How to setup a measurement plan for software development teams working under Scrum or Kanban with a Lean approach.

1. HOW TO SETUP A MEASUREMENT
PLAN
LONDON LESSONS 19/11/2014

2. AGENDA
HOW TO SETUP A MEASUREMENT PLAN
1. Setup Business Objectives
2. Identify Goals
3. Setup KPI’s
4. Targets to track progress
5. Segments that we will study
XXX KPI REPORTING @ Team Victoria
1. Context
2. The IT Dashboard
3. Routines

3. WHY DO WE NEED
TO ANALYSE…

4. …BECAUSE WE WORK AGILE!
“ The minimum viable product is
that version of a new product
which allows a team to collect
the maximum amount of
validated learning with the least
effort.”
Eric Ries

5. THE ANALYTICS INFRASTRUCTURE

6. THE MEASUREMENT
PLAN

7. THE MEASUREMENT PLAN

8. THE MEASUREMENT PLAN
1. Setting Business Objectives and Tactics
Objectives should be DUMB:
Doable
Understandable
Manageable
Beneficial

9. 1. Setting Business Objectives and Tactics
Examples of digital business objectives

10. THE MEASUREMENT PLAN
2. Identify Goals for the Objectives
“Goals are specific strategies
you'll leverage to accomplish
the business objectives.”

11. THE MEASUREMENT PLAN
3. Setup KPIs
“A key performance indicator (KPI)
is a metric that helps you
understand how you are doing
against your objectives.”

12. Do you want to rock Google
Analytics?

13. THE MEASUREMENT PLAN
3. Setup KPIs - REMEMBER!
“An actionable metric is one
that ties specific and repeatable
actions to observed results.”

14. THE MEASUREMENT PLAN
4. Define your targets
“Targets are numerical values
you’ve pre-determined as indicators
of success or failure.”

15. THE MEASUREMENT PLAN
5. Identify your segments
“Segments are any group of people,
their sources, onsite behavior,
and outcomes”

16. THE MEASUREMENT PLAN

17. WEEKLY KPI REPORTING
@ TEAM VICTORIA

18. XXX MEASUREMENT PLAN
Business Objective
Goal
KPI
Segments
Sell more!
Increase CR Increase spent
per customer
Increase performance
CR, Revenue,
Transactions
AOV Load time
Desktop, Tablet, Smartphone
Targets
5% CR desktop
2.5% CR tablet
1.5% CR smartphone
- Trend should be to decrease,
on every device

19. BY:
Enric Durany, Project Manager
November 2014