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Mobile Learning and Video
Mobile Learning and Video
Mobile Learning and Video
Mobile Learning and Video
Mobile Learning and Video
Mobile Learning and Video
Mobile Learning and Video
Mobile Learning and Video
Mobile Learning and Video
Mobile Learning and Video
Mobile Learning and Video
Mobile Learning and Video
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Mobile Learning and Video

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Presentation given at the TESOL 2014 conference covering why mobile technology is so beneficial for English language learners.

Presentation given at the TESOL 2014 conference covering why mobile technology is so beneficial for English language learners.

Published in: Education, Technology
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  • 1. All Rights Reserved @ EnglishCentral EnglishCentral Motivation & Engagement On a Multimodal Platform
  • 2. All Rights Reserved @ EnglishCentral EnglishCentral Two Observations “I think about ninety percent of the problem in teaching, or maybe ninety-eight percent, is just to help the students get interested.” Noam Chomsky Data from 30,000 Englishcentral Users “Students who study with mobile access are 2X more engaged than web only users.”
  • 3. * Survey of 701, Kansai GaiDai Freshman (James Rogers); 54% iPhone; 39% Android Multimodal Access a Key to Engagement • Old Theory: mobile not a learning device; it’s a personal device • It’s not just mobile. Think couch surfing. • Smartphone Penetration of Japanese Freshman 94%* • Learning Apps on Mobile: 16.3%*  EnglishCentral users are twice as active with mobile; the Snack Pack
  • 4. How: Watch Videos Over 9,000 of the best English learning videos lessons Video on mobile now a reality
  • 5. All Rights Reserved @ EnglishCentral EnglishCentral How: Learn Words In Context “Learning from context is so important that some studies suggest that first language learners learn most of their vocabulary in this way.” - Paul Nation Students mark words they don’t know, and EnglishCentral does the rest Tracking progress across devices
  • 6. How: Just Don’t Sit there…Speak All Rights Reserved @ EnglishCentral EnglishCentral • Microphones are better and easier to set up on mobile • Speech Assessment Technology works better on mobile • More opportunities to practice: 144 million lines spoken
  • 7. How: Quiz testing Compression • Mobile ideal for time interval learning: snack packs • Less than 2% of emails opened in Japan • Mobile enables in app messaging
  • 8. All Rights Reserved @ EnglishCentral EnglishCentral Tracking Progress Key is Synchronizing Progress Across Devices • Measure progress via vocabulary acquisition: watch, learn & speak • Measure engagement with activity points  Game Dynamics
  • 9. All Rights Reserved @ EnglishCentral EnglishCentral Assessing Progress • Use mobile for vocabulary assessment • Use humans for full assessment • Use testing if you must (TOEIC / Versant tests done with several universities)
  • 10. All Rights Reserved @ EnglishCentral EnglishCentral Over 100 Universities worldwide using EnglishCentral Over 600K registered learners and many more …
  • 11. All Rights Reserved @ EnglishCentral EnglishCentral Special at TESOL FREE Trial for Premium Service for 50 students EnglishCentral Textbook Series #1 #2 Add of 5 t extbooks
  • 12. Thank you Teachers for all your support Over 15,000 Teachers Worldwide

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