Writing & Promoting Link Bait

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  • Links, traffic, visibility
  • Has anyone read Malcom Gladwells’s Tipping Point?

    Same theory.

    These are the people that make the web.
  • Has anyone read Malcom Gladwells’s Tipping Point?

    Same theory.

    These are the people that make the web.
  • band names
  • Writing & Promoting Link Bait

    1. 1. Writing & Promoting Link Bait Presented by: Kent Schnepp - Chief Strategy Officer EngineWorks, Inc. www.engineworks.com
    2. 2. Link Bait Link bait (or linkbait) refers to anything on a website that encourages links from other websites. It can include content, online tools, downloads, or anything else that another site owner might find compelling enough to link to. Link bait is important because most search engines use back links as a major factor in determining ranking.
    3. 3. Define Your Strategy 1. Who is your target audience? 2. How will you promote your content? 3. Where will your content reside? 4. What is going to have the most impact?
    4. 4. Who Is Your Target Audience? • Bloggers • Forum Posters • Web News Writers • Content Creators • Social Taggers • Viral Connectors
    5. 5. Where Will Your Content Reside? 99.9% of the time on your domain!
    6. 6. How Will You Promote Your Content?
    7. 7. What Is Going To Have The Most Impact?
    8. 8. Lists
    9. 9. Lists
    10. 10. Images & Videos
    11. 11. Resources
    12. 12. Current Events
    13. 13. Current Events
    14. 14. Rants & Controversy
    15. 15. Other Options • Polls & Surveys • Interviews • Product Comparisons • Inspirational • Predictions • Satire & Parody
    16. 16. Tips & Tricks • Relate to Community • Research What Has Worked In The Past • Use Images • Write Great Titles • Limit Ads • Don’t Steal/Duplicate • Timing Is Everthing • Think Traffic i.e The Digg Effect
    17. 17. Thank You! Presented by: Kent Schnepp - Chief Strategy Officer EngineWorks, Inc. www.engineworks.com Twitter: kschnepp LinkedIn: linkedin.com/in/kentschnepp

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