Swot analysis of microblogs an enterprise perspective

SoCialsoftware
An Enterprise perspective
SWOT ANALYSIS OF MICRO-BLOGS
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Copyright by Tobias Brenner and MilosVujnovic

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Strengths:
Fast and promptly information
information can be shared in real-time to other users
Transparent communication, enabling side effects
the author of content is shown to everybody, this gives users a fast overview of the knowledge of other employees
Storage for information
all information will be stored in your specific micro-blogging tool
Low barrier to entry
a micro-blog can be implemented easily and is also easy to use
Visibility in network and increase of competence
information is visible to every user, by keeping the information short, knowledge transfer can be more efficient
Improve signal-to-noise ratio
as information has to be as short as possible to fit into 140 characters, the information shared will be more precise

Copyright by Tobias Brenner and Milos Vujnovic
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Weaknesses:
Another tool
if you are using to many different tools, this could lead to less efficiency
Cannibalization of other IT-tools
other communication tools might be less attractive to users
Diversity of micro-information
there could be an enormous amount of information
Misuse as document-management-system
some people might use it not in the way wanted and so produce unwanted noise
No fast-selling-item
to make sure that it will work like requested you need someone you cares about

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Opportunities:
Increase productivity and innovation power
as information is shared more efficient this will increase the productivity and also you power in innovation
Define framework requirements
there is a huge change in defining your framework requirements
Make an important step to an Enterprise 2.0 based culture
micro-blogs can have the power to make your employees aware of the chances of web 2.0 applications in the field of enterprise business
Explore concrete benefits through trying out specific use-cases
start your Micro-Blog in a specific use-case, for example a single project and explore how it will change the work of the users

SWOT ANALYSIS OF Micro-BLOGS
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Enterprise 2.0 & Social Media Strategies Blog
Threats:
Information security
giving a huge number of people access to all kind of information might be a security risk
Compliance
employees might use it for unwanted matters
No suitablecorporateculture
the culture of the company must fit to this communication form
Integration intoenterprise- IT
the integration might be difficult
Company-widescalability
micro-blogs might be visible for every employee and every CEO, so every problem arise is also in real-time visible

VIRTUAL IDENTITY OF TOBIAS BRENNER
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VIRTUAL IDENTITY OF MILOS VUJNOVIC
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Swot analysis of microblogs an enterprise perspective

by enterprisezweinull on Oct 15, 2010

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Swot analysis of microblogs an enterprise perspective — Presentation Transcript