Swot analysis of wikis an enterprise perspective

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Swot analysis of wikis an enterprise perspective

  1. 1. SoCialsoftware<br />An Enterprise perspective<br />SWOT ANALYSIS OF WIKIS<br />1<br />Copyright by Tobias Brenner and MilosVujnovic<br />
  2. 2. 2<br />SWOT ANALYSIS OF WIKIS<br />Copyright by Tobias Brenner and MilosVujnovic<br />
  3. 3. Copyright by Tobias Brenner and MilosVujnovic<br />3<br />SWOT ANALYSIS OF WIKIS<br />Strengths:<br /><ul><li>Accessibility and openness</li></ul> usually everybody is able and allowed to read and add content<br /><ul><li>Edit function and log of edits (versioning)</li></ul> content can be changed and new information can be added; in addition<br /> all actions are traced in a log file/document<br /><ul><li>Structuring of content</li></ul> the content is organized with catchwords and hyperlinks<br /><ul><li>Facilitate to work with colleagues and other users</li></ul> a group of users shares information within a wiki <br /> and organizes the workflow<br />
  4. 4. Copyright by Tobias Brenner and Milos Vujnovic<br />4<br />SWOT ANALYSIS OF WIKIS<br />Weaknesses:<br /><ul><li>Content is constantly changing</li></ul> as everybody can change the content, information can change as well<br /><ul><li>Editors need to be more intuitive</li></ul> often editors are not used to this technology, so wikis are not as<br /> dynamic as they could be<br /><ul><li>Difficulties to trust content; not professionally edited</li></ul> as there is no professional editor, users often do not really trust<br /> the information of wikis<br /><ul><li>Difficulties to gain support of the management for implementation </li></ul> as wikis break systematically with existing control mechanisms, need of<br /> strong management sponsors is required<br />
  5. 5. Copyright by Tobias Brenner and Milos Vujnovic<br />5<br />SWOT ANALYSIS OF WIKIS<br />Opportunities:<br /><ul><li>Creates knowledge and communities</li></ul> all the information of your company in one source, the editors and users can see who is a specialist of a topic which again allows community building<br /><ul><li>Wisdom of crowds</li></ul> the collective knowledge of a group is more comprehensive than the knowledge of a single person; the more information from different users you bring in a wiki, the more knowledge you receive<br /><ul><li>Fast knowledge transfer</li></ul> there is no usual editing process; what is typed in, can be seen by every user<br /><ul><li>Connection to other applications</li></ul> a wiki can be used as a basis for enterprise communications, it can link or integrate applications like microblogs<br /><ul><li>Flexible and expandable knowledge resource </li></ul> as more and more people load up information into a wiki, a collaborative knowledge base is created<br />
  6. 6. SWOT ANALYSIS OF WIKIS<br />Copyright by Tobias Brenner and Milos Vujnovic <br />6<br />Enterprise 2.0 & Social Media Strategies Blog<br />Threats:<br /><ul><li>Users can erase content</li></ul> this might happen by failure or by vandalism<br /><ul><li>Sensitive company data in open wikis</li></ul> not every information in a company should be open to every employee<br /><ul><li>Copyright issues </li></ul> not all information brought into a wiki is necessarily shareable. There might be a copyright on some information<br />
  7. 7. VIRTUAL IDENTITY OF TOBIAS BRENNER<br />Copyright by Tobias Brenner and Milos Vujnovic<br />7<br />
  8. 8. VIRTUAL IDENTITY OF MILOS VUJNOVIC<br />Copyright by Tobias Brenner and Milos Vujnovic<br />8<br />

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