The Information Challenge


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Presentation for the Childrens Centre and Extended Schools conference

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  • Introduce OL – non-profit company based in Cambridge working with Local Authorities on the information agenda
  • The Information Challenge

    1. 1. The Information Challenge National Children’s Centre and Extended Schools Show 24 th June 2008 Mark Cheverton Managing Director, Opportunity Links
    2. 2. About Opportunity Links <ul><li>We believe that people should have access to quality information to empower and support them in the choices they make. </li></ul>
    3. 3. <ul><li>What’s the policy context? </li></ul>
    4. 4. Policy <ul><li>Childcare Act 2006, section 12; </li></ul><ul><li>the ‘Information Duty’ </li></ul><ul><ul><li>“ The Government aims to ensure that all parents have access to high quality, accurate and timely information… high quality accurate information can help parents support their children in achieving all of the outcomes set out in Every Child Matters” – Section 12 guidance (2008) </li></ul></ul>
    5. 5. Policy <ul><li>Section 507B, Education Act 1996 </li></ul><ul><ul><li>“ The green paper Youth Matters made clear that taking part in sports, constructive activities in clubs, groups or classes and volunteering during the teenage years has a positive impact on outcomes in later life… Research into participation in positive activities clearly indicates that a lack of information on activities and facilities is a key reason behind non-participation amongst young people. ” - Guidance on publicising positive activities (2006) </li></ul></ul>
    6. 6. Policy <ul><li>Children’s Plan (2007) </li></ul><ul><ul><li>“ Families are the bedrock of society and the place for nurturing happy, capable and resilient children. In our consultation, parents made it clear that they would like better and more flexible information and support that reflects the lives they lead… [parents] want information, advice and support to be easily accessible and available when they need it.” </li></ul></ul>
    7. 7. <ul><li>So where do parents want to get their information? </li></ul>
    8. 8. Delivery Channels <ul><li>Front-line workers </li></ul><ul><li>Children’s Centres </li></ul><ul><li>Extended Schools </li></ul><ul><li>Local Authority Call Centres </li></ul><ul><li>Self-service (websites / kiosks etc) </li></ul><ul><li>Family Information Services </li></ul><ul><li>Peer-to-peer </li></ul><ul><li>3 rd Sector </li></ul><ul><li>Libraries </li></ul>
    9. 9. Challenges for multi-channel delivery <ul><li>Fragmentation </li></ul><ul><ul><li>Multi-agency </li></ul></ul><ul><ul><li>Coverage </li></ul></ul><ul><ul><li>Consistency </li></ul></ul><ul><li>Assurance </li></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>Currency </li></ul></ul><ul><ul><li>Access </li></ul></ul><ul><li>Integrity </li></ul><ul><ul><li>Duplication </li></ul></ul><ul><ul><li>Validation </li></ul></ul><ul><ul><li>Accuracy </li></ul></ul><ul><li>Usability </li></ul><ul><ul><li>Utility </li></ul></ul><ul><ul><li>Completeness </li></ul></ul><ul><ul><li>Comprehensible </li></ul></ul><ul><li>National & Local Integration </li></ul>
    10. 10. Some models that work <ul><li>One-stop-shop </li></ul><ul><li>Outreach </li></ul><ul><li>Referral </li></ul><ul><li>Information hub </li></ul>
    11. 11. New Technology <ul><li>Every Parent Matters (2007) </li></ul><ul><ul><li>“ We know that there is a vast store of information available for parents, but its volume and fragmented nature can make it difficult for parents to find what they need when they need it – enabling parents to access information when it is convenient to them. New technology can help with this and we know that many parents across the social classes use the internet. “ </li></ul></ul>
    12. 12. <ul><li>Don’t worry, use the Internet! </li></ul>
    13. 13. The Intergenerational Challenge <ul><li>For most adults: </li></ul><ul><ul><li>The Internet is a broadcast medium; a library to be mined for information </li></ul></ul><ul><ul><li>Search is king, take-up is hard </li></ul></ul><ul><li>For ‘digital natives’: </li></ul><ul><ul><li>The Internet is a social medium; information is peer-to-peer </li></ul></ul><ul><ul><li>To be found, information must go to the users </li></ul></ul>
    14. 14. A Glimpse of the Future <ul><li>From: </li></ul><ul><ul><li>A web of pages; based on isolated information repositories </li></ul></ul><ul><li>To: </li></ul><ul><ul><li>A web of information; an aggregate web of connected data sources and services </li></ul></ul><ul><ul><li>Paraphrasing Tom Coates of Yahoo! </li></ul></ul>
    15. 15. Summary <ul><li>The challenges: </li></ul><ul><ul><li>Independent policy initiatives </li></ul></ul><ul><ul><li>Numerous delivery channels </li></ul></ul><ul><ul><li>Multi-agency environment </li></ul></ul><ul><ul><li>New technology </li></ul></ul>
    16. 16. Summary <ul><li>Recommendations: </li></ul><ul><ul><li>Integrate the agendas </li></ul></ul><ul><ul><li>Leverage the Internet to deliver unified information across delivery channels </li></ul></ul><ul><ul><li>Work with other public sector and third sector partners </li></ul></ul><ul><ul><li>Participate in national infrastructure such as Parent Know How </li></ul></ul><ul><ul><li>Experiment with new technologies </li></ul></ul>
    17. 17. Summary <ul><li>Recommendations: </li></ul><ul><ul><li>Bring the information to the users </li></ul></ul><ul><ul><li>Let your users market it for you </li></ul></ul><ul><ul><li>Involve them in its production </li></ul></ul><ul><ul><li>Consider how user generated content might work for you </li></ul></ul><ul><ul><li>Be open with your information </li></ul></ul>
    18. 18. <ul><li>Thank you </li></ul><ul><li>Opportunity Links: </li></ul><ul><li> / </li></ul><ul><li>Image Credits: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Presentation available at: </li></ul><ul><li> </li></ul><ul><li>License: </li></ul><ul><li> </li></ul>