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11 06-14 capabilities-deck

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Transcript

  • 1. Presentation DATE
  • 2. Table of Contents Who We Are Fashion and Entertainment Clients Social Media Maturity Model Social Media Value Map Social Media Platform and Services Application Platform Opportunities Level 1: Launch Level 2: Action Level 3: Optimize Brand Opportunities Thank you
  • 3. enter:new media (ENM) is a leading social media agency that increases the value of social media communities for entertainment, fashion, and retail brands. Unlike other agencies offering social media services, ENM was designed from the ground up to deliver end-to-end social media capabilities encompassing Strategy, Outreach, Content, Analytics, Marketing, and Media. ENM is an independent agency based in New York City. 2004 “New Media” LOB began managing digital marketing to eCPA 2003 enter: marketing founded 2005 Rich Media for entertainment and publishing 2006 MySpace, UGC, and Custom Social Networks 2007 Live Stream Video and First FB Applications 2008 Digital PR, Fashion/Entertainment focus 2009 enter:new media LLC launched as separate agency 2010 Social Media Platform, “Social Media AOR”, Retail focus Who We Are
  • 4. fashion + entertainment clients
  • 5. Social Media Value Map
  • 6. Social Media Maturity Model
  • 7. Social Media Platform & Services Listening/Buzz Tracking Tools FB Twitter Blogs Other FB Ads API Tools Bulk Ad Campaign Management SMMS Keyword Tracking Publishing Reporting Hyperlocal Workflow CMS Application Platform FB Landing Pages Promotions & Applications Hyperlocal Promotions Reporting Strategic Planning + Analysis Digital PR Community Management Creative + Content Development Digital Marketing Application Development
  • 8.  
  • 9.
    • Digital PR
    • Blog roll promotes on brand content and editorial.
    • Items or information can be “featured” in such a way to drive interest or action.
    • Links to ecommerce & websites.
    Digital PR
  • 10. Performance (Ad) Media Ad Management A Facebook media spend is essential for both fan growth and promotional activation. enter works with clients on creative ad development, execution, and real time optimization to help drive & increase fan interaction. After the ad spend concludes, enter provides full reporting and analytics . Celebrate with Jaguar Livechat with Jaguar! Ask Ian Callum Anything Test Drive Today
  • 11. Branded Landed Page
    • Branded Landing Page
    • enter: new media Makes the Facebook Supertab the hub of information and activity.
    • enter: new media works with clients to create content and keep it fresh.
    • Use multi-tab design to allow for additional show content.
    • One stop shop to your guide to all things relevant to the client.
    • Includes previews about shows, promotions, like events, community projects, dotcom exclusives, and interaction points from other social media platforms including Twitter, YouTube, and GetGlue.
    • The supertab would also have a “Like”, so users would have to “Like” the client in order to see the supertab.
    Skin Discussion Hot Topic Gifts Poll Slide Show Mini - Shop Featured Fan Photo Video
  • 12. Recruitment Applications
    • Top Fans/Top Recruiter
    • User recruits friends to like brand to increase ranking in a visual leader board
    • The winner is the fan who gets the most people to “like” brand.
    • Contests
    • Entrant uploads content such as a photo or video or answers a question.
    • Entrant is encourage to have friends to vote/Like for their entry
    • Can customize up to 6 information fields to capture user data (name, email, zip, etc)
    • Winner is selected based on votes, panel judging or both.
    • Cofanning
    • Application requires user to “Like” two brands before being able to engage with another application or enter a contest/sweepstakes, or charity donation, etc.
    • Allows for complementary brands to tap into each other ’s social communities to continue to grow both communities with liked minded fans.
  • 13.  
  • 14. 360 Promotional Integration
    • Seasonal/Editorial Planning supports overall community management campaign.
    • Integrates promotions, events, etc to connect fans with top level information.
    Seasonal/Editorial Planning
  • 15. 360 Promotional Integration Complete Integration of Website, E-commerce, Twitter, Email campaigns, Facebook, Microsites and more. E-commerce Website Blog Email Campaign Facebook Tab Status Update Twitter Update
  • 16. 360 Promotional Integration Web Home Page Facebook Tab (Host) Product Page Web Homepage Shoppable Magazine Email Campaign PR Campaign Teaser Videos Performance Media Print Campaign Twitter Updates Status Updates
  • 17. Engagement Applications
    • Photo Wars – User Generated Content
    • Fans vote on randomized user generated content.
    • Fans can see ranking of photos.
    • Invite friends functionality to evangelically spread contest.
    • UGC with most votes wins prize.
    • Live Events
    • Bring your fans one step closer to their favorite talent by allowing them to interact and ask questions via a live stream chat.
    • This the perfect way to kickoff or end a season of programming by allowing fans to talk about and ask what's been on their mind.
  • 18. Shoppable Applications Shoppable Video Shoppable Magazine
    • Shoppable Magazine gives a brand a culture and lifestyle, showcasing products in line with an editorial theme. For example:
      • “ Get the look” of a celebrity
      • Blogger or celeb chooses their favorite products
      • “ Ten summer must-haves”
    • Shoppable Video brings a brand to life, showcasing products in line with an editorial theme. For example:
      • Runway fashion show
      • Story-based, interaction with products
    • Images below sync to the video and allow users to easily identify products in the video and purchase.
  • 19. Monitoring and Optimization
    • Monitoring
    • Aggregation of all brand-related social media content
    • 10-Minute Sweeps, 24/7 Monitoring
    • Email Alert System
    • Spam / Naughty Negatives / Product / Customer Service
      • Keyword triggers supported across 46 languages including Chinese, Japanese, Arabic, and all Latin-based
    • Publishing & Support for Hyperlocal
    • Post Scheduling
    • Support for local participation
    • Customer Service
    • Active Response to questions, extension of conversation, recognizing and turning around customer service issues in real time.
  • 20.  
  • 21. Reporting, Competitive Tracking, and Sentiment Analysis
    • Streaming Sentiment Analysis
    • Activity Reporting
    • Fan Growth
    • Active Fans & Activity
    • Post Effectiveness
    • Competitive Tracking
    • Reverse engineering of best practices
    • Industry / Direct Competitor Benchmarking of activity reporting
    • Streaming Sentiment Analysis
    • Hand Coding of Each Community Post / Comment
    • Breakdown of Sentiment and Key Drivers
  • 22. Custom Development Real Life Change application for A&E Television. Custom Application Building If you can dream it, changes are we can build it! Share with us sponsors you are looking to pitch application sponsorship to and we will brainstorm some amazing ideas!
  • 23. Brand Opportunities
  • 24. Brand name Brand logo
    • Current Digital Marketing Scope:
    • # Facebook Fans
    • # Twitter Followers
    • YouTube Channel
    • Website
    • Initial Ideas for Expansion:
    • Digital PR/Blogger Outreach
    • Media Campaign
    • Supertab
    • Customized Applications
  • 25. Competitive tracking
    • Competitive Social Media “Listening” Capabilities
      • Aggregation of competitive brand related social media activity
    • Ability to monitor and reverse engineer competitor best practices to make them actionable
      • Understand their fan base behavior patterns and reach
    vs. Competitors Brand
  • 26. Thank You !