Drive More Traffic To Your Blog
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Drive More Traffic To Your Blog

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Have you set up a blog and are wondering how to attract more visitors, regular readers and comments? This presentation shares tried and tested ways to increase traffic to your blog.

Have you set up a blog and are wondering how to attract more visitors, regular readers and comments? This presentation shares tried and tested ways to increase traffic to your blog.

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  • I have enjoyed a lot of success on this blog, and I believe it was more luck than anything else. I do know the feeling of talking to an audience of one. Many, many blogs are slow-starters. If there is one piece of advice I could give to people who feel like they are blogging in the dark, it’s to pay very close attention to people who have been doing this for a long time, as opposed to soaking in advice of the glorious few who have achieved incredible success overnight. Think about how many blogs are started every single day. There are only so many readers. It takes time. But hopefully some of these tips…

Drive More Traffic To Your Blog Drive More Traffic To Your Blog Presentation Transcript

  • KLCK Bloggers Network October 11 2010 Pembroke Hotel, Kilkenny
  • How to Grow Traffic to Your Blog
  • Why Blog?
    • Shows commitment
    • Shows passion
    • Positions you as an expert in your field
  • Determine Your Niche
    • Position yourself as a niche expert
    • Is it clear what your blog is about?
    • Is it your passion?
    • Helps you stay focused and on track
  • Determine Your Audience
    • Craft your posts based on your audience’s needs
    • Write with your audience in mind
    • What valuable content can you provide them with?
    • This will help you stay focused
  • Create Compelling Content
    • Brevity and Regularity
    • Google loves updated content
    • Post frequently but quality wins over quantity
  • Start with a Great Headline
    • “ On average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money .” - David Ogilvy, founder of the Ogilvy & Mather advertising agency
    • Google: “ Recent research suggests that users decide to stay or leave your site in 8 seconds or less — in that short amount of time, headlines are the one piece of copy that users will actually read .”
    • Source: Denise Fay: How to Write Killer Headlines – denisefay.com
  • Top Tips for Headlines
    • Short and simple
    • Draw in the reader with your headline
    • Ask a question
    • 10 ways , or 7 easy steps
    • How to headline
  • Ask Yourself
    • Does your headline touch a nerve?
    • Does it make a unique claim or statement?
    • Does it provoke curiosity?
    • Is it credible?
    • Is it specific?
    • Does it have a news element?
    • Does it offer a compelling benefit for reading?
    • Source: Clayton Makepeace teleconference, 12/20/06. (Courtesy of The Blog Squad)
  • A Note on SEO
    • Use your SEO terms in your first line, and throughout blog post
    • Rule of thumb – 2 - 4%
    • Anything more is keyword-stuffing
    • Respond or guest post often
  • Create Interest with Images
    • Visually interesting and relevant
    • Attracts the eye, draws you in
    • Royalty free images- iStock, Flickr
    • Screen captures
    • Video
    • Very Important: Include the credit and link back to the photographer's page on Flickr, etc.
  • Drive Traffic: Build Links
    • Links are web currency
    • Google considers each link to your site a vote for the site
    • but
    • Where those links come from is important
  • Creating Links
    • Comment and post your url on other relevant blog posts
    • Guest post on other peoples blogs or sites
    • Add a hyper-link to your bio to help increase links
  • Build Traffic with Comments
    • Readers leave comments on your blog
    • You leave comments on other sites
  • Leveraging Comments
    • What percentage of visitors leave a comment on your blog?
    • You want them to return
    • So..
    • Leave a reply, push the conversation, answer a query, thanks and acknowledge
  • My Top Tip
    • Email directly
    • and/or
    • comment on
    • the blog of
    • those that leave
    • comments for you
  • Connect and Engage
    • Make it personal - avoid automated software
    • Exclusive Free Offer - e.g. e-book
    • No Signup Required
    • Your Social Media Channels –include links to your Twitter, Facebook and LinkedIn accounts.
    • Their Social Media Channels - if they include a link to their Twitter account, follow them AND add them to a List you’ve created. Most people feel flattered when added to lists and tend to follow back.
    • Source: Ivan Walsh via Bloggertone 11-10-10
  • Extend the Conversation
    • If the person writes a particularly interesting response
    • Create a new post and use their material as the starting point
    • Include the comments and use these are the framework for the post.
    • Or ask the person to guest post for you to extend the conversation
  • Other Comments
    • Add value – if you can’t add any value to the post don’t post links
    • Push the conversation
    • As I leave comments on other peoples' blogs I am building relationships
    • Try to post comments on blogs that have influence
  • Drive Traffic: Host a Webinar
    • Demonstrate an aspect of your expertise.
    • Remind your audience they can continue getting the same great content by subscribing to and reading your blog
  • Run a Contest
    • Social Media Examiner offers this idea:
    • Run a contest based on the content of your blog
    • Have an “answer hunt” where the answers to win the prize are found within the blog posts
    • That will get people reading while attempting to win a prize
    • Then use Twitter to post questions and the winner(s)
  • Grow Your Online Community
  • Tips for Building Community
    • Share knowledge
    • Engage
    • It’s not about broadcasting yourself, it's about conversation
    • Develop a strategy to have them WANT to become part of the community
  • Guest Blog Posts
    • Inviting other bloggers to guest post on your blog
    • Offering to guest post on complementary blogs
    • MyBlogGuest (myblogguest.com)
  • Benefits of Guest Blogging
    • Reach new audience
    • Build your brand
    • Network
    • Build links to your site
    • Get free exclusive content
    • Get new fresh perspective
  • Promote Your Blog
  • How to Promote Your Blog
    • Blog directories
    • Write and post a media release
    • Send an email announcement to your mailing lists
    • Create a video to promote Your blog
    • Release videos through YouTube
    • Publish a blog post from your own website with the video on it
    • Google loves combination of video AND WordPress
  • Share the Love
    • Make it easy for readers to share your posts
    • Share the love – return the favour
  • Promoting your Blog on Twitter
    • Write a strong bio
    • Add a link to your blog
    • Promote your posts to Twitter
    • Don’t be a spammer!
    • Engage with your Twitter community
    • Use a Twitter management tool such as HootSuite, Tweetdeck to monitor conversations by setting up searches for particular keywords
  • Maximising LinkedIN
    • Create a group
    • Join existing groups
    • Provide helpful answers to questions
    • Also Yahoo Answers
  • LinkedIN Answers
    • Sign into your LinkedIn account.
    • Use search bar, select Answers from the dropdown and enter your keyword.
    • Why not try answering some?
    • Use the Advanced Search option to find keywords specifically in questions only, and check the option to look for only open questions.
  • In Conclusion….
  • 3 Keys to Success
    • Keep Blogging
    • Keep Promoting
    • Keep Engaging