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MTC Spring 2013 -  crossplatform woes - robert virkus - 2013-03-13
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MTC Spring 2013 - crossplatform woes - robert virkus - 2013-03-13

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Crossplatform development is not for the faint hearted. Join Robert on a journey to the challenges and strategies for cross-platform development. Note: without audio this presentation is, er, lacking …

Crossplatform development is not for the faint hearted. Join Robert on a journey to the challenges and strategies for cross-platform development. Note: without audio this presentation is, er, lacking somewhat.

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  • 1. Grenzen derCrossplattform-Entwicklung Robert Virkus @robert_virkus 14:15 (naja, so ungefähr) - 15:15
  • 2. Enough SoftwareA Team of Mobile Enthusiasts Headquarter: Bremen, Germany Customer base: worldwide
  • 3. 2005 -3 M Stone age -4,600 M -3,500 M -2,000 M -225 until -65 MEarth forms Life forms Complex life forms Age of dinosaurs
  • 4. Our productsOpen Source Tools for App Developers J2ME PolishThe standard framework for Rich UI Library for Native BlackBerry UIJava ME development Samsungs bada platform development made easyAutomatic porting to Native API extensionsAndroid and BlackBerry optimize app performanceMore than 1 milliondownloads
  • 5. Non-Profit ProjectMobile Developer’s Guideto the GalaxyThe popular, and free, handbook for developersand decision makersCommunity-driven, objective, and non-profit45,000 hardcopies distributed,over 100k in downloads12th Edition out nowDownload at enough.de/mdggTweet about it #mdgg
  • 6. The Difficulties of Going cross-Platform(c) Madlen Ehrlich
  • 7. Mobile Platforms J2ME
  • 8. Mobile Platforms
  • 9. Cross-Platform Challenges 1. Programming Languages 2. Features 3. In app purchase 4. In app advertisement 5. Push Notifications 6. Desktop Integration 7. UI & UX 8. OS Versions
  • 10. Challenge: Programming LanguagesObjective-CC/C++ 10C#JavaJavaScript
  • 11. Challenge:In-App Purchase
  • 12. Challenge:In-App Advertisement
  • 13. Challenge: Push Notifications819271686144 Data size from 256 bytes to 8kb5120 Different transport protocols4096 Different options (direct text, data)3072 Different desktop visualisations2048 (badges, notifications)1024 0 Max Push Size in Bytes iOS Android Windows Phone BlackBerry
  • 14. Challenge: FeaturesJ2ME
  • 15. Challenge:UI & UX: Design Paradigm realistic vs digital design
  • 16. Challenge:UI & UX: Desktop Integration
  • 17. Challenge:UI & UX sample: Long Lists
  • 18. Challenge:UI & UX: Navigation Keys
  • 19. Challenge: OS Versions2.3 5.x 7.5 6.x4.x 6.x 8.x 7.x 10The platforms themselves evolve all the time
  • 20. Cross-Platform Strategies 1. Native 2. HTML 5 3. ANSI C 4. Cross-platform tools
  • 21. Native Apps 1 team per platform Best integration Best reach But: most effortPhotos (left to right):(c) Julian Fong/levork flickr.com/photos/levork/4074351034(c) Julian Fong/levork flickr.com/photos/levork/3023757995(c) Julian Fong/levork flickr.com/photos/levork/2697173209
  • 22. verious.com
  • 23. chupamobile.com
  • 24. cocoacontrols.com
  • 25. Native Apps Asset SharingConcept & ResourcesData structures & algorithmsCode sharing of business model
  • 26. Who’s Gonna pay For it?!(c) mac_filko flickr.com/photos/mac_filko/6405755185
  • 27. App Stores != Freedom(c) Pascal/pasukaru76 flickr.com/photos/pasukaru76/3926591032
  • 28. The Holy Grail(c) Daniel Novta/pj_vanf flickr.com/photos/vanf/6227607167
  • 29. ANNO 2011(c) Do-Hyun Kim/stick_kim flickr.com/photos/stickkim/6013799664
