Universal Search: Relevance In Real-Time

1,222 views
1,166 views

Published on

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,222
On SlideShare
0
From Embeds
0
Number of Embeds
278
Actions
Shares
0
Downloads
18
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • I’ve done a lot of very scientific research on this and what I figured out after about 6 minutes is that RTS was developed for...
  • Apple Fan Boys Like This
  • Who Live In Basements Like This...
  • Who Want to Know About Apple’s New Products...
  • The Second Steve Jobs Announces them.
  • And in turns out that I am right. It all about “Time Sensitive Search Results”.
  • And in turns out that I am right. It all about “Time Sensitive Search Results”.
  • And in turns out that I am right. It all about “Time Sensitive Search Results”.
  • And in turns out that I am right. It all about “Time Sensitive Search Results”.
  • And in turns out that I am right. It all about “Time Sensitive Search Results”.
  • And in turns out that I am right. It all about “Time Sensitive Search Results”.
  • Pulse Rank, trust Rank, Social Authority
  • Universal Search: Relevance In Real-Time

    1. 1. Universal Search: Relevance In Real-Time Presented by: Kent Schnepp - Chief Strategy Officer EngineWorks, Inc. www.engineworks.com
    2. 2. What is Real-Time Search? “Our real-time search enables you to discover breaking news the moment it's happening, even if it's not the popular news of the day, and even if you didn't know about it beforehand.” - Amit Singhal, Google Fellow
    3. 3. What is Real-Time Search?
    4. 4. What is Real-Time Search?
    5. 5. What is Real-Time Search?
    6. 6. What is Real-Time Search?
    7. 7. Why Was RTS Developed?
    8. 8. Why Was RTS Developed?
    9. 9. Why Was RTS Developed?
    10. 10. Why Was RTS Developed?
    11. 11. Why Was RTS Developed?
    12. 12. QDF = Query Deserves Freshness QDF = Query Deserves Freshness
    13. 13. QDF = Query Deserves Freshness QDF = Query Deserves Freshness
    14. 14. How Can QDF Be Leveraged? • Product Launches, New Brands • Web Content Optimization • Press Releases • Blogging • Paid Search
    15. 15. Real-Time Search Optimization
    16. 16. SEO + SMM = Real-Time Optimization
    17. 17. Search Engine Optimization • Research What Keywords Trigger RTS • Build Authority • Optimize your Press Releases • Optimize Your Profiles
    18. 18. Social Media Authority • Become An Influencer • Use Trending Keywords & Hashtags • Tweet Regularly • Generate Engaging Content • Get Retweeted • Retweet Messages From Others • Get Included On Others’ Twitter Lists
    19. 19. Resources The Official Google Blog http://googleblog.blogspot.com/2009/12/relevance-meets-real-time-web.html Search Engine Land http://searchengineland.com/google-launches-real-time-search-31355 Search Engine Watch http://searchenginewatch.com/3636421
    20. 20. Thank You! Presented by: Kent Schnepp - Chief Strategy Officer EngineWorks, Inc. www.engineworks.com Twitter: kschnepp LinkedIn: linkedin.com/in/kentschnepp

    ×