Apple Company Culture

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My thoughts on Apple's Company Culture. Speech to ICAEW.

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Apple Company Culture

  1. How Apple Turns its Company Culture into Profit... ... and How You Can Profit From Your Own Company Culture Too! Richard Parkes Cordock www.EnterpriseLeaders.com
  2. iPad iPhone iMac iPod$1,000,000,000,000 One Trillion?
  3. YOU + Apple iPod . iPhone . iPadiMac . MacBook . MacPro . Mac mini iTunes . Apps
  4. RG = B + BA + TTF
  5. Revenue Growth = Buy + Buy Again+ Tell Their Friends
  6. Buy1999
  7. 22000 2003 2006 2010 20112008 Buy Again
  8. 2002 - 2012 2010 + 20122007 - To Date 2010 - To Date Buy Again ...and again...
  9. Tell My Friends
  10. WHY?BUY, BUY AGAIN& RECOMMEND
  11. Insanely Great Products Interlinked Eco System (Simple, Easy to User, Design, Packaging, Up-Sell/Cross-Sell) (iTunes. iCloud, App Store, Lock Customer In) WOW Customer Great Marketing Experience (Simple, Emotional, Sell Dreams - Not Products, Cause Based, Memorable, Repeatable) (Retail, Web, 5Star Experience, Genius Bar)
  12. WHY?1. Simplicity2. Stylish Design3. Cool Lifesytle4. Feel Good5. Feel Part of Something6. Exciting Innovation7. Aspirational Brand8. Art + Science9. It Just Works10. Fan/Customer For Life!
  13. HOW?
  14. 70,000Employeesin Total
  15. 26,000Employeesin Retail
  16. HOW?CULTURE
  17. 1. Entire company aligned behind common vision, values,purpose and goals Vision Values Purpose Goals
  18. 2. Teams work together for the good of the customer
  19. 3. Employees take ownership and responsibility fortheir actions - just like business owners
  20. 4. Motivation, morale and engagement is high
  21. 5. Strong communication and collaboration
  22. 6. Deliver a world class customer experience
  23. 7. Foster Innovation, creativity and entrepreneurialism
  24. We believe that we’re on the face of the Earth to make great products, and that’s notchanging.We’re constantly focusing on innovating.We believe in the simple, not the complex.We believe that we need to own and control the primary technologies behind theproducts we make, and participate only in markets where we can make a significantcontribution.We believe in saying no to thousands of projects so that we can really focus on thefew that are truly important and meaningful to us.We believe in deep collaboration and cross-pollination of our groups, which allow usto innovate in a way that others cannot.And frankly, we don’t settle for anything less than excellence in every group in thecompany, and we have the self-honesty to admit when we’re wrong and the courageto change.And I think, regardless of who is in what job, those values are so embedded in thiscompany that Apple will do extremely well. - Tim Cook, Acting Apple CEO, January 2009 FQ1 2009 Earnings Call
  25. Apple University: Teach Apple Case Studies“significant decisions in Apple’s recent history” “Jobs is ensuring that his teachings are beingcollected, curated, and preserved so that futuregenerations of Apple’s leaders can consult andinterpret them.”
  26. One More Thing...
  27. www.EnterpriseLeaders.com

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