It’s as easy as giving it away! The Simple Solution for Search Engine Marketing
Online Marketing? <ul><li>What are you doing? Is it working – introduction script… advertising has changed – are you keeping up? Is </li></ul>
From “8 Tips for Successful Online Advertising” - www.webvisible.com 73% of people reported that they turned to Search Engines when looking for local businesses. WebVisible/Neilson Ratings 2007
“Local business owners who market themselves on search engines are in the best position to sustain and grow their companies.”
As a whole, % of people state that they use Search Engines regularly. 9 out of 10 people turn to search engines to find LOCAL businesses. Statistics show that the average person does 85 searches a month! Facing the facts…
Despite the fact that 82% of people used search engines when they were looking for a local business, only 26% of business owners in the survey said they invested in Internet Search Engine Marketing to promote their business. WebVisible/Neilson 2008 Full report at www.webvisible.com
If search engine marketing is so powerful, why aren’t more small businesses taking advantage of it? <ul><li>Cost of Pay-Per-Click campaigns </li></ul><ul><li>Time consuming process </li></ul><ul><li>Difficult to understand & master </li></ul><ul><li>Don’t have a website to promote </li></ul><ul><li>Already too busy with business </li></ul><ul><li>Not enough knowledge about Internet </li></ul>
script talking about how difficult online advertising traditionally is
ONLINE MARKETING DOES NOT HAVE TO BE EXPENSIVE, TIME CONSUMING OR FRUSTRATING ANYMORE!
The Missing Piece of the Online Marketing Puzzle No Pay-Per-Click advertising or Search Engine Optimization (SEO) costs Simple and Easy to manage. No experience needed. No website required. Instant connection for your customer to your products and services. 24/7 – 365! Brand visibility on Major Search Engines Guaranteed.
How does it work? <ul><li>Give FREE Application to your customers as a Customer Appreciation gift </li></ul><ul><li>Genie saves your customer time and money when they conduct searches on ANY of the Major Search engines </li></ul><ul><li>Your name appears on the TOP of the Genie EVERY time they conduct a search </li></ul><ul><li>Your logo or text is a LIVE link to your information </li></ul>Not a lot of information about how Genie works – will refer to Genie info video – presentation is for after that
Note – if have data on ROI of customer appreciation gifts - include in script Show Your Appreciation... Build customer loyalty with a high value gift! Using the Genie will save your customers time and money. Simplify the search process. Every time your customer has a good experience with the Genie, your name will be right in front of them.
<ul><li>Families are saving an average of $200 a month using the Genie… </li></ul>Customers who are happy with the Genie App will share it – putting your brand in front of new customers! That’s True Viral Marketing! On things they were already going to buy!
Is it Safe? The Genie App only appears on your computer screen when you open and use a major search engine. The MyShoppingGenie Application does not collect, save, or transmit any information about you, your computer, your search habits, your email address, your internet connection or anything else. The App contains no adware, spyware, malware or anything else that interferes with the operation of your computer or your privacy.
What if someone has a problem? Any technical issues or questions are handled directly by your distributor As a business owner, you do not need to be involved with any technical issues Every Genie has a built in Help Screen and Customer Service contact link
<ul><li>Okay, we know about how the Genie will benefit your customers – customer appreciation – offers much more than “feel good” - fix wording – this is just concept </li></ul><ul><li>Capitalize on the trend of search engines without the cost/time etc </li></ul><ul><li>Front page positioning on top of the Major Search engines </li></ul>Benefits for Your Business
Front Page Positioning <ul><li>Script – discuss search engines – people pay top dollar – time consuming to keep on top – search engine optimization – pay per click advertising – some of this script might go on next slide </li></ul><ul><li>Pictures – logos of search engines </li></ul>
Script will discuss traditional ppc/search engine placement
Maximum Exposure… <ul><li>Data for how many times name will be in front of customers – conservative information based on the 85 searches a month data – don’t discuss revenue here </li></ul>Picture is sample from another site – not keeping
Genie Coupon Creator <ul><li>You can offer your customers a coupon for a discount or savings at your business. </li></ul><ul><li>Coupons are a great way to promote daily specials, last minute deals or distressed inventory. </li></ul><ul><li>Slow business day? Quickly update your Genie with a Special Promotion </li></ul><ul><li>Online Coupon – Link to Genie or use on existing website </li></ul><ul><li>Customers print the coupons they want to use – saving you on print/advertising costs </li></ul>Note: some of the stuff on this page might just be script for next slide -
Script brief comment about profile builder – refer to tutorial Don't Have A Website?
script here will be introduction of getting ppc instead of paying it
Pay Per Click Revenue <ul><li>Statement about Google revenue amount from PPC – picture below is sample </li></ul><ul><li>Through the Genie – advertister pay you because it was through the genie that they were found </li></ul>