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Social Enterprise Learning Toolkit (Business Operations Module)

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This presentation features the Business Operations Module of the Social Enterprise Learning Toolkit developed by Enterprising Non-Profits. The Toolkit offers a number of different learning modules …

This presentation features the Business Operations Module of the Social Enterprise Learning Toolkit developed by Enterprising Non-Profits. The Toolkit offers a number of different learning modules and can be found on the enp website at www.enterprisingnonprofits.ca

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  • 1. Business Operations Module #5Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business Operations ■ Customer Relations ■ Marketing ■ Risk Analysis
  • 2.  Operating a Social Enterprise is operating a business. Social Enterprises require “business” specific strategies, measurements and discipline. Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 2
  • 3.  Product or Service ◦ Clearly defined the „what‟ being sold Customer or Market Segment ◦ Clearly identified the „who‟ is buying Customer Value Proposition ◦ Clearly defined the „why‟ they buy Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 3
  • 4.  Operational Plans ◦ Clear understanding of processes Supply Channels ◦ For example: materials, phones, counselors, volunteers Production Costs and Distribution Systems ◦ Understand the „how‟ Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 4
  • 5.  Sales Revenue ◦ Gross Income Profits ◦ Income less Expenses Capital Assets ◦ For example: Property Learning and Improving ◦ Continuous assessment & adjustment Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 5
  • 6.  Quality of Products Efficiency of Employees Production and Delivery Systems Appropriate Technology Knowing the Industry and Business Sector you‟re working in Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 6
  • 7.  Business Planning ◦ Feasibility  Prototype Development ◦ Business Plan Preparations to Launch ◦ Financing, Site, Staff, Marketing Launch Monitoring, Improving or Growing Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 7
  • 8.  What is your blended value proposition? ◦ Business & Social How is social value integrated into your operations? What financial ratios are effected by your social impact costs? Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 8
  • 9.  Starting and operating a social enterprise is easy … we can do it off the side of our desk … No need to worry about all that planning „stuff‟. Customers will buy our products because we have such a great social cause! Whew, now we can quit writing grants and fundraising This will fix our dysfunctional organization… Bigger is always better, let‟s scale now! Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 9
  • 10. Non-Profit Business Social Program Goals  Revenue/Sales Goals Donations / Grants  Investors Decision Making:  Decision Making: Inclusive Opportunistic Low Risk Tolerance  Higher Risk Tolerance Program Evaluation  Financial Evaluations Staff Skills  Staff Skills (link to Funder focus employment/needs) Client focus  Customer Focus Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 10
  • 11.  What business sector are you in? What are you selling? ◦ Product or Service To whom are you selling? ◦ Customer Why will they purchase from you? ◦ Customer Value Proposition Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 11
  • 12.  How will you produce your product? ◦ Supply Channels of Material How will you distribute your product? ◦ Distribution System How much money came in? ◦ Sales Revenue & Gross Income Which expenses did you include & subtract? ◦ Profits & Net Income Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 12
  • 13. Social enterprises are businesses operated by non-profits with the dual purpose of generating income by selling a product or service in the marketplace and creating a social, environmental or cultural value. Enterprising Non-Profits (enp) is a unique, collaborative program thatpromotes and supports social enterprise development and growth as a means to build strong non-profits and healthier communities. The program is supported by the following funding organizations: For more information on enp and different modules in the Social Enterprise Learning Toolkit please check out www.enterprisingnonprofits.ca 13

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