Northants catalyst conference april 2013 devon


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Northants catalyst conference april 2013 devon

  1. 1. Northants Catalyst Conference, April 2013Ciara Eastell, Devon Libraries’ Health Offer1. Context for DevonDevon is a great place to live. Place for retirement, surfing, quieter pace of life; Exeter hasrecently been reported to be the 4thhappiest place to live in the countryBut as with all places, Devon has its share of challenges, which include:o An age profile that’s 20 years ahead of the national curve – eg the high proportion of85+ people in parts of the county (eg Sidmouth and Budleigh Salterton)o The rise in the number of 65-85 year olds is expected to increase by more than 60%by 2031; number of 85+ year olds to increase by 120% by 2031o There are huge health inequalities – eg life expectancy in Ilfracombe Is 75, comparedwith 87 in more affluent parts of the countyo In 2010, over 71,000 people in Devon had a common mental disordero Dementia is expected to rise by 84% in the next 16 years; early onset dementia is onthe riseDevon County Council wants to support its communities to be happy, healthy, resilient andconnected. So what’s been the library response to this?2. Library Service responseWe believe we have a real role to play in addressing those pressures. As a local authority, Devon CCis clear that it will be the community response – the way individuals and communities respond – thatwill make the difference.Within the library service, we’ve done a number of things within the past 12 months, including:o Established 12 Get into Reading groups with £100,000 from the Social Care PreventionStrategyo Developed a Cancer Information Service in North Devon as a response to poor healthoutcomes and recognised health inequalitieso Developed an annual programme – ‘Active Life, Active Mind’ events, specifically aimed atolder people. Over 2,500 people took part last October.o Worked with colleagues on ‘dementia friendly communities’ initiatives, including involvingspecialist architects from the University of Stirling to ensure our redeveloped Central Libraryin Exeter is designed to be ‘dementia friendly’o Launched a major programme in response to welfare reform called Free Fridays, leveraging£75K from JobCentrePlus and our Economy TeamIn the next 6 months, we plan to:o Launch ‘Reading Well’ with financial support from our public health colleagues and a localGP working with us a ‘Reading Well’ ambassador
  2. 2. o Identify the public health links into the Summer Reading Challenge (eg incorporating danceand activities)o Incorporate a health hub into our redeveloped Exeter Central Libraryo Develop a joint commissioning strategy with public health and social care so that librariesare ‘commissioner ready’ in the futureo Play a part in the mandatory public health checkso Develop a health / intergenerational element into plans for the commemoration of WWI3. What have been the catalysts for us in our health work? How can other library servicesdevelop their health offer?Here are our top tips of what’s worked in Devon:o Know your stuff – familiarise yourself with the Health and Wellbeing Strategies, the JointStrategic Needs Assessment (JSNA), the priorities for your local Prevention Strategy. Showthat you understand the need for an evidence-based approacho Use pilots or prototypes to demonstrate what you can do. Bring people – commissioners,politicians, etc – to see your work. In the case of our Get into Reading Groups, having ourCabinet member sit in on one of the groups was key to getting the financial investment.o Build support from those around you who can see your potential – whether it becommissioners, social care or public health colleagues, your elected members, partners, GPs,etc. Go where the energy is!o Fully engage you staff – co-produce pilots or prototypes with their full involvement. We didthis with our Free Fridays service and doing it in this way has meant that when we need toset up a Free Fridays service in Axminster Library at short notice to meet local needsfollowing the closure of a factory, there was a huge amount of peer support from the pilotlibrarieso Reflect on all areas of your practice to identify a relevant health and wellbeing strand – egwe doing this at the moment with the Summer Reading Challengeo Develop a brand for your health work so it seems coherent to your customers, staff andpartners – in Devon, we’ve used the ‘Active Life, Active Mind’ strapline as an umbrella brandfor all our health worko Expect to be commissioned. Don’t expect to do this work for free! We’ve levered around£250K into the service through being commissioned. Leverage your own assets to maximumeffect – eg your buildings, your staff, your existing customers, your social capital, your ideas,etco Use the SCL national offer as your framework for service planning. The nationalendorsements that the national offer have will help position you as credibleo Take good ideas from wherever you can; share your ideas with others; give your good ideasaway. We developed ‘Active Life, Active Mind’ from something similar in SouthGloucestershire; we adapted the Free Fridays service from an initial idea from Northants.We’re happy for library colleagues to use Devon’s ideas!o Talk passionately – believe in your work. Don’t do what we always do in libraries – underselland overdeliver. Capture stories
  3. 3. 4. ConclusionTwo years in, we’ve made significant strides. But there are many, many things we could be doing…but we’re doing what we can.We are building a powerful coalition of supporters, of partners, of champions for libraries… In ourown way, we’re supporting our communities to live happier, healthier lives.Ciara EastellHead of Libraries, Culture and HeritageDevon County CouncilTel: 01392