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Southwest Airlines:
 Developing Legendary
Leaders, Southwest Style
  Bonnie Endicott, Southwest Airlines
   Bjorn Billhardt, Enspire Learning
Southwest Airlines University for People

• Serve all 40,000 Southwest and
  AirTran employees with professional
  and leadership development
• Facilitated over 124,000 learning hours
  in 2011
• Staff of 17 facilitators, instructional
  designers, program specialists, and
  coordinators
Enspire Learning
• Leadership development experiences
  and simulations since 2001
• 50 learning and leadership
  development professionals
• Offices in Austin, TX and
  Berlin, Germany
Enspire Simulation Programs



Focus: Leadership, strategic     Focus: Business                 Focus: Managing
thinking, cross-departmental     acumen, understanding drivers   people, handling difficult
collaboration                    of financial success            conversations


Delivery: Blended, team-         Delivery: Blended, classroom    Delivery: Blended, classroom
based, multiplayer               or virtual                      or virtual
                                 delivery, multiplayer, team-    delivery, multiplayer, team-
                                 based                           based
Outcomes: Personal               Outcomes: Better managerial     Outcomes: Confidence in
insight, ―big picture‖           decision-making, better         handling difficult managerial
mindset, effective cross-        communication using financial   situations, improved ability to
functional                       data and metrics                manage employee productivity
collaboration, behavior change                                   and engagement
Leadership Development at Southwest

                                                            High
                                             Promotion to
                                                            Potential
                                             Supervisor
                                                            Supervisors
                                             • Leadership
               Yes! I want                                  • Managers-
Is                            Promotion to     Southwest
               to be a                                        in-Training     Director+
Leadership                    Leadership       Style
               Leader!                                        (MIT) Level I
for me?                                       (3 weeks)
                                                             (3 weeks)        • Leadership
                              • FUNdamen-
               • Leadership                                                     Summit
• Leadership                    tals of
                                                                               (1 day
  101            201            Southwest                   High               annually)
 (2 days)       (2 days)        Leadership   Promotion to   Potential
                               (2 days)      Manager        Managers
                                             • Next Level   • Managers-
   Emerging Leaders                            Leadership     in-Training
                                              (2.5 days)
                                                              (MIT) Level
                                                              II (6 weeks)
Managers-in-Training II Program Objectives

• Develop a personal leadership style that impacts the hearts
  and minds of your People
• Be a change Leader, building strong Teams and
  communicating at all levels
• Think strategically, seeing beyond today to plan for tomorrow
• Serve others—be a model of a Servant’s Heart
• Model Living the Southwest Way daily




                                                                  6
Managers-in-Training II Program Objectives

• Navigate the Southwest organization with influence
• Research, assess, and present a recommendation to Senior
  Management Committee that supports Southwest’s strategic
  direction
• Be purposeful and planful in your growth as a Southwest
  Leader
Developing Legendary Leaders, Southwest Style
Blend of development techniques
• Executive sponsorship   • 360 feedback
• Guest Professors        • Camping & challenge
• Strategic project         courses
• ―Shadowing‖ a Senior    • Development opportunities
  Executive                 for Alumni
• Business simulation
• Online modules
• Book debriefs
A Typical Agenda
          Monday                            Tuesday                 Wednesday                 Thursday                   Friday
Freedom Hall / Training Room E /
          U4P 106                            U4P 106                   U4P 106                  U4P 106                  U4P 106
     *Wear your MIT shirt

