Leveraging Social Media For Search
Presented by:
Kent Schnepp - Vice President of Strategy
EngineWorks, Inc.
www.engineworks.com

Why should you care about social media?

Why should you care about social media?
• Social media is an essential component of SEO & search.

Social Media is Essential to SEO

Social Media is Essential to SEO

Why should you care about social media?
• Social media is an essential component of SEO & search.

Why should you care about social media?
• Social media is an essential component of SEO & search.
• Social media has changed the game.

Social Media Has Changed The Game

Social Media Has Changed The Game

Why should you care about social media?
• Social media is an essential component of SEO & search.
• Social media has changed the game.

Why should you care about social media?
• Social media is an essential component of SEO & search.
• Social media has changed the game.
• It’s your responsibility to care about search!

Strategies You Can Leverage To Improve
Search Results:
1. Make It Dynamic
2. Encourage Collaboration
3. Facilitate Growth of Communities
4. Leverage External Web Properties

1. Make It Dynamic

1. Make It Dynamic
YouTube
Viddler
Google Video

1. Make It Dynamic

1. Make It Dynamic
Blog Posts
News
RSS Feeds

1. Make It Dynamic

1. Make It Dynamic
Twitter Integration

2. Encourage Collaboration

2. Encourage Collaboration
Voting

2. Encourage Collaboration

2. Encourage Collaboration
Comments

2. Encourage Collaboration

2. Encourage Collaboration
Support

3. Facilitate Growth of Communities

3. Facilitate Growth of Communities

3. Facilitate Growth of Communities

3. Facilitate Growth of Communities
Facebook
Twitter

3. Facilitate Growth of Communities

3. Facilitate Growth of Communities

4. Leverage External Web Properties

4. Leverage External Web Properties

4. Leverage External Web Properties

What You Can Influence:

What You Can Influence:

What You Can’t Control:
Everybody & Their Opinions

What You Can’t Control:
Everybody & Their Opinions

Takeaways:

Takeaways:
1. Integrate dynamic social media elements into your designs,

Takeaways:
1. Integrate dynamic social media elements into your designs,
2. Attempt to encourage collaboration & communication through design,

Takeaways:
1. Integrate dynamic social media elements into your designs,
2. Attempt to encourage collaboration & communication through design,
3. Your designs should facilitate the growth of communities,

Takeaways:
1. Integrate dynamic social media elements into your designs,
2. Attempt to encourage collaboration & communication through design,
3. Your designs should facilitate the growth of communities,
4. Leverage other Web properties to improve brand equity,

Takeaways:
1. Integrate dynamic social media elements into your designs,
2. Attempt to encourage collaboration & communication through design,
3. Your designs should facilitate the growth of communities,
4. Leverage other Web properties to improve brand equity,
5. It’s your responsibility as a designer and/or developer to care about search!

Resources

Resources
Social Design Best Practices
http://wiki.opensocial.org/index.php?title=Social_Design_Best_Practices
How Design Effects Social Media Success
http://vandelaydesign.com/blog/social-media/design-impact/
Designing for the Social Web: The Usage Lifecycle
http://bokardo.com/archives/designing-for-the-social-web-the-usage-lifecycle/

Thank You!
Presented by:
Kent Schnepp - Vice President of Strategy
EngineWorks, Inc.
www.engineworks.com
Twitter: kschnepp
LinkedIn: linkedin.com/in/kentschnepp