PnP iPhone Play<br />March Meetup<br />Largest Mobile Ad Exchange<br />Android SDK<br />Nielsen<br />Heartbeat<br />New An...
Platform Overview & Value<br />Ad<br />Networks<br />Brands<br />MobclixThe Largest Mobile Ad Exchange<br />Mobile Develop...
Platform Overview & Value<br />Over 4.1 Billion<br />Impressions/month<br />7,000 Developers<br /> iPhone, Android<br />7 ...
   Yield Optimization Drives eCPMs higher!</li></ul>Instant Access to New Ad Networks<br /><ul><li>Full Mobclix Server Sid...
What’s Been Going on Lately<br />www.mobclix.com/challenge<br />Copyright 2010, Mobclix, Inc. <br />
High Impact Brand Engagement<br />300x50 and 300x250<br />Video<br />Rich Media Interstitial<br />Copyright 2010, Mobclix,...
Targeting the Advantage<br />Largest Mobile Ad Exchange<br />Urban Pop Culturalist<br /><ul><li>Male 18-25
20+ apps
10+ min session time
Downloads both free and Paid apps</li></ul>Yield Optimizer Drives Revenue and eCPMs higher<br />Copyright 2009, Mobclix, I...
Mobclix Complete<br />Nielsen + Mobclix<br />Consumer research powerhouse, Nielsen, chose Mobclix as its exclusive mobile ...
 Developers enjoy a greater level of user engagement
 Consumers only see ads that are most relevant to their needs
 Advertisers are able to effectively expand their outreach,</li></ul>  without having to drastically expand their campaign...
Ad Delivery Optimized by Mobclix<br />$4.50 eCPM<br />$1.75 eCPM<br />$5.00 eCPM<br />$0.75 eCPM<br />$4.00 eCPM<br />$7.7...
The Future of App Analytics<br />Largest Mobile Ad Exchange<br />
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PnP iPhone Play - March Meetup

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The powerpoint that went along with our quick talk with developers at PnP iPhone Play.

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Transcript of "PnP iPhone Play - March Meetup"

  1. 1. PnP iPhone Play<br />March Meetup<br />Largest Mobile Ad Exchange<br />Android SDK<br />Nielsen<br />Heartbeat<br />New Announcements<br />
  2. 2. Platform Overview & Value<br />Ad<br />Networks<br />Brands<br />MobclixThe Largest Mobile Ad Exchange<br />Mobile Developers<br />Consumers<br />Copyright 2010, Mobclix, Inc. <br />
  3. 3. Platform Overview & Value<br />Over 4.1 Billion<br />Impressions/month<br />7,000 Developers<br /> iPhone, Android<br />7 Billion <br />Analytic Events, <br />User Knowledge<br />Mobclix Combines 20+ Ad Networks Into The Largest Mobile Ad Exchange<br /><ul><li>Single Dashboard Management of All Ad Traffic
  4. 4. Yield Optimization Drives eCPMs higher!</li></ul>Instant Access to New Ad Networks<br /><ul><li>Full Mobclix Server Side Integration</li></ul>Copyright 2010, Mobclix, Inc. <br />
  5. 5. What’s Been Going on Lately<br />www.mobclix.com/challenge<br />Copyright 2010, Mobclix, Inc. <br />
  6. 6. High Impact Brand Engagement<br />300x50 and 300x250<br />Video<br />Rich Media Interstitial<br />Copyright 2010, Mobclix, Inc. <br />
  7. 7. Targeting the Advantage<br />Largest Mobile Ad Exchange<br />Urban Pop Culturalist<br /><ul><li>Male 18-25
  8. 8. 20+ apps
  9. 9. 10+ min session time
  10. 10. Downloads both free and Paid apps</li></ul>Yield Optimizer Drives Revenue and eCPMs higher<br />Copyright 2009, Mobclix, Inc. <br />
  11. 11. Mobclix Complete<br />Nielsen + Mobclix<br />Consumer research powerhouse, Nielsen, chose Mobclix as its exclusive mobile partner in utilizing its industry leading PRIZM and ConneXions consumer segmentation methodologies. <br />By leveraging Nielsen’s 150+ consumer segments, <br />Mobclix is able to provide a significantly enhanced level of mobile targeting for advertisers and developers. This level of targeting is exclusive to the mobile world through Mobclix.<br />Meaning:<br /><ul><li> Hit and miss advertising is now a thing of the past
  12. 12. Developers enjoy a greater level of user engagement
  13. 13. Consumers only see ads that are most relevant to their needs
  14. 14. Advertisers are able to effectively expand their outreach,</li></ul> without having to drastically expand their campaign size/length<br />Mobclix is the only mobile ad exchange that can provide the level of synergy between brands, ad networks, and consumers – developers are looking for.<br />Copyright 2010, Mobclix, Inc.<br />
  15. 15. Ad Delivery Optimized by Mobclix<br />$4.50 eCPM<br />$1.75 eCPM<br />$5.00 eCPM<br />$0.75 eCPM<br />$4.00 eCPM<br />$7.75 eCPM<br />$3.00 eCPM<br />$1.50 eCPM<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2010, Mobclix, Inc. <br />
  16. 16. The Future of App Analytics<br />Largest Mobile Ad Exchange<br />
  17. 17. What Heartbeat Does<br />App Store Sales Analytics<br />Crash Reporting<br />Real-Time Usage Analytics<br />Piracy Detection<br />Largest Mobile Ad Exchange<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21. Heartbeat Usage<br />$25 Million+ Paid Downloads Tracked<br />2 Million+ Crash Reports Collected<br />9 Million+ Devices (iPhone/iPod) Tracked<br />380 Million+ “App Opens” Tracked<br />
  22. 22. Heartbeat + Mobclix<br />Seamless Integration with Mobclix<br />100% Complete Developer Dashboard <br />(Free + Paid Apps)<br />More Data to Improve ROI = More Money<br />New & Improved Features<br />
  23. 23. Thank You<br />Sumit Verma<br />sumit@mobclix.com<br />SaverioMondelli<br />saverio@mobclix.com<br />mobclix.com<br />blog.mobclix.com<br />twitter.com/mobclix<br />facebook.com/mobclix<br />mobclix.com/challenge<br />heartbeatapp.com<br />Copyright 2010, Mobclix, Inc. <br />

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