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A Renewed Image for a South African Giant
SABC Transversal Campaign.
Finding a Story Never Told.
The all new SABC Transversal Campaign was born out of a vigorous creative process that investigated meaning and authenticity, sustainability and differentiation.
In this campaign we discover an all new SABC PULSE and visual style that entice a pioneering and leading-edge thinking. It has transformed into a vivid experience that surprises & delights. Acting as the organization’s face to the world, this all new pulse animation and design speaks of a refined simplicity, capturing the sense of being in the moment and at the heart of the action.
We had to design the SABC brand’s personality by considering its next larger context; a linear content delivery platform that is evolving into a multi-digital platform. The SABC is no longer pulsing media. It is MEDIA.
All facets of the PULSE are used to reveal its meaning and authenticity; slices of a broader and content rich story; one that can chart a course for greater awareness.
Symbolic by nature, the campaign pays homage to the SABC’s roots and experience, and resurfaces being confident, agile, worldly, and aware. More than that, it expresses everything that is the SABC, a living entity filled with human capability and a creative energy; and that is the organisation's most valuable asset.
Think Now. Think Next. Think Future.