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Defensive Organizing  - Salsa Labs 3rd Thursday Presentation
Defensive Organizing  - Salsa Labs 3rd Thursday Presentation
Defensive Organizing  - Salsa Labs 3rd Thursday Presentation
Defensive Organizing  - Salsa Labs 3rd Thursday Presentation
Defensive Organizing  - Salsa Labs 3rd Thursday Presentation
Defensive Organizing  - Salsa Labs 3rd Thursday Presentation
Defensive Organizing  - Salsa Labs 3rd Thursday Presentation
Defensive Organizing  - Salsa Labs 3rd Thursday Presentation
Defensive Organizing  - Salsa Labs 3rd Thursday Presentation
Defensive Organizing  - Salsa Labs 3rd Thursday Presentation
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Defensive Organizing - Salsa Labs 3rd Thursday Presentation

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Presentation for Salsa Labs Third Thursday series in Washington, DC. Co-presented with NCLR's Ellie Klerlein on how to use a difficult political moment strategically.

Presentation for Salsa Labs Third Thursday series in Washington, DC. Co-presented with NCLR's Ellie Klerlein on how to use a difficult political moment strategically.

Published in: News & Politics
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  • 1. Third Thursday Workshop:  5 Tips to Galvanize your Base to Confront the New Congress  Ellie  Klerlein  Shayna Englin 
  • 2. 1. Be Honest Don’t set your supporters up to fail orpretend they can win battles that are impossible.
  • 3. 2. Target Narrowly •  Focus on who you can move/where you’ll have impact•  Prioritize based on your organization’s future plans•  For tough targets: go directly to the voters/donors
  • 4. 3. Learn Jujitsu •  Be creative about ways to turn short term losses into building for long term wins•  Mobilize on negative messages
  • 5. 4. Amplify •  Match communications/media strategy with online advocacy•  Use media to amplify your message•  Use the correct messengers, police or business community as examples for immigration messengers
  • 6. 5. Tell Relevant Stories •  Think less about messages and policy ask, think about the story you want to tell.•  Use 0-10 scale of audience opinions/ emotions•  Segmentation of list and engagement ladder
  • 7. Now you… •  What’s working for you?•  Q & A / Discussion

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