ALK-ENTERPRISE	 2.0	 project
1	 -	 project	 description
This	 is	 an	 enterprise	 2.0	 platform	 based	 on	 web	 technolog...
 	 	 	 	 	 table	 of	 benefits	 and	 drivers	 of	 the	 ALK	 enterprise	 2.0	 platform	 
BENEFITS
DRIVERS
COLLABORATION
LES...
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Alk adherence project

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Alk adherence project

  1. 1. ALK-ENTERPRISE 2.0 project 1 - project description This is an enterprise 2.0 platform based on web technologies that works by connecting employees, patients and doctors to share information and technical and scientific knowledge on immunotherapy treatments 2 - project “reasons why” • to improve the adherence on immunoterapy, creating an experience that engages the patient over time • improve the quality of service and responsiveness of customer service dedicated to patients • enabling physicians to simplify and speed up the administrative burden relating to the prescription requirement • to provide patients a quick response to questions about the vaccine and a system to remind of deadlines related to regimen • build an online community where physicians share scientific knowledge and develop clinical practice on immunotherapy • build an internal knowledge management system to share information and best practices • provide support, easily accessible via the web, to the sales reps, supporting the activities of technical and scientific information to the doctor 3 - Objectives of the project Make it less costly and more effective internal processes and build two- way channels of communication with patients, doctors and employee. enrico fisichella ALK-enterprise 2.0
  2. 2.   table of benefits and drivers of the ALK enterprise 2.0 platform BENEFITS DRIVERS COLLABORATION LESS COSTS & EASY COMMUNICATION COMPETITIVE ADVANTAGES PRODUCTIVITY PEOPLE • web-based enviroment • communities of practice Network community • patients doctors • opinion leaders • emploee stronger relationship with prospects less time to reach right informations PROCESSES • R&D • INNOVATION • TEAM WORKING • WORD OF MOUTH • CROWDSOURCING • MEETING & EVENTS MANAGEMENT + Customer service/ CRM • REFERRAL LESS COSTS FOR: • Customer contact • project managementi • Focus group and market research • sales training GOVERNANCE • Key performance indicators • Dashboard • Agendas’ management best practices sharing + time to market + shared vision and goals • Better use of data management ° Minor amounts of email ° systems of employee’s evaluation TECNOLOGY • Wiki • Business Social network • Blog • Forum • Rss feed • Podcast/video Business social network easy and powerfulll research systems 4 - Treats •change management process related to the acceptance of the social networking and community on line business model •data transfer from ERP/SAP to Web-based platform 5 - Future developments Participation, through online communities, of patients and doctors to the active process of dissemination of knowledge, benefits and critical issues related to immunotherapy enrico fisichella ALK-enterprise 2.0

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