What about me….. BUSINESS Programmer Analyst IT Sales/Marketing Sports Management PR/MarComm Social Media Author/Evangelist BE HEARD ENGAGE
What about me….. BUSINESS Programmer Analyst IT Sales/Marketing Sports Management PR/MarComm Social Media Author/Evangelist Chrysler/Mitsubishi Neller Software Dun&Bradstreet Software McCormack &Dodge Hi Sports eNova Communications eNovaDIGITAL
“ Technology is shifting Power away from the editors, the publishers, the establishment the media elite. Now it’s the People who are in Control .” Rupert Murdoch
2009 9 Million Use the Net 73% use FaceBook Average of 8 hours p.m.
2010 9 Million Use FaceBook Up 3 Million since May 2009.
It takes time to build rerealtionships and Thought Leadership
‘ I’ve got a small team of people that do nothing but monitor … Facebook and Twitter,” John Slack-Smith (COO) told the CeBIT 2010 conference in Sydney yesterday SMH reports. Jetstar has announced it will direct 40% of its marketing budget to social media. “ We’ve conducted some very successful marketing and PR campaigns via social media in the past 18 months, including YouTube and Twitter, and the response has been phenomenal,” David May, head of marketing. It’s a big part of what we do. I mean I happen to be one of the top 10 C level twitterers in the world so you could probably imagine I’m twittering all the time. Jeffery Hayzlett CMO “ If your customers are there you need to be there too” he also went on to say “You need to listen.. see how they behave and act similiarly” Scott Monty. Head of Social Media
5) McDonald’s “ This summer , McDonald’s (MCD) fan numbers spiked. That’s probably because the fast food chain folded unofficial McDonald’s fan pages into the official page—something Facebook will help companies to do—says InsideFacebook’s Justin Smith.” Fans as of 11/15/09: 1,447,163 4/27/10: 2,174,060 4) Papa John’s “ A year ago, Papa John's (PZZA) gained 200,000 Facebook fans by offering a free medium pizza deal to anyone who signed up to the pizza chain's page. The promotion was so successful that Papa John's is repeating it this month.” Fans as of 11/15/09: 730,951 4/27/10: 1,151,785 The TOP 5
3) Krispy Kreme “ The Krispy Kreme Doughnuts (KKD) page demonstrates that asking questions is an easy way to engage fans.” Fans as of 11/15/09: 1,158,693 4/27/10: 1,486,413 2) Dunkin' Donuts “ While most fan pages use corporate logos as their profile pictures, the doughnut and coffee retailer uses the space to honor the winner of its ‘Fan of the Week’ contest.” Fans as of 11/15/09: 953,544 4/27/10: 1,270,209 1) Chick-fil-A “ Chick-fil-A was the first restaurant page with 1 million fans on Facebook, reaching this milestone in August .” Fans as of 11/15/09: 1,221,064 4/27/10: 1,495,819 The TOP 5
Uses Twitter to interact with fans in two ways: Sending out product and promo news and listening to The buzz about its brand Tested Twitter to promote its Monopoly game And got more consumer impressions through tweeting than traditional media @HRBlock launched in November 2007 as a customer care and Q&A tool more then a marketing vehicle
Social medio Social Media platforms are quickly becoming an important part of Franchise companies’ marketing strategies” Alisa Harrison VP, Comms and Marketing
Learning Hard & FAST 1 Focus on the conversations that matter As a local franchisee, the brand-related conversations that really matter to Ramon are taking place near his six Chicago-area locations. He uses tools like Monitter to search Twitter conversations within a specific geographical radius. While the overall brand image of Domino's is important to Ramon, he can make the biggest impact for his business by focusing on the local discussions. 2 Put out social media fires with social media water An advantage to being active in social media is that you can quickly turn around negative buzz about your company. When a customer tweeted to vent about Domino's, Ramon quickly responded with a video apology that the customer saw and shared with the online community. The video has since been embedded some 87,000 times. 3 Always be prepared to share Ramon is always ready to post and share everything and anything. When an order was made for 600 large pizzas, Ramon hired a live blogger to document how Domino's went about placing the order and shared it with his customers. Always be on the lookout for things to share, because you never know when you're going to have a chance to capture something great.
Poses trivia questions Awards prizes Franchisees send mobile coupons In text message format To be redeemed at specific locations For discounts
IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org SOCIAL MEDIA
REMEMBER Plenty of businesses are trying to sell using Social Networks BUT Nobody ever joins to buy
“ Our marketing bill is way under budget and our turnover has increased across all departments. We no longer feel the urgent need to spend thousands on radio campaigns, flood the city with posters or give in to the constant phone calls offering advertising space.” “ I am lucky to have a General Manager and the owner of the Highway who although are not at all Twitter savvy, trust me when I tell them social media is a great marketing tool for us. They let me sit at my desk and (among other things) tweet, Facebook, foursquare and blog away hoping to see it reflected in our monthly figures.” The problem was, like so many venues, we’d left our social media strategy to our IT guy who wasn’t really interested. We certainly didn’t realise the potential impact social media could have on our business.
Sorry, but it’s gotta go! Management thinks you might use it to access FaceBook
PEOPLE ARE TALKING ABOUT YOUR BRAND. RIGHT NOW. You are in Social Media ……..But …. Do You don’t have a PLAN or at least a POLICY ? Are You at least LISTENING ?
“ Content is the new democracy and we the people, are ensuring that our voices are heard.” Brian Solis “The Social Media Manifesto” Brian Solis
LinkedIn is an interconnected network of 68 million experienced professionals from around the world, representing 150 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
The word blog is irrelevant . What is important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform, where they share what they care about with the world. Seth Godin, Marketing Guru