Getting Started with Blogging


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Part two of a workshop presentation to advocates at the 10th Europa Pan European Conference held in Malta 22-23 October 2011

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Getting Started with Blogging

  1. 1. 10 th EUROPA DONNA Pan European Conference Malta, 22 – 23 rd October 2011 Marie Ennis Europa Donna Ireland Getting Involved in Social Networking and Blogs
  2. 2. Workshop Learning Goals <ul><ul><li>What is a blog </li></ul></ul><ul><ul><li>Why you should blog </li></ul></ul><ul><ul><li>The different kinds of blogging platforms </li></ul></ul><ul><ul><li>How to run a blog campaign </li></ul></ul><ul><ul><li>Promoting your blog </li></ul></ul>
  3. 3. What is a Blog? <ul><ul><li>Blogs (web logs) are short, </li></ul></ul><ul><ul><li>diary-like entries on a website. </li></ul></ul>
  4. 4. What is a Blogger? <ul><ul><li>Someone who writes and </li></ul></ul><ul><ul><li>maintains </li></ul></ul><ul><ul><li>a blog. </li></ul></ul>
  5. 5. What is Blogging? <ul><ul><li>The process of creating and maintaining a blog. </li></ul></ul>
  6. 6. Why Blog?
  7. 7. Reasons to Blog <ul><ul><li>Show our passion and commitment. </li></ul></ul><ul><ul><li>Deepen understanding of our work. </li></ul></ul><ul><ul><li>Increase traffic to our websites. </li></ul></ul><ul><ul><li>Google loves blogs. </li></ul></ul><ul><ul><li>Content for Facebook, Twitter, etc. </li></ul></ul>
  8. 8. Build a Blog Community
  9. 9. Online Community <ul><ul><li>Bringing together on and off-line community. </li></ul></ul><ul><ul><li>Users in return provide feedback, contribute to discussions, etc. </li></ul></ul><ul><ul><li>Useful archive of discussions and information. </li></ul></ul>
  10. 10. Before You Start… <ul><ul><li>What are your goals? Be clear. </li></ul></ul><ul><ul><li>Who is your target reader? </li></ul></ul><ul><ul><li>How do you want them to feel when they read your blog? </li></ul></ul><ul><ul><li>Inspired, motivated, moved to action? </li></ul></ul><ul><ul><li>Write with your goals and your readers in mind. </li></ul></ul><ul><ul><li>This will help you stayed focused and on track. </li></ul></ul>
  11. 11. Which Blog Platform?
  12. 15. Tumblr <ul><ul><li>Mixed media posts. </li></ul></ul><ul><ul><li>Strong visuals. </li></ul></ul><ul><ul><li>Very little time and effort to maintain. </li></ul></ul><ul><ul><li>Little or no learning curve. </li></ul></ul><ul><ul><li>Features are intuitive and easy to use. </li></ul></ul>
  13. 19. Signing up for Tumblr <ul><ul><li>E-mail address </li></ul></ul><ul><ul><li>Password </li></ul></ul><ul><ul><li>Username </li></ul></ul>
  14. 22. Tumblr Dashboard
  15. 24. hyperlink tags Options to publish immediately schedule or add to draft
  16. 25. Tips For Powerful Blog Posts <ul><ul><li>Use videos, pictures and audio. </li></ul></ul><ul><ul><li>Keep text short and to the point. </li></ul></ul><ul><ul><li>Add hyperlinks to your sources. </li></ul></ul><ul><ul><li>Include a “call to action”. </li></ul></ul>
  17. 28. Blog Promotion
  18. 29. Ways to Promote your Blog <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Social Bookmarking </li></ul>
  19. 33. Final Thoughts on Tumblr <ul><li>Good showcase for pictures, videos, links, etc. </li></ul><ul><li>Not designed for text intensive posts. </li></ul><ul><li>Good choice for those who want to get a blog up and running fast. </li></ul><ul><li>You can use it to drive users to your website or incorporate it into website. </li></ul><ul><li>Great addition to a social media strategy but shouldn’t be the only tool in the box. </li></ul>
  20. 34. Keep In Touch Twitter @JBBC @EuropaDonnaIrel
  21. 35. http:// http:// http:// / E-Mail:
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