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Getting Started with Blogging
 

Getting Started with Blogging

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Part two of a workshop presentation to advocates at the 10th Europa Pan European Conference held in Malta 22-23 October 2011

Part two of a workshop presentation to advocates at the 10th Europa Pan European Conference held in Malta 22-23 October 2011

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    Getting Started with Blogging Getting Started with Blogging Presentation Transcript

    • 10 th EUROPA DONNA Pan European Conference Malta, 22 – 23 rd October 2011 Marie Ennis Europa Donna Ireland Getting Involved in Social Networking and Blogs
    • Workshop Learning Goals
        • What is a blog
        • Why you should blog
        • The different kinds of blogging platforms
        • How to run a blog campaign
        • Promoting your blog
    • What is a Blog?
        • Blogs (web logs) are short,
        • diary-like entries on a website.
    • What is a Blogger?
        • Someone who writes and
        • maintains
        • a blog.
    • What is Blogging?
        • The process of creating and maintaining a blog.
    • Why Blog?
    • Reasons to Blog
        • Show our passion and commitment.
        • Deepen understanding of our work.
        • Increase traffic to our websites.
        • Google loves blogs.
        • Content for Facebook, Twitter, etc.
    • Build a Blog Community
    • Online Community
        • Bringing together on and off-line community.
        • Users in return provide feedback, contribute to discussions, etc.
        • Useful archive of discussions and information.
    • Before You Start…
        • What are your goals? Be clear.
        • Who is your target reader?
        • How do you want them to feel when they read your blog?
        • Inspired, motivated, moved to action?
        • Write with your goals and your readers in mind.
        • This will help you stayed focused and on track.
    • Which Blog Platform?
    •  
    •  
    •  
    • Tumblr
        • Mixed media posts.
        • Strong visuals.
        • Very little time and effort to maintain.
        • Little or no learning curve.
        • Features are intuitive and easy to use.
    •  
    •  
    •  
    • Signing up for Tumblr
        • E-mail address
        • Password
        • Username
    •  
    •  
    • Tumblr Dashboard
    •  
    • hyperlink tags Options to publish immediately schedule or add to draft
    • Tips For Powerful Blog Posts
        • Use videos, pictures and audio.
        • Keep text short and to the point.
        • Add hyperlinks to your sources.
        • Include a “call to action”.
    •  
    •  
    • Blog Promotion
    • Ways to Promote your Blog
      • Facebook
      • Twitter
      • Social Bookmarking
    •  
    •  
    •  
    • Final Thoughts on Tumblr
      • Good showcase for pictures, videos, links, etc.
      • Not designed for text intensive posts.
      • Good choice for those who want to get a blog up and running fast.
      • You can use it to drive users to your website or incorporate it into website.
      • Great addition to a social media strategy but shouldn’t be the only tool in the box.
    • Keep In Touch Twitter @JBBC @EuropaDonnaIrel
    • http:// socialeasemarketing.com http:// journeyingbeyondbreastcancer.com http:// socialeasemarketing.com / E-Mail: beyondbreastcancer@live.com