or activity; esp : a business organization<br />op-ti-mi-za-tion `äp-tə-mə-`zā-shən n (1857) : an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible; specif : the mathematical procedures (as finding the maximum of a function) involved in this<br />
  6. 6. Page 6<br />The Vision of Enterprise Optimization<br />What do we mean by “Enterprise Optimization”?<br />Leveraging the standardized and consolidated automation of business processes in order to maximize efficiencies that increase revenue and customer satisfaction while minimizing inefficiencies in order to decrease costs.<br />
  7. 7. Page 7<br />The Vision of Enterprise Optimization<br />What do we mean by “Enterprise Optimization”?<br />Leveraging thestandardizedandconsolidatedautomation of business processes in order tomaximize efficienciesthatincrease revenueandcustomer satisfactionwhileminimizing inefficienciesin order todecrease costs.<br />
  8. 8. Page 8<br />The Vision of Enterprise Optimization<br />What does “Enterprise Optimization” mean to you?<br />What additional functionality does Synthesis need to achieve YOUR vision of “Enterprise Optimization”?<br />
  9. 9. Page 9<br />The Vision of Enterprise Optimization<br />What do we need to achieve “Enterprise Optimization”?<br />Standardized and consolidated data<br />Historical reference and context<br />Integration with third-party systems<br />Integrated scheduling and forecasting for distinct operational entities<br />
  10. 10. Page 10<br />The Vision of Enterprise Optimization<br />Why should we have this vision of “Enterprise Optimization” as an organizational objective?<br />Maximize revenue-generating efficiencies<br />Minimize inefficiencies that result in higher costs<br />Reduce the risks and costs associated with having the wrong volume of the wrong product at the wrong location at the wrong time (i.e. run-downs or overflows).<br />Increase customer satisfaction through self-service portals and a single-source operational data store.<br />Improve integration and partnering with customers through the “Partner B2B Integration” capabilities and through the Synthesis API and SDK.<br />
  11. 11. Page 11<br />Supporting the Vision<br />How does Synthesis support this vision?<br />
  12. 12. Page 12<br />Supporting the Vision<br />Recap:<br />Capture of operational data as it happens, either through direct manual input or integration with existing systems (SCADA, OMNI, TopTech, etc.), and storing the data in a centralized database provides a single source of truth. <br />Historical data grows within Synthesis as time goes on. Synthesis can support any type of average-based forecasting.<br />Synthesis supports third-party integration through adapters and APIs. <br />The implementation and vision of integrated forecasting and scheduling within Synthesis provides visibility and interaction between different operational entities.<br />
  13. 13. Page 13<br />Supporting the Vision<br />
  14. 14. Page 14<br />Extending the Vision<br />What does “Enterprise Optimization” mean to you?<br />What additional functionality does Synthesis need to achieve YOUR vision of “Enterprise Optimization”?<br />What other questions or suggestions do you have?<br />
  15. 15. Page 15<br />12/17/2009<br />Private & Confidential. <br />Q&A Comments<br />Thank You!<br />Enterprise Software for Energy Logistics<br />Todd Just<br />(832) 200-6124<br />tjust@entessa.com<br />www.entessa.com<br />Page 15<br />(The End)<br />

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