Showing The Value Of KM

Showing the Value of KM Matt Moore http://engineerswithoutfears.blogspot.com/

Why?
Money
Respect
Survival

Return on… What?
“ Can you give me a spreadsheet that will do this for me?”

Return on… What?
“ Can you give me a spreadsheet that will do this for me?”
No

Quantitative Rhetoric
Ethos – Credibility in the eyes of your audience.
Pathos – The uses of narrative & anecdote.
Logos – The uses of inductive & deductive reason.
http://www.kidspast.com/images/aristotle.jpg

Know Your Audience
You must understand your audience:
CEO?
CFO / Accountant?
CIO / IT Manager?
Business Line Manager?
Worker?
What matters to them?
Therefore: What numbers matter to them?

Know Yourself
What activities is your KM programme engaged in?
Document Management
Communities of Practice
Lessons Learned / AARs
Knowledge Retention
Collaboration
Innovation

Volume Measures
You should have lots of these:
Documents added
Documents downloaded
Community sessions
Community members
Etc.
They make nice graphs.

Volume Measures
You should have lots of these:
Documents added
Documents downloaded
Community sessions
Community members
Etc.
They make nice graphs.
NO ONE CARES

Value Drivers Revenue Costs Process Efficiency Sales Effectiveness Staff Productivity Quality Risk Management Staff Engagement Travel New Product Development CoPs AARs Blogs

Identifying Linkages
Interviews
Workshops
Ethnography
Operational Monitoring
Ask; Listen; Look

Quantifying Linkages
Surveys
Interviews
Industry Benchmarks

Example - Inputs

Example - Outputs

How Good Does Your Logos Have To Be?
Depends on who your audience are.
Depends on how much they like you.
Always test it beforehand.
Be prepared to have your assumptions challenged…
… but don’t be afraid to turn it back.

How Good Does Your Logos Have To Be? http://www.dkimages.com/discover/previews/767/121750.JPG

How Good Does Your Logos Have To Be? http://oldstylekennels.net/db2/00153/oldstylekennels.net/_uimages/brandymastiffpuppy.jpg

The Power Of Visuals http://indexed.blogspot.com/2008/03/emperors-new-suit-was-expensive.html

Don’t Forget The Other Two
Ethos – Credibility in the eyes of your audience.
Pathos – The uses of narrative & anecdote.
Logos – The uses of inductive & deductive reason.
http://www.kidspast.com/images/aristotle.jpg

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Showing The Value Of KM

by Matt Moore on Apr 27, 2008

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