4 Blog Planning Exercise
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4 Blog Planning Exercise - Presentation Transcript
- Blog Planning Exercise
- Exercise details
- People
- Who are you trying to reach with the blog?
- What other blogs do they read today?
- Objective:
- What is the goal of the blog?
- Strategy:
- What content will the blog have?
- Who will write and moderate the blog?
- Discussion
- What was the hardest piece of the strategy to tackle?
- What specific challenges will your company face in setting up a blog?
- What additional research or resources are needed?
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