Mobile gaming, trends and potentials

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Mobile gaming, trends and potentials

  1. 1. MOBILE GAMING TRENDS AND POTENTIALS Prepared by Abdallah Altahrawi @engtahrawi
  2. 2. OUTLINE  GLOBAL  Key GAMES MARKET Trends  GLOBAL MOBILE GAMES MARKET  Games Market 2012 – 2016  Global Facts 2012  Games Market Per Segment  Global Facts 2013  Mobile Games Market 2012 – 2016  Mobile Games Monetization (Revenue, Players, Payers, Downloads, Growth, Average Spend)
  3. 3. GLOBAL GAMES MARKET
  4. 4. GAMES SEGMENTATION SCREEN SEGMENTATION MODEL
  5. 5. FIVE KEY TRENDS Driving change and growth in the global games marketplace  More Screens (Multi Platforms)  Free Games  Business Model Balancing  Games are Services  Global Market Place
  6. 6. More Screens = More Time Spent 64% of mobile game users use mobile game apps daily
  7. 7. BUSINESS MODELS
  8. 8. Luxembourg, here we are This place is about more than money…. Consumers want continuous access games that are, in principle, free. Ideally, their game continuously improves and expands, as a service. If the game gives them value, they are more than willing to spend money. access screens free service value bizz models organisation profit Game companies need to make their games accessible via all screens as well as adapt their business models. The latter requires organisational change and a continuous balancing act between consumer value and company profit. Hard but it is the only way to remain profitable in this competitive market.
  9. 9. GLOBAL GAMES MARKET 2012 - 2016 Compound Annual Growth Rate CAGR: The year-over-year growth rate of an investment over a specified period of time.
  10. 10. GLOBAL GAMES MARKET Per Segment Consoles remain dominant but global growth comes from Mobile
  11. 11. GROWTH KPI’S
  12. 12. This is the Trend
  13. 13. TOTAL SMARTPHONE & TABLETS SHIPMENTS EVOLUTION
  14. 14. GLOBAL FACTS 2012
  15. 15. GLOBAL FACTS 2012
  16. 16. GLOBAL MOBILE GAMES REVENUE
  17. 17. GLOBAL MOBILE GAMES REVENUE Tablet games revenue will grow 400% by 2016
  18. 18. GLOBAL MOBILE GAMES REVENUE Tablet games revenue will grow 400% by 2016 The global mobile games market will grow 27.3% annually to double in 2016
  19. 19. GLOBAL MOBILE GAMES REVENUE Tablet games revenue will grow 400% by 2016 The global mobile games market will grow 27.3% annually to double in 2016 and reach $23.9 billion. This growth is fueled by an increase in the number of players, payers as well as a higher average spend per paying mobile gamer.
  20. 20. PLAYERS 2016 2013 990 M 650 M 52%
  21. 21. PLAYERS 2016 2013 515 M 280 M 84%
  22. 22. 2016 2013 1.5B 2012 >500M 966M 55%
  23. 23. PAYERS 2016 750M 2013 50% 2012 368M >175M 38% 35%
  24. 24. GAMES IN SEP 2013
  25. 25. GAMES IN SEP 2013
  26. 26. MOBILE GAMES MONETIZATION NORTH AMERICA
  27. 27. MOBILE GAMES MONETIZATION WESTERN EUROPE NORTH AMERICA
  28. 28. MOBILE GAMES MONETIZATION EASTERN EUROPE
  29. 29. MOBILE GAMES MONETIZATION LATIN AMERICA
  30. 30. MOBILE GAMES MONETIZATION MIDDLE EAST & AFRICA
  31. 31. MOBILE GAMES MONETIZATION ASIA PACIFIC
  32. 32. GAMES ARE NOW AVAILABLE ON THE SOUTH AFRICAN APP STORE!
  33. 33. RESOURCES         Newzoo Free Global Trend Report 2012 2016 V2 Newzoo Free PC Gaming Trend Report 2013 V4 Newzoo mobile games trend report free 2013 Distimo Publication - September 2013 Distimo Publication_MEF_Mobile App Ecosystem - September 2013 AppLift&Newzoo Global Mobile Games Landscape Infographic GameSummit-12 Socialnomics – “Social Gaming Infographic: 81 Million Play Each Day + More Stats (http://www.socialnomics.net/2012/01/20/social-gaminginfographic-81-million-play-each-day-morestats/)
  34. 34. THANK YOU Thank you © Abdallah Altahrawi. Email: Abdallah Altahrawi@picti.ps Follow us on Twitter: @engtahrawi @Pal BIC Follow us on Facebook: facebook.com/engtahrawi © comScore, Inc. Proprietary. 15

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