Blogging shrinidhi-hande

To Blog or Not to Blog? Shrinidhi Hande www.enidhi.net

Speaker Profile
Blogging since 4+ years ( www.enidhi.net )
PR4, 500 visitors/day, 530 posts
Official Blogger for Tata Nano, IAMAI, CII
Specializes in live blogging and event blogging
Guest blogger at several corporate blogs

Agenda
Relevance of Blogging
Tata Nano Superdrive Experience
Corporate Blogging- A perspective

Relevance of Blogging
Are blogs still relevant?
(in the times of twitter and facebook)

Advantage Blogging vis-à-vis FB & Twitter
For facebook, you’re its inventory, not customer
Facebook updates are not searchable
Twitter updates are unable to compete with blogs and websites in terms of SEO
Twitter n FB updates are easily lost and forgotten- very short attention span
Blogs continue to help monetization

Blogging- Current State of affairs
Blogging is accepted as Media
Continues to hold stream
Not so serious players have moved away from blogging
Serious bloggers continue to write at their blog, while leveraging twitter n fb to promote it
Corporates continue to invest in blogs

The Nano Superdrive Experience
Experiential Marketing Effort by Tata Motors
9 Tata Nano cars, 26 days, 39 cities, 15000kms
Saffron, White and Green routes
Relied heavily on Social media for promotions
A great experience

Corporate Blogging
Advantages
Easy n faster to update (vis-à-vis website)
2 way interaction with customers
Adds heavily to site traffic and SEO
Gives Personal Face to the corporate identity

Corporate Blogging- Measuring ROI
Return by objectives
Traffic, comments,
Goodwill factor
Cost of equivalent alternatives
Value of Customer complaints resolved and suggestions received

Thank You
Contact:
Shrinidhi Hande
[email_address]
Twitter: @enidhi
Facebook.com/enidhi

Blogging shrinidhi-hande

by enidhi on Aug 22, 2010

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Blogging shrinidhi-hande — Presentation Transcript

http://www.enidhi.net	88
http://businessblogging.org	9