7:30am Shuttle                    8:00am Shuttle           7:30am Shuttle          7:30am Shuttle          8:00am Shuttle
8:00 – 8:30am                      8:30 – 9:00am             8:00 – 8:15am            8:00 – 8:15am            8:30 – 11:30am
Presentation Set-up                Debrief & Daily Agenda    Debrief & Daily Agenda   Debrief & Daily Agenda   Individual Development
                                                                                                               Planning
8:30am – 1:00pm                    9:00am – 11:30noon        8:15am – 12:00pm         8:15am – 12:00pm
SMC Presentations &                Influencer                Influencer               Business Simulation      Take-aways &
Feedback                                                                                                       Next Steps
                                   11:30 – 1:00pm            12:00 – 1:30pm           12:00 – 1:00pm
Freedom Hall / Training            Lunch w/ Herb and Colleen Lunch with Sponsor       Lunch
Room F for Lunch
                                   1:00 – 5:30pm             1:30 – 5:30pm            1:00 – 5:30pm
1:30 – 2:30pm                      Influencer, continued     Influencer, continued    Business Simulation,
Debrief Presentations                                                                 continued
U4P 106


                                    5:30 pm Shuttle          5:00pm Shuttle          5:00pm Shuttle          12:00pm Depart to
                                                                                                                   Airport
                                                             5:30 - 7:30pm            5:30 - 7:30pm
                                                             Flt Ops – SIMS& Dinner   Dinner (?)
CELEBRATE!!
 4:30 pm Shuttle                                             8:00 pm Shuttle         8:00 pm Shuttle
Simulation Capstone Experience
Online Pre-work             Team-Based Simulation
• Rich, video-based media   • Teams formulate strategies
• Tools and exercises         and execute multiple rounds
• Self-paced instruction    • Structured, customized
• Duration: 4-8 hours         debriefs drive learning
                            • Duration: 6-12 hours
The Experience
The Experience
Debriefing Topics
• Strategy and finance
• Shareholder value
• Unit economics
   – Breakeven analysis
   – Payback period
   – NPV and IRR
• Financial metrics and statements
• Investment analysis and ROI
• Profitability and cash flow
• Systems thinking
Questions?

Bonnie Endicott            Bjorn Billhardt
Southwest Airlines         Enspire Learning
bonnie.endicott@wnco.com   bjorn@enspire.com

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Developing Legendary Leaders, Southwest Style

