Policy pop power

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Policy pop power

  1. 1. Introduction Limited Local Market Demand from World Wide Young Generation Traditional Business Pattern become unprofitable
  2. 2. New Ideas Boundless Online Bangumi Channel Multilingual Idol Group Pop All star
  3. 3. Primary Power: Animation
  4. 4. Traditional Model TVProducing DVD/BD Channel
  5. 5. Pirate Version Fan-Subtitled Animations shared by P2P (within half day after broadcast) Online Scanned Mangas
  6. 6. Spec. of Pirates Supported by High Speed Internet Satisfy Users with convenient digital form and high speed User interaction Platform
  7. 7. Break into Online Channel NICONICO YOUTUBE TUDOU Online Manga Reading
  8. 8. NICONICO is takingAction! – in 9 Languages
  9. 9. Contents Provider InnovatesFree Internet Fans Products InteractiveContents (Potential • Peripheral products Products• Animation Consumer) • Live Show • Regular Fans• Manga • Membership • Brand Meeting• Music • Fan Club Representation • Membership • Interactive • Joint SNS Contents Making
  10. 10. Multilingual Idol Group
  11. 11. Animation vs. Idol Group
  12. 12. Korean PopLanguage Capability: English/Japanese/Chinese/Korean
  13. 13. Oricon Ranking Last Month the first time the two Oricon ranking were both occupied by Korean idols Single Album 2011.10.02 CD single 2011.09.26-2011.10.02 rank 1 Bo Peep Bo Peep CD Album rank 1 TONE by T-ARA by 東方神起
  14. 14. J-POP Johnny’s AKB Boys
  15. 15. Idol Business Make more Money Invade Oversea Market
  16. 16. POP ALL STAR
  17. 17. Domestic Promotion TacticOtaku side Otaku do not interfere with societyOrdinary people side Negative feeling toward Otaku people
  18. 18. Pop All Star Super Cute Otaku Team National competition
  19. 19. Pop Power Out Ride
  20. 20. Team Policy Bring forward Pop Power to another society Bring forward Otaku to meet another society
  21. 21. Conclusion Look out to Worldwide Market Pop Power Planet linkage Brand New Shine Otaku

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