Louise Downe, Engine Service Design. SDNC13

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Design for platforms in an uncertain future. …

Design for platforms in an uncertain future.

Service design often involves creating a network of people and things that act together to create a service. Platform design goes beyond designing individual services, towards designing platforms from which multiple services, journeys and interactions can be built.

For example, rather than designing a single healthcare service, a platform approach constructs the internal and outward-facing systems that allow a provider to co-ordinate the development and delivery of its whole portfolio of services. Similarly, rather than designing a mobile app, a platform can produce a whole range of services built around a new technology, provided through a network of devices, users, and partners linked by data flows and revenue streams.

In this talk, Louise Downe outlines Engine’s approach to designing platforms, the typical challenges projects face and ways teams can successfully address them.

More in: Design , Business , Technology
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  • 1. CHICKEN SHOPS, PLATFORMS & CHAOS @LouiseDowne / @hereatEngine
  • 2. DESIGNING THE FUTURE @LouiseDowne / @hereatEngine
  • 3. AND WHY WE SHOULDN’T @LouiseDowne / @hereatEngine
  • 4. IMAGE BY WATCH TOWER
  • 5. @LouiseDowne / @hereatEngine
  • 6. THE FUTURE HAS NO MORALITY @LouiseDowne / @hereatEngine
  • 7. DESIGN: JUST BECAUSE YOU CAN DO SOMETHING DOESN’T MEAN YOU SHOULD @LouiseDowne / @hereatEngine
  • 8. TECHNOLOGY: IF SOMETHING CAN BE DONE IT PROBABLY WILL BE @LouiseDowne / @hereatEngine
  • 9. RESTARTING BRITAIN 2 2013 : ‘DISJOINTED INCREMENTALISM’ CHARACTERISES PUBLIC SERVICE DESIGN: WHERE SERVICES ARE ALTERED AND ADAPTED BY CHANGING POLITICAL DRIVERS, PROFESSIONAL FASHIONS & SHIFTING INSTITUTIONAL BOUNDARIES... @LouiseDowne / @hereatEngine
  • 10. IMAGE BY E.ON
  • 11. IMAGE BY VIC CASAMBROS
  • 12. IMAGE BY NASA
  • 13. IMAGE BY DIUSGOVUK
  • 14. SCIENCE TODAY : “THE ROVERS ENJOY CONSIDERABLE POLITICAL SUPPORT IN CONGRESS” @LouiseDowne / @hereatEngine
  • 15. IMAGE BY WELLS FARGO
  • 16. IMAGE BY BARCLAYS GROUP
  • 17. SHOPPER: “I DON’T THROW MY RECEIPTS OUT STRAIGHT AWAY! THEY CAN STEAL MONEY FROM YOUR ACCOUNT IF THEY GET THE RECEIPT WITHIN 24 HOURS” @LouiseDowne / @hereatEngine
  • 18. WHEN WE DON’T KNOW HOW A THING WORKS WE MAKE IT UP @LouiseDowne / @hereatEngine
  • 19. FUNCTION FOLLOWS FORM @LouiseDowne / @hereatEngine
  • 20. DAVID WEINBERGER : “SMALL THINGS LOOSELY JOINED” @LouiseDowne / @hereatEngine
  • 21. WE CAN ONLY TRUST SOMETHING IF WE THINK WE KNOW HOW IT WORKS @LouiseDowne / @hereatEngine
  • 22. DESIGN BORDERS NOT BOUNDARIES @LouiseDowne / @hereatEngine
  • 23. LEARN TO SCALE HONESTLY @LouiseDowne / @hereatEngine
  • 24. TAKE UBIQUITY SERIOUSLY @LouiseDowne / @hereatEngine
  • 25. BE MODULAR @LouiseDowne / @hereatEngine
  • 26. ANTICIPATE FUTURE BUSINESS NEEDS @LouiseDowne / @hereatEngine
  • 27. CREATE AFFORDANCES @LouiseDowne / @hereatEngine
  • 28. DON’T DESIGN THE FUTURE @LouiseDowne / @hereatEngine
  • 29. DESIGN SOMETHING THE FUTURE CAN DESIGN @LouiseDowne / @hereatEngine