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Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
Universal Search: Relevance In Real-Time
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Universal Search: Relevance In Real-Time

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  • I’ve done a lot of very scientific research on this and what I figured out after about 6 minutes is that RTS was developed for...
  • Apple Fan Boys Like This
  • Who Live In Basements Like This...
  • Who Want to Know About Apple’s New Products...
  • The Second Steve Jobs Announces them.
  • And in turns out that I am right. It all about “Time Sensitive Search Results”.
  • And in turns out that I am right. It all about “Time Sensitive Search Results”.
  • And in turns out that I am right. It all about “Time Sensitive Search Results”.
  • And in turns out that I am right. It all about “Time Sensitive Search Results”.
  • And in turns out that I am right. It all about “Time Sensitive Search Results”.
  • And in turns out that I am right. It all about “Time Sensitive Search Results”.
  • Pulse Rank, trust Rank, Social Authority
  • Transcript

    • 1. Universal Search: Relevance In Real-Time Presented by: Kent Schnepp - Chief Strategy Officer EngineWorks, Inc. www.engineworks.com
    • 2. What is Real-Time Search? “Our real-time search enables you to discover breaking news the moment it's happening, even if it's not the popular news of the day, and even if you didn't know about it beforehand.” - Amit Singhal, Google Fellow
    • 3. What is Real-Time Search?
    • 4. What is Real-Time Search?
    • 5. What is Real-Time Search?
    • 6. What is Real-Time Search?
    • 7. Why Was RTS Developed?
    • 8. Why Was RTS Developed?
    • 9. Why Was RTS Developed?
    • 10. Why Was RTS Developed?
    • 11. Why Was RTS Developed?
    • 12. QDF = Query Deserves Freshness QDF = Query Deserves Freshness
    • 13. QDF = Query Deserves Freshness QDF = Query Deserves Freshness
    • 14. How Can QDF Be Leveraged? • Product Launches, New Brands • Web Content Optimization • Press Releases • Blogging • Paid Search
    • 15. Real-Time Search Optimization
    • 16. SEO + SMM = Real-Time Optimization
    • 17. Search Engine Optimization • Research What Keywords Trigger RTS • Build Authority • Optimize your Press Releases • Optimize Your Profiles
    • 18. Social Media Authority • Become An Influencer • Use Trending Keywords & Hashtags • Tweet Regularly • Generate Engaging Content • Get Retweeted • Retweet Messages From Others • Get Included On Others’ Twitter Lists
    • 19. Resources The Official Google Blog http://googleblog.blogspot.com/2009/12/relevance-meets-real-time-web.html Search Engine Land http://searchengineland.com/google-launches-real-time-search-31355 Search Engine Watch http://searchenginewatch.com/3636421
    • 20. Thank You! Presented by: Kent Schnepp - Chief Strategy Officer EngineWorks, Inc. www.engineworks.com Twitter: kschnepp LinkedIn: linkedin.com/in/kentschnepp

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