An Introduction to Social Media
Intro to Social Media <ul><li>Beginning of social networks </li></ul><ul><ul><li>Before internet </li></ul></ul><ul><ul><l...
Intro to Social Media <ul><li>Have you seen something like this? </li></ul>
Intro to Social Media <ul><li>Have you seen something like this? </li></ul>
Today’s Agenda <ul><li>Look at three sites </li></ul><ul><li>Discuss how the sites are used and why others use them </li><...
Look at three sites <ul><li>www.twitter.com </li></ul><ul><li>www.facebook.com </li></ul><ul><li>www.linkedin.com </li></ul>
How sites are used <ul><li>Twitter </li></ul><ul><ul><li>Tweets </li></ul></ul>
How sites are used <ul><li>Facebook </li></ul><ul><ul><li>Status </li></ul></ul>
How sites are used <ul><li>Facebook </li></ul><ul><ul><li>Status </li></ul></ul>
How sites are used <ul><li>LinkedIn </li></ul><ul><ul><li>updates </li></ul></ul>
Why become a part of a social media/networking site <ul><li>Increase traffic and exposure </li></ul><ul><li>Building a net...
How to become a part of a social media/networking site <ul><li>Twitter-  </li></ul><ul><li>http://help.twitter.com/entries...
How to become a part of a social media/networking site <ul><li>Facebook </li></ul><ul><ul><li>http://www.facebook.com/#!/h...
How to become a part of a social media/networking site <ul><li>LinkedIn </li></ul><ul><ul><li>http://linkedin.custhelp.com...
Intro to Social Media <ul><li>Further Defined:  </li></ul><ul><li>Networking, reverse word of mouth, personal, connected… ...
Tips and Strategies <ul><li>Twitter </li></ul><ul><ul><li>Best Buy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>T...
Tips and Strategies <ul><li>Who is on what network </li></ul>
<ul><li>www.inplantgraphics.com , IPG Editor Bob Neubauer </li></ul><ul><li>... electronic communications are just as good...
<ul><li>Warren Buffett is one of the most successful entrepreneurs of all time. Here are three priceless sales takeaways f...
An Introduction to Social Media
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Intro To Social Networking

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A presentation to local business to acquaint them with social media and how they might apply it to their business plan. First presented in 2010.

