SEO - Inside The Mind Of The Searcher

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    SEO - Inside The Mind Of The Searcher - Presentation Transcript

    1. SEO: Inside the Mind of the Searcher
      Andrew Spoeth
      Enquiro Search Solutions
    2. What is Search?
    6. 1. 2. 3.
    7. 4. 5. 6.
    9. Which search engine is it?
    10. Which search engine is it?
    11. Semantic Mapping in Search
      se·man·tic
      [si-man-tik]
      –adjective
      1. of, pertaining to, or arising from the different meanings of words or other symbols: semantic change; semantic confusion.
      2. of or pertaining to semantics.
    12. Semantic Mapping in Search
      Consumer Reviews
      Nikon
      Reviews
      10 Megapixel
      Testimonials
      SLR
      Canon
      “Digital Camera”
      Kodak
      Sony
      Small Size
      Easy to Use
    14. “Digital Cameras”
    15. What is Search?
    16. Search = The Connection Between Intent and Content
    17. Understand
    18. Understand
      Your Customer
      The Competition
    19. 1
      Search Referrals
    20. Search Referrals in Marketo
    21. 2
      Google Trends
    22. www.google.com/trends
    23. 3
      Del.ici.ous
    24. delicious.com/search
    25. 4
      Twitter
    26. http://www.neoformix.com/Projects/TwitterStreamGraphs/view.php
    27. http://www.neoformix.com/Projects/TwitterStreamGraphs/view.php
    29. 5
      Your Sales Team
    30. 6
      Ask Your Clients
    32. Ask the questions
    33. Then look for answers
    35. Act
      Audit all content
      Create new content
      Optimize, incl. Marketo landing pages
      Adjust lead scoring
    36. Act
    37. What About B2B?
      Lower search volume
      Longer sales cycle
      Micro conversions
      Doers vs. Buyers
    38. More information
      enquiro.com
      b2bexpertseries.com
    39. Thank you
      andrew.spoeth@enquiro.com
    SlideShare Zeitgeist 2009

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