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All Rights Reserved @ EnglishCentral
EnglishCentral
Motivation & Engagement
On a Multimodal Platform
All Rights Reserved @ EnglishCentral
EnglishCentral
Two Observations
“I think about ninety percent of the problem in
teach...
* Survey of 701, Kansai GaiDai
Freshman (James Rogers); 54%
iPhone; 39% Android
Multimodal Access a Key to Engagement
• Ol...
How: Watch Videos
Over 9,000 of the best English learning videos lessons
Video on mobile now a reality
All Rights Reserved @ EnglishCentral
EnglishCentral
How: Learn Words In Context
“Learning from context is so important tha...
How: Just Don’t Sit there…Speak
All Rights Reserved @ EnglishCentral
EnglishCentral
• Microphones are better and easier to...
How: Quiz testing Compression
• Mobile ideal for time interval learning: snack packs
• Less than 2% of emails opened in Ja...
All Rights Reserved @ EnglishCentral
EnglishCentral
Tracking Progress
Key is Synchronizing Progress Across Devices
• Measu...
All Rights Reserved @ EnglishCentral
EnglishCentral
Assessing Progress
• Use mobile for vocabulary assessment
• Use humans...
All Rights Reserved @ EnglishCentral
EnglishCentral
Over 100 Universities worldwide using EnglishCentral
Over 600K registe...
All Rights Reserved @ EnglishCentral
EnglishCentral
Special at TESOL
FREE Trial for
Premium Service for
50 students
Englis...
Thank you Teachers for
all your support
Over 15,000 Teachers Worldwide
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Mobile Learning and Video

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Presentation given at the TESOL 2014 conference covering why mobile technology is so beneficial for English language learners.

Published in: Education, Technology
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Transcript of "Mobile Learning and Video"

  1. 1. All Rights Reserved @ EnglishCentral EnglishCentral Motivation & Engagement On a Multimodal Platform
  2. 2. All Rights Reserved @ EnglishCentral EnglishCentral Two Observations “I think about ninety percent of the problem in teaching, or maybe ninety-eight percent, is just to help the students get interested.” Noam Chomsky Data from 30,000 Englishcentral Users “Students who study with mobile access are 2X more engaged than web only users.”
  3. 3. * Survey of 701, Kansai GaiDai Freshman (James Rogers); 54% iPhone; 39% Android Multimodal Access a Key to Engagement • Old Theory: mobile not a learning device; it’s a personal device • It’s not just mobile. Think couch surfing. • Smartphone Penetration of Japanese Freshman 94%* • Learning Apps on Mobile: 16.3%*  EnglishCentral users are twice as active with mobile; the Snack Pack
  4. 4. How: Watch Videos Over 9,000 of the best English learning videos lessons Video on mobile now a reality
  5. 5. All Rights Reserved @ EnglishCentral EnglishCentral How: Learn Words In Context “Learning from context is so important that some studies suggest that first language learners learn most of their vocabulary in this way.” - Paul Nation Students mark words they don’t know, and EnglishCentral does the rest Tracking progress across devices
  6. 6. How: Just Don’t Sit there…Speak All Rights Reserved @ EnglishCentral EnglishCentral • Microphones are better and easier to set up on mobile • Speech Assessment Technology works better on mobile • More opportunities to practice: 144 million lines spoken
  7. 7. How: Quiz testing Compression • Mobile ideal for time interval learning: snack packs • Less than 2% of emails opened in Japan • Mobile enables in app messaging
  8. 8. All Rights Reserved @ EnglishCentral EnglishCentral Tracking Progress Key is Synchronizing Progress Across Devices • Measure progress via vocabulary acquisition: watch, learn & speak • Measure engagement with activity points  Game Dynamics
  9. 9. All Rights Reserved @ EnglishCentral EnglishCentral Assessing Progress • Use mobile for vocabulary assessment • Use humans for full assessment • Use testing if you must (TOEIC / Versant tests done with several universities)
  10. 10. All Rights Reserved @ EnglishCentral EnglishCentral Over 100 Universities worldwide using EnglishCentral Over 600K registered learners and many more …
  11. 11. All Rights Reserved @ EnglishCentral EnglishCentral Special at TESOL FREE Trial for Premium Service for 50 students EnglishCentral Textbook Series #1 #2 Add of 5 t extbooks
  12. 12. Thank you Teachers for all your support Over 15,000 Teachers Worldwide
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