Sex and gender stereotypes have existed for decades. Sexism is prevalent in movies, TV shows, and magazines. The media portrays sexist stereotypes in certain ways which may seem controversial to many individuals.
Stereotypes: A widely held but fixed and oversimplified image or idea of a particular type of person or thing: "sexual and racial stereotypes". Sexism: Prejudice, stereotyping, or discrimination, typically against women, on the basis of sex.
Hurts people’s feelings Limits or interferes with personal goals/desires Portrays a negative image Affects the way people act or dress Loss of self esteem/ emotional damage Poor body image Anxiety, depression, eating disorders
A fairly common stereotype is that women are bad drivers. Not only isthis showed in films, however on comedy shows, news casts, etc…
Another fairly common sexist stereotype is that women arealways the one’s in the kitchen cooking the food, or preparingsome sort of meal.
The media seems to portray blondes to be dumb, or incompetent.This is shown in movies, such as “Legally Blonde.” They cast theblondes to be extremely dumb, and unaware of what’s going on, orconfused by their surroundings.
The above Sky Vodka advertisement which aired on television,shows the mans desire to have full control over an attractivefemale, depicting men as “filthy jerks” simply just looking to getlaid.
This advertisement also aired on national television in late 2005.This depicts that girls are inferior to men. In the ad above, it showstwo women trying to pick up the man, which they clearly can’t. Here,the man is in control. In the ad it says, “Success is verydemanding…Success is good fun.” This shows that the ultimate goalof a man is to have beautiful girls around him and enjoy expensivedrinks with them. This could also portray sex… Half naked girls,alcohol, and a drunk man on a boat in a tropical island.
Dolce & Gabbana’s ad was pulled in Madrid, Spain and Paris, Francebecause it portrayed a man holding a girl down by the wrists while a groupof men around them stood and watched. Dolce & Gabbana’s campaignswere branded as “illegal and humiliating to women” by Spain’s Labour andSocial Affairs Ministry. They were later involved in a law suit due to thissexist ad.
Goodyear polyglass tire commercialThis advertisement is about goodyear polyglass tires. Inthe ad, it depicts that women are bad drivers. In thebeginning It says “Its more than mileage when your wifeneeds to drive alone.” Then it shows the women drivingsomewhere and almost as if she seems to be lost or badwith directions. It ends with saying “Polyglass meansmore than mileage.” This means that Poleyglass caninsure safety. Its essentially saying women get intoaccidents more than men and polyglass tires can protectthem.
This commercial is sexist because it shows thatwomen only want a guy who smells nice. And that alla guy wants is half naked women running to andsurrounding him.