• Like
Search Engine
Upcoming SlideShare
Loading in...5
×

Search Engine

  • 2,247 views
Uploaded on

 

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,247
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
218
Comments
2
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Mathur
  • Neha
  • Neha
  • Neha
  • Neha
  • Monu
  • Monu
  • Monu
  • Monu
  • Monu
  • Monu
  • Mathur
  • Mathur
  • Mathur
  • Mathur
  • Mathur
  • Mathur
  • Shoaib
  • Shoaib
  • Shoaib
  • Shoaib

Transcript

  • 1. “ Search engine ”Team Members
    Prashant mathur
    neha gupta
    monu k. verma
    Mohd. shoaib
  • 2. SPIDERS
    OPTIMIZERS
    Search engines
    crawlers
  • 3. What is a SEARCH ENGINE ?
    Search
    COMPUTING to examine a computer file, disk, database, or network for particular information.
    Engine
    Something that supplies the driving force or energy to a movement, system, or trend.
    Search Engine
    A computer program that searches for particular keywords and returns a list of documents in which they were found, especially a commercial service that scans documents on the Internet.
  • 4. Different search engines
  • 5. What a search engine can do ?
    Search engines do not search only for keywords, some search for other stuff as well and they are really not “engines” in the classical sense but then mouse is not a “mouse”
  • 6. Page Rank
    A page is important when it is referred to a lot, or referred to from an important page
    PR is used to prioritize; works well even with search is just on page titles
  • 7. Different search engines & PORTALS
  • 8. 3 basic tasks
    Internet search engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work, but they all perform three basic tasks:
    They search the Internet or select pieces from the Internet based on important keywords.
    They keep an index of the words they find and where they find them.
    They allow users to look for words or combinations of words found in that index.
  • 9. WORLD WIDE WEB
  • 10. Key terms related to search engineworking
    A search engine operates, in the following order
    Crawling
    Follow links to find information
    Indexing
    Record what words appear where
    Ranking
    What information is a good match to a user query? What information is inherently good?
  • 11. (contd.)
    Displaying
    Find a good format for the information
    Serving
    Handle queries, find pages, display results
  • 12. (contd.)
    Spiders: To find information on the hundreds of millions of Web pages that exist, a search engine employs special software robots, called spiders, to build lists of the words found on Web sites. "Spiders" take a Web page's content and create key search words that enable online users to find pages they're looking for.
    Crawling: When a spider is building its lists, the process is called Web. In order to build and maintain a useful list of words, a search engine's spiders have to look at a lot of pages.
  • 13. (contd.)
    Indexing: For fast accessing of data.
    Meta tag: The contents of each page are then analyzed to determine how it should be indexed (for example, words are extracted from the titles, headings, or special fields).
  • 14. Keyword Density
    Keyword Density: The ratio of the number of occurrences of a word or phrase on a page to the total number of words on the page.
  • 15. Different search engines
  • 16. pictorial representation of working ofSearch Engine
    Check for duplicates,
    store the
    documents
    Standard Web Search Engine Architecture
    crawl the
    web
    DocIds
    user
    query
    create an
    inverted
    index
    Inverted
    index
    Search
    engine
    servers
    Show results
    To user
  • 17. gopher, Archie, Veronica
    Programs with names like “gopher”, “Archie”, ”Veronica” kept indexes of files stored on servers connected to the Internet, and dramatically reduced the amount of time required to find programs and documents. In the late 1980s, getting serious value from the Internet meant knowing how to use Gopher, Archie, and the rest.
  • 18. Building a Search
    Building a more complex query requires the use of Boolean operators that allow you to refine and extend the terms of the search. The Boolean operators most often seen are:
    AND - All the terms joined by "AND" must appear in the pages or documents. Some search engines substitute the operator "+" for the word AND.
    OR - At least one of the terms joined by "OR" must appear in the pages or documents.
  • 19.
  • 20. (contd.)
    NOT - The term or terms following "NOT" must not appear in the pages or documents. Some search engines substitute the operator "-" for the word NOT.
    FOLLOWED BY - One of the terms must be directly followed by the other.
    NEAR - One of the terms must be within a specified number of words of the other.
    Quotation Marks - The words between the quotation marks are treated as a phrase, and that phrase must be found within the document or file.
  • 21. Search Engine Optimization
    Is the process of improving the volume and quality of traffic to a website from search engine.
    As a marketing strategy for increasing a site's relevance, SEO considers how search algorithm work and what people search for.
    Everyone knows they should be doing it.
  • 22. OPTIMIZATION
    Search engines often index millions of pages for certain key words, and your website can be buried deep on page 100 or worse if it is not optimized properly. Building a website or adjusting a website so that it comes up on the first or second page of search engine results is what our SEO Service does, and this is known as search engine optimization. If your page is not optimized it will not get a high ranking and you will not get results, no matter how many search engines the site has been submitted to.
  • 23. OPTIMIZATION EXAMPLE
  • 24. (contd.)
    Effective SEO may require changes to the html source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management system and shopping carts that are easy to optimize.
    Hardly anyone actually does.
  • 25. High Quality Search
    The biggest problem facing users of web search engines today is the quality of the results they get back. While the results are often amusing and expand user’s horizons, they are often frustrating and consume precious time. In order to accomplish this Google makes heavy use of hypertextual information consisting of link structure and link (anchor) text.
  • 26. Percentage of web users who visit the site shown
  • 27. limitations
    Every search engine has limitation as to coverage.
    Some have compromised search with economics i.e. becoming little more than advertisers .
    Search engines are also many times victims of spam indexing affecting what is included and how ranked.
  • 28. Increasing numbers of indexed pages
  • 29. Facts
    Most search engines have vanished.
    Google is a big player.
    63% of Internet users use a search engine in a given session.
    Approximately 94 million adults use the internet on an average day.
    This means approximately 59.22 MILLION people use search engines in an average day.
    Microsoft realized Internet is here to stay
    Dominates the browser market.
    Realizes search is critical.
  • 30. conclusion
    Search Engine is designed for getting relevant results. The primary goal is to provide high quality search results over a rapidly growing World Wide Web.
    e.g. Google employs a number of techniques to improve search quality including page rank, anchor text, and proximity information. Furthermore, Google is a complete architecture for gathering web pages, indexing them, and performing search queries over them.
  • 31. !! Thanks !!