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Stock photography
 

Stock photography

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A beginner's guide to stock photogr

A beginner's guide to stock photogr

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    Stock photography Stock photography Presentation Transcript

    • {Stock Photography
    •  …the supply of photographs licensed for specific uses. It is used … instead of hiring a photographer. … Often, they are produced in studios using a wide variety of models posing as professionals, stereotypes, expressing stereotypical emotions and [gestures] or involving pets. (www.wikipedia.com)Definition
    •  Images are submitted to an agency that acts as a go-between (between photographer and purchaser)  Some agencies buy the copyrights from the photographer; some agencies take a percentage of the sale or license; and some (few) agencies are non-profitHow It Works
    •  Image pricing depends on the size of audience, the length of time and region the image will be used, the exclusivity of the use, and the photographer’s reputation  Typical earnings for photographers: $1-200 per image licensedThe Money
    •  Getty Images  Corbis  ShutterStock  iStockPhoto  Dreamstime  Stockxpert  Fotolia  MorgueFileAgencies: A Sampling
    •  Check out available images, and add types of images that are not represented  Look at sites’ “wish lists” as well as their guidelines  Start out with a free sharing site, like MorgueFile (www.morguefile.com)  Get feedback on your images by seeing how many people download them (for free)  Don’t expect to make money fast—you will have to fund your own projects for awhileHow to Get Started
    •  Guidelines on iStockphoto
    •  You are your own boss  Freedom to take any photos, any time, any where, any style  Can easily be done “on the side” or as a hobbyThe Benefits
    •  Income fluctuates and is unpredictable  You need a strong grasp on copyright and licensing issuesThe Downside
    •  (Royalty) Free: a “flat fee” to use the image multiple times for multiple purposes (with limits)  No time limit on when the buyer can use an image  The photographer retains exclusive rights to the imageCopyright Terms: Royalty Free
    •  License value is determined by the use of the image  The terms of the license are clearly defined and negotiated  Provides assurance that an image will not be used by another buyer in a conflicting manner  Editorial is a form of rights-managed license when there are no model releases for the subjects; since there are no releases, the images can only be used for noncontroversial news or educational purposesCopyright Terms: Rights Managed
    •  As far as photography is concerned, “public domain” is the category for images in which the photographer has clearly forfeited intellectual property rights  These images can be used by anyone, anytime, in any wayCopyright Terms: Public Domain
    •  Majority of images that sell contain people  You must have model releases for any identifiable people in your images  Do not include images of corporate logos or trademarks, and avoid recognizable products  Tag your photos carefully  Include a short description, including the name of the location if it’s significantTips
    •  Today: Take photos to represent “school” (as well as anything else you wish).  Tomorrow: Create an account on www.morguefile.com or another agency site of your choosing. Upload at least two images from yesterday (you can Photoshop them first). Copy the link to your images on our wiki’s Stock Photos page (http://semiphoto.wikispaces.com/Stock+Photos).Assignment