  • 30. ANNO 2011Source: http://app.ft.com(c) Do-Hyun Kim/stick_kim flickr.com/photos/stickkim/6013799664
  • 31. “I think the biggest mistake we made as a company is betting too much on HTML5 as opposed to native.”Source: http://www.forbes.com/sites/jjcolao/2012/09/19/facebooks-html5-dilemma-explainedphoto (c) kris krüg/kk+ flickr.com/photos/kk/2326609919
  • 32. Beware of the Uncanny Valley(c) Gnsin en.wikipedia.org/wiki/File:HONDA_ASIMO.jpg
  • 33. Beware of the Uncanny Valley(c) Gnsin en.wikipedia.org/wiki/File:Actroid-DER_01.jpg
  • 34. Beware of the Uncanny ValleySource: http://en.wikipedia.org/w/index.php?title=File:Mori_Uncanny_Valley.svg
  • 35. Beware of the Uncanny ValleySources: http://snippetspace.com/portfolio/iwebkit/http://www.jqtouch.com/http://itabbar.com/
  • 36. Security(c) mac_filko flickr.com/photos/mac_filko/5494761933
  • 37. SecuritySource: www.filldisk.com
  • 38. Content Heavy(c) Pascal/pasukaru76 flickr.com/photos/pasukaru76/5268559005
  • 39. Content that needs Freedom(c) Do-Hyun Kim/stick_kim flickr.com/photos/stickkim/6013799664
  • 40. Hybrid Super Power(c) Julian Fong/levork flickr.com/photos/levork/4074351034
  • 41. Native HTML5Past Future
  • 42. C-Level ANSI everywhere Wrapper for native functions ...pretty hardcore(c) Anthony/pfarrell95 flickr.com/photos/65005341@N03/6159914280
  • 43. Cross-Platform Tools Games Are From Mars ApPs From VenusPhotos (left to right)(c) mac_filko flickr.com/photos/mac_filko/5034317866(c) mac_filko flickr.com/photos/mac_filko/5125597527
  • 44. Game Engines
  • 45. App Tools
  • 46. Mono Touch & Mono DroidC# for , andShared libraries for business logicOpenTK cross UI or native UIFull native accessProblemsKnow-how for both worlds requiredTargeting different OS versions at once not possible
  • 47. Mono Touch & Mono DroidLanguage Features In app In app ads Push Desktop Native UI purchase Verdict For C# experts Usefulness depends on complexity of business logic
  • 48. TitaniumJavaScript for , and mobile webAccess to some native UI elementsCustom Titanium APIProduces native codeProblemsStability / memory managementNo DOM tree or other browser featuresFeatureset differs between iOS and Android
  • 49. TitaniumLanguage Features In app In app ads Push Desktop Native UI purchase Verdict Great for prototyping & simple apps
  • 50. CoronaLua script for ,Access to some native UI elementsCustom Corona APIBridge technology between native and Lua (Enterprise)ProblemsVery limited native access in base SDKVery complex native access in Enterprise SDKFeatureset differs between iOS and Android
  • 51. CoronaLanguage Features In app In app ads Push Desktop Native UI purchase Verdict Rapid development for casual games & apps developers Strong community
  • 52. Tools CheckProgramming languageNative integrationNative UI paradigmsUse existing libraries
  • 53. Is it worth it? Mobile OS you Your App Code
  • 54. Is it worth it?Mobile OS Porting Tool you Your App Code
  • 55. Choosing the rightCross-platform Strategy how?
  • 56. Choosing the right Cross-platform Strategy how?Idea, Features & ContentTarget Audience & PlatformsCompetitionMarketing BudgetDeveloper Know-how
  • 57. (No) Return of the Zombie Apps Zombie AliveSource: http://gigaom.com/europe/app-store-infested-with-zombie-software-claims-analytics-startup-adevenPhoto: (c) Mark Anderson/andertoons flickr.com/photos/andertoons-cartoons/4392594997
  • 58. Thanks! Questions? Sögestr. 70 28195 BremenDownload dev guide at www.enough.deenough.de/mdgg twitter: @enoughsoftware Robert Virkus twitter: @robert_virkus robert@enough.de

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