Twitter Basics for Businesses

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These are tips about how to get Twitter set up, and how to use it for your business.

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Twitter Basics for Businesses

  1. 1. Twitter for your Business<br />
  2. 2. What are Twitter handles and avatars?<br />A Twitter handle is basically your username. It’s how your Twitter community will encounter you, so make sure it’s clear and easily remembered (@TheSAMLabs rather than @SAMktngLabs)<br />Your avatar is the photograph that goes along with your handle. <br />Brand? (You or Your Business?)<br />
  3. 3. What should I tweet?Know what your followers want<br />There is no one-size-fits-all tactic to support these strategies, but here’s how I answer the question “what do I tweet about?”<br />Get something worth replying to and having a conversation over.<br />Get something worth retweeting to their own followers.<br />People like to have a good time and be part of a group. If your tweets meet these “Twitter needs” your followers will grow.<br />
  4. 4. What should I tweet? Give your followers what they want<br />Share links to cool stuff your followers will like. You’ll know if you’re on the mark because you’ll get positive feedback in the form of replies, retweets, and direct messages.<br />Engage your followers directly: ask questions, make a statement - do something to start a conversation.<br />Send direct messages just to say hello or to thank someone who retweeted a tweet of yours.<br />
  5. 5. What should I tweet? Give your followers what they want<br />Retweet others when they post tweets you like and want to share. The more you help others, the more they help you, so retweet liberally (but not exclusively).<br />Use multimedia tools, such as Utterli, or TwitPic to bring some variety to your tweets. People love to look at pictures, and short audio clips and videos are not a prohibitive time investment.<br />
  6. 6. What should I tweet? Variety is the key<br />Aim for a good mix of stand-alone tweets, replies, and direct messages. Link to a variety of things (including your own) both on-topic (if you have one) and off-topic. Twitter is a great place where you don’t have to be “on message”. You can relax and be a bit more personable. Too much of any one thing will drive people away, so keep a balance to your mix of tweets.<br />
  7. 7. Who do I follow? How do I get Followers?<br />Initially follow a few people who seem invested in your same area of expertise<br />In terms of who follows you, you don’t have much control over that aspect of Twitter. The most you can do is make sure you’re sharing content that is relevant, while also reaching out to people you’d like in your community. Be patient.<br />
  8. 8. What Are @Mentions?<br />@Mentions are when another tweeter mentions you in a tweet, or you mention another tweeter in your tweet. You do this by including someone’s handle in your tweet<br />think of this as a kind of “cc” or shout-out<br />When you mention someone—you’re specifically including him or her in the conversation<br />
  9. 9. What is a direct message?<br />A direct message is basically Twitter-format e-mail (or instant messaging, if you’re quick!). It is a completely private message between you and the other person. You send a DM by writing “D” (NOT “DM”) before the handle (without the @), like this: “D TheSAMLabs<br />One DM rule to live by: double-check that you’re actually DMing before you send your response!<br />Important note: You may only DM people who are following you.<br />
  10. 10. Should I @ or DM? <br />It all boils down to privacy. If what you’re saying is appropriate for the public sphere and can benefit (or amuse) other people, feel free to use a mention. However, if the conversation is extensive or should be private, use a DM.<br />DMs are often avenues for requesting further information in order to continue interactions via traditional e-mail or phone<br />
  11. 11. Whatis a Retweet (RT)?<br /><ul><li>A retweet is when you find someone else’s information so valuable, you’re compelled to share it.
  12. 12. Think of it as creating sharing great material—passing along interesting links from one community to the next.</li></li></ul><li>@ or RT?<br />A few questions will you help decide what to do in this situation:<br />Is the information in the original tweet necessary<br />Do you have enough room to retweet without resorting to deleting a lot of important information?<br />Which method will be the most generous and situation-appropriate? <br />
  13. 13. Number sign or Hashtag?<br />The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet.<br />People use the hashtag symbol # before relevant keywords<br />Clicking on a hashtagged word in any message shows you all other Tweets in that category.<br />Clicking on a hashtagged word in any message shows you all other Tweets in that category.<br />
  14. 14. Best Practices<br />Share - Share photos and behind the scenes info about your business.<br />Listen -Regularly monitor the comments about your company, brand, and products.<br />Ask - Ask questions of your followers.<br />Respond - Respond to compliments and feedback in real time<br />Reward - Tweet updates about special offers, discounts and time-sensitive deals.<br />

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