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Intro To Social Networking

  1. 1. An Introduction to Social Media
  2. 2. Intro to Social Media <ul><li>Beginning of social networks </li></ul><ul><ul><li>Before internet </li></ul></ul><ul><ul><li>College students </li></ul></ul><ul><ul><li>Today </li></ul></ul><ul><li>Use of social media has exploded </li></ul><ul><li>88 percent of marketers are using social media to market their businesses </li></ul><ul><li>72 percent of them have been doing it for only a few months or less, according to social media analyst Michael Stelzner </li></ul>
  3. 3. Intro to Social Media <ul><li>Have you seen something like this? </li></ul>
  4. 4. Intro to Social Media <ul><li>Have you seen something like this? </li></ul>
  5. 5. Today’s Agenda <ul><li>Look at three sites </li></ul><ul><li>Discuss how the sites are used and why others use them </li></ul><ul><li>Look at how to become part of the social networking world and why </li></ul><ul><li>Tips and strategies that may be helpful </li></ul>
  6. 6. Look at three sites <ul><li>www.twitter.com </li></ul><ul><li>www.facebook.com </li></ul><ul><li>www.linkedin.com </li></ul>
  7. 7. How sites are used <ul><li>Twitter </li></ul><ul><ul><li>Tweets </li></ul></ul>
  8. 8. How sites are used <ul><li>Facebook </li></ul><ul><ul><li>Status </li></ul></ul>
  9. 9. How sites are used <ul><li>Facebook </li></ul><ul><ul><li>Status </li></ul></ul>
  10. 10. How sites are used <ul><li>LinkedIn </li></ul><ul><ul><li>updates </li></ul></ul>
  11. 11. Why become a part of a social media/networking site <ul><li>Increase traffic and exposure </li></ul><ul><li>Building a network of other users </li></ul><ul><li>Interaction with friends, business </li></ul><ul><li>Keep on current trends </li></ul><ul><li>Others? </li></ul>
  12. 12. How to become a part of a social media/networking site <ul><li>Twitter- </li></ul><ul><li>http://help.twitter.com/entries/18375-welcome-to-twitter-support </li></ul>
  13. 13. How to become a part of a social media/networking site <ul><li>Facebook </li></ul><ul><ul><li>http://www.facebook.com/#!/help/?guide=set_up_profile </li></ul></ul><ul><ul><li>Fan page / business page </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>http://www.youtube.com/watch?v=emVIDd88OP8&annotation_id=annotation_12887&feature=iv </li></ul></ul><ul><ul><li>http://www.youtube.com/watch?v=bJhVckuUr-4&NR=1 </li></ul></ul>
  14. 14. How to become a part of a social media/networking site <ul><li>LinkedIn </li></ul><ul><ul><li>http://linkedin.custhelp.com/cgi-bin/linkedin.cfg/php/enduser/std_adp.php?p_faqid=2950&p_created=1263504468&p_sid=h2dHkHXj&p_accessibility=0&p_redirect=&p_lva=&p_sp=cF9zcmNoPTEmcF9zb3J0X2J5PSZwX2dyaWRzb3J0PSZwX3Jvd19jbnQ9NDEsNDEmcF9wcm9kcz0wJnBfY2F0cz0mcF9wdj0mcF9jdj0mcF9wYWdlPTEmcF9zZWFyY2hfdGV4dD1nZXR0aW5nIHN0YXJ0ZWQ!&p_li=&p_topview=1 </li></ul></ul>
  15. 15. Intro to Social Media <ul><li>Further Defined: </li></ul><ul><li>Networking, reverse word of mouth, personal, connected… </li></ul><ul><li>How would social media hurt your business? </li></ul><ul><li>How would social media help your business? </li></ul>
  16. 16. Tips and Strategies <ul><li>Twitter </li></ul><ul><ul><li>Best Buy </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Target </li></ul></ul><ul><li>Best time to post content </li></ul>
  17. 17. Tips and Strategies <ul><li>Who is on what network </li></ul>
  18. 18. <ul><li>www.inplantgraphics.com , IPG Editor Bob Neubauer </li></ul><ul><li>... electronic communications are just as good, and so much cheaper. Well, unfortunately for them, you get what you pay for. Here's how the Email Experience Council sums up the outcome of those e-communications: </li></ul><ul><li>30 percent of the people who signed up for your e-mail marketing list will not get your e-mails because their ISP will incorrectly block them. </li></ul><ul><li>85 percent of those on your e-mail list will stop reading your e-mails (without unsubscribing) after the third message. Another 39 percent will either unsubscribe or stop reading your e-mails by the end of the year. </li></ul><ul><li>More than 10 percent of people who read your e-mail on their handheld device will file it away, intending to take action, but never doing so. </li></ul><ul><li>As the number of e-messages we receive increases—Forrester Research predicts that by 2014 the number of daily e-mail marketing messages we receive will more than double—so do the chances that individual messages will just be buried and forgotten. And even when your e-message gets read, the viewer may not remember it very long. According to a report by the journal &quot;Psychology and Marketing,&quot; individuals have a better ability to recall after viewing materials in print rather than on screen. Brand-name recall was substantially lower for screen respondents. </li></ul>
  19. 19. <ul><li>Warren Buffett is one of the most successful entrepreneurs of all time. Here are three priceless sales takeaways from his keynote address at Berkshire Hathaway’s 2009 shareholder’s meeting: </li></ul><ul><li>“ If you need to use a computer or a calculator to figure it out, you probably shouldn’t buy it.” A lot of sales organizations are rethinking their message and peppering prospects with charts and graphs that demonstrate long-term ROI. But most prospects just want a plain-English explanation of how you can help them cut costs or increase profits. Break it down. Keep it simple — it’s the only way to keep buyers engaged. </li></ul><ul><li>“ You don’t want to be in a position where someone can pull the rug out from under you (or where you pull it out from under yourself).” Competitors are more aggressive than ever right now, eager for any chance to swoop in and steal away your buyers. Be sure salespeople maintain regular contact with customers, so issues are resolved quickly and they’re the first to know when someone else is trying to steal a customer’s business away. </li></ul><ul><li>“ You’re not there to change people.” The selling process should always be less about your products and services, and more about the buyer’s needs. Find out where the pain is, and offer solutions that alleviate that pain. Remember, it’s a buyer’s market. And most buyers are inclined to do business with the salesperson who best understands their needs and can help them overcome their challenges. </li></ul>
  20. 20. An Introduction to Social Media

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