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1. INFO-PRODUCT
HANDBOOK
Bringing Your First Info Product to Market

2. Section One: The Infoproduct
• Infoproducts are information products that help people
solve specific problems.
• They come in many forms including video, audio,
ebooks, infographics and more.
• There has never been a better time to produce
infoproducts for profit.

3. Section One: The Infoproduct
• The changes to publishing now are the greatest
upheaval since the printing press.
• Infoproducts help establish expert authority for the
producer.
• Most infoproduct tasks can be outsourced.

4. Section One: The Infoproduct
• Video, podcasting and Kindle publishing are exploding
around the globe.
• Creating products related to a personal passion is smart,
but each product must help solve particular problems
regular people face.
• There are no age barriers to authorship. Young and old
alike are creating infoproducts.

5. Section Two: The Marketing
• The first task of every infoproduct producer is
determining if there is sufficient demand for the
product.
• Look for "hot" markets of buyers who spend money
easily.
• Research demand using the Google Adwords Keyword
Planner and investigating large sites like eBay and
Amazon.

6. Section Two: The Marketing
• Keep your "ear to the ground" in your market to detect
new trends and opportunities.
• Investigate top sites in your niche to assess how your
competition runs their business.
• Affiliates can skyrocket your sales and profit.

7. Section Two: The Marketing
• The challenge in the beginning is to get strong affiliates
to promote your product.
• Cookies are used to attribute sales commission to
affiliates.
• Build your prospect list using free reports and other
incentives.

8. Section Three: The Sales Funnel
• The sales funnel is a system of attracting interested
prospects to buy an infoproduct. Once they become a
buyer, the funnel continues to sell them higher-value,
more expensive products.
• Savvy infoproduct producers will take a loss on front-end
products in order to make more money later.
• The traditional long-copy sales letter has been a proven
method to convert buyers for over 100 years.

9. Section Three: The Sales Funnel
• Video sales letters are also proving to be effective.
Many marketers use both to meet the individual
preferences of each prospect.
• Prospects go through a process of AIDA when going
through the sales funnel: Attention, Interest, Desire and
Action.
• Sales letters are designed to present a complete "sales
talk" that a salesperson would give on a real sales call.

10. Section Three: The Sales Funnel
• Sale letters grab attention, provide solutions, overcome
objections, build desire and ask for the order.
• Once a product is sold, smart marketers try to upsell
and cross-sell the buyer to maximize profit.
• Solid service is the key to long term business growth.