Output ppt for AIESEC Global Steering Team meeting (Nov 2012). Please refer to http://bit.ly/STnov for more info.

1. My Story...
Results and What’s behind.

2. What is that organization
that we are passionate
about?

3. “Clarity of mind means
clarity of passion”

4. Peace & Fulfillment of
Humankind’s potential.

5. Key Questions No.1
You may ask,“is this still
relevant?”

6. Society evolves
Community varies

7. What does the world need
now?
What do young people need
now?

8. Is AIESEC addressing those
challenges?

9. The world always need
different things.

10. We believe the solution can be
constant and fundamental.

11. Key Conclusions No.1
The world needs
strong leadership.

12. What’s AIESEC’s impact?

13. To provide LEADERSHIP for a
positive impact on society.

14. This is the real relevance of AIESEC.

15. AIESEC is not fast-food.

16. We build sth inside of a
person that will last.

17. “It takes ten years to build a tree;
it takes a hundred years to build a man.”
- Ancient Chinese Saying

18. Key Questions No.2
“How to build sth inside of
young people that will last?”

19. Challeng Introspec
es)in) tion/
work/
Outer- Environ
inner- Self:
People/ Growth/ awarenes
journey ment/ journey s/
Environ Values/
ment/
Living a powerful exchange experience
develops Strong Leadership.

20. Challeng Introspec
es)in) tion/
work/
Self:
Environ
Growth/ awarenes
People/
ment/
s/
Environ Values/
ment/
Creating a powerful exchange experience
for others develops Strong Leadership.

21. This is AIESEC’s impact model,
The more you give, the more you receive;
The better you give, the better you receive;
Key Conclusions 2:
This is how we create strong leadership through
our Experiential Leadership Development
Program

22. The Power of the “Why”

23. No relevant experience
18 to 24 years old
Change positions every year
Little control and command mechanisms
Five year ambitions
This clearly CANNOT work…

24. It worked out.

25. What We Envision:
Peace & Fulfillment of Human Kind’s Potential
Our Impact Model
Develop Change Agents by providing
Experiential Leadership Development
Opportunities for Young People
Strong leadership is the solution for different issues.

27. What We Envision:
Milestone: Peace & Fulfillment of Human Kind’s Potential
AIESEC 2015
Our Impact Model
Develop Change Agents by providing
Experiential Leadership Development
Opportunities for Young People
Let’s do better and more of what we do and what we
believe in (our roots of success)

29. What does it mean?
AIESEC 2015
Our growing physical and More Customers & Promoters
virtual reach...
Images of the future
...Our ability to develop Program Re-definition
responsible and entrepreneurial
Our collaborative Program Principle
environment...
Customer Feedback System
...high quality experience

30. Our Milestone:
AIESEC 2015 Measure of Success
Our growing physical and More Customers & Promoters No. of ELD Experience
virtual reach... Delivered
Images of the future
...Our ability to develop Program Re-definition No. of ELD Experience
responsible and entrepreneurial Evolve Delivered
AIESEC
Our collaborative Program Principle XP No. of ELD Experience
environment... Delivered
Customer Feedback System
...high quality experience Program Quality Index

31. AIESEC 2015 MoS
We translate our “why” into concrete
promises for young people.
2010 2011 2012 2013 2014 2015
TMP NA 70,000 81,000 100,000 126,000 155,000
GIP 4,500 5,500 7,000 9,000 13,000 17,000
GCDP 8,500 12,500 18,500 22,500 30,000 38,000
TLP 15,300 23,000 27,000 33,000 42,000 52,000

32. What We Envision:
Peace & Fulfillment of Human Kind’s Potential
AIESEC 2015 MoS
Our Impact Model
Develop Change Agents by providing
Experiential Leadership Development
Opportunities for Young People
Do you want every young person in the world
to live an experience that you are living?
Is it enough? - that’s why the BHAG is keep on pushing us to
aim for more.

33. What We Envision:
Peace & Fulfillment of Human Kind’s Potential
AIESEC 2015 MoS
Our Impact Model
Develop Change Agents by providing
Experiential LeadershipModel
Our Impact Development
Develop Change Agents by providing
Opportunities for Young People
Experiential Leadership Development
Opportunities for Young People
BHAG
Our Aspiration in the Market
Engage and Develop Every Young Person in the World

34. 2015
2014
2013
Our promise of providing young people worldwide nearly
ONE MILLION 2012
leadership development experiences till 2015
2011
1948

35. To provide 1,000,000 young people
LEADERSHIP for a positive
impact on society.

36. Generation
12/13

37. Key Questions No. 3:
“Why it’s still not working?”

38. Customer Customer
Customer is “God”
They define whether what we do is
relevant, whether our “why” is
appealing for its target audience.

39. Organization is created
because of it’s vision;
Organization exists because
it sells product to the market.

40. Organization
value
(Program)

41. Market
value
(Product)

42. Why How
Organization Market
value value
(Program) (Product)
When Organization Value meets Market Value...
When AIESEC meets our Customer.
When the “Why” meets the “How”.

43. Customer Customer
They look for benefits – are we
good enough to understand what
benefits they want?

44. Why How
Organization Market
value What value
(Program) (Product)
The market we choose to penetrate
What’s our Unique Value Proposition/Unique Selling Point?
1. Real Growth Potential
2. Financial Sustainability
3. Always stay true to our “why”

45. Organization Market
value value
(Program) (Product)
Personal Value and needs
How to bring individual into this
movement?

46. Market
value
Organization (Product)
value
(Program) Personal
Value
Impact on Why it’s Important Why I
Product Name
developing for the customer or wanna run
(Project)
leadership society (Int./ext.) this project?
oGCDP to
India
iGIP in IT
...

47. Market
value
Organization (Product)
value
(Program) Personal
Value
Impact on Why it’s Important Why I
Product Name
developing for the customer or wanna run
(Project)
leadership society (Int./ext.) this project?
Future Finder
? ? ?
(Estonia)
Discover China - Learn deeply about a
Customer: Interesting Cultural
- Traditional cultural
exploration
(Cultural new culture
Customer: Needs for int’l volunteer
elements
- Ambassador as - Patriotism
for marketing
Heritage cultural connection
Society: Needs for cy branding;
- Tourism interest
- Values awareness - Project management
Protection) Needs for “local” international brand

48. CEO’s Role - Focus on “product”
Member&&&
Member& Product& Consumer&
Customer&
Empowerment- Strategy- Market-
satisfaction-
LCP/
MC

49. Why How
Organization Market
value What value
(Program) (Product)
Member&&&
Member& Product& Consumer&
Customer&
Empowerment- Strategy- Market-
satisfaction-
LCP/
MC

50. Why How
Organization Market
value What value
(Program) (Product)
Member&&&
Member& Product& Consumer&
Customer&
Empowerment- Strategy- Market-
satisfaction-
LCP/
MC