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Facebook and use of facebook for marketing

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Transcript

  • 1. Presented byNishant Arora11091437
  • 2.  What is Facebook? Why use Facebook? How to use Facebook effectively!
  • 3.  A wildly popular social media site.
  • 4.  A wildly popular social media site. A place to connect with friends and share thoughts, links, photos, movies and schedule events.
  • 5.  A wildly popular social media site. A place to connect with friends and share thoughts, links, photos, movies and schedule events. A place to do business.
  • 6.  That’s where the viewers are!
  • 7.  That’s where the viewers are! Some estimate 400 million users world wide.
  • 8.  That’s where the viewers are! Some estimate 400 million users world wide. 40 million Indian users.
  • 9.  That’s where the viewers are! Some estimate 400 million users world wide. 103 million U.S. users. Targeted user information including age, gender and location.
  • 10. http://www.kenburbary.com/2010/01/dispelling-the-youth-myth-five-useful-facebook-demographic-statistics/ Average user has 130 friends 8 new friends per month 55 minutes a day on the site Fans two pages per month Is invited to three events per month
  • 11. Facebook has a multiplier effect…
  • 12. Facebook has a multiplier effect… Of implied TRUST!
  • 13. Social sites skew young.
  • 14. Social sites skew young.28 million Facebook users are over 45.
  • 15.  Create a personal profile. This should contain accurate information!
  • 16. http://www.facebook.com/pages/SEO-by-Swaby/137031038432?ref=datc
  • 17.  Create a personal profile. Create a “fan” page for your business. Create a “fan” page for your top keywords.
  • 18.  Do use accurate information. Do upload an image or logo. Do update regularly.
  • 19.  Do use accurate information. Do upload an image or logo. Do update regularly. Do link pages together.
  • 20.  Post interesting content. Search blogs using your keywords. Thank new fans. ALWAYS respond to feedback! Use tools for time management.