  • 1. Southwest Airlines: Developing Legendary Leaders, Southwest Style Bonnie Endicott, Southwest Airlines Bjorn Billhardt, Enspire Learning
  • 2. Southwest Airlines University for People • Serve all 40,000 Southwest and AirTran employees with professional and leadership development • Facilitated over 124,000 learning hours in 2011 • Staff of 17 facilitators, instructional designers, program specialists, and coordinators
  • 3. Enspire Learning • Leadership development experiences and simulations since 2001 • 50 learning and leadership development professionals • Offices in Austin, TX and Berlin, Germany
  • 4. Enspire Simulation Programs Focus: Leadership, strategic Focus: Business Focus: Managing thinking, cross-departmental acumen, understanding drivers people, handling difficult collaboration of financial success conversations Delivery: Blended, team- Delivery: Blended, classroom Delivery: Blended, classroom based, multiplayer or virtual or virtual delivery, multiplayer, team- delivery, multiplayer, team- based based Outcomes: Personal Outcomes: Better managerial Outcomes: Confidence in insight, ―big picture‖ decision-making, better handling difficult managerial mindset, effective cross- communication using financial situations, improved ability to functional data and metrics manage employee productivity collaboration, behavior change and engagement
  • 5. Leadership Development at Southwest High Promotion to Potential Supervisor Supervisors • Leadership Yes! I want • Managers- Is Promotion to Southwest to be a in-Training Director+ Leadership Leadership Style Leader! (MIT) Level I for me? (3 weeks) (3 weeks) • Leadership • FUNdamen- • Leadership Summit • Leadership tals of (1 day 101 201 Southwest High annually) (2 days) (2 days) Leadership Promotion to Potential (2 days) Manager Managers • Next Level • Managers- Emerging Leaders Leadership in-Training (2.5 days) (MIT) Level II (6 weeks)
  • 6. Managers-in-Training II Program Objectives • Develop a personal leadership style that impacts the hearts and minds of your People • Be a change Leader, building strong Teams and communicating at all levels • Think strategically, seeing beyond today to plan for tomorrow • Serve others—be a model of a Servant’s Heart • Model Living the Southwest Way daily 6
  • 7. Managers-in-Training II Program Objectives • Navigate the Southwest organization with influence • Research, assess, and present a recommendation to Senior Management Committee that supports Southwest’s strategic direction • Be purposeful and planful in your growth as a Southwest Leader
  • 9. Blend of development techniques • Executive sponsorship • 360 feedback • Guest Professors • Camping & challenge • Strategic project courses • ―Shadowing‖ a Senior • Development opportunities Executive for Alumni • Business simulation • Online modules • Book debriefs
  • 10. A Typical Agenda Monday Tuesday Wednesday Thursday Friday Freedom Hall / Training Room E / U4P 106 U4P 106 U4P 106 U4P 106 U4P 106 *Wear your MIT shirt 7:30am Shuttle 8:00am Shuttle 7:30am Shuttle 7:30am Shuttle 8:00am Shuttle 8:00 – 8:30am 8:30 – 9:00am 8:00 – 8:15am 8:00 – 8:15am 8:30 – 11:30am Presentation Set-up Debrief & Daily Agenda Debrief & Daily Agenda Debrief & Daily Agenda Individual Development Planning 8:30am – 1:00pm 9:00am – 11:30noon 8:15am – 12:00pm 8:15am – 12:00pm SMC Presentations & Influencer Influencer Business Simulation Take-aways & Feedback Next Steps 11:30 – 1:00pm 12:00 – 1:30pm 12:00 – 1:00pm Freedom Hall / Training Lunch w/ Herb and Colleen Lunch with Sponsor Lunch Room F for Lunch 1:00 – 5:30pm 1:30 – 5:30pm 1:00 – 5:30pm 1:30 – 2:30pm Influencer, continued Influencer, continued Business Simulation, Debrief Presentations continued U4P 106  5:30 pm Shuttle  5:00pm Shuttle  5:00pm Shuttle  12:00pm Depart to Airport 5:30 - 7:30pm 5:30 - 7:30pm Flt Ops – SIMS& Dinner Dinner (?) CELEBRATE!!  4:30 pm Shuttle  8:00 pm Shuttle  8:00 pm Shuttle
  • 11. Simulation Capstone Experience Online Pre-work Team-Based Simulation • Rich, video-based media • Teams formulate strategies • Tools and exercises and execute multiple rounds • Self-paced instruction • Structured, customized • Duration: 4-8 hours debriefs drive learning • Duration: 6-12 hours
  • 14. Debriefing Topics • Strategy and finance • Shareholder value • Unit economics – Breakeven analysis – Payback period – NPV and IRR • Financial metrics and statements • Investment analysis and ROI • Profitability and cash flow • Systems thinking
  • 15. Questions? Bonnie Endicott Bjorn Billhardt Southwest Airlines Enspire Learning bonnie.endicott@wnco.com bjorn@enspire.com

Editor's Notes

  1. MIT II Program objectives are geared towards getting Leaders ready to lead at the Director and above levels, as you can see here we highlight competencies such as leading inspirationally, leading change, thinking strategically, using influence to acquire buy-in and get things done, present with impact and focus on your personal growth.Segue: All curricula is driven from our Leadership Expectations.
  2. MIT II is an immersive experience. Participants, even those located in Dallas where our HDQ building is located, stay at the same hotel. We host evening events to build relationships and of course, have FUN. This is a cohort Team that we expect to continue networking and partnering together on Company initiatives after the experience. We are aware that much of what a person learns is from colleagues and through experiences. So our program is built accordingly. We focus on Team building, so that they are having those hard conversations about mutual business issues or are asking advice of each other on how to handle a situation. We host one MIT II session per year with between 15 – 20 Participants. Participants are sponsored by the VP level Executives in their Departments.Class experiences are a mix of facilitated classes and participant-driven learning experiences. The MIT Program Team works to create a safe, effective environment for learning, then allows the learning to happen in a push (from us) and pull (from them) manner.