Swot analysis of blogs an enterprise perspective

SoCialsoftware
An Enterprise perspective
SWOT ANALYSIS OF BLOGS
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Copyright by Tobias Brenner and MilosVujnovic

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Strengths:
Easy to maintain a budget friendly way of communication with customers
once installed, not many technical adjustments necessary. Further a blog produces no or at most low costs
Easy way to get high reputation in search engines (easy SEO)
as blogs are often linked to other blogs, blogposts can generate good results in search engines
Feedback mechanism; get positive and negative feedback from key customers since it’s possible to answer on blogposts directly, this can be very helpful and makes it possible to maintain community participation and interaction in form of discussions
Transparent and authentic
as a blog is written by individuals and can be commented by readers, the communication is visible to all followers
Reduced impact from negative user-generated contentyou can answer to negative developments directly

Copyright by Tobias Brenner and Milos Vujnovic
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Weaknesses:
Good content is time expensive
since it’s necessary for a successful blog to continuously post new and valuable content, a good blogpost can be very time expensive
Reputation takes time
for a blog to become popular, a long period of time can pass
Compliance issues
the top-management can have a critical standing towards blogs, because unwanted insights could leak out of the company; social media guidelines needed
Loss in workplace productivity
since you need time to write a blogpost, there is less time for regular work assignments
Hard to measure benefit
the value of a blogpost can be difficult to determine relating to the companies need for ROI

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Opportunities:
Brand building
as an additional marketing channel for products and services blogs can help to
strengthen your brands reputation
Knowledge sharing
by commenting on blogposts, further knowledge can be generated and spread
Saving from customers insights
customers can comment directly their needs and ideas which leads to enhanced
customer loyalty
Establish an honest, credible voice in the marketplace
give your brand a human face through authentic communication
Finding, hiring, and training great people
good corporate bloggers are able to attract new potential employees
Clever bloggers read other blogsTrack what is being said about you or your company in the blogosphere and you have
just discovered next-generation focus groups

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Enterprise 2.0 & Social Media Strategies Blog
Threats:
Once stained, always stained
if you gain bad reputation it is very difficult to restore good reputation again
No passion for the topic
if you start a blog, be sure you know what you are talking about and what your readers interests are
No search engine optimization is done
If you don’t do intelligent SEO, your blog efforts will not be worth a while
Paralysis by committeeif your authorization processes in the company are too complex, your blog will lack the
needed dynamic

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Primary Goals
Social Design

VIRTUAL IDENTITY OF TOBIAS BRENNER
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VIRTUAL IDENTITY OF MILOS VUJNOVIC
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http://milosvujnovic.blogspot.com	93
http://s0169279.blogspot.com	17
http://milosvujnovic.blogspot.de	10
http://milosvujnovic.blogspot.fr	2
http://srltouok.blogspot.com	1

Swot analysis of blogs an enterprise perspective

by enterprisezweinull on Sep 08, 2010

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Swot analysis of blogs an enterprise perspective — Presentation